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LaunchDarkly vs Optimizely comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

LaunchDarkly
Ranking in Feature Management
3rd
Average Rating
8.0
Reviews Sentiment
5.8
Number of Reviews
8
Ranking in other categories
AI Software Development (15th)
Optimizely
Ranking in Feature Management
4th
Average Rating
9.2
Number of Reviews
7
Ranking in other categories
Web Analytics (14th), Digital Experience Platforms (DXP) (14th)
 

Mindshare comparison

As of January 2026, in the Feature Management category, the mindshare of LaunchDarkly is 18.3%, up from 2.5% compared to the previous year. The mindshare of Optimizely is 12.2%. It is calculated based on PeerSpot user engagement data.
Feature Management Market Share Distribution
ProductMarket Share (%)
LaunchDarkly18.3%
Optimizely12.2%
Other69.5%
Feature Management
 

Featured Reviews

reviewer2769948 - PeerSpot reviewer
Staff Software Engineer at a wholesaler/distributor with 10,001+ employees
Has increased developer confidence by enabling safe production releases using targeted feature toggles
I wish we were using more targeting in our feature toggles and I wish we were using more feature toggles as well as feature toggle dependencies. Making one feature toggle or one set of feature toggles dependent on another one would allow us to turn them all on or turn them all off at one time. For improvements in LaunchDarkly, managing team members and access to those team members was challenging. We could add team members through Terraform and do it programmatically, and then modify it through the user interface. However, once we started modifying things through the interface, we weren't able to go back to using any configuration programmatically for the team members. It made it challenging to orchestrate team member management. The other aspect I wasn't particularly fond of was when they started adding AI to the interface and deployment interface. It reminded me of old school wizards when installing software and simplified the interface too much, removing some of the engineering control I preferred.
it_user623373 - PeerSpot reviewer
AB Testing and Web Optimization Specialist at a manufacturing company with 1,001-5,000 employees
It's given us a powerful tool that's doesn't limit our test ideas by the confines of code we can or cannot use.
Ease of building the test via HTML, Java, and CSS. It's given us a powerful tool that's doesn't limit our test ideas by the confines of code we can or cannot use The thoroughness of results has helped our company make better decisions for our website. Decisions that help our customers with their…
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Top Industries

By visitors reading reviews
University
17%
Manufacturing Company
11%
Financial Services Firm
11%
Retailer
8%
Computer Software Company
15%
Outsourcing Company
10%
Comms Service Provider
8%
Manufacturing Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business3
Midsize Enterprise1
Large Enterprise5
By reviewers
Company SizeCount
Small Business3
Large Enterprise5
 

Questions from the Community

What is your experience regarding pricing and costs for LaunchDarkly?
At my current organization, I have no experience with licensing and setup cost. However, at my previous organization, I wasn't making any decisions but got some visibility into the pricing and usag...
What needs improvement with LaunchDarkly?
I wish we were using more targeting in our feature toggles and I wish we were using more feature toggles as well as feature toggle dependencies. Making one feature toggle or one set of feature togg...
What is your primary use case for LaunchDarkly?
Currently, my main use case for LaunchDarkly is as a consumer. The application that I'm using uses LaunchDarkly as feature toggles. We toggle our flags on and off depending on what environment they...
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Comparisons

 

Overview

 

Sample Customers

Information Not Available
Sony, SalesForce, FICO, Trulia, ABC, Fox Interactive Media, The Guardian, CBS, Walt Disney Company, Clorox, Livestrong
Find out what your peers are saying about LaunchDarkly vs. Optimizely and other solutions. Updated: December 2025.
881,082 professionals have used our research since 2012.