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Optimizely vs Snowflake Analytics comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Optimizely
Ranking in Web Analytics
15th
Average Rating
9.2
Number of Reviews
7
Ranking in other categories
Digital Experience Platforms (DXP) (16th)
Snowflake Analytics
Ranking in Web Analytics
1st
Average Rating
8.4
Reviews Sentiment
7.2
Number of Reviews
40
Ranking in other categories
Cloud Data Warehouse (9th)
 

Mindshare comparison

As of June 2025, in the Web Analytics category, the mindshare of Optimizely is 3.5%, down from 3.8% compared to the previous year. The mindshare of Snowflake Analytics is 5.3%, down from 6.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Web Analytics
 

Featured Reviews

it_user623373 - PeerSpot reviewer
It's given us a powerful tool that's doesn't limit our test ideas by the confines of code we can or cannot use.
Ease of building the test via HTML, Java, and CSS. It's given us a powerful tool that's doesn't limit our test ideas by the confines of code we can or cannot use The thoroughness of results has helped our company make better decisions for our website. Decisions that help our customers with their…
Paresh_Nayak - PeerSpot reviewer
Enables data-driven decision-making with robust features and effective scalability
The internal design engine and the columnar database are particularly valuable. These features reduce input and output memory, which is crucial in handling large data sets. The solution fulfills the business requirement for scaling and analytics. Snowflake Analytics supports data security with a single sign-on feature and complies with framework regulations, which is highly beneficial.
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859,129 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Computer Software Company
16%
Retailer
10%
Financial Services Firm
10%
Performing Arts
5%
Computer Software Company
17%
Retailer
11%
Financial Services Firm
10%
Government
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

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What is your experience regarding pricing and costs for Snowflake Analytics?
Snowflake Analytics is quite economical. It does not appear to incur significant extra expenses beyond the solution's initial cost. However, a complete pricing analysis is still in progress.
What needs improvement with Snowflake Analytics?
The advantages of Snowflake Analytics outweigh the disadvantages. However, if it offered flexibility similar to Oracle and supported more heterogeneous data sources and database connectivity, it wo...
 

Comparisons

 

Overview

 

Sample Customers

Sony, SalesForce, FICO, Trulia, ABC, Fox Interactive Media, The Guardian, CBS, Walt Disney Company, Clorox, Livestrong
Lionsgate, Adobe, Sony, Capital One, Akamai, Deliveroo, Snagajob, Logitech, University of Notre Dame, Runkeeper
Find out what your peers are saying about Optimizely vs. Snowflake Analytics and other solutions. Updated: June 2025.
859,129 professionals have used our research since 2012.