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Liferay Digital Experience Platform vs Optimizely comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Liferay Digital Experience ...
Ranking in Digital Experience Platforms (DXP)
3rd
Average Rating
8.0
Number of Reviews
45
Ranking in other categories
Web Content Management (6th), Corporate Portals (Enterprise Information Portals) (3rd), AI Customer Experience Personalization (24th)
Optimizely
Ranking in Digital Experience Platforms (DXP)
18th
Average Rating
9.2
Number of Reviews
7
Ranking in other categories
Web Analytics (13th), Feature Management (4th)
 

Mindshare comparison

As of September 2026, in the Digital Experience Platforms (DXP) category, the mindshare of Liferay Digital Experience Platform is 9.5%, down from 12.4% compared to the previous year. The mindshare of Optimizely is 3.4%, down from 3.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Digital Experience Platforms (DXP) Mindshare Distribution
ProductMindshare (%)
Liferay Digital Experience Platform9.5%
Optimizely3.4%
Other87.1%
Digital Experience Platforms (DXP)
 

Featured Reviews

PR
E-Governance Head at Creant Technologies
Optimizing digital presence with customizable design and seamless integration
The main benefits that Liferay Digital Experience Platform brings to the table are numerous. First is rapid application development and many features. Features such as content management and document management make your life easy; workflow management is also present. Workflow can be designed and derived. Form development and everything is very smooth and easy to deliver to the end customer, and you can find many features in one box. You have blogs, wikis, and everything with out-of-box functionality. My experience with actionable insights is positive; they help in refining content strategies. The content creation is helpful. For external content creation, I use headless CMS APIs for Liferay Digital Experience Platform, and headless APIs for content creation are also available. My thoughts on the integration capabilities are that integration is seamless. You have headless APIs where you can integrate seamlessly with any other application such as LDAP or SSO, or you can also integrate with different external systems. You have an SAP connector; everything is available. Liferay Digital Experience Platform's open source flexibility has helped in customizing functionalities for the specific needs of my customers as it is a highly flexible application that can be optimized. My advice for other organizations considering Liferay Digital Experience Platform is that if it's available, we need to improve on the performance, which is currently what we are seeing. Otherwise, earlier Service Builder was acceptable. On a scale of 1-10, I rate Liferay Digital Experience Platform a 9.
it_user623373 - PeerSpot reviewer
AB Testing and Web Optimization Specialist at a manufacturing company with 1,001-5,000 employees
It's given us a powerful tool that's doesn't limit our test ideas by the confines of code we can or cannot use.
Ease of building the test via HTML, Java, and CSS. It's given us a powerful tool that's doesn't limit our test ideas by the confines of code we can or cannot use The thoroughness of results has helped our company make better decisions for our website. Decisions that help our customers with their…

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Customers liked this portal software platform because Open Source platform with no stack agenda can run in any existing infrastructure with low cost of adoption and offers over 70 out-of-the-box bundled features with an open API architecture that allows you to maximize aggregation and back-end integration."
"The look and feel and the user interface are great."
"It is a wonderful open-source product that has many out-of-the-box features."
"If you need to build enterprise solutions with digital experience, then this product fulfills all the requirements from customization, custom development, integration, and configuration."
"Flexibility to fit our business requirements under many different scenarios, from simple public web sites to customer or distributor portal solutions and intranets."
"It’s fast, easy, scalable, and stable with a competitive price."
"Liferay is very quick and easy to set up, whether you are using the built-in database or an external database."
"Liferay is highly scalable and more complex than Drupal."
"Customer service is wonderful."
"ROI: Infinite! (Got 3X conversion improvement using suggestions given by the product during the free evaluation period)"
"Optimizely can work for a lot more things than only testing; it is a pretty easy yet powerful tool."
"Dead simple A/B testing with no code knoweldge needed."
"Optimizely is a great product that has inspired a great community and is the standard for A/B testing."
"Customer service is the best in the testing industry; transparent support along with a very strong community."
"Customer service is excellent!"
 

Cons

"As it is open source, it has lots of features and it is constantly updating. Therefore, bugs also keep coming."
"The plugins should be more affordable."
"I would like to see better documentation. Updates in the documentation do not follow updates in the code and functionality."
"Liferay requires more room to provide ease of use for the content contributors."
"The documentation provided needs to be more detailed. It's sometimes hard to develop things because the documentation is so sparse."
"I would like to see it require fewer configurations from the properties file, and provide more GUI options to configure changes."
"Liferay is a phenomenal product with deficient marketing."
"There are still some parts where Liferay can improve: Document library: Allow you to view and preview all popular types of files Auditing capability"
"Exporting statistics provide more statistical data."
"Does not allow multipage variants (i.e. allows only variants in elements inside one page)."
"Verifying goals could be easier."
"When testing images or anything involving JavaScript or more than text, they can really slow down the load performance of a page."
"There were previously issues with experiments saving as expected in Classic."
"Better communication with 3rd party implementation"
 

Pricing and Cost Advice

"Their pricing model should be modified to include per user options instead of just servers/cores, etc."
"The product is neither cheap nor expensive. What Liferay Digital Experience Platform offers at its current price can be considered something that is worth the money."
"It's an open-source structure. Other costs are for professional services to integrate Liferay to other existing systems."
"It is a bit expensive."
"Licensing costs can be very expensive."
Information not available
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Top Industries

By visitors reading reviews
Financial Services Firm
16%
Computer Software Company
9%
Construction Company
7%
Comms Service Provider
7%
Outsourcing Company
12%
Computer Software Company
10%
Manufacturing Company
7%
Construction Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business20
Midsize Enterprise8
Large Enterprise23
By reviewers
Company SizeCount
Small Business3
Large Enterprise5
 

Questions from the Community

What is the best feature of Liferay?
A tricky question because it'd depend on what your focus will be on Liferay as a digital experience platform. I mean, if for me the experience management is the best feature, for someone with diff...
Is Liferay suitable for complete beginners?
A non-developer here, and frankly, a little bit of a tech beginner in general. My company branched out into digital experience a bit later than we should have but picking Liferay as a DXP was one o...
What is Liferay’s capacity for backup?
Yes, I think you can trust the cloud feature of Liferay pretty well. It gives you the option to back up your data as well as restore it and that's pretty vital for any digital experience platform....
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Also Known As

Liferay DXP
No data available
 

Overview

 

Sample Customers

Adidas, Carrefour, Cisco Systems, Danone, Fujitsu, Lufthansa Flight Training, Siemens, Société Générale and the United Nations
Sony, SalesForce, FICO, Trulia, ABC, Fox Interactive Media, The Guardian, CBS, Walt Disney Company, Clorox, Livestrong
Find out what your peers are saying about Liferay Digital Experience Platform vs. Optimizely and other solutions. Updated: September 2026.
913,806 professionals have used our research since 2012.