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Liferay Digital Experience Platform vs Optimizely comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Liferay Digital Experience ...
Ranking in Digital Experience Platforms (DXP)
2nd
Average Rating
8.0
Number of Reviews
45
Ranking in other categories
Web Content Management (6th), Corporate Portals (Enterprise Information Portals) (3rd), AI Customer Experience Personalization (30th)
Optimizely
Ranking in Digital Experience Platforms (DXP)
14th
Average Rating
9.2
Number of Reviews
7
Ranking in other categories
Web Analytics (13th), Feature Management (4th)
 

Mindshare comparison

As of May 2026, in the Digital Experience Platforms (DXP) category, the mindshare of Liferay Digital Experience Platform is 9.5%, down from 12.7% compared to the previous year. The mindshare of Optimizely is 3.7%, up from 3.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Digital Experience Platforms (DXP) Mindshare Distribution
ProductMindshare (%)
Liferay Digital Experience Platform9.5%
Optimizely3.7%
Other86.8%
Digital Experience Platforms (DXP)
 

Featured Reviews

PR
E-Governance Head at Creant Technologies
Optimizing digital presence with customizable design and seamless integration
The main benefits that Liferay Digital Experience Platform brings to the table are numerous. First is rapid application development and many features. Features such as content management and document management make your life easy; workflow management is also present. Workflow can be designed and derived. Form development and everything is very smooth and easy to deliver to the end customer, and you can find many features in one box. You have blogs, wikis, and everything with out-of-box functionality. My experience with actionable insights is positive; they help in refining content strategies. The content creation is helpful. For external content creation, I use headless CMS APIs for Liferay Digital Experience Platform, and headless APIs for content creation are also available. My thoughts on the integration capabilities are that integration is seamless. You have headless APIs where you can integrate seamlessly with any other application such as LDAP or SSO, or you can also integrate with different external systems. You have an SAP connector; everything is available. Liferay Digital Experience Platform's open source flexibility has helped in customizing functionalities for the specific needs of my customers as it is a highly flexible application that can be optimized. My advice for other organizations considering Liferay Digital Experience Platform is that if it's available, we need to improve on the performance, which is currently what we are seeing. Otherwise, earlier Service Builder was acceptable. On a scale of 1-10, I rate Liferay Digital Experience Platform a 9.
it_user623373 - PeerSpot reviewer
AB Testing and Web Optimization Specialist at a manufacturing company with 1,001-5,000 employees
It's given us a powerful tool that's doesn't limit our test ideas by the confines of code we can or cannot use.
Ease of building the test via HTML, Java, and CSS. It's given us a powerful tool that's doesn't limit our test ideas by the confines of code we can or cannot use The thoroughness of results has helped our company make better decisions for our website. Decisions that help our customers with their…

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The most valuable feature is management and permissions according to user, role, and group."
"You can create and manage dozens of sites with a single installation of Liferay, without a single line of Java code."
"CMS lets business users create and manage web content while maintaining revisions, and Liferay enables users to be independent of developers and to manage content within the portal."
"It’s fast, easy, scalable, and stable with a competitive price."
"Architecture is so good that you can fit many organizational structures into Liferay."
"The look and feel and the user interface are great."
"Liferay was mainly selected by me due to its collaboration and the digital features that help to make the digital platforms very strong for the customers."
"All the portlets and widgets are plugins, which provides flexibility to add or modify in multiple ways."
"Optimizely is a great product that has inspired a great community and is the standard for A/B testing."
"Customer service is the best in the testing industry; transparent support along with a very strong community."
"Customer service is excellent!"
"ROI: Infinite! (Got 3X conversion improvement using suggestions given by the product during the free evaluation period)"
"Dead simple A/B testing with no code knoweldge needed."
"Customer service is wonderful."
"Optimizely can work for a lot more things than only testing; it is a pretty easy yet powerful tool."
 

Cons

"As for now, Liferay DXP was just released, so there are many issues."
"Although it has been improving, I cannot shake the feeling that it was released too early."
"There are a lot of possibilities for improvement in several areas."
"I would like to see it require fewer configurations from the properties file, and provide more GUI options to configure changes."
"Social area and capabilities need improvement."
"Liferay requires more room to provide ease of use for the content contributors."
"Licensing costs can be very expensive."
"The documentation could be better."
"When testing images or anything involving JavaScript or more than text, they can really slow down the load performance of a page."
"Exporting statistics provide more statistical data."
"Verifying goals could be easier."
"Does not allow multipage variants (i.e. allows only variants in elements inside one page)."
"There were previously issues with experiments saving as expected in Classic."
"Better communication with 3rd party implementation"
 

Pricing and Cost Advice

"It is a bit expensive."
"Their pricing model should be modified to include per user options instead of just servers/cores, etc."
"Licensing costs can be very expensive."
"The product is neither cheap nor expensive. What Liferay Digital Experience Platform offers at its current price can be considered something that is worth the money."
"It's an open-source structure. Other costs are for professional services to integrate Liferay to other existing systems."
Information not available
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Top Industries

By visitors reading reviews
Financial Services Firm
18%
Computer Software Company
9%
Construction Company
7%
Comms Service Provider
6%
Computer Software Company
11%
Construction Company
9%
Comms Service Provider
9%
Outsourcing Company
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business20
Midsize Enterprise8
Large Enterprise23
By reviewers
Company SizeCount
Small Business3
Large Enterprise5
 

Questions from the Community

What is the best feature of Liferay?
A tricky question because it'd depend on what your focus will be on Liferay as a digital experience platform. I mean, if for me the experience management is the best feature, for someone with diff...
Is Liferay suitable for complete beginners?
A non-developer here, and frankly, a little bit of a tech beginner in general. My company branched out into digital experience a bit later than we should have but picking Liferay as a DXP was one o...
What is Liferay’s capacity for backup?
Yes, I think you can trust the cloud feature of Liferay pretty well. It gives you the option to back up your data as well as restore it and that's pretty vital for any digital experience platform....
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Also Known As

Liferay DXP
No data available
 

Overview

 

Sample Customers

Adidas, Carrefour, Cisco Systems, Danone, Fujitsu, Lufthansa Flight Training, Siemens, Société Générale and the United Nations
Sony, SalesForce, FICO, Trulia, ABC, Fox Interactive Media, The Guardian, CBS, Walt Disney Company, Clorox, Livestrong
Find out what your peers are saying about Liferay Digital Experience Platform vs. Optimizely and other solutions. Updated: April 2026.
893,221 professionals have used our research since 2012.