HootSuite Reviews

My main use case for HootSuite is sharing and distributing materials curated by the Wärtsilä marketing team.

A specific example of how I use HootSuite is that the marketing team curates posts and I share them, such as milestones, anniversaries, and recent success stories.

We are a team of hundreds of people doing the same thing and sharing these materials all around the world.

One of the best features HootSuite offers is scheduling posts, which allows me to share, for example, ten posts at a time and then set up schedules for them to automatically be posted in the future.

The scheduling feature helps me because I don't need to visit the app or LinkedIn very often; I basically check once a week and then schedule all my posts and I'm done.

HootSuite has positively impacted my organization quite significantly because we have seen a rise in applications, and I think we won an award for the best branding use of this technology.

HootSuite does a good job at what it does, and I didn't have any issues with it.

If I had to think about one thing that could make my experience even better, the interface on the iOS version could be a bit smoother and things could be more visible, but other than that, it works fine.

I have been using HootSuite for about two years.

HootSuite is quite stable in my experience; the web UI and the iPhone app are both fine.

HootSuite's scalability is very good; as I mentioned, we have over ten thousand employees and I think almost a thousand use it, so I think it is quite adequate and it works.

I reached out to customer support because some posts could not be shared on certain platforms and some posts appeared duplicate; these issues were fixed easily.

I would rate the customer support a ten.

HootSuite was the first solution used in our company; I did not use a different solution before it.

I don't know exact metrics for the return on investment as I'm only a user, but I know there has been news of increased applications, and that was the main purpose of using HootSuite—to make ourselves more visible to more future potential employees.

My experience with pricing, setup cost, and licensing is that I'm only a user of HootSuite, so I'm not the one that set it up or administer the cost, but I think it is all right since we are continuing to use it.

I did not evaluate other options before choosing HootSuite as I'm only a user, but I think only HootSuite was considered, though I cannot say for sure.

HootSuite does its job and there are no complaints from our side.

Regarding HootSuite's AI capabilities, I think its governance and security are fine; I don't have any doubts about it and no reason to find it suspicious.

Regarding HootSuite's AI capabilities, I think its accuracy and reliability of output are quite good; as long as any AI output goes, it is fine.

I would advise others looking into using HootSuite to use it. I give this review an overall rating of nine out of ten.

Having a variety of social accounts and needing to post across them is the primary use case for HootSuite, and it works really well for this purpose. The analytics feature is incredibly useful to have all in one place. My main day-to-day use of HootSuite includes its AI-generated text help and scheduling posts across multiple platforms, as well as previewing posts generally. It is helpful to see feedback and reach goals holistically, and the goal tracker is excellent.

HootSuite is incredibly useful, as scheduling and connection to social accounts makes it much simpler to post and schedule content across social media platforms. There are a few issues with it being somewhat glitchy and the timeline not showing up consistently as of recently, but overall, it is a great product.

The best features HootSuite offers include scheduling, posting, connection to social media channels, analytics, and a timeline feature, which has already disappeared, but I hope that it could return. HootSuite also offers a content library to load things as needed. The customer service works great, as if you are having a problem, they address it immediately.

HootSuite has been truly useful and helpful in my organization because impressions have increased, there has been an increase in traffic, scheduling has become simpler, and approvals have been excellent.

I really wish HootSuite automatically saved drafts. It frequently disconnects from accounts, and I am unsure if this occurs when the internet connection is weak.

I would like to see improvements in sharing analytics reports.

I have been using HootSuite for the past six years.

HootSuite is very stable, with no downtime noticed.

HootSuite's scalability is very good, as it handles my organization's growth efficiently.

The customer support with HootSuite is very responsive and supportive.

Negative

I previously used Sprout Social before switching to HootSuite.

We have seen a return on investment as during a week-long campaign, we were able to grow our followers by 17 percent. Our team has cut their time from planning to post down by 30 percent.

My experience with pricing, setup cost, and licensing was that the licensing was basic, it is very affordable, and the price is cost-effective and competitive.

Before choosing HootSuite, I evaluated other options such as Buffer and Loomly.

For others looking into using HootSuite, I advise that it is well suited for any size of organization that is looking to schedule posts. It can handle accounts for multiple social media platforms on the same calendar and allows users to edit content up until the time it is posted or sent. HootSuite is also well suited for organizations, companies, associations, and basically anyone that has social media and can benefit from this platform greatly. I would rate my experience with HootSuite a 9 overall.

My main use case for HootSuite is to manage my editorial calendar for content marketing, primarily for content marketing, digital marketing, and everything related to that field. I use HootSuite to manage content, schedule posts, and review and analyze all the results and data for the performance of each social channel.

A specific example of how I use HootSuite for my editorial calendar and content marketing is that I ensure all our social channels are connected to HootSuite. I curate all the assets, draft all the posts, and schedule each one of them across different social channels. This platform has helped me optimize and expedite the entire process throughout content publishing.

I have another use case for HootSuite which is obtaining performance metrics and seeing how the posts and all the social channels are performing and comparing all of them. It is very useful when I get metrics such as the top three posts based on engagement. These kinds of metrics are very visual and helpful. Additionally, the way I can export all the analytics is very helpful as well. That is another use case for analytics and publishing, and also synchronizing HootSuite with other APIs or platforms. It is very helpful to automate processes, as Canva connected to HootSuite has helped me import different assets right away.

In my opinion, the best feature HootSuite offers is the user-friendly platform design. It is very user-friendly. Once you get in, you do not need really complex training because it is very intuitive. I would say that training is useful, but the important thing is that you can start right away and learn how to use it by yourself. The way it is designed, the way you can find the different configuration buttons or options is very intuitive. To me, the UI is one of the strongest advantages from this platform.

The user interface and design of HootSuite has helped me personally because I have everything in one platform. I have all the social channels in the same platform with one-click access to different profiles and different levels of permissions. Governance is also another use case that I did not mention before that I think is very useful because you can manage the different user level access depending on what you want your team to do in the platform. So that is another very useful way to use the platform. I would say the visual and intuitive way to use the different settings is very useful for me and time-saving.

HootSuite has positively impacted my organization by offering the possibility to connect everything in one platform, all the social channels, import the assets, and create the copies. The AI help as well is another wonderful tool. I would say having all the tools in one platform such as editorial calendar, assets, editing access to assets, working on the copies, the visualization of the posts, the analytics, the AI support, and the overall UI design are really game-changer features that help you optimize and save time when it comes to creating content for social channels.

HootSuite has a solid platform for social media publishing and monitoring, but I think it could be improved with more advanced analytics, deeper AI-powered insights and summaries, or more customizable reporting.

I would love to see more advanced analytics and AI-powered insights, greater flexibility in reporting and workflow automation, and perhaps deeper integrations with CRM, marketing automation, and customer support platforms. Continuing to expand support for new social media features as they are released would also be valuable. From a customer perspective, more flexible pricing options for growing teams and even faster, more proactive support would further enhance the overall experience. I do not work directly with procurement or price deals, but rather work directly with the tool as I need it for content marketing, and that is something I would consider valuable.

HootSuite has made meaningful progress in incorporating AI while maintaining a focus on governance and security. I really appreciate that it includes features such as role-based permissions, approval workflows, and enterprise security controls to help organizations use the platform responsibly. That said, as AI capability continues to evolve, I think there is room for even more granular AI governance, such as stronger controls over AI-generated content, greater transparency into how AI recommendations are produced, more configurable data privacy settings, and expanded audit trails for AI-assisted actions. These enhancements would be especially valuable for regulated industries and large enterprise organizations.

I think HootSuite's AI capabilities are a helpful productivity tool for tasks such as content creation, summarization, and recommendations. That said, the accuracy and reliability of the output can vary depending on the context and the quality of the input. I think AI-generated content should always be reviewed by a human, especially for brand voice, factual accuracy, and sensitive communications. As the technology continues to evolve, improvements in contextual understanding, consistency, and personalization will make the outputs even more reliable for enterprise users.

I have been using HootSuite for around two to five years.

HootSuite is stable.

HootSuite scales well and offers good scalability, allowing it to grow with an organization as its social media needs evolve. It supports multiple users, brands, and workflows, making it suitable for both growing businesses and many enterprise teams.

The customer support of HootSuite is really great and very responsive. They respond right away.

I rate the customer support a ten.

Before choosing HootSuite, I was offered this option in the company, so I did not evaluate other options.

I have seen a return on investment based on my experience, as HootSuite helped reduce the time spent on content scheduling and reporting by approximately twenty to thirty percent, allowing my team to focus more on strategy and customer engagement rather than manual tasks. Although I do not have a formal ROI calculation, the productivity gains and improved collaboration made the investment worthwhile.

One major use case that we have with HootSuite is managing all our different social media accounts through HootSuite, and also managing all our customer conversations in a centralized place using HootSuite.

We generally post content on about four to five different social media channels like Facebook, Instagram, and LinkedIn through HootSuite. All the customer engagements that we get on these different channels are managed through HootSuite. Whenever a customer tries to talk with us or whenever a customer responds to a particular post that we do, we manage it via HootSuite. This helps us save a lot of time and also helps us gain better clarity on what content is performing where.

A consolidated stream of messages across different platforms is brought into a centralized place, and we use that to respond back and to post to different channels.

The shared calendar space that HootSuite provides allows different team members to look at the calendar and have clear visibility on what is happening with the current post and what is happening with the current approval process. There is no time-wasting. Hierarchical-based approval is much easier with HootSuite. When a junior-level designer proposes the content, the senior-level manager approves it easily and posts it as content on different channels. The entire process is streamlined and very smooth and efficient for us.

HootSuite has different inbuilt templates for different channels to post on different channels, which is very useful for us. Instead of us creating our own templates, HootSuite provides many inbuilt templates, which is very refreshing and new.

With the centralized place for us to manage all our customer conversations and all of our social media engagement, HootSuite has helped us save a lot of time. I would say about fifty percent of our time is easily being saved using HootSuite.

Earlier, we used to do everything manually, going inside each channel and tracking our engagement or replying back to customer conversations. With HootSuite, five to six different channels are integrated already, where we are able to respond back to comments within a single click to all the different five or six channels. That has helped us save a lot of time. A lot of manual work has reduced with the click of a single button using HootSuite.

There can always be some improvement in terms of accuracy and the output that it provides. It is very good right now, but definite improvement is needed because the output is not very consistent always. There can be improvement in terms of consistency that it provides.

In terms of security, I have not faced any issues. I think it is a very secure software. HootSuite's AI helps us generate content and generate ideas for posts. It does not give away any data. It is very highly secure, in my opinion.

I would definitely urge them to start using HootSuite because HootSuite provides a lot of different analytical output as well, which gives more intuitive edge and advantage to users. We can do industry and competitor benchmarking. We can do custom reports as well, which will give us a clear idea on how our posts are performing or not. A lot of different parameters are provided in the reports, such as the CVR, the conversion percentage, the CTR percentage, etc., which are not provided in other platforms, in my opinion. That is very much useful for a lot of businesses to grow their business.

Everything is great with HootSuite. I would rate this review a nine out of ten.

We use HootSuite mostly for scheduling posts across social channels, monitoring brand mentions and engagement, managing multiple accounts and pages on one dashboard, and reporting and analytics.

A specific example of how we use HootSuite in our day-to-day work is that we are creating a promotion campaign for enrollment in a specific program. HootSuite helps with our plans by allowing us to run outward-facing channel drafts and schedule weeks' worth of posts. During midweek, we are able to run engagement opportunities on certain platforms for prospective students, and by the end of the week, we are able to pull engagement reports.

The best features HootSuite offers for us are the unified dashboard and multi-account management, and content scheduling and calendar views are also excellent. The unified inbox and social listening allow us to use one platform to monitor all of our activities.

Out of those features, the unified dashboard and multi-account management is the most useful for us. We have quite a presence through all of the different social media platforms, and having one unified login is great for our team to work on that type of work.

HootSuite has positively impacted our organization by making our social presence a lot more consistent and coordinated. Before, coordinating updates across several channels tended to be a little bit more ad hoc, and whoever had the time would post something in the moment. Now we can plan content in advance. We schedule around key dates, such as program starts and public events, and make sure the message stays consistent.

The biggest improvement area for us in HootSuite would be pricing and scales because it does scale quite quickly once we have a few more social profiles or team members added. For us as a public institution, this really hits our budget and our bottom line, so it would help to see a little bit more flexible tiers for smaller teams or nonprofit education pricing.

Analytics can also go deeper for more customization on reporting, and especially exportable formats would be great since we do multiple presentations to different audiences.

I have been using HootSuite for about 10 years.

HootSuite is stable.

We rate HootSuite well for scalability, particularly for an organization like ours that is growing and adding more programs and channels over time. We can add profiles, users, and permissions as the team grows without needing to switch platforms.

Customer support is generally positive. We have not had to reach out to the team for support much, but when we do, they are responsive and helpful.

We did not previously use a different solution; it was a very manual process before HootSuite.

My experience with pricing, setup cost, and licensing was very clear. The opportunity for us to have a little bit more flexibility in pricing would be greatly appreciated, but otherwise, the pricing structure is clear and evident.

HootSuite has definitely provided value in the ability for us to do more with fewer team members. We did not have to reduce headcount or anything else, but the spend on HootSuite has allowed our small team to be a lot more effective.

Before choosing HootSuite, we looked at Sprout Social and we also looked at Buffer.

My advice to others looking into using HootSuite is to start with a clear content calendar before you even open the tool. HootSuite is great at executing a plan, but it is not going to create the plan for you. Set up your approval workflows early, especially if you are in an institution where messaging needs sign-off. Take the time to actually explore the analytics rather than just glancing at them, as the reporting can save a lot of manual work.

Regarding HootSuite's AI capabilities, the accuracy and reliability of output are about middling. I have seen other integrations that are a little bit more accurate and responsive, but I have also seen ones that are worse, so I would say it is right about the middle.

I provided this review a rating of 8.

My main use case for HootSuite is posting to social media. A specific example of how I use HootSuite for posting to social media is by queuing up campaigns to post to multiple social sites and scheduling them to post.

The best features HootSuite offers are that it connects to the social platforms that I'm interested in and it's easy to use and to understand.

HootSuite is easy to use for me because it's intuitive in the way that you need to set up posting campaigns and to load the particular posts so that they show up the way you'd like them to and in the timing that you'd like them to.

HootSuite has positively impacted my organization by making it easy for us to post our socials without having to add staff.

HootSuite does everything I need it to do, so I don't really have any complaints or any changes that I would make.

I have been using HootSuite for about two years.

HootSuite is stable.

In terms of scalability, HootSuite is probably fine. We're not really scaling, so at the moment I don't have a need for scaling, so I don't really know.

I have never used the customer support.

I did not previously use a different solution before HootSuite.

My experience with pricing, setup cost, and licensing was positive. I didn't really look at it very deeply. I didn't do a lot of comparison. It was a tool that was recommended to me, and so I looked at it, it looked as though it worked fine, and so I used it.

I have seen a return on investment because we have fewer employees needed. We probably would have needed to hire someone to do the work had we not had HootSuite, so it saved a headcount.

Before choosing HootSuite, I did not really evaluate other options.

Regarding HootSuite's AI capabilities, I think its governance and security are fine. I don't really do much with that, so I haven't really looked into it, but I'm sure it works fine.

Regarding HootSuite's AI capabilities, I think the accuracy and reliability of its output seems fine. It seems to be accurate and reliable.

My advice to others looking into using HootSuite is to definitely consider it, have a look at it, and make sure it meets your needs. I would rate this product a 9 out of 10.

My main use case for HootSuite is scheduling social media posts across various social media platforms.

In the past we've had campaigns for various things, but I use HootSuite because it's really nice to upload an image and copy for a social media post, so then you can have it post to places such as X, LinkedIn, and Facebook. It's a seamless way to get posts synchronized and easy to get multiple platforms posted at one time.

I also use it for tracking analytics as well, seeing clicks, reposts, and other engagement metrics. My main use cases are doing that and sharing posts across multiple platforms.

The best features HootSuite offers in my experience are that it's very easy to upload an image and copy and it's very easy to share that across multiple platforms seamlessly. This saves a ton of time. I found it better than using the HubSpot social media feature. To me, it's a huge time saver.

It cuts the time in half. I have noticed an increase in engagement and a reduction in the time spent managing social media, as it has cut down the time managing social media by at least 50%. The analytics would have been the same if we had posted ourselves on the platforms or on HootSuite. It's mainly a huge time saver.

HootSuite is very seamless. I'm sure there might be more functionality that HootSuite offers, but I've only used it for basic social media posting. I can't really think of anything to improve on.

I have been using HootSuite for four years.

HootSuite is stable.

I don't know how HootSuite's scalability is, as we only use it for a small team, so we haven't had the need to scale. But for what we use it for, it's been great.

I haven't had to use customer support before, so I'm not sure.

I have previously used HubSpot social media in the past, and I found it easier to get everything uploaded and scheduled on HootSuite.

I have seen a return on investment, as I would say fewer employees are needed because one person can schedule out as far in advance as desired. I'm not sure about monetary return, but as I mentioned a couple of times, definitely the time savings. By cutting social media management in half, it allows us to do other things. The time saver is really the biggest return.

My experience with pricing, setup cost, and licensing was good. I thought it was affordable and reasonable.

Before choosing HootSuite, I did not evaluate other options.

I don't use it for reporting; it's mainly for analytics. You're able to get a dashboard of analytics from posts. If you post on LinkedIn, Facebook, or X, you're able to see everything all in one spot so you can track and see which posts are doing well on the various platforms. HootSuite is an easy way to get social media posts out. You're able to upload and schedule posts in the future, which saves time. Instead of daily or weekly looking at posts, you can schedule out a month in advance. It allows for the continuity of having the same post across various platforms.

My advice to others looking into using HootSuite is to try out their free plan first. If you're already using platforms such as HubSpot or Octopost to schedule your social media posts, I would definitely look into it and give it a try.

I give HootSuite a rating of nine out of ten. It's the best social media scheduler that I've ever used. I give it a nine and not a ten because a ten is the perfect product and I don't really think there are many perfect products.

We have been using HootSuite to manage our clients' social media channels, ranging from Instagram to X to TikTok to LinkedIn and other social media channels.

We have been scheduling posts for these different channels with different copy, different creatives, and viewing and managing the full social media calendar of our clients via HootSuite.

One of the best things about HootSuite is their clear UX design that is easy to navigate around the platform, and also to see the social media calendar of the clients, so we can see on which channel which post is going when and how the posts look.

My team clearly understood how to navigate and also myself, so we didn't have any additional questions or any difficulties understanding how the platform works. This was a plus because with another platform, we had this issue where it was not clear to understand, it was not following current trends or the newest features of how a UX should be.

HootSuite helped us navigate and manage the social media calendar of our clients, so we could clearly see which post is going out when. This helped us to see everything in one dashboard without us having to duplicate another dashboard.

HootSuite can connect better with more social media platforms, maybe additional email platforms as well. As companies such as Instagram and LinkedIn are offering scheduling also in their platform, it would be good to see how HootSuite manages and offers better solutions so we still stick with them. This was one of the reasons that we started to use the native scheduling of the platforms itself because they are free, but HootSuite is paid and it was also expensive.

Pricing can be lower and integration can be with more platforms.

I think this was one of the places that HootSuite can improve themselves in terms of connecting better with other analytics tools and having better analytics numbers to show to us so we can also present to our clients.

Sometimes we received emails that due to some reasons, posts were not shared automatically. This was also one of the reasons why we left HootSuite.

We didn't see HootSuite as the best platform to scale with us with our growth. That's why we stopped using it.

I have used HootSuite for around two years, currently not using it anymore.

There were no stability issues.

We didn't see HootSuite as the best platform to scale with us with our growth. That's why we stopped using it.

I think it's a good social media scheduling platform to use, but once you are growing fast, other ways should be found, as we did in terms of using an external platform because the features are limited after one point.

I never needed to reach out for customer support.

This was a plus because with another platform, we had this issue where it was not clear to understand, it was not following current trends or the newest features of how a UX should be.

This was very easy.

We were using HootSuite as a collaborative tool across teams.

It was very great and straightforward.

Pricing can be lower and integration can be with more platforms.

We didn't see HootSuite as the best platform to scale with us with our growth. That's why we stopped using it.

The features that I suggested are the ones that would be better to see in terms of scheduling and the price. I gave a high rating because it was very easy to understand the UX and navigate around.

We haven't really utilized or saw the difference of how HootSuite adds value to us with the AI. It's not that we don't see it as a reliable AI source at the moment.

They didn't meet our needs. This can be an area that HootSuite can improve on.

It was flexible enough and also in terms of security, each time someone enters the account, we were receiving an email.

My overall rating for this review is seven.

My main use case for HootSuite is content planning, organization, and analytics. I use HootSuite for the content calendar to plan out my content. I am a team of one, so I do not have anybody to collaborate on ideas with, and I plan content across multiple channels.

HootSuite has impacted my organization positively by helping me to be more efficient. I can respond to social media and comment all in one place, so it makes me more efficient.

I measure that efficiency by noting it allows me to have more free time for planning other content with me scheduling the content in the platform.

I love the usability of HootSuite, and it is easy to learn; that is one of the great things. I love how I can use everything at once, all of my social media platforms all in one.

I find that it was generally intuitive during the onboarding process.

I do not think HootSuite needs any improvements at the moment; I am enjoying using it right now and I really do not have any tips for improvement.

I have been working in my current field for two years.

I have not explored HootSuite's AI capabilities yet, but overall, I think the security is very good; I have not had any problems with that so far.

HootSuite is deployed in my organization in a private cloud.

I would advise others looking into using HootSuite to consider whatever their needs are. I would listen to them and ask them about their requirements. It really depends on the needs of the person. If they want content management and social media management, depending on what they are looking for, I would recommend HootSuite to them.

I have not tried HootSuite's AI capabilities regarding its accuracy and reliability of output. I would rate this review an 8.

If you are into social media marketing or any other digital media, then you should have knowledge of HootSuite because it is the industry standard that has been helping industry professionals. It makes life easier and somehow lowers stress, which is why I would recommend HootSuite.

It saves me more time with my tasks.

It helps to find templates and content, and it helps me filter things. For the insight analytics too, it makes it easy to find solutions.

It saves me more time with operations.

Would you say there are any areas that still could be improved? Can they make it better in some ways?

Have you used HootSuite in the last 12 months?

It can be quite difficult to link social media platforms with HootSuite.

It is otherwise easy to manage.

It runs very smoothly.

I have not tried the support yet, but if I encounter any problems, I will definitely try it.

Neutral

Did you use different software for social media analytics before?

For the setup, I have been guided by my professors so it has been easy for me. For an individual who is going to try it independently, they might need help. There are many resources available on the internet to assist with setup.

You can see the documentation of HootSuite, and there are many YouTube videos and LinkedIn resources about HootSuite. If you run into a problem, then you have to do some research to get the answers. There are plenty of solutions for HootSuite problems on the internet, but you need to research a bit.

The pricing would be great if it were free. It costs $99 per month, which is quite expensive.

I was wondering if you knew similar products and the main differences between them and HootSuite.

HootSuite offers content calendars and analytics tools. It has been used by at least ten users per license or account.

On a scale of 1-10, I rate HootSuite a 7.