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VMware Software Defined Storage vs Zadara comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Dec 5, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Pure Storage FlashBlade
Sponsored
Ranking in Software Defined Storage (SDS)
8th
Average Rating
8.8
Reviews Sentiment
7.8
Number of Reviews
38
Ranking in other categories
All-Flash Storage (15th), File and Object Storage (8th)
VMware Software Defined Sto...
Ranking in Software Defined Storage (SDS)
16th
Average Rating
8.2
Reviews Sentiment
6.9
Number of Reviews
7
Ranking in other categories
No ranking in other categories
Zadara
Ranking in Software Defined Storage (SDS)
18th
Average Rating
8.6
Reviews Sentiment
7.6
Number of Reviews
12
Ranking in other categories
All-Flash Storage (33rd), Compute Service (9th), Public Cloud Storage Services (15th), File and Object Storage (20th)
 

Mindshare comparison

As of October 2025, in the Software Defined Storage (SDS) category, the mindshare of Pure Storage FlashBlade is 4.1%, down from 4.5% compared to the previous year. The mindshare of VMware Software Defined Storage is 1.4%, up from 0.9% compared to the previous year. The mindshare of Zadara is 2.0%, up from 1.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Software Defined Storage (SDS) Market Share Distribution
ProductMarket Share (%)
Pure Storage FlashBlade4.1%
VMware Software Defined Storage1.4%
Zadara2.0%
Other92.5%
Software Defined Storage (SDS)
 

Featured Reviews

Parul-Patel - PeerSpot reviewer
High performance and throughput enhance IT backup management
The multi-dimensional scale-out design feature of Pure Storage FlashBlade is not in use in our environment. Regarding data reduction technologies, we don't get much deduplication because the data is already deduplicated from our FlashArray before we get to backup, so there is no benefit of deduplication. Regarding the integration with cloud-native ecosystem tools, we are not on cloud; we are strictly an on-premises solution. Pure Storage FlashBlade is not used by any end-user; it's used only for IT backup, with only about four people in our group managing it. I cannot recommend Pure Storage FlashBlade to other users depending upon their financial situation because it's an expensive solution, and the cost is very high, including licensing and renewal every year. I rate Pure Storage FlashBlade an eight out of ten.
MohammadJundiah - PeerSpot reviewer
Data security and performance excel but integration and licensing need improvement
I used Nutanix for its hyper-converged infrastructure capabilities and VMware Site Recovery for disaster recovery.  Additionally, I worked with VMware Software Defined Storage both internally and with partners to consolidate servers into one solution The most valuable features of VMware Software…
Kirubel Behailu - PeerSpot reviewer
Enhancing storage management efficiency with user-friendly experience
Our customers are using Zadara for their research and development environments. We provide infrastructure for government projects, but we are often not fully aware of their specific usage.  I typically use it for our infrastructure and offer both Zadara and Microsoft Azure to our customers Zadara…

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Speed and ease of use are the two most valuable features."
"The onboarding and integrated monitoring tools are pretty good."
"The tool's most valuable features are data warehousing, speedy recovery, and analytics. Its latest release is cost-effective."
"Among its most appealing features are its ease of handling and minimal maintenance requirements."
"The most valuable feature is Safe Mode."
"The initial setup is pretty easy and simple."
"The most valuable features include the ease of implementation, ease of use and the speed that you can do backup and recovery on."
"The main feature I have found to be product replication."
"The most valuable features of the solution are that it is easy to deploy and the support is really good."
"The single management panel is the main feature that is wonderful for the customer."
"The solution is simple to configure and provides good performance and less footprint."
"This is an easy-to-use product for adding flexibility to your storage solution."
"The best part of the solution is that you can actually scale up to a large number of operating systems without additional hardware."
"The most valuable features of VMware Software Defined Storage are scalability, high availability, and performance."
"VMware Software Defined Storage gives higher availability against data corruption."
"The most valuable features of VMware Software Defined Storage are scalability, high availability, and performance."
"The most valuable feature of Zadara is its ease of use and safety. Overall the solution is a complete package, it has all the features needed."
"The most valuable features of Zadara are its visibility and simplicity to use."
"It's very easy to expand and compared to other storage systems that we've used, it's a lot more expandable and a lot more flexible in how it's deployed."
"The most valuable feature is the flexibility in terms of deployment options."
"I find Zadara's user-friendliness from both the customer and engineering perspectives highly appreciated."
"Zadara Storage Cloud having 24/7 management saves me support and engineering costs because the storage and computing are managed by a third-party. We are able to focus more attention on the customer, which is truly our core business. Even at 1:00 AM or 2:00 AM at night, someone will answer, which is important."
"Being able to scale on demand, and being able to get out of our security operation center, and not having to purchase hardware upfront, has drastically reduced the overhead that was required to maintain our information. We have also gained additional capabilities in terms of speed of replicating that information."
"One of the most valuable features is its integration with other cloud solutions. We have a presence within Amazon EC2 and we leverage compute instances in there. Being able to integrate with compute, both locally within Zadara, as well as with other cloud vendors such as Amazon, is very helpful, while also being able to maintain extremely low latency between those connections."
 

Cons

"The features provided for SMB customers are limited."
"It's on the expensive side, as expected for a niche product."
"Pure Storage FlashBlade should improve on more cloud integration."
"Commvault has mainly driven the Analytics, providing data and reports. However, the product has room for improvement, especially regarding storage analytics. Upgrading firmware has caused issues, requiring feature disabling to revert to traditional backups. The firmware upgrades sometimes affect Commvault backups."
"I would like to see more deduplication."
"The speed could be improved."
"The feature that we're waiting on is better integration with the cell services."
"It usually comes down to just what you hit and the value you're getting when you spend the money and license the products. I would always go, "If you want to make things better, lower your price and make your licensing simpler." There's always an opportunity around that."
"There is room for more integrations and plugins into more storages."
"It doesn't have the ability to be deployed on any kind of hardware and network connectors."
"The license model of the product is an area of concern where improvements are required."
"VMware Software Defined Storage should include a shared database on a standard version."
"Simplifying the licensing model and making it cheaper would improve the solution."
"I'd like to see improved hardware compatibility"
"The solution has some limitations in terms of replication to remote sites or cloud infrastructure, which need improvement."
"The performance is not as good as some competing products and reporting can be improved."
"There is room for improvement in pricing as it is currently quite expensive."
"The range of support of VMware could be better. It can support Windows, however, it cannot support other operating systems like IBM AIX. This needs to improve."
"Some of the features are a little bit slow to come to market."
"Cost-wise, because it's a pay-per-use model, it may ultimately end up costing us more in the long run than something we developed ourselves."
"The management interface is more geared towards end-users rather than a service partner like ourselves, and there are improvements that can be made around that."
"In the next release, there can be some improvements to the web console by adding more features because the console is simple. Additionally, the calculator could improve."
"The initial installation was difficult because many steps required the command line interface (CLI). Maintenance can also be complicated, especially when deeper troubleshooting requires navigating the CLI and searching for logs."
"Having iSCSI over the internet using a VPN, the IPSec tunnel is really the only thing that I find missing from this product."
 

Pricing and Cost Advice

"Our customers have seen a reduction in TCO."
"I rate the tool's pricing a seven to eight out of ten."
"The price could be cheaper."
"The pricing for FlashBlade is between cheap and moderate."
"It's a costly solution, but Pure Storage FlashBlade doesn't require additional licenses. All of the software is combined into one bundle."
"It is within reason for what you get. From what we have found comparing it to other vendors, it is in the same range as others. Given the choice, we would definitely redeploy it based on the cost."
"I have seen ROI. It has allowed me to increase the density of my VMs without having to purchase anything additional."
"The product is very expensive."
"A single socket costs you around US $6,000 for three years. At a minimum, you have a three load cluster for a medium or enterprise-scale company. It can get quite expensive because you're likely to need four to six sockets on the other side. It comes to around $30,000."
"I believe there is a yearly licensing fee of around $2000 - $5000. I don't think there are additional costs above that but it depends on the type of infrastructure you're booting."
"VMware Software Defined Storage is a slightly expensive solution."
"The product is quite expensive and is among the most expensive for this type of solution."
"The solution is very expensive."
"The pricing is very competitive and the fact that they have very compelling discounts for multi-year commitments is great."
"For our use, it's appropriately priced and overall, it's proved to be very cost-effective against other tier-one vendors."
"One of the factors that ruled out several providers was cost. They were way too expensive for the volume of data that we needed and the speed at which we needed to be able to manage it. There aren't a lot of providers that can do that."
"If you just take the street price of Zadara Storage Cloud and look up the price or cost per hour, then you could think that Zadara Storage Cloud is extremely expensive or a solution only for enterprise use. That is not true. You need to compare the entire system. This means that you don't stop looking at just the street price, but you need to consider all the features, requirements, and costs of support as well as the extra cost that other vendors have. Other players just play with hidden, additional costs. Everything is included in Zadara Storage Cloud's licensing cost; what you get is what you pay for."
"The price of Zadara is very good and it covers everything. There is no subscription needed."
"It is a nice licensing model and it makes it quite simple because we just pay for what we use, and the bill that comes shows us exactly what customers are using what resources."
"The pricing and licensing are very simple and the cost is predictable, although, like everything that you pay for as you use, you have to be mindful of what you're using."
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Top Industries

By visitors reading reviews
Computer Software Company
12%
Financial Services Firm
11%
Manufacturing Company
10%
Government
7%
No data available
Computer Software Company
20%
Manufacturing Company
16%
Government
5%
Comms Service Provider
5%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business11
Midsize Enterprise11
Large Enterprise20
By reviewers
Company SizeCount
Small Business2
Midsize Enterprise1
Large Enterprise6
By reviewers
Company SizeCount
Small Business12
Large Enterprise3
 

Questions from the Community

What do you like most about Pure Storage FlashBlade?
The tool's most valuable feature is its fast performance, especially in handling snapshots. It helps during power out...
What is your experience regarding pricing and costs for Pure Storage FlashBlade?
The pricing of Pure Storage FlashBlade is expensive compared to other products I used from other companies in the pas...
What needs improvement with Pure Storage FlashBlade?
I believe there is not much improvement needed because they have everything we need, but the interface is a little bi...
What is your experience regarding pricing and costs for VMware Software Defined Storage?
The price of VMware Software Defined Storage is on the pricey side, rated four out of five in cost. There is room for...
What needs improvement with VMware Software Defined Storage?
There is room for more integrations and plugins into more storages. More automation, such as using Playbook on Ansibl...
What is your primary use case for VMware Software Defined Storage?
I used Nutanix for its hyper-converged infrastructure capabilities and VMware Site Recovery for disaster recovery. Ad...
What needs improvement with Zadara?
The initial installation was difficult because many steps required the command line interface (CLI). Maintenance can ...
What is your primary use case for Zadara?
I use this product as storage. Specifically, I use it as big storage. That's the main use case for Zadara ( /products...
What advice do you have for others considering Zadara?
As for the pros and cons, the main concerns are the complexity of the initial installation and the complicated mainte...
 

Also Known As

No data available
VMware SDS
No data available
 

Overview

 

Sample Customers

ServiceNow, Mercedes-AMG Petronas Motorsport, Dominos, Man AHL
Helse Nord, Sky
Time, Inc. A&E Network, The Washington Post, News UK, McGraw Hill, Gilt, Toshiba, Deloitte, VMware
Find out what your peers are saying about VMware Software Defined Storage vs. Zadara and other solutions. Updated: September 2025.
869,566 professionals have used our research since 2012.