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SAP CRM vs SAS Marketing Automation comparison

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Comparison Buyer's Guide
Executive Summary

We performed a comparison between SAP CRM and SAS Marketing Automation based on real PeerSpot user reviews.

Find out in this report how the two CRM solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed SAP CRM vs. SAS Marketing Automation report (Updated: September 2022).
633,952 professionals have used our research since 2012.
Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
"Once the lead is matured, you can convert it into an opportunity and you can track it by the opportunity based on the product segment.""I have found the most valuable feature of the SAP CRM system is its ability to integrate with other modules. SAP CRM is all about integrating with other modules. For example, SuccessFactors is their learning management. This is one use case that SAP CRM themselves use. Their lead generation versus their sales from their educational services. You can instantly receive insight into how many leads have been generated and how much it turned into real business or revenue for them. I was told in one of the seminars that the data transfer from the lead generation to sales is only 24 hours in SAP CRM.""The most important factor for recommending SAP CRM is its integration with the core SAP platform. Globally, most enterprises are using SAP as an ERP platform to manage their key business functions. SAP CRM has out-of-the-box integration with the core SAP platform. You can integrate your pre-sales and post-sales into the single platform on the SAP CRM very easily, and you can extend that CRM to your customers who can actually see what is happening to their orders—such as whether it is dispatched or not dispatched or at what stage it is—simply by logging onto the CRM platform.""When we are using SAP CRM we receive more accurate results than using any other CRM system.""One of the main things is that the reports are very customizable. It is very easy and user-friendly to customize the reports the way the user wants. They can see the reports as per their expectations and change them accordingly.""We are using the HANA Z database for CRM, which enhances the products we are currently using by making the system more efficient. Everything is connected to CRM, so we can use the data for analytics, sales forecasting, and data modeling.""The flexibility to design the portal and customize it according to the needs of the clients is valuable. The integration with SAP ERP is also valuable.""The most valuable feature is lead management and integration."

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"SAP Marketing Automation is user-friendly. The interface is nice and clear. You can see the different diagrams and define various filters and targets. You can also export the customer information you collect to make the campaign. It's easy to understand how this information is entered. There are also a lot of platforms that show the results of campaigns. You can customize your data and define different reports, but SAS also provides a standard report."

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"In terms of visibility of the data, there's a very limited set that we have access to and sometimes it's very difficult and not user-friendly to analyze from front end to back end. It's the biggest challenge, even if I'm working with an organization where we've implemented SAP.""In the future, machine learning and artificial intelligence functionality need to be included.""SAP CRM could improve in the area of user-friendliness. It would help if you had an engineer to do the administration. The migration is complex when moving from the old version to the latest version.""CRM is costlier than its competitors.""Previously, the SAP CRM used to use simple servers, but now SAP uses HANA. The problem with the HANA databases is their interoperability with other solutions. SAP CRM could improve by working better with other solutions.""The solution needs more flexible customization, tender request, and they need to think about some of the localization aspects.""Content management is one area where SAP CRM could use some work because we were seeking a CRM solution that could store BLOB data, like PDF and email data, which takes up a lot of space in the database. Recently, we migrated to a content server, but it would be nice if CRM had built-in BLOB data management because BLOB data is a challenge we've been dealing with since last year.""The B2C features of SAP are strong, but they are not very known to the public and companies. They must make it more known for B2C applications or B2C use cases."

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"You need to buy connectors to integrate Marketing Automation with various suppliers. For example, if I want to see the data through Power BI, I need a connector to see the data directly. Otherwise, you need to do everything manually. You have to download information from SAS and then save a text file, and then I can import it into Power BI. I would like Marketing Automation to have this native functionality without the need to pay more for connectors."

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Pricing and Cost Advice
  • "There is a license required for the solution and most of my clients purchase an annual license."
  • "SAP CRM is an expensive solution and is the most challenging aspect of the solution."
  • "SAP CRM costs approximately a couple of thousand a month."
  • "Its price is reasonable. As compared to other CRMs, this CRM is competitively priced. They have multiple flavors with different sets of functionality. Pricing is based on the flavor that suits your requirement. If you have more users, the cost will come down."
  • "The pricing from SAP is good but it takes time to realize the investment."
  • "SAP CRM is not suitable for smaller businesses because it is expensive. The larger businesses would be able to handle the cost."
  • "There is a license required to use SAP CRM."
  • "From the maintenance perspective, SAP CRM is quite expensive compared to cloud services because the current solution they're using is managed by us and we are hosting it on servers. There is the cost of hosting, and managing servers and applications. The overhead is substantial, but this solution is a legacy system. It will take some time for the customer to migrate out of it."
  • More SAP CRM Pricing and Cost Advice →

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    633,952 professionals have used our research since 2012.
    Questions from the Community
    Top Answer:What I found most valuable in SAP CRM is its multitenancy, and you can use it from your website, SMS, and even social media, and it's all integrated, so my company is trying to leverage on all of… more »
    Top Answer:The licensing model for SAP CRM is customer-based.
    Top Answer:As SAP CRM is still in its pilot version in my company, and my team is still experimenting on it, there's little room for exploration, but its setup is not as straightforward, so this could be an area… more »
    Top Answer:SAP Marketing Automation is user-friendly. The interface is nice and clear. You can see the different diagrams and define various filters and targets. You can also export the customer information you… more »
    Top Answer:You need to buy connectors to integrate Marketing Automation with various suppliers. For example, if I want to see the data through Power BI, I need a connector to see the data directly. Otherwise… more »
    Top Answer:SAS Marketing Automation is a data analytics platform. I have a data analytics background, and this is my actual role. SAS has a lot of capacities to work with massive amounts of data.
    out of 70 in CRM
    Average Words per Review
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    Also Known As
    SAS Campaign Management
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    SAP CRM provides marketing solutions for big data analytics, social media marketing, segmentation, multichannel campaigns, loyalty, and resource management.

    SAS Marketing Automation lets you get more campaigns out the door in an automated, trackable and highly repeatable fashion. You can quickly define target segments, prioritize selection rules, select communication channels, schedule and execute campaigns, analyze campaign results and easily make adjustments to improve future campaign performance.

    Learn more about SAP CRM
    Learn more about SAS Marketing Automation
    Sample Customers
    Brau Union Osterreich AG, Nu Skin Enterprises Inc., AOK Bundesverband, RAK Ceramics, NHS 24, Wholesale Sports Outdoor Outfitters, FC Bayern Munchen AG, Tumi, The Kellogg Company, MVV Energie AG, Anglian Water Services, German Football Association (DFB), Nebraska Book Company Inc.
    Top Industries
    Manufacturing Company25%
    Financial Services Firm17%
    Computer Software Company23%
    Comms Service Provider16%
    Manufacturing Company6%
    Financial Services Firm6%
    Financial Services Firm24%
    Computer Software Company22%
    Comms Service Provider18%
    Company Size
    Small Business36%
    Midsize Enterprise5%
    Large Enterprise59%
    Small Business18%
    Midsize Enterprise18%
    Large Enterprise63%
    Small Business14%
    Midsize Enterprise13%
    Large Enterprise73%
    Buyer's Guide
    September 2022
    Find out what your peers are saying about Salesforce, Microsoft, SAP and others in CRM. Updated: September 2022.
    633,952 professionals have used our research since 2012.

    SAP CRM is ranked 3rd in CRM with 18 reviews while SAS Marketing Automation is ranked 7th in Marketing Automation with 1 review. SAP CRM is rated 7.6, while SAS Marketing Automation is rated 8.0. The top reviewer of SAP CRM writes "Great task and opportunity features with a helpful dashboard". On the other hand, the top reviewer of SAS Marketing Automation writes "It's good at visualizing large amounts of data ". SAP CRM is most compared with Microsoft Dynamics CRM, Oracle CRM, Salesforce Marketing Cloud, Siebel CRM and Zoho CRM, whereas SAS Marketing Automation is most compared with Salesforce Marketing Cloud, Siebel Marketing Resource Management and Marketo.

    We monitor all CRM reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.