SAP CRM vs SAS Marketing Automation comparison

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Executive Summary

We performed a comparison between SAP CRM and SAS Marketing Automation based on real PeerSpot user reviews.

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To learn more, read our detailed CRM Report (Updated: March 2024).
765,386 professionals have used our research since 2012.
Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pros
"I have found the sales reporting feature specifically useful as it provides reporting and visualization which helps in decision-making. I use this to understand where to improve, which in-turn, helps generate sales.""The initial setup of SAP CRM was simple.""The solution's contract management and product hierarchy features of SAP CRM are the most beneficial for our business operations.""From the bank perspective, it's user-friendly and simple to develop something specific for a certain customer. It allows customization for individual customers rather than applying a one-size-fits-all approach.""SAP CRM integrates well with SAP ERP which is useful.""The most valuable feature is lead management and integration.""The tool is easy to use.""The platform is highly scalable."

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"SAP Marketing Automation is user-friendly. The interface is nice and clear. You can see the different diagrams and define various filters and targets. You can also export the customer information you collect to make the campaign. It's easy to understand how this information is entered. There are also a lot of platforms that show the results of campaigns. You can customize your data and define different reports, but SAS also provides a standard report.""You can enable it for business users or marketing users to use it in a self-service way. So, the technical team is needed to build the features or processes, and then those processes can be used in a self-service way by your non-technical users."

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Cons
"SAP CRM could improve in the area of user-friendliness. It would help if you had an engineer to do the administration. The migration is complex when moving from the old version to the latest version.""When features do get added, we would like the product to notify us in a timely way.""They have recently updated their user interface but they should continue to improve upon it in the future. Additionally, overall performance or speed of response times could be better.""In terms of stability, there are some latency issues.""There are quite a lot of missing parts in SAP CRM, which is why we do a lot of customization. Not everything is there, and some things need custom coding to cater to specific needs. It is not a plug-and-play solution with standard features, and we have to customize quite a lot.""The navigation must be improved.""The product is very expensive.""What I see as a challenge against our competitor is that Salesforce comes with more flexibility, for enhancement purposes, whereas the SAP CRM Cloud is more robust and rigid. It's not flexible to implement any bespoke solution."

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"The product is highly customizable, but the marketing and business teams want a lot of things to be built out of the box. A lot of features that could be out of the box aren't there. The main concern is to keep the system in such a way that it provides you with some out-of-the-box features and some customizable features as well.""You need to buy connectors to integrate Marketing Automation with various suppliers. For example, if I want to see the data through Power BI, I need a connector to see the data directly. Otherwise, you need to do everything manually. You have to download information from SAS and then save a text file, and then I can import it into Power BI. I would like Marketing Automation to have this native functionality without the need to pay more for connectors."

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Pricing and Cost Advice
  • "SAP CRM offers a free trial for anyone wanting to test the product before purchasing it."
  • "They should reduce the price to target small businesses."
  • "The company has seen an increase in revenue."
  • "There is a license required for the solution and most of my clients purchase an annual license."
  • "SAP CRM is an expensive solution and is the most challenging aspect of the solution."
  • "SAP CRM costs approximately a couple of thousand a month."
  • "Its price is reasonable. As compared to other CRMs, this CRM is competitively priced. They have multiple flavors with different sets of functionality. Pricing is based on the flavor that suits your requirement. If you have more users, the cost will come down."
  • "The pricing from SAP is good but it takes time to realize the investment."
  • More SAP CRM Pricing and Cost Advice →

  • "I'm not aware of the full cost. The financials are not with me. In terms of additional costs, there are always OpEx and CapEx. That's one way to look at it. You also need separate hardware to deploy the product."
  • More SAS Marketing Automation Pricing and Cost Advice →

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    Questions from the Community
    Top Answer:The solution's contract management and product hierarchy features of SAP CRM are the most beneficial for our business operations.
    Top Answer:There is a lot of missing data and data latency issues between the different modules of SAP CRM, which creates a lot of problems. SAP CRM uses a patch program between the modules to send data from one… more »
    Top Answer:You can enable it for business users or marketing users to use it in a self-service way. So, the technical team is needed to build the features or processes, and then those processes can be used in a… more »
    Top Answer:The product is highly customizable, but the marketing and business teams want a lot of things to be built out of the box. A lot of features that could be out of the box aren't there. The main concern… more »
    Top Answer:I'm using it for micro-segmentation-based campaigns and inbound and outbound campaigns. I'm using its latest on-prem version.
    Ranking
    4th
    out of 167 in CRM
    Views
    3,733
    Comparisons
    2,868
    Reviews
    24
    Average Words per Review
    453
    Rating
    7.8
    7th
    Views
    372
    Comparisons
    314
    Reviews
    2
    Average Words per Review
    614
    Rating
    7.5
    Comparisons
    Also Known As
    SAS Campaign Management
    Learn More
    Overview

    SAP CRM is a comprehensive customer relationship management solution that helps businesses streamline their sales, marketing, and service processes. It offers a range of features including lead management, opportunity management, campaign management, and customer service management. With SAP CRM, businesses can effectively manage their customer interactions, improve customer satisfaction, and drive revenue growth. 

    The solution integrates with other SAP modules, allowing for seamless data exchange and real-time insights. It also offers mobile access, enabling sales and service teams to access critical information on the go. 

    SAP CRM is a powerful tool for businesses looking to enhance their customer relationships and drive business success.

    SAS Marketing Automation lets you get more campaigns out the door in an automated, trackable and highly repeatable fashion. You can quickly define target segments, prioritize selection rules, select communication channels, schedule and execute campaigns, analyze campaign results and easily make adjustments to improve future campaign performance.

    Sample Customers
    Brau Union Osterreich AG, Nu Skin Enterprises Inc., AOK Bundesverband, RAK Ceramics, NHS 24, Wholesale Sports Outdoor Outfitters, FC Bayern Munchen AG, Tumi, The Kellogg Company, MVV Energie AG, Anglian Water Services, German Football Association (DFB), Nebraska Book Company Inc.
    Staples
    Top Industries
    REVIEWERS
    Manufacturing Company30%
    Financial Services Firm19%
    Agriculture7%
    Computer Software Company7%
    VISITORS READING REVIEWS
    Computer Software Company14%
    Government8%
    Manufacturing Company8%
    Financial Services Firm7%
    VISITORS READING REVIEWS
    Financial Services Firm29%
    Computer Software Company18%
    Comms Service Provider10%
    Insurance Company8%
    Company Size
    REVIEWERS
    Small Business30%
    Midsize Enterprise8%
    Large Enterprise63%
    VISITORS READING REVIEWS
    Small Business24%
    Midsize Enterprise14%
    Large Enterprise63%
    VISITORS READING REVIEWS
    Small Business26%
    Midsize Enterprise11%
    Large Enterprise63%
    Buyer's Guide
    CRM
    March 2024
    Find out what your peers are saying about monday.com, Microsoft, Salesforce and others in CRM. Updated: March 2024.
    765,386 professionals have used our research since 2012.

    SAP CRM is ranked 4th in CRM with 37 reviews while SAS Marketing Automation is ranked 7th in Marketing Automation with 2 reviews. SAP CRM is rated 7.6, while SAS Marketing Automation is rated 7.6. The top reviewer of SAP CRM writes "It integrates well with our existing solutions, so we can analyze the data for analytics, forecasting and modeling". On the other hand, the top reviewer of SAS Marketing Automation writes "It's good at visualizing large amounts of data ". SAP CRM is most compared with Microsoft Dynamics CRM, Salesforce Sales Cloud, Siebel CRM, Oracle CRM and Genesys Cloud CX, whereas SAS Marketing Automation is most compared with Salesforce Marketing Cloud.

    We monitor all CRM reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.