SAP CRM vs SAS Marketing Automation comparison

The compared SAP and SAS solutions aren't in the same category. SAP is ranked #3 in CRM , with an average rating of 7.8, and holds a 2.2% mindshare in the category. SAS is ranked #18 in MA , and holds a 1.5% mindshare. Additionally, 84% of SAP users are willing to recommend the solution, compared to 100% of SAS users who would recommend it.

SAP CRM

Read 44 SAP CRM reviews

3,941 Views
3,626 Comparison Views

84% willing to recommend

SAS Marketing Automation

Read 2 SAS Marketing Automation reviews

392 Views
294 Comparison Views

100% willing to recommend

SAP CRM

SAS Marketing Automation

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between SAP CRM and SAS Marketing Automation based on real PeerSpot user reviews.

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To learn more, read our detailed CRM Report (Updated: January 2026).

Buyer's Guide

CRM

January 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

SAP CRM

Average Rating

7.8

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

CRM (3rd), Local Government CRM (2nd), Marketing Management (3rd)

SAS Marketing Automation

Average Rating

7.6

Reviews Sentiment

6.6

Number of Reviews

Ranking in other categories

Marketing Automation (18th)

Mindshare comparison

While both are Marketing Applications solutions, they serve different purposes. SAP CRM is designed for CRM and holds a mindshare of 2.2%, down 11.5% compared to last year.
SAS Marketing Automation, on the other hand, focuses on Marketing Automation, holds 1.5% mindshare, down 2.1% since last year.

CRM Market Share Distribution
Product	Market Share (%)
SAP CRM	2.2%
Microsoft Dynamics CRM	2.5%
Salesforce Sales Cloud	2.1%
Other	93.2%

CRM

Marketing Automation Market Share Distribution
Product	Market Share (%)
SAS Marketing Automation	1.5%
Salesforce Marketing Cloud	12.6%
HubSpot Marketing Hub	8.9%
Other	77.0%

Marketing Automation

Featured Reviews

Fazle Rabbi

CRM administrator at a manufacturing company with 10,001+ employees

Customization and automation drive effective user training and insights sharing

Recently, the price of SAP CRM has increased, which is one concern. Another issue is that sometimes we experience slow performance. Reports in SAP CRM itself can become very slow. Other than that, it is a very good CRM system. I am happy with SAP CRM because whenever we have requirements for changes or customization as per our needs, we get them, and the downtime is minimal. We are getting very good support from the incident team and the in-house support team who are responsible for customization. Some customer centers have moved to Salesforce, but I don't have any experience with Salesforce to make a comparison.

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reviewer1549071

Senior Solution Architecht at a comms service provider with 10,001+ employees

Highly customizable but should have more out-of-the-box features

The product is highly customizable, but the marketing and business teams want a lot of things to be built out of the box. A lot of features that could be out of the box aren't there. The main concern is to keep the system in such a way that it provides you with some out-of-the-box features and some customizable features as well. An example would be stratification or stratified sampling of customers. It's something that is not part of the product. It's something I have built using this product. If something like this is available out of the box as part of the product, you don't have to particularly manage that. For the outbound campaigns, there should be dynamic offer or treatment assignments.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"It provides innovative ideas for implementation."

"The solution assists us in identifying what to send, what to offer, and what customers are buying."

"I have found the sales reporting feature specifically useful as it provides reporting and visualization which helps in decision-making. I use this to understand where to improve, which in-turn, helps generate sales."

"The solution is highly scalable."

"We use SAP CRM for customer service improvement. The main idea is to make sure our team has the right information when talking to customers. This helps them process things like price approvals for quotes faster. The goal is to make the product more efficient, and faster, and, in the end, provide better customer service."

"We get very good support from SAP."

"SAP CRM is a scalable solution."

"The platform is highly scalable."

More SAP CRM pros

"SAP Marketing Automation is user-friendly. The interface is nice and clear. You can see the different diagrams and define various filters and targets. You can also export the customer information you collect to make the campaign. It's easy to understand how this information is entered. There are also a lot of platforms that show the results of campaigns. You can customize your data and define different reports, but SAS also provides a standard report."

"You can enable it for business users or marketing users to use it in a self-service way. So, the technical team is needed to build the features or processes, and then those processes can be used in a self-service way by your non-technical users."

Cons

"They have recently updated their user interface but they should continue to improve upon it in the future. Additionally, overall performance or speed of response times could be better."

"Our users are using it primarily from their laptop browser and very few are using it on their mobile because the mobile is not that user-friendly."

"It was not very stable. It was not a network problem because we were using tools that were not SAP. They were working well. But when I'm running the SAP, it's not working for us."

"Previously, the SAP CRM used to use simple servers, but now SAP uses HANA. The problem with the HANA databases is their interoperability with other solutions. SAP CRM could improve by working better with other solutions."

"The navigation must be improved."

"There are quite a lot of missing parts in SAP CRM, which is why we do a lot of customization. Not everything is there, and some things need custom coding to cater to specific needs. It is not a plug-and-play solution with standard features, and we have to customize quite a lot."

"Improvement is needed for SAP CRM's integration with Microsoft Teams and Outlook Its integration with Microsoft collaboration software, including Teams, Outlook, and SharePoint, is not very good. There are issues with synchronization between appointments in CRM and Outlook, as well as challenges with managing contacts, which creates problems."

"We would like the coding system within this solution to be more straightforward when carrying out general entry tasks."

More SAP CRM cons

"The product is highly customizable, but the marketing and business teams want a lot of things to be built out of the box. A lot of features that could be out of the box aren't there. The main concern is to keep the system in such a way that it provides you with some out-of-the-box features and some customizable features as well."

"You need to buy connectors to integrate Marketing Automation with various suppliers. For example, if I want to see the data through Power BI, I need a connector to see the data directly. Otherwise, you need to do everything manually. You have to download information from SAS and then save a text file, and then I can import it into Power BI. I would like Marketing Automation to have this native functionality without the need to pay more for connectors."

Pricing and Cost Advice

"The pricing from SAP is good but it takes time to realize the investment."

"The product is expensive."

"We pay for the license yearly."

"They should reduce the price to target small businesses."

"We have to pay a yearly licensing fee for SAP CRM, which is expensive."

"SAP CRM is an expensive solution and is the most challenging aspect of the solution."

"The company has seen an increase in revenue."

"There is a license required for the solution and most of my clients purchase an annual license."

More SAP CRM pricing and cost advice

"I'm not aware of the full cost. The financials are not with me. In terms of additional costs, there are always OpEx and CapEx. That's one way to look at it. You also need separate hardware to deploy the product."

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Top Industries

By visitors reading reviews

Manufacturing Company

13%

Financial Services Firm

Computer Software Company

University

No data available

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	14
Midsize Enterprise	5
Large Enterprise	27

No data available

Questions from the Community

What do you like most about SAP CRM?

Getting the right information at the right time across different programs is important. These programs lack interaction between them. IPA is a good option to bring them together.

See all answers

What is your experience regarding pricing and costs for SAP CRM?

SAP CRM is not suitable for small companies because of the cost. It is suitable for medium and large enterprise companies.

See all answers

What needs improvement with SAP CRM?

See all answers

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Comparisons

Microsoft Dynamics CRM vs SAP CRM

Compared 36% of the time

Salesforce Sales Cloud vs SAP CRM

Compared 14% of the time

Zoho CRM vs SAP CRM

Compared 7% of the time

Oracle CRM vs SAP CRM

Compared 6% of the time

Siebel CRM vs SAP CRM

Compared 6% of the time

More SAP CRM Competitors

Salesforce Marketing Cloud vs SAS Marketing Automation

Compared 43% of the time

Right On Interactive vs SAS Marketing Automation

Compared 31% of the time

Marketo vs SAS Marketing Automation

Compared 26% of the time

More SAS Marketing Automation Competitors

Product Reports

Buyer's Guide

SAP CRM

December 2025

Download SAP CRM product report

Buyer's Guide

Marketing Automation

December 2025

Download SAS Marketing Automation product report

Also Known As

No data available

SAS Campaign Management

Overview

SAP CRM is a comprehensive customer relationship management solution that helps businesses streamline their sales, marketing, and service processes. It offers a range of features including lead management, opportunity management, campaign management, and customer service management. With SAP CRM, businesses can effectively manage their customer interactions, improve customer satisfaction, and drive revenue growth.

The solution integrates with other SAP modules, allowing for seamless data exchange and real-time insights. It also offers mobile access, enabling sales and service teams to access critical information on the go.

SAP CRM is a powerful tool for businesses looking to enhance their customer relationships and drive business success.

SAP

SAS Marketing Automation lets you get more campaigns out the door in an automated, trackable and highly repeatable fashion. You can quickly define target segments, prioritize selection rules, select communication channels, schedule and execute campaigns, analyze campaign results and easily make adjustments to improve future campaign performance.

SAS

Sample Customers

Brau Union Osterreich AG, Nu Skin Enterprises Inc., AOK Bundesverband, RAK Ceramics, NHS 24, Wholesale Sports Outdoor Outfitters, FC Bayern Munchen AG, Tumi, The Kellogg Company, MVV Energie AG, Anglian Water Services, German Football Association (DFB), Nebraska Book Company Inc.

Staples

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