SAP CRM vs SAS Marketing Automation comparison

The compared SAP and SAS solutions aren't in the same category. SAP is ranked #3 in CRM , with an average rating of 7.7, and holds a 3.9% mindshare in the category. SAS is ranked #19 in MA , and holds a 1.4% mindshare. Additionally, 84% of SAP users are willing to recommend the solution, compared to 100% of SAS users who would recommend it.

SAP CRM

Read 44 SAP CRM reviews

3,674 Views
3,417 Comparison Views

84% willing to recommend

SAS Marketing Automation

Read 2 SAS Marketing Automation reviews

309 Views
216 Comparison Views

100% willing to recommend

SAP CRM

SAS Marketing Automation

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between SAP CRM and SAS Marketing Automation based on real PeerSpot user reviews.

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To learn more, read our detailed CRM Report (Updated: October 2025).

Buyer's Guide

CRM

October 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

SAP CRM

Average Rating

7.8

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

CRM (3rd), Local Government CRM (2nd), Marketing Management (3rd)

SAS Marketing Automation

Average Rating

7.6

Reviews Sentiment

6.6

Number of Reviews

Ranking in other categories

Marketing Automation (19th)

Mindshare comparison

While both are Marketing Applications solutions, they serve different purposes. SAP CRM is designed for CRM and holds a mindshare of 3.9%, down 11.3% compared to last year.
SAS Marketing Automation, on the other hand, focuses on Marketing Automation, holds 1.4% mindshare, down 2.2% since last year.

CRM Market Share Distribution
Product	Market Share (%)
SAP CRM	3.9%
Microsoft Dynamics CRM	4.4%
Salesforce Sales Cloud	3.5%
Other	88.2%

CRM

Marketing Automation Market Share Distribution
Product	Market Share (%)
SAS Marketing Automation	1.4%
Salesforce Marketing Cloud	19.4%
Marketo	11.7%
Other	67.5%

Marketing Automation

Featured Reviews

Srini-Dhanaraj

Founder & CEO at imfine.club

The product is stable, it has a lot of features, and the user interface is excellent

SAP C4C is very simple. We used it for a simple module, like lead and opportunity. The integration capabilities on the cloud are a bit rigid. It is not flexible. When people visit websites, we take the cookies, try to create leads and communicate with them. Organizations that want to buy the product must consider their return on investment and why they need SAP. They must consider why they cannot use any other product. If the business process is complex and we need good integration, we can choose SAP. The solution is complex for businesses where people place orders and make payments. We will have to integrate the solution with a data warehouse for the communication to go in and out. I rate the product a five out of ten for such a scenario. If an organization only does sales and marketing, I rate the tool an eight out of ten.

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Trini Olivan

Senior Data Manager at Liberty Seguros, Compania de Seguros y Reaseguros, S.A.

It's good at visualizing large amounts of data

You need to buy connectors to integrate Marketing Automation with various suppliers. For example, if I want to see the data through Power BI, I need a connector to see the data directly. Otherwise, you need to do everything manually. You have to download information from SAS and then save a text file, and then I can import it into Power BI. I would like Marketing Automation to have this native functionality without the need to pay more for connectors.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"We use SAP CRM for customer service improvement. The main idea is to make sure our team has the right information when talking to customers. This helps them process things like price approvals for quotes faster. The goal is to make the product more efficient, and faster, and, in the end, provide better customer service."

"It provides innovative ideas for implementation."

"The solution's contract management and product hierarchy features of SAP CRM are the most beneficial for our business operations."

"The platform is highly scalable."

"When we are using SAP CRM we receive more accurate results than using any other CRM system."

"The most valuable feature is lead management and integration."

"From the bank perspective, it's user-friendly and simple to develop something specific for a certain customer. It allows customization for individual customers rather than applying a one-size-fits-all approach."

"The stability is good."

More SAP CRM pros

"You can enable it for business users or marketing users to use it in a self-service way. So, the technical team is needed to build the features or processes, and then those processes can be used in a self-service way by your non-technical users."

"SAP Marketing Automation is user-friendly. The interface is nice and clear. You can see the different diagrams and define various filters and targets. You can also export the customer information you collect to make the campaign. It's easy to understand how this information is entered. There are also a lot of platforms that show the results of campaigns. You can customize your data and define different reports, but SAS also provides a standard report."

Cons

"They could improve the product's analytics and reporting capabilities. Additionally, they could enhance its web interface speed."

"SAP CRM could improve in the area of user-friendliness. It would help if you had an engineer to do the administration. The migration is complex when moving from the old version to the latest version."

"It was not very stable. It was not a network problem because we were using tools that were not SAP. They were working well. But when I'm running the SAP, it's not working for us."

"There are quite a lot of missing parts in SAP CRM, which is why we do a lot of customization. Not everything is there, and some things need custom coding to cater to specific needs. It is not a plug-and-play solution with standard features, and we have to customize quite a lot."

"When features do get added, we would like the product to notify us in a timely way."

"The interface could be improved."

"What I see as a challenge against our competitor is that Salesforce comes with more flexibility, for enhancement purposes, whereas the SAP CRM Cloud is more robust and rigid. It's not flexible to implement any bespoke solution."

"CRM is costlier than its competitors."

More SAP CRM cons

"You need to buy connectors to integrate Marketing Automation with various suppliers. For example, if I want to see the data through Power BI, I need a connector to see the data directly. Otherwise, you need to do everything manually. You have to download information from SAS and then save a text file, and then I can import it into Power BI. I would like Marketing Automation to have this native functionality without the need to pay more for connectors."

"The product is highly customizable, but the marketing and business teams want a lot of things to be built out of the box. A lot of features that could be out of the box aren't there. The main concern is to keep the system in such a way that it provides you with some out-of-the-box features and some customizable features as well."

Pricing and Cost Advice

"The product is costly."

"From the maintenance perspective, SAP CRM is quite expensive compared to cloud services because the current solution they're using is managed by us and we are hosting it on servers. There is the cost of hosting, and managing servers and applications. The overhead is substantial, but this solution is a legacy system. It will take some time for the customer to migrate out of it."

"The pricing from SAP is good but it takes time to realize the investment."

"Every user needs to have a license."

"Its price is reasonable. As compared to other CRMs, this CRM is competitively priced. They have multiple flavors with different sets of functionality. Pricing is based on the flavor that suits your requirement. If you have more users, the cost will come down."

"SAP CRM is an expensive solution and is the most challenging aspect of the solution."

"The company has seen an increase in revenue."

"The licensing model for SAP CRM is customer-based."

More SAP CRM pricing and cost advice

"I'm not aware of the full cost. The financials are not with me. In terms of additional costs, there are always OpEx and CapEx. That's one way to look at it. You also need separate hardware to deploy the product."

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Top Industries

By visitors reading reviews

Manufacturing Company

12%

Computer Software Company

University

Financial Services Firm

No data available

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	14
Midsize Enterprise	5
Large Enterprise	27

No data available

Questions from the Community

What do you like most about SAP CRM?

Getting the right information at the right time across different programs is important. These programs lack interaction between them. IPA is a good option to bring them together.

See all answers

What is your experience regarding pricing and costs for SAP CRM?

SAP CRM is not suitable for small companies because of the cost. It is suitable for medium and large enterprise companies.

See all answers

What needs improvement with SAP CRM?

Recently, the price of SAP CRM has increased, which is one concern. Another issue is that sometimes we experience slow performance. Reports in SAP CRM itself can become very slow. Other than that, ...

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Comparisons

Microsoft Dynamics CRM vs SAP CRM

Compared 35% of the time

Salesforce Sales Cloud vs SAP CRM

Compared 19% of the time

Zoho CRM vs SAP CRM

Compared 11% of the time

Siebel CRM vs SAP CRM

Compared 8% of the time

Oracle CRM vs SAP CRM

Compared 8% of the time

More SAP CRM Competitors

Salesforce Marketing Cloud vs SAS Marketing Automation

Compared 59% of the time

Right On Interactive vs SAS Marketing Automation

Compared 41% of the time

More SAS Marketing Automation Competitors

Product Reports

Buyer's Guide

SAP CRM

October 2025

Download SAP CRM product report

Buyer's Guide

Marketing Automation

October 2025

Download SAS Marketing Automation product report

Also Known As

No data available

SAS Campaign Management

Overview

SAP CRM is a comprehensive customer relationship management solution that helps businesses streamline their sales, marketing, and service processes. It offers a range of features including lead management, opportunity management, campaign management, and customer service management. With SAP CRM, businesses can effectively manage their customer interactions, improve customer satisfaction, and drive revenue growth.

The solution integrates with other SAP modules, allowing for seamless data exchange and real-time insights. It also offers mobile access, enabling sales and service teams to access critical information on the go.

SAP CRM is a powerful tool for businesses looking to enhance their customer relationships and drive business success.

SAP

SAS Marketing Automation lets you get more campaigns out the door in an automated, trackable and highly repeatable fashion. You can quickly define target segments, prioritize selection rules, select communication channels, schedule and execute campaigns, analyze campaign results and easily make adjustments to improve future campaign performance.

SAS

Sample Customers

Brau Union Osterreich AG, Nu Skin Enterprises Inc., AOK Bundesverband, RAK Ceramics, NHS 24, Wholesale Sports Outdoor Outfitters, FC Bayern Munchen AG, Tumi, The Kellogg Company, MVV Energie AG, Anglian Water Services, German Football Association (DFB), Nebraska Book Company Inc.

Staples

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