SAP CRM vs SAS Marketing Automation comparison

The compared SAP and SAS solutions aren't in the same category. SAP is ranked #5 in CRM , with an average rating of 8.1, and holds a 1.8% mindshare in the category. SAS is ranked #20 in MA , and holds a 1.3% mindshare. Additionally, 84% of SAP users are willing to recommend the solution, compared to 100% of SAS users who would recommend it.

SAP CRM

Read 44 SAP CRM reviews

5,169 Views
4,549 Comparison Views

84% willing to recommend

SAS Marketing Automation

Read 2 SAS Marketing Automation reviews

648 Views
525 Comparison Views

100% willing to recommend

SAP CRM

SAS Marketing Automation

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between SAP CRM and SAS Marketing Automation based on real PeerSpot user reviews.

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Buyer's Guide

CRM

March 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

SAP CRM

Average Rating

7.8

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

CRM (5th), Local Government CRM (2nd), Marketing Management (4th)

SAS Marketing Automation

Average Rating

7.6

Reviews Sentiment

6.6

Number of Reviews

Ranking in other categories

Marketing Automation (20th)

Mindshare comparison

While both are Marketing Applications solutions, they serve different purposes. SAP CRM is designed for CRM and holds a mindshare of 1.8%, down 11.1% compared to last year.
SAS Marketing Automation, on the other hand, focuses on Marketing Automation, holds 1.3% mindshare, down 1.7% since last year.

CRM Mindshare Distribution
Product	Mindshare (%)
SAP CRM	1.8%
Microsoft Dynamics CRM	2.4%
Salesforce Sales Cloud	2.1%
Other	93.7%

CRM

Marketing Automation Mindshare Distribution
Product	Mindshare (%)
SAS Marketing Automation	1.3%
Salesforce Marketing Cloud	11.7%
Marketo	10.4%
Other	76.6%

Marketing Automation

Featured Reviews

Fazle Rabbi

CRM administrator at a manufacturing company with 10,001+ employees

Customization and automation drive effective user training and insights sharing

Recently, the price of SAP CRM has increased, which is one concern. Another issue is that sometimes we experience slow performance. Reports in SAP CRM itself can become very slow. Other than that, it is a very good CRM system. I am happy with SAP CRM because whenever we have requirements for changes or customization as per our needs, we get them, and the downtime is minimal. We are getting very good support from the incident team and the in-house support team who are responsible for customization. Some customer centers have moved to Salesforce, but I don't have any experience with Salesforce to make a comparison.

Read full review

Trini Olivan

Senior Data Manager at Liberty Seguros, Compania de Seguros y Reaseguros, S.A.

It's good at visualizing large amounts of data

You need to buy connectors to integrate Marketing Automation with various suppliers. For example, if I want to see the data through Power BI, I need a connector to see the data directly. Otherwise, you need to do everything manually. You have to download information from SAS and then save a text file, and then I can import it into Power BI. I would like Marketing Automation to have this native functionality without the need to pay more for connectors.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"We get very good support from SAP."

"When we are using SAP CRM we receive more accurate results than using any other CRM system."

"SAP CRM integrates well with SAP ERP which is useful."

"The most valuable feature is lead management and integration."

"It was comfortable setting up the tool."

"The initial setup of SAP CRM was simple."

"The solution is stable; we haven't had any issues and find that it's reliable, with no bugs or glitches and no crashes, which is very good in that respect so we don't have complaints."

"What I found most valuable in SAP CRM is its multitenancy, and you can use it from your website, SMS, and even social media, and it's all integrated, so my company is trying to leverage on all of those."

More SAP CRM pros

"You can enable it for business users or marketing users to use it in a self-service way. So, the technical team is needed to build the features or processes, and then those processes can be used in a self-service way by your non-technical users."

"SAP Marketing Automation is user-friendly, the interface is nice and clear, you can see the different diagrams and define various filters and targets, export the customer information you collect to make the campaign, and customize your data and define different reports while SAS also provides a standard report."

"SAP Marketing Automation is user-friendly. The interface is nice and clear. You can see the different diagrams and define various filters and targets. You can also export the customer information you collect to make the campaign. It's easy to understand how this information is entered. There are also a lot of platforms that show the results of campaigns. You can customize your data and define different reports, but SAS also provides a standard report."

Cons

"When features do get added, we would like the product to notify us in a timely way."

"In terms of stability, there are some latency issues."

"SAP CRM could improve by making the solution more current, it is out of date. There are no more updates for SAP CRM."

"The integration of SAP CRM with the SAP platform is relatively easier as compared to any other third-party product. If you go for any other third-party product, you will have a lot of challenges in terms of integration."

"Previously, the SAP CRM used to use simple servers, but now SAP uses HANA. The problem with the HANA databases is their interoperability with other solutions."

"In the future, machine learning and artificial intelligence functionality need to be included."

"In terms of visibility of the data, there's a very limited set that we have access to and sometimes it's very difficult and not user-friendly to analyze from front end to back end."

"The B2C features of SAP are strong, but they are not very known to the public and companies. They must make it more known for B2C applications or B2C use cases."

More SAP CRM cons

"You need to buy connectors to integrate Marketing Automation with various suppliers."

"You need to buy connectors to integrate Marketing Automation with various suppliers. For example, if I want to see the data through Power BI, I need a connector to see the data directly. Otherwise, you need to do everything manually. You have to download information from SAS and then save a text file, and then I can import it into Power BI. I would like Marketing Automation to have this native functionality without the need to pay more for connectors."

"The product is highly customizable, but the marketing and business teams want a lot of things to be built out of the box. A lot of features that could be out of the box aren't there. The main concern is to keep the system in such a way that it provides you with some out-of-the-box features and some customizable features as well."

Pricing and Cost Advice

"From the maintenance perspective, SAP CRM is quite expensive compared to cloud services because the current solution they're using is managed by us and we are hosting it on servers. There is the cost of hosting, and managing servers and applications. The overhead is substantial, but this solution is a legacy system. It will take some time for the customer to migrate out of it."

"Its price is reasonable. As compared to other CRMs, this CRM is competitively priced. They have multiple flavors with different sets of functionality. Pricing is based on the flavor that suits your requirement. If you have more users, the cost will come down."

"There is a license required for the solution and most of my clients purchase an annual license."

"The company has seen an increase in revenue."

"The licensing model for SAP CRM is customer-based."

"SAP CRM offers a free trial for anyone wanting to test the product before purchasing it."

"They should reduce the price to target small businesses."

"We have to pay a yearly licensing fee for SAP CRM, which is expensive."

More SAP CRM pricing and cost advice

"I'm not aware of the full cost. The financials are not with me. In terms of additional costs, there are always OpEx and CapEx. That's one way to look at it. You also need separate hardware to deploy the product."

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Top Industries

By visitors reading reviews

Manufacturing Company

12%

Financial Services Firm

11%

University

Computer Software Company

Financial Services Firm

26%

Construction Company

14%

Comms Service Provider

10%

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	14
Midsize Enterprise	5
Large Enterprise	27

No data available

Questions from the Community

What do you like most about SAP CRM?

Getting the right information at the right time across different programs is important. These programs lack interaction between them. IPA is a good option to bring them together.

See all answers

What is your experience regarding pricing and costs for SAP CRM?

SAP CRM is not suitable for small companies because of the cost. It is suitable for medium and large enterprise companies.

See all answers

What needs improvement with SAP CRM?

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Comparisons

Microsoft Dynamics CRM vs SAP CRM

Compared 33% of the time

Salesforce Sales Cloud vs SAP CRM

Compared 9% of the time

Adobe Campaign vs SAP CRM

Compared 5% of the time

Zoho CRM vs SAP CRM

Compared 4% of the time

Siebel CRM vs SAP CRM

Compared 4% of the time

More SAP CRM Competitors

Salesforce Marketing Cloud vs SAS Marketing Automation

Compared 21% of the time

Act-On Software vs SAS Marketing Automation

Compared 18% of the time

Marketo vs SAS Marketing Automation

Compared 18% of the time

Right On Interactive vs SAS Marketing Automation

Compared 14% of the time

SugarCRM Platform vs SAS Marketing Automation

Compared 14% of the time

More SAS Marketing Automation Competitors

Product Reports

Buyer's Guide

SAP CRM

March 2026

Download SAP CRM product report

Buyer's Guide

Marketing Automation

March 2026

Download SAS Marketing Automation product report

Also Known As

No data available

SAS Campaign Management

Overview

SAP CRM is a comprehensive customer relationship management solution that helps businesses streamline their sales, marketing, and service processes. It offers a range of features including lead management, opportunity management, campaign management, and customer service management. With SAP CRM, businesses can effectively manage their customer interactions, improve customer satisfaction, and drive revenue growth.

The solution integrates with other SAP modules, allowing for seamless data exchange and real-time insights. It also offers mobile access, enabling sales and service teams to access critical information on the go.

SAP CRM is a powerful tool for businesses looking to enhance their customer relationships and drive business success.

SAP

SAS Marketing Automation lets you get more campaigns out the door in an automated, trackable and highly repeatable fashion. You can quickly define target segments, prioritize selection rules, select communication channels, schedule and execute campaigns, analyze campaign results and easily make adjustments to improve future campaign performance.

SAS

Sample Customers

Brau Union Osterreich AG, Nu Skin Enterprises Inc., AOK Bundesverband, RAK Ceramics, NHS 24, Wholesale Sports Outdoor Outfitters, FC Bayern Munchen AG, Tumi, The Kellogg Company, MVV Energie AG, Anglian Water Services, German Football Association (DFB), Nebraska Book Company Inc.

Staples

Find out what your peers are saying about Microsoft, Salesforce, Zoho and others in CRM. Updated: March 2026.

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