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Salesforce Commerce Cloud vs Sana Commerce vs Shopify comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Mindshare comparison

As of July 2025, in the eCommerce Platforms category, the mindshare of Salesforce Commerce Cloud is 14.4%, down from 14.8% compared to the previous year. The mindshare of Sana Commerce is 1.4%, up from 1.4% compared to the previous year. The mindshare of Shopify is 10.0%, down from 11.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
eCommerce Platforms
 

Featured Reviews

Vijay Subramanyam - PeerSpot reviewer
Offers seamless integrations and effective architecture for retail operations
Salesforce Commerce Cloud offers effective architecture, ease of integration with third-party systems, and environments to test web store functionalities. Users can manage the site independently with the administration panel and benefit from features like easy marketing submissions, discount codes, and integration with Apple Pay and Bazaarvoice for reviews. The platform is also robust, with managed infrastructure by Salesforce.
MB
Reduced the customer care team's time, got us new customers, and required no third-party integrations
Their support should have more in-depth knowledge about different ERP solutions that they connect to. There could also be more support about everything that is related to website management, which is not strictly related to the B2B tool. These are the things like knowing about GDPR regulations, knowing about digital consents, and in general, all the laws that go with having a website. Sometimes, we would have liked more support in that area. There could also be more features coming out on the platform, but I know they are already working on that. I know they're changing the way they manage that.
Alex Osmichenko - PeerSpot reviewer
Have managed to grow sales quickly but experience challenges with integration and commission
The primary use case for Shopify is when I want to quickly build an online store. I utilize Shopify as an online store to manage and grow my retail business. I use it to boost my online sales Shopify is easy to start and has an intuitive onboarding process for customers. It is very good in terms…

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The conversion of opportunities and leads to accounts is one of the most valuable features."
"Stability-wise, I rate the solution a nine out of ten...Scalability-wise, I rate the solution a nine out of ten."
"Commerce Cloud's best features include sales service and cloud marketing."
"There is a good community of developers for the platform."
"Salesforce Commerce Cloud offers effective architecture, ease of integration with third-party systems, and environments to test web store functionalities."
"It is a very flexible solution."
"The ease of customization is valuable."
"The solution is quite stable."
"The most valuable feature is the direct ERP integration, as it allows us to provide product availability and specific pricing in real-time. Customers can also order themselves in real-time."
"We use Sana Commerce with Microsoft Dynamics on the back end and the native ERP integration works well. The fact that no third-party integrations are needed between our Sana Commerce web store and Microsoft Dynamics is important. It's one less thing to worry about when it comes to troubleshooting."
"This product is highly customizable. We use the standard system but we have extended it quite a bit."
"The big benefit with Sana is our ability to interface with Microsoft Dynamics."
"I found it surprisingly easy from both the admin side and the customer side. The admin side has a limited set of features, but they are very well explained. They are very simple to understand. It is very easy to find out what every feature does. It is not really complicated. Sana provides an online university where you can learn everything that you need about it. When we needed to check a new feature or validate how something works, we found solid online information on their website. If there was anything that we couldn't find, or if we really couldn't understand how exactly something was working, their support was always very quick. So, it is quite easy."
"The product has a few free-to-use features. It is easy to navigate and has good visuals as well."
"It has a brilliant inventory system to help you manage your store."
"Shopify can be used without any coding knowledge."
"The solution is highly customizable for our store’s e-commerce needs. We don't need to write any code as all the required features are already inbuilt. The front end can be easily customized. Moreover, this tool offers built-in integrations with payment gateway, messaging services like SMS and email, and logistics integration."
"The most valuable feature is its strong SEO capabilities."
"Shopify provides an easy to use service at the backend that includes product upload, customer service, team settings, and team customization."
"Shopify is easy to start and has an intuitive onboarding process for customers."
"If you have a physical business, like a shop on the street, and you want to take it online but don't know how to do it, you have a couple of options. You could contact a developer or set up an account on Shopify and create your online store there."
 

Cons

"The solution is expensive."
"Four years ago, we linked Salesforce Commerce Cloud with Outlook, and this was a nightmare because a contact in 20 opportunities is a common scenario."
"The community is very closed source. If you don't buy it, you won't be able to learn it."
"The solution should have more and faster reporting, as well as better performance."
"Being able to customize everything in general to our specific needs would be pretty awesome."
"The connection with Marketing Cloud should be improved."
"Pricing is a disadvantage because it is expensive."
"Multi-tenant infrastructure is a blessing and a curse."
"The performance can be improved. Sometimes, the system is really slow because of the ERP integration. I'm not sure whether this is a problem with Sana Commerce or the ERP system but overall, it could be faster. When it comes to usability, if it takes too much time to load, then it's not the best."
"There could also be more support about everything that is related to website management, which is not strictly related to the B2B tool. These are the things like knowing about GDPR regulations, knowing about digital consents, and in general, all the laws that go with having a website. Sometimes, we would have liked more support in that area."
"One problem that we encounter is that it's difficult to upgrade as a result of making a large number of customer-specific adaptations."
"We also didn't realize this going into it, but there is an RQS (requirements gathering) phase, which takes about a month. After that, there is a development phase that takes another month. There are also testing and go-live. If you want to introduce any new features or functionality, it's at least a three to four-month process, possibly more, because of the way their structure works. Everything has to be customized. They are resource-challenged as well."
"I'd rate their customer service a nine out of 10. I think they're in demand and a little overloaded on work. Sometimes it takes a little bit of time for them to get to our work."
"If you consider an enterprise-level application with a lot of customization, Shopify can be problematic to use."
"I would like to see a feature that allows us to access all of the platforms in Shopify, like Facebook and Instagram messages, so we can easily reply to connect to our customers."
"It could benefit from improving its user-friendliness for non-coders, perhaps by offering easier template-building options."
"Shopify users pay a higher commission as they scale."
"Many of our clients complain because it's costly and not an open-source."
"The order processing and saving of the changes for the product should have automatic functioning."
"I have many clients that want to sell their products to the wholesale market, and Shopify currently does not have that kind of feature."
"Previously, Shopify had a limitation of 200 product variations, which posed a challenge for businesses with multiple product options like different colors and sizes. However, they have increased this limit to 1,000 variations, greatly improving the platform's functionality. Besides that, I don't see any major issues that need improvement."
 

Pricing and Cost Advice

"There are no significant upfront license costs."
"The licensing of Salesforce Commerce Cloud is something that will depend on the customer's usability. For us as a company, we are in a position where we will be paying the premium for licensing. If we go to the customer who is seeking a B2C solution quickly, we will definitely look at the pricing when it comes to the user base and receive good discounts. Discount is something that depends on the volume and that is where we need to work on. It is a little sensitive market when it comes to licensing procurement. There are some good competitors."
"I think price-wise, it's a little bit expensive. It can be made cheaper for smaller businesses. I understand that for larger businesses, it can be a payable amount. But for medium to smaller, it is kind of costly, and it might be difficult for them to pay."
"Initially when we installed Salesforce, we thought that it was a bit pricey, but I think for the value that we're getting, it’s suitable."
"The product is expensive."
"The licensing works on a per-user basis."
"I don't know how much the solution costs per user, but I know it's our biggest cost in the company."
"The pricing is fairly reasonable."
"Support costs are in addition to the standard licensing fees, and they vary per month, based on how much we use them. It is not very expensive."
"They have a policy of a price per legal entity. So, if you are a company that operates in one country, that is, if you're just an American company, or you're just a Spanish company or just a British company, then that probably makes sense. We are a global company, and we have operations in 20 to 30 different countries. So, we are interested in implementing Sana in potentially 20 to 30 countries. Right now, the pricing model of Sana has a limitation. They are almost asking for the same price for the new country when in many cases, a new country will just be a new small rollout. That's because it is the same solution that gets implemented everywhere. So, to me, it is not the same price if you are maintaining 10 Sanas that are looking exactly the same and are working exactly the same in 10 different countries. To me, these should not cost 10 times more than one. They don't yet have a good grasp of how to manage global companies like ours. That is something we are talking to them about, and we are in discussions with them about. So, hopefully, they will learn."
"Sana's pricing is fair. It could be more competitive. It's not so much the licensing cost, it's the additional development."
"When we got version 9.2, it was a good price. Everything is moving to the subscription-based cloud model, and that's probably a little high when you look at the lifetime cost."
"The pricing of the solution is economical. The enterprise version is more expensive, however, we do not use it. We pay for the license on a monthly basis and there are payment gateway charges associated with transactions, typically around two percent or as applicable."
"They have various plans including ones that are priced at $29 per month, $79 per month, and can go up to $300 per month."
"The tool's pricing depends on how big your online store is."
"Depending on the client's requirements, they can choose either the basic plan or the premium plan."
"This is the only platform to enforce its own transaction fee unless you use Shopify Payments Content, which doesn’t automatically reformat when you switch themes."
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Top Industries

By visitors reading reviews
Educational Organization
21%
Computer Software Company
15%
Financial Services Firm
10%
Retailer
8%
Manufacturing Company
13%
Educational Organization
13%
Computer Software Company
12%
Financial Services Firm
9%
Educational Organization
15%
Computer Software Company
13%
Financial Services Firm
10%
Retailer
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

What is your experience regarding pricing and costs for Salesforce Commerce Cloud?
I am not involved in the pricing or licensing details, so I cannot provide specific insights into the setup costs.
What needs improvement with Salesforce Commerce Cloud?
I need to learn what the main advantages and improvements from Salesforce Commerce Cloud are. I would like to see som...
Ask a question
Earn 20 points
What do you like most about Shopify?
For the initial setup phase, many online tutorials are available, making the process easy.
What is your experience regarding pricing and costs for Shopify?
I find that the pricing is reasonable compared to the features that Shopify offers.
What needs improvement with Shopify?
A mobile app for end users should be integrated along with Shopify, rather than as an add-on product. There should al...
 

Also Known As

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Overview

 

Sample Customers

Adidas, Amercian Golf, Brooks, Browns, Burton, Butlers, Clarins Paris, ColeHaan, Columbia, Converse, Deckers, Hurley, Kate Spade, Labelux, Lacoste, Lush, Mothercare
Akzo Nobel B.V., Atkins, Century Martial Arts, Forbo Flooring Systems, Michelin Group, Ravensburger AG Learn more about our customers.
RadioShack, Hawaiian Airlines, ThirdLove, Whistle, Essio Shower, Silk Therapeutics, Slack, Beamz Interactive, National Aquarium, GoNoodle, Toronto Life, FiftyThree
Find out what your peers are saying about Salesforce, SAP, Shopify and others in eCommerce Platforms. Updated: June 2025.
861,803 professionals have used our research since 2012.