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Productboard vs Qualtrics XM Platform comparison

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Productboard
Ranking in Product Management Software
3rd
Average Rating
7.0
Number of Reviews
1
Ranking in other categories
No ranking in other categories
Qualtrics XM Platform
Ranking in Product Management Software
2nd
Average Rating
8.8
Reviews Sentiment
6.7
Number of Reviews
18
Ranking in other categories
Customer Experience Management (6th), Social CRM (6th), Survey Software (1st), Customer Feedback Management (1st)
 

Mindshare comparison

As of June 2026, in the Product Management Software category, the mindshare of Productboard is 7.6%, down from 14.5% compared to the previous year. The mindshare of Qualtrics XM Platform is 9.2%, up from 8.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Product Management Software Mindshare Distribution
ProductMindshare (%)
Qualtrics XM Platform9.2%
Productboard7.6%
Other83.2%
Product Management Software
 

Featured Reviews

reviewer2816334 - PeerSpot reviewer
Software Development at a tech vendor with 51-200 employees
AI-driven planning has saved time and improved feedback management but needs deeper tool integrations
I would like to see more integrations with other products and tech products like Bitbucket. This would allow us to keep track of what is getting shipped every week and accordingly get answers from Productboard. It would be beneficial if plans could be auto-approved when something gets successful in Bitbucket, and a plan could be automatically set as completed with notifications. Productboard can be improved through integrations. Currently, we have product integrations and we could integrate it with Jira or Bitbucket so we have a full track of all activities going on. Productboard could then give better suggestions based on that information.
Romina Dorola - PeerSpot reviewer
Head Of Vo C Strategy & Customer Success at TheX
Experience programs have delivered unified insights and closed-loop actions across journeys
On the negative side of Qualtrics XM Platform, I see that there could be improvements. There were few ways of analyzing unstructured data aside from Text iQ. Customers are trying to analyze not just survey feedback but also contact center calls and chatbot chats to avoid asking customers for information that may already be in the organization's existing data. I thought that was a good point they needed to cover, and I believe they are launching or have launched that this year, though I have not tried it yet. Regarding potential improvements for Qualtrics XM Platform, they have created a feature that allows you to analyze data that does not come from surveys, such as support calls and chatbot interactions, which is valuable.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Productboard has impacted our organization positively, saving a lot of people's time, generating some new ideas, and providing optimized planning."
"Workflows are very powerful. There are a lot of good things, but I feel workflows are the best."
"Time has been saved significantly because for every application, developers do not have to make custom feedback forms."
"With Qualtrics Customer XM, we can integrate data and run an algorithm, so if somebody has specific feedback early on, we can determine the possibility of that person leaving the company."
"The solution has other extra features, like Stats iQ, Text iQ, and Predict iQ."
"Its comprehensive features and ease of use make it a valuable tool for efficient data management and analysis, contributing significantly to our organization's operations."
"AI-driven analytics in Qualtrics XM Platform is very useful for scenarios involving text analysis, as it automatically creates topics and categories, performs sentiment analysis, and provides summaries similar to Amazon reviews, making it widely accepted by clients for its meaningful insights."
"Qualtrics XM Platform has improved our ability to collect and analyze feedback efficiently, leading to more informed decision-making and better program management."
"It is the Ferrari of XM platforms."
 

Cons

"Productboard is pretty stable, but sometimes we get some bugs around it that can be resolved."
"I am not rating it higher because advanced configuration can be complex, reporting customization has a learning curve, and pricing and licensing need careful governance."
"The process of creating, updating, and importing participants needs to be more flexible"
"To improve Qualtrics XM Platform, the current issue is that it has a steep learning curve; it is a bit complicated to understand at first."
"It needs to focus more on broader CX programs and customer experience."
"It is not easy to implement because it requires an implementation partner for about three to four months."
"Qualtrics XM Platform is a powerful platform, but some advanced reporting and dashboard customization features can have a learning curve for new users."
"The building performance of Qualtrics XM Platform for back-end builders can be improved, as it has been a bit slow."
"It is not easy to implement."
 

Pricing and Cost Advice

Information not available
"Delighted by Qualtrics is more expensive than the competitor solutions"
"Pricing depends upon the different kinds of use cases."
"Some clients felt that this product was expensive when the sales team tried to sell it to them."
"The solution is fairly expensive, but it would be money well spent."
"We need to pay a yearly licensing fee for Qualtrics Customer XM, which is expensive."
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Top Industries

By visitors reading reviews
No data available
University
12%
Manufacturing Company
9%
Financial Services Firm
9%
Educational Organization
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business12
Midsize Enterprise2
Large Enterprise7
 

Questions from the Community

What needs improvement with Productboard?
I would like to see more integrations with other products and tech products like Bitbucket. This would allow us to keep track of what is getting shipped every week and accordingly get answers from ...
What is your primary use case for Productboard?
My main use case for Productboard is to understand the user impact of the features that are shipped in 73 Strings. Across a weekend, we received a lot of negative reviews from a customer regarding ...
What advice do you have for others considering Productboard?
I would definitely recommend Productboard to others because it is worth trying, and the features, especially the AI features that it has, are actually worth using. I gave this review a rating of 7 ...
What is your experience regarding pricing and costs for Delighted by Qualtrics?
Regarding pricing, I am not aware of it because Roche admin team already manages it. I am not involved in it, so I really do not know about the cost.
What needs improvement with Delighted by Qualtrics?
To improve Qualtrics XM Platform, the current issue is that it has a steep learning curve; it is a bit complicated to understand at first. Perhaps the whole instance can be simplified, as the proce...
What is your primary use case for Delighted by Qualtrics?
My main use case for Qualtrics XM Platform is for customer satisfaction, employee engagement, and market research. A specific example of how I use it for customer satisfaction is after every implem...
 

Also Known As

No data available
Delighted by Qualtrics, Qualtrics Customer XM, Qualtrics Core XM,
 

Overview

 

Sample Customers

Information Not Available
Aetna, 1 800 Contacts, GE