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Productboard vs Qualtrics XM Platform comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Productboard
Ranking in Product Management Software
3rd
Average Rating
7.0
Number of Reviews
3
Ranking in other categories
No ranking in other categories
Qualtrics XM Platform
Ranking in Product Management Software
1st
Average Rating
8.8
Reviews Sentiment
6.9
Number of Reviews
20
Ranking in other categories
Customer Experience Management (1st), Social CRM (5th), Survey Software (1st), Customer Feedback Management (1st)
 

Mindshare comparison

As of August 2026, in the Product Management Software category, the mindshare of Productboard is 7.9%, down from 14.1% compared to the previous year. The mindshare of Qualtrics XM Platform is 8.9%, down from 9.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Product Management Software Mindshare Distribution
ProductMindshare (%)
Qualtrics XM Platform8.9%
Productboard7.9%
Other83.2%
Product Management Software
 

Featured Reviews

reviewer2884494 - PeerSpot reviewer
Management Senior Manager, Global Product at a tech vendor with 201-500 employees
Centralized roadmaps have aligned teams and now improve customer-driven market decisions
I am a huge fan and believe Productboard was a good partner for Megaport during my time at the company. I have no complaints about the product itself. My only consideration involves the fact that Megaport is a small company with about 250 people. We originally purchased a 15 seat license agreement, and about a year after we made that deal, it became apparent that we really only needed two, three, or four seats. Productboard was not as quick as one would hope to adjust our contract to align with our actual needs, which was a challenge for a very small company with limited finances. Licensing flexibility is the main area for improvement. The features, functionality, and how we used Productboard was really good. The lack of flexibility around licensing was the only challenge for us as a small company. When I arrived, the agreement had already been set up where we had 15 licenses, and after being there for a year, we quickly realized we only needed two to three licenses because there were not many content creators, though there were about 100 content viewers. When we asked to scale back our licenses, we encountered considerable friction. This was the primary issue we faced.
BJ
Market Research Manager at a insurance company with 1,001-5,000 employees
Unified feedback has transformed member journey insights and now drives higher healthcare ratings
As easy as it was to connect our data sources with Qualtrics XM Platform, there were two or three out of the ten or so that we added that were a little bit trickier. Finding a way to get them in there and repeat the upload isn't always just Qualtrics XM Platform's fault. We have a lot of legacy platforms that we need to figure out how to make that work better. Having that work super smoothly and managing logins and some of that other stuff could always be a little bit easier and a little bit smoother. Admittedly, we could be better at providing the information, but that's something that could be improved.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Productboard absolutely helped with customer satisfaction because we also took that product roadmap and displayed it for customers, sharing the customer roadmap with them."
"Productboard has impacted our organization positively, saving a lot of people's time, generating some new ideas, and providing optimized planning."
"The best features Productboard offers are the insights along with the possibility to have the impacts."
"Qualtrics XM Platform has positively impacted my organization by providing a much better understanding of our clients and partners."
"The solution has other extra features, like Stats iQ, Text iQ, and Predict iQ."
"The solution is very simple to use."
"It is the Ferrari of XM platforms."
"It is a pretty good customer experience platform."
"Its flexibility allows for easy adjustments to subscriptions, which contributes to user satisfaction"
"I have used SPSS Survey software, SurveyMonkey and SurveyGizmo, and this is the best software out there."
"Qualtrics XM Platform has improved our ability to collect and analyze feedback efficiently, leading to more informed decision-making and better program management."
 

Cons

"From a business perspective, we did not really see much positive effect from Productboard."
"Productboard was not as quick as one would hope to adjust our contract to align with our actual needs, which was a challenge for a very small company with limited finances."
"Productboard is pretty stable, but sometimes we get some bugs around it that can be resolved."
"The solution is expensive. It needs to improve the server builder, which can help it do impressive research. When I mention that the server builder can improve, I'm referring to the ease of performing tasks like implicit association testing. While it's possible to do these tasks in Delighted by Qualtrics, it's not as straightforward to create them. Additionally, there are different tiers of features based on the payment plan. As a collaborator, I may not completely oversee all the features available."
"As easy as it was to connect our data sources with Qualtrics XM Platform, there were two or three out of the ten or so that we added that were a little bit trickier."
"Sometimes, a lot of emails bounce back during email distribution."
"The solution's integration with Salesforce should be improved."
"I suggest to the Delighted by Qualtrics development or R & D team to consider incorporating advanced AI capabilities into their platform. In the current trend where AI is being integrated into various tools, introducing features that enable users to generate surveys efficiently through conversational interfaces or minimal instructions would be a significant advancement."
"The building performance of Qualtrics XM Platform for back-end builders can be improved, as it has been a bit slow."
"To improve Qualtrics XM Platform, the current issue is that it has a steep learning curve; it is a bit complicated to understand at first."
"It is not easy to implement because it requires an implementation partner for about three to four months."
 

Pricing and Cost Advice

Information not available
"Delighted by Qualtrics is more expensive than the competitor solutions"
"The solution is fairly expensive, but it would be money well spent."
"Pricing depends upon the different kinds of use cases."
"Some clients felt that this product was expensive when the sales team tried to sell it to them."
"We need to pay a yearly licensing fee for Qualtrics Customer XM, which is expensive."
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908,877 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
No data available
University
10%
Manufacturing Company
9%
Financial Services Firm
8%
Insurance Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business12
Midsize Enterprise2
Large Enterprise9
 

Questions from the Community

What needs improvement with Productboard?
I would like to see more integrations with other products and tech products like Bitbucket. This would allow us to keep track of what is getting shipped every week and accordingly get answers from ...
What is your primary use case for Productboard?
My main use case for Productboard is to understand the user impact of the features that are shipped in 73 Strings. Across a weekend, we received a lot of negative reviews from a customer regarding ...
What advice do you have for others considering Productboard?
I would definitely recommend Productboard to others because it is worth trying, and the features, especially the AI features that it has, are actually worth using. I gave this review a rating of 7 ...
What is your experience regarding pricing and costs for Delighted by Qualtrics?
My experience with pricing, setup cost, and licensing was that it was not cheap, but it wasn't crazy expensive. We looked at it and our finance people looked at it and said that based on the benefi...
What needs improvement with Delighted by Qualtrics?
Regarding the negative aspects, I believe there are some points that could still be improved in Qualtrics XM Platform. The integration with WhatsApp has not been provisioned. We have to partner wit...
What is your primary use case for Delighted by Qualtrics?
I am using Qualtrics XM Platform mainly to capture customer feedback and customer surveys of the service we provide. It gives a dashboard to view and monitor the CSI score. If the scoring is less, ...
 

Also Known As

No data available
Delighted by Qualtrics, Qualtrics Customer XM, Qualtrics Core XM,
 

Overview

 

Sample Customers

Information Not Available
Aetna, 1 800 Contacts, GE