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Productboard vs Qualtrics XM Platform comparison

Why PeerSpot?
 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Productboard
Ranking in Product Management Software
1st
Average Rating
7.4
Number of Reviews
7
Ranking in other categories
No ranking in other categories
Qualtrics XM Platform
Ranking in Product Management Software
2nd
Average Rating
8.8
Reviews Sentiment
6.9
Number of Reviews
20
Ranking in other categories
Customer Experience Management (2nd), Social CRM (5th), Survey Software (1st), Customer Feedback Management (1st)
 

Mindshare comparison

As of November 2026, in the Product Management Software category, the mindshare of Productboard is 8.0%, down from 11.0% compared to the previous year. The mindshare of Qualtrics XM Platform is 9.5%, down from 12.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Product Management Software Mindshare Distribution
ProductMindshare (%)
Productboard8.0%
Qualtrics XM Platform9.5%
Other82.5%
Product Management Software
 

Featured Reviews

reviewer2884494 - PeerSpot reviewer
Management Senior Manager, Global Product at a tech vendor with 201-500 employees
Centralized roadmaps have aligned teams and now improve customer-driven market decisions
I am a huge fan and believe Productboard was a good partner for Megaport during my time at the company. I have no complaints about the product itself. My only consideration involves the fact that Megaport is a small company with about 250 people. We originally purchased a 15 seat license agreement, and about a year after we made that deal, it became apparent that we really only needed two, three, or four seats. Productboard was not as quick as one would hope to adjust our contract to align with our actual needs, which was a challenge for a very small company with limited finances. Licensing flexibility is the main area for improvement. The features, functionality, and how we used Productboard was really good. The lack of flexibility around licensing was the only challenge for us as a small company. When I arrived, the agreement had already been set up where we had 15 licenses, and after being there for a year, we quickly realized we only needed two to three licenses because there were not many content creators, though there were about 100 content viewers. When we asked to scale back our licenses, we encountered considerable friction. This was the primary issue we faced.
BJ
Market Research Manager at a insurance company with 1,001-5,000 employees
Unified feedback has transformed member journey insights and now drives higher healthcare ratings
As easy as it was to connect our data sources with Qualtrics XM Platform, there were two or three out of the ten or so that we added that were a little bit trickier. Finding a way to get them in there and repeat the upload isn't always just Qualtrics XM Platform's fault. We have a lot of legacy platforms that we need to figure out how to make that work better. Having that work super smoothly and managing logins and some of that other stuff could always be a little bit easier and a little bit smoother. Admittedly, we could be better at providing the information, but that's something that could be improved.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"After adopting Productboard, I have noticed concrete results such as having the dashboards available allowed me to make quick decisions regarding the sprint and things that happened related to deliveries that were going to be late, but ended up working out due to decision-making with the data being displayed there by the platform."
"The best features Productboard offers are the insights along with the possibility to have the impacts."
"Productboard absolutely helped with customer satisfaction because we also took that product roadmap and displayed it for customers, sharing the customer roadmap with them."
"Productboard has impacted our organization positively, saving a lot of people's time, generating some new ideas, and providing optimized planning."
"Productboard has positively impacted my organization by reducing the churn rate by two percent."
"The biggest positive impact of Productboard on my organization or consulting work has been more defensible prioritization, as connecting feedback to a roadmap idea allows me to show stakeholders which customer needs informed it and have focused discussions about its impact."
"Productboard has impacted our organization positively by helping us become more transparent across all the different departments, particularly when it comes to dependencies that people have on other departments and other product managers."
"AI-driven analytics in Qualtrics XM Platform is very useful for scenarios involving text analysis, as it automatically creates topics and categories, performs sentiment analysis, and provides summaries similar to Amazon reviews, making it widely accepted by clients for its meaningful insights."
"Time has been saved significantly because for every application, developers do not have to make custom feedback forms."
"It is the Ferrari of XM platforms."
"Qualtrics XM Platform is the best in class not only just having a great survey tool, but also saying we're going to do more for you than just surveys."
"The solution is very simple to use."
"Workflows are very powerful. There are a lot of good things, but I feel workflows are the best."
"The most valuable feature of Qualtrics Customer XM is the survey, which is very user-friendly and designed as a drag-and-drop item."
"Its flexibility allows for easy adjustments to subscriptions, which contributes to user satisfaction"
 

Cons

"I have not gotten any return on investment yet; I know we had a reduction compared to our previous platform, but I do not have that more detailed data."
"I do not see a major scope for improvement at this time, but I see more potential for GenAI."
"Productboard was not as quick as one would hope to adjust our contract to align with our actual needs, which was a challenge for a very small company with limited finances."
"The main improvement I would focus on for Productboard is reducing the work required between collecting feedback and making decisions, as grouping similar comments and keeping the links to roadmap ideas accurate can take considerable effort as feedback volume grows."
"From a business perspective, we did not really see much positive effect from Productboard."
"Productboard is pretty stable, but sometimes we get some bugs around it that can be resolved."
"Regarding how Productboard can be improved, I think what I would want more of is perhaps some more keyboard shortcuts, as I feel sometimes it is a bit difficult to navigate around and I prefer to do things extremely quickly."
"As easy as it was to connect our data sources with Qualtrics XM Platform, there were two or three out of the ten or so that we added that were a little bit trickier."
"The process of creating, updating, and importing participants needs to be more flexible"
"The solution should add more visual-type elements or image-based question approaches."
"Sometimes, a lot of emails bounce back during email distribution."
"The dashboard is quite slow compared to other dashboards like Power BI and Tableau. The attractiveness of the dashboard also needs work."
"The solution's integration with Salesforce should be improved."
"I am not rating it higher because advanced configuration can be complex, reporting customization has a learning curve, and pricing and licensing need careful governance."
"It is not easy to implement."
 

Pricing and Cost Advice

Information not available
"Some clients felt that this product was expensive when the sales team tried to sell it to them."
"We need to pay a yearly licensing fee for Qualtrics Customer XM, which is expensive."
"Pricing depends upon the different kinds of use cases."
"The solution is fairly expensive, but it would be money well spent."
"Delighted by Qualtrics is more expensive than the competitor solutions"
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Top Industries

By visitors reading reviews
No data available
University
10%
Comms Service Provider
9%
Manufacturing Company
8%
Financial Services Firm
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise2
Large Enterprise2
By reviewers
Company SizeCount
Small Business14
Midsize Enterprise1
Large Enterprise9
 

Questions from the Community

What needs improvement with Productboard?
Regarding how Productboard can be improved, I think what I would want more of is perhaps some more keyboard shortcuts, as I feel sometimes it is a bit difficult to navigate around and I prefer to d...
What is your primary use case for Productboard?
My main use case for Productboard is using it to build my roadmap and show it to other stakeholders, making sure that all of the Jira tickets that we have are linked to it so that any other product...
What advice do you have for others considering Productboard?
Productboard is a good tool and I would recommend most companies use it, but the things that I have shared would be really helpful to improve. I would rate this product an eight out of ten.
What is your experience regarding pricing and costs for Delighted by Qualtrics?
My experience with pricing, setup cost, and licensing was that it was not cheap, but it wasn't crazy expensive. We looked at it and our finance people looked at it and said that based on the benefi...
What needs improvement with Delighted by Qualtrics?
Regarding the negative aspects, I believe there are some points that could still be improved in Qualtrics XM Platform. The integration with WhatsApp has not been provisioned. We have to partner wit...
What is your primary use case for Delighted by Qualtrics?
I am using Qualtrics XM Platform mainly to capture customer feedback and customer surveys of the service we provide. It gives a dashboard to view and monitor the CSI score. If the scoring is less, ...
 

Also Known As

No data available
Delighted by Qualtrics, Qualtrics Customer XM, Qualtrics Core XM,
 

Overview

 

Sample Customers

Information Not Available
Aetna, 1 800 Contacts, GE
Find out what your peers are saying about Productboard vs. Qualtrics XM Platform and other solutions. Updated: September 2026.
921,338 professionals have used our research since 2012.