Palo Alto Networks WildFire vs Proofpoint Email Protection comparison

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Comparison Buyer's Guide
Executive Summary
Updated on May 29, 2022

We performed a comparison between Palo Alto Networks WildFire and Proofpoint Email Protection based on our users’ reviews in five categories. After reading all of the collected data, you can find our conclusion below.

  • Ease of Deployment: While some WildFire reviewers report the initial setup to be straightforward, others feel that the setup can be complex. Most Proofpoint users report the initial setup to be straightforward.
  • Features: Users of both products are happy with their stability and scalability. WildFire reviewers like its VPN feature and say the solution has powerful security abilities but they find it difficult to configure and would like more integration options. Proofpoint users say it has excellent detection capabilities and praise its anti-phishing functionality but note that the UI could be enhanced
  • Pricing: Reviewers of both solutions note that their prices are relatively high.
  • ROI: WildFire reviewers do not mention ROI. Proofpoint users report seeing an ROI.
  • Service and Support: Most users of both solutions report being satisfied with the level of support they receive.

Comparison Results: Proofpoint has an edge over WildFire in this comparison. Compared with WildFire, it is easier to set up and has a proven ROI.

To learn more, read our detailed ATP (Advanced Threat Protection) Report (Updated: March 2023).
686,748 professionals have used our research since 2012.
Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
"The solution is very easy to use. All you have to do is to assign the license to the end-user and it's done. The customer will only have the feature activated, and the solution will monitor the emails to determine if they are a threat or not.""The technical support is good and quick to resolve issues.""At the moment we are satisfied with this product. It's a stable, scalable, and resilient solution for us.""Microsoft Defender has a feature to protect each and every attachment. Even if it's an encrypted attachment, it will check for any potential threats.""Safe attachments, safe links, policies, and the ability to protect from zero-day threats are the most valuable features.""Does a thorough job of examining email and URLs for malicious content.""The risk level notifications are most valuable. We get to know what kind of intrusion or attack is there, and we can fix a problem on time.""Threat Explorer is one of the features that I very much like because it is a real-time report that allows you to identify, analyze, and trace security attacks."

More Microsoft Defender for Office 365 Pros →

"We have found that Palo Alto Networks WildFire is scalable. We currently have six thousand users for the product.""The most valuable features of the solution are user-friendliness, price, good security, and cloud-related options.""The most valuable features are all of the security features in terms of protection and SSL and VPN.""The most valuable features of Palo Alto Networks WildFire are the good URL and file analysis that uses artificial intelligence. It has different interfaces, such as rest, SMTP protocol, and HTTPS. The Security incidents and event management are very good. Additionally, there are many file types that are supported and there is no limit to the number of files it can handle simultaneously. It integrates well with SIEM solutions.""The analysis is very fast.""I like the analysis they apply to the unknown files, and I think they have good technology to use as a sandboxing tool. I didn't find something similar to WildFire in the marketplace.""The solution is easy to use and the Panorama feature is good. The software management or the malware blocking and some authentication management system are good.""The graphic user interface of Palo Alto is good and it's easy to configure."

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"A one-stop shop for email protection""The setup was easy.""The most valuable features of Proofpoint Email Protection are the performance from being on the cloud.""Proofpoint Email Protection is stable enough and does its job of virus, malware, and email scam detection. Setting it up is not too complicated.""The most valuable feature of Proofpoint Email Protection is the dashboards and their visibility, easy configuration, and artificial intelligence. Additionally, the reports are very important and helpful.""The spam filter for email is good.""The Phish Alarm button allows users to submit questionable emails for review and complete analysis.""Provides better control over emails, especially those sent via Office 365 on the cloud."

More Proofpoint Email Protection Pros →

"Microsoft should provide more documentation for users so they can self-educate. I would like to see more documentation for advanced security features.""I'd like some additional features any product can give me to protect our environment in a better way.""One area for improvement is support, in terms of being able to reach them and, especially, technical support for configuration.""The only thing they should improve is the licensing model. They should stop changing it. A year ago, the five features I mentioned were included in one product. Now, three of them are bundled into one product, and you have to pay extra for the other two. I don't mind paying extra, but I don't want them to change it every year or every six months. I need to know what I'm looking at and not worry about it next year.""We are always looking for others tools to increase automation on tasks. There can be better integration with other solutions, such as PowerPoint and email.""This product's effectiveness could be improved, in terms of detecting unwanted spam or even malware between the emails, compared to other products.""There is room for improvement with the UI.""One area for improvement is integration. For example, when it comes to external SaaS platforms, we were not able to get a lot of information on integrations with such apps for security and authentication."

More Microsoft Defender for Office 365 Cons →

"The system performance degrades after the solution has been deployed for some time. The data that it gives us becomes a little bit slow. When you try to get some data for troubleshooting, it seems like it's working hard to extract that data.""The global product feature needs improvement, the VPN, and we need some enhanced features.""The configuration should be made a little bit easier. I understand why it is as it is, but there should be a way to make it easier from the user side.""They can keep on doing more updates. As new malware and viruses are coming out, they can make sure that WildFire is up to date.""The solution can improve its traffic management.""There are some formats that the solution cannot support .""When comparing this solution to others it is not as good overall.""The cost of this solution could still be improved, in particular, giving product discounts for charitable causes."

More Palo Alto Networks WildFire Cons →

"Proofpoint has a lot of false alarms.""Proofpoint Email Protection could improve by allowing more customization of the reports, such as exceptions and black-and-white lists.""Pricing for the platform could still be cheaper.""The flexibility of the solution can be improved.""Proofpoint Email Protection has a new approach to email security with its API feature. Currently, it only works with Office 365. In the future, it would be beneficial if it also works with Gmail, as Check Point is currently the only brand that has API email security for Gmail. It would be beneficial if Proofpoint Email Protection could add this integration, they would be more competitive with other vendors.""Proofpoint Email Protection could improve by reducing the price.""Proofpoint Email Protection could improve on the training. Every organization is different and to fine-tune it to block everything properly there needs to be better training. Sometimes it can block some of the information it shouldn't.""The false positives are an issue."

More Proofpoint Email Protection Cons →

Pricing and Cost Advice
  • "From the pricing point of view, like any other product in the market, there is scope for negotiation."
  • "Defender is a little bit more expensive as compared to others. We are in the manufacturing environment. So, we don't have a high budget for all of our endpoint devices. Its cost is a major concern for us."
  • "For licensing, it's usually a yearly package for customers who are subscribed to Office 365, but they can also pay on a monthly basis."
  • "Microsoft Defender for Office 365 is an add-on to the Office license. Many customers are purchasing this solution."
  • "Microsoft Defender for Office 365 comes with Microsoft Windows. It is free with the operating system."
  • "The solution saves money so we have seen a return on investment."
  • "Defender for 365 comes in various plans and licenses, along with other Microsoft security solutions. Purchasing this kind of package or security bundle gives good value for money, and that's what I recommend."
  • "The pricing is normal. Considering its popularity, it's not overpriced."
  • More Microsoft Defender for Office 365 Pricing and Cost Advice →

  • "Pricing could be improved."
  • "We are on an annual subscription. When we purchased the firewall, we had activated this solutions license for a minimum of one year. The price of the solution is fair."
  • "It depends on the features. Additional features cost additional money as well."
  • "The solution is overpriced."
  • "The price of the Palo Alto Networks WildFire license is expensive. When it came time to renew the solution the price doubled."
  • "WildFire is a little bit pricey. Sometimes it's difficult to sell it to customers at the current price."
  • "The physical appliance is around €3,000 or €4,000, and then, you have the licensing for a year for around €3,000."
  • "Palo Alto Networks WildFire is an expensive product."
  • More Palo Alto Networks WildFire Pricing and Cost Advice →

  • "It is multiple times more expensive, which made it very much less attractive."
  • "Pricing has recently been increased and the cost is a downside"
  • "The solution charges per user per month to use it. There are not any additional fees in addition to the standard living fees."
  • "Clients pay for an annual subscription of Proofpoint Email Protection. Every client always finds it expensive."
  • "The licensing cost of Proofpoint Email Protection is a lot higher than other solutions, such as Barracuda."
  • "It is on a yearly basis. Their floor for SMB doesn't matter. The user count is 100 users and below at $2,500 a year. Its cost is higher than other solutions. It is probably about 20% to 30% higher than what you would get with Microsoft. There are no additional costs. All costs are factored in. It can be improved pricing-wise so that it is affordable for the SMB market."
  • "I rate the price of Proofpoint Email Protection a four out of five."
  • "The solution is expensive."
  • More Proofpoint Email Protection Pricing and Cost Advice →

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    Questions from the Community
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    Top Answer:If we had compared it with other vendors, then I would have more to say about the cost, but we didn't. However… more »
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    Top Answer: The Cisco Firepower NGFW Firewall is a very powerful and very complex piece of anti-viral software. When one considers… more »
    Top Answer:FortiGate has a lot going for it and I consider it to be the best, most user-friendly firewall out there. What I like… more »
    Top Answer:When looking to change our ASA Firewall, we looked into Palo Alto’s WildFire. It works especially in preventing advanced… more »
    Top Answer:The Basic Email Coverage is pretty close to the same price as the Extended Email Security of other companies. To start… more »
    Top Answer:It was easier to use Microsoft than Proofpoint. We had some issues with their sales consultant. We got into a dispute… more »
    Also Known As
    MS Defender for Office 365
    Proofpoint Enterprise Protection
    Learn More

    Microsoft Defender for Office 365 protects all of Office 365 against advanced threats like business email compromise and credential phishing, and automatically investigates and remediates attacks. With Defender for O365 you get Integrated threat protection for all of Office 365 that gives you:

    - Native protection for Office 365 with built-in protection that simplifies administration, lowers total cost of ownership, and boosts productivity.

    - Unparalleled scale and effectiveness with powerful automated workflows to improve SecOps efficiency.

    - A complete solution for collaboration that protects you from attacks across the kill chain.

    To learn more about our solution, ask questions, and share feedback, join our Microsoft Security, Compliance and Identity Community.

    Palo Alto Networks WildFire is a highly effective cloud-based advanced threat protection (ATP) solution that organizations in a wide variety of fields trust to help them keep safe from digital threats. It is designed to enable businesses to confront even the most evasive threats and resolve them. It combines many techniques to maximize the level of threat protection available to users.

    Palo Alto Networks WildFire Benefits

    Some of the ways that organizations can benefit by choosing to deploy WildFire include:

    Proactive real-time threat prevention. Organizations that utilize WildFire can take a proactive approach to their network security. Wildfire’s security scanning software is supported by powerful automation that enables it to run 180 times faster than other similar solutions. It also leverages machine learning to spot and address two times more malware monthly than its competitors. Users can solve issues as they arise, which prevents them from suffering severe harm.

    A holistic approach to security. WildFire leverages many of the security features and characteristics that can be found in some of the most effective security solutions in a way that provides users with a powerful protective blanket. It combines such things as machine learning, dynamic and static analysis, and a custom-built analysis environment, and enables users to cover many different potential avenues of attack. In this way, organizations can easily detect and prevent even the most sophisticated threats from harming them.

    Reduce overhead costs. Using WildFire cuts the expenses that a business incurs. Its architecture is based in the cloud and, as a result, users do not have to purchase hardware to run it. Additionally, those users do not have to pay anything more than a product subscription fee. They can scale it up as they wish and incur no additional costs.

    Palo Alto Networks WildFire Features

    Some of the many features WildFire offers include:

    Third-party integrations. WildFire gives users access to integrations that can enable them to combine Wildfire’s security suite with outside tools. If an organization thinks that they are missing something, they can easily use Wildfire’s third-party integrations to bolster their capabilities. These integrations can connect to many different types of tools, like security information or event management systems.

    URL filtering. Organizations can use a URL filtering feature to safeguard themselves against known threats. When this feature is active, it will scan for traffic coming from specific URLs that are known to be malicious. This keeps them one step ahead of those threats that they know about.

    Deep analytics. Wildfire comes with the ability to provide users with a detailed analysis of any threat that it finds across all of their network environments. It gives users insight into everything from their natures to the actions that they have performed.

    Reviews from Real Users

    WildFire is a solution that stands out when compared to its primary competitors. Two major advantages that it offers are the high speeds at which it can analyze network traffic for threats and the accuracy with which it can pick out genuine threats from false positives.

    Ahmad Z., the principal consultant at Securelytics, writes, “The analysis is very fast. The intermittent is a millisecond and has a speedy response time.”

    Christopher B., the senior systems administrator at a government agency, says, “It gives a more accurate assessment of a virus in terms of whether it's truly a virus, malware, or a false positive. We have some legacy software that could pop up as being something that is malware. WildFire goes through and inspects it, and then it comes back and lets us know if it's a false positive. Usually, when it finds out that it's not a virus, it lets us know that it's benign, and it can exclude it from that scan, which means I don't even have to worry about that one popping up anymore.”

    Proofpoint Email Protection is a machine learning email gateway that catches both known and unknown threats. Through Target Attack Protection, emails will be analyzed and potentially blocked from advanced threats while users gain visibility around these threats. The technology can also classify various types of email and can be deployed both on premises or as a cloud service. In addition, users can tag suspicious emails to help raise user awareness and track down any email quickly.

    Proofpoint Email Protection offers Advanced BEC Defense, which can precisely detect and block different types of emails, even if they don’t involve a malicious payload, such as business email compromise (BEC). Email Protection, which is powered by NexusAI, is a sophisticated detection technique developed to stop a variety of kinds of email fraud from affecting compromised accounts. It’s specifically designed to analyze message components, such as the sender’s IP address (including reputation and x-originating IP), the message header, and the message body. Using machine learning and AI, it will then determine if that message is a BEC threat.

    Benefits of Proofpoint Email Protection

    Proofpoint Email Protection is a favorite for organizations looking to utilize their cybersecurity budget accurately, and provides the user with incredible visibility. While preventing email fraud, the technology can also detect and block advanced malware as well as identifying possible risks.

    Email Protection offers many benefits, including:

    • Email warning tag - Raise user awareness and reduce the risk of possible compromises by automatically tagging suspicious emails.

    • Gain granular control of unwanted email - Gain control over low-priority emails through granular email filtering, which can pinpoint gray mail, like newsletters and bulk mail.

    • Multi-layered detection - Defend against continuous evolving threats with reputation and content analysis. Email Protection offers a dynamic classification of various emails, including malware, spam, phishing, imposter threats, and bulk email.

    • Smart search - Track down an email based on dozens of search criteria in seconds. Smart search also provides the ability to trace where emails came from.

    Reviews from Real Users

    Proofpoint Email Protection enables business continuity capabilities through their machine learning, AI-powered email gateway. With its innovative approach toward detecting, analyzing, identifying, and blocking advanced threats, users can gain unique visibility into their business data environments. Users especially like the ability to block spam, as well as the business email compromise protection.

    An anonymous reviewer who is a principal consultant at a tech company, notes, "Proofpoint is the main tool for blocking spam because it denies the connection altogether."

    Sridhar R., a security professional at Qatar Computer Services WLL, writes, "The most valuable features are the business email compromise protection and targeted attack prevention."

    Learn more about Microsoft Defender for Office 365
    Learn more about Palo Alto Networks WildFire
    Learn more about Proofpoint Email Protection
    Sample Customers
    Microsoft Defender for Office 365 is trusted by companies such as Ithaca College.
    Novamedia, Nexon Asia Pacific, Lenovo, Samsonite, IOOF, Sinogrid, SanDisk Corporation
    Blocket, University of Waterloo, Lincoln Memorial University, WellSpan Health, U-Haul, Carestream Health, Westinghouse
    Top Industries
    Computer Software Company20%
    Financial Services Firm13%
    Manufacturing Company13%
    Comms Service Provider13%
    Computer Software Company19%
    Comms Service Provider8%
    Financial Services Firm8%
    Financial Services Firm11%
    Computer Software Company11%
    Comms Service Provider11%
    Computer Software Company18%
    Comms Service Provider12%
    Financial Services Firm7%
    Healthcare Company18%
    Consumer Goods Company12%
    Computer Software Company15%
    Educational Organization8%
    Financial Services Firm8%
    Comms Service Provider7%
    Company Size
    Small Business42%
    Midsize Enterprise17%
    Large Enterprise42%
    Small Business28%
    Midsize Enterprise18%
    Large Enterprise54%
    Small Business47%
    Midsize Enterprise14%
    Large Enterprise40%
    Small Business23%
    Midsize Enterprise17%
    Large Enterprise60%
    Small Business48%
    Midsize Enterprise16%
    Large Enterprise35%
    Small Business24%
    Midsize Enterprise19%
    Large Enterprise57%
    Buyer's Guide
    ATP (Advanced Threat Protection)
    March 2023
    Find out what your peers are saying about Microsoft, Palo Alto Networks, Morphisec and others in ATP (Advanced Threat Protection). Updated: March 2023.
    686,748 professionals have used our research since 2012.

    Palo Alto Networks WildFire is ranked 2nd in ATP (Advanced Threat Protection) with 23 reviews while Proofpoint Email Protection is ranked 3rd in Email Security with 24 reviews. Palo Alto Networks WildFire is rated 8.2, while Proofpoint Email Protection is rated 8.2. The top reviewer of Palo Alto Networks WildFire writes "Intuitive, stable, and scalable zero-day threat prevention solution with a machine learning feature". On the other hand, the top reviewer of Proofpoint Email Protection writes "Powerful data analysis with robust algorithms, machine learning, and strong rules". Palo Alto Networks WildFire is most compared with Cisco Secure Firewall, Fortinet FortiGate, Juniper SRX Series Firewall, Zscaler Internet Access and Meraki MX, whereas Proofpoint Email Protection is most compared with Microsoft Exchange Online Protection, Cisco Secure Email, Fortinet FortiMail, Barracuda Sentinel and Trend Micro Email Security.

    We monitor all ATP (Advanced Threat Protection) reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.