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NetApp EF-Series All Flash Arrays vs Pure Storage FlashArray comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Sep 18, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Pure FlashArray X NVMe
Sponsored
Ranking in All-Flash Storage
14th
Average Rating
9.0
Reviews Sentiment
6.7
Number of Reviews
36
Ranking in other categories
NVMe All-Flash Storage Arrays (6th)
NetApp EF-Series All Flash ...
Ranking in All-Flash Storage
26th
Average Rating
8.6
Reviews Sentiment
7.5
Number of Reviews
39
Ranking in other categories
No ranking in other categories
Pure Storage FlashArray
Ranking in All-Flash Storage
4th
Average Rating
9.0
Reviews Sentiment
7.4
Number of Reviews
204
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of October 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 1.0%, up from 0.7% compared to the previous year. The mindshare of NetApp EF-Series All Flash Arrays is 0.7%, up from 0.6% compared to the previous year. The mindshare of Pure Storage FlashArray is 6.4%, down from 7.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
All-Flash Storage Market Share Distribution
ProductMarket Share (%)
Pure Storage FlashArray6.4%
Pure FlashArray X NVMe1.0%
NetApp EF-Series All Flash Arrays0.7%
Other91.9%
All-Flash Storage
 

Featured Reviews

Jaehoon Oh - PeerSpot reviewer
Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades
I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.
Tayo Olubanke - PeerSpot reviewer
Offers flexibility and top-notch technology
You can go to bed peacefully if you have a NetApp. If you have NetApp within your data center, you get to know about power failure if you are using it. Your NetApp will still come alive. Even if it does not come alive, I can say that it is not like other tools when it comes to dealing with power failure. The tool is affordable, and the technology is top-notch. It is the only technology that has software for what we call inline compression and deduplication. All the products under NetApp are aiming to use AI. I know that you can achieve whatever you want to do with NetApp EF-Series All Flash Arrays. I rate the tool a nine out of ten.
Parul-Patel - PeerSpot reviewer
Expands capacity and requires minimal management
The main drawback is the support. I’ve been working for four years without a local representative, and although I’ve submitted many requests, nothing has changed. They sometimes call me in the middle of the night, even though I’ve informed them about my working hours. I often raise cases to speak with someone directly because I prefer to discuss issues over the phone rather than via email. I specifically request them to call me when I open a ticket, but they continually reply by email instead. This ongoing situation has been very frustrating in terms of the support I receive. As a technical professional, I lack visibility into the system logs. Whenever an issue arises, a ticket is opened for us. While I'm glad they take this step, it can be frustrating. They inform me, “Hey, we opened this ticket for you. It’s critical. Call me so we can discuss what’s going on.” However, as a product manager for my institution, I don’t have access to the logs, which are withheld due to, as they say, proprietary code. I understand that, but I have been working in storage for many years and am not new to this field. In fact, I spent 17 years at IBM Storage, dealing with large enterprise systems, not just small vendor products. I wish I could access the normal logs to diagnose issues myself, rather than relying solely on their information. Before I can escalate issues or open a checklist, I need to have a clear understanding of what’s happening based on the logs. Sometimes the situation feels rushed, and I end up having to push my support team for answers. There are moments when I feel like I’m left in the dark about the log details until I actually call them for clarification. It can be quite challenging. Pure Storage can improve FlashArray by providing more logging visibility to customers. Currently, there is no log visibility. They could include an audit log, but I cannot see any system logs when problems occur.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Technical support has been helpful and responsive."
"It's helped us because we've changed fundamentally what we talk about. We don't talk about storage and different tiers of storage anymore nor do we talk about servers. We talk now about applications and how applications impact the business and end users."
"Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use."
"I appreciate the performance."
"The solution is very straightforward to set up."
"Pure FlashArray X NVMe has low latency and high Ops. It is an evergreen model."
"The solution uses newer technology for deduplication and compression."
"The tool's valuable features are speed, security, data compression, and reliability. Its data compression feature is the best that we have ever seen. It helps us to save money and resources."
"The product's initial setup phase can be managed easily and completed in 20 to 30 minutes. It is one of the fastest storage tools that you can implement."
"The NetApp EF-Series gave our organization easy access to our data bases."
"The main advantage of this solution is performance."
"We do a lot of in-house, application-dependent type things, where we find the different niches to the different things. Certain things they do better. We've found that it actually does very well on some of our higher-end applications."
"The most valuable feature of this solution is its speed."
"I like the performance aspect of EF Series. It basically provides everything that we are looking for as a solution, very low latency and very high performance."
"The benefits are better up-time, better response time."
"Rapid deployment, easy integration management and cloning of areas."
"The first year, we started out with one or five terabytes and it took what was 20 terabytes of storage down to less than one terabyte."
"It is noticeably easier to manage than other appliances that we have."
"I like FlashArray's ActiveCluster as well as its snapshot and cloning capabilities."
"The solution offers amazing performance."
"As soon as we introduced our first Pure Storage FlashArray, the first benefit was at least twice the performance increase. Our production databases simply ran twice as fast with no other change."
"It upgrades in place which means we'll be using it well into the future."
"The deduplication and compression meet all of our system requirements."
"The most valuable feature is test performance. It helps us store large amounts of data along with providing us faster retrieval of data."
 

Cons

"Maybe the price can be reduced since the solution is very expensive."
"In the future, I would like to see integration with enterprise backup systems."
"You cannot tag a LUN with a description, and that should be improved. What I like on the Unity side is that when I expand LUNs or do things, there is an information field on the LUN. This is the Information field that you can tag on your LUNs to let yourself know, "Hey, I've added this much space on this date". Pure lacks that ability. So, you don't have a mechanism that's friendly for tracking your data expansions on the LUN and for adding any additional information. That's a downside for me."
"It feels more suitable for small and medium-sized businesses rather than enterprises."
"One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them."
"Adding some functions to the product would be beneficial."
"We've seen that when we create a POD in synchronous mode, it increases the latency."
"We need better data deduplication."
"A little more manageability, a simpler management interface. It's not necessarily that it's way overly complex. It's just that it's not as easy as the FAS series."
"The solution's technical support is not as good as it is supposed to be since you have to push them to get support."
"There could be an improvement when it comes to SLA support, it could be faster."
"The dashboard could be simplified."
"Better integration with other brands is important so we would like to see it easier to integrate."
"I’d like to see bigger, faster, better hardware, of course. I think that is the way the hardware is trending anyway; bigger, faster CPU, better software, fewer bugs, all that stuff. T"
"I've observed an issue when creating a new storage solution with NetApp EF-Series All Flash Arrays."
"I would like to shrink it more, if we can. The smaller, the better."
"In the next release of the solution I would like to see Vormetric native block encryption."
"I’d love to view the average, minimum and maximum performance in the reports (Analysis tab - Performance) but it is only graphics and you need to export data in CSV to find this information."
"The solution is not cheap."
"I like what they're doing, but some of my customers complain that they do not have all the bells and whistles and knobs to fine-tune workloads that some of the competitors have. In my opinion, that's good. All customers don't have dedicated storage gurus, and they can get themselves into trouble if they fine-tune too many of those high-performance knobs, but they do get knocked down. Pure Storage takes a hit in the minds and opinions of some of the customers because they cannot customize things as much as compared to a legacy storage provider's appliance such as NetApp, Dell EMC, or even HPE. I personally think 95% of my customers are better off letting the system fine-tune itself. That was something that you needed to do 12 or 15 years ago, but now with all-flash, the technology can handle what it needs to handle. Customers just end up shooting themselves in the foot if they are tweaking too many default settings."
"Larger capacity and more storage ports would be the two things I'd like to see."
"For large storage needs, it is expensive."
"FlashArray could improve on the administrative side. For example, when you need to upgrade the boxes, we can't do that ourselves. We need to open a ticket with support and have them do that for us. You don't need to be on the call with them. We tell them we have a slot that we want to upgrade, and they send us an email when it's done."
"In the next version of this program, I would like to see increased security, higher encryption, and faster throughput."
 

Pricing and Cost Advice

"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."
"Our licensing fees are $500,000+ USD."
"Given its price, Pure is not the first option."
"With VMware, we pay $300,000 annually."
"Pure FlashArray X NVMe’s pricing is cheaper than other products."
"The licensing is on a yearly basis."
"The tool is an investment that we've budgeted for. While the prices may be higher than those of other vendors, we see it as a market leader with benefits. We don't regret purchasing it."
"The support cost per array is about $20,000 a year for 24/7 support."
"The cost of our license is approximately $200,000 over three years for NetApp EF-Series All Flash Arrays. There can be additional costs for storage. For example, if you want to have eight terabytes."
"They provide licenses upon purchase, so there's no need for additional licenses. Regarding additional expenses apart from the standard licensing fees, such as for support or maintenance, there aren't any. Updates take around twenty to thirty minutes, including rebooting the systems, and we haven't faced any problems with the NetApp EF-Series All Flash Arrays. We utilize various other storages like Fujitsu, IBM, and Dalian SIP, but the NetApp EF-Series stands out as we've had no issues throughout the entire year of usage."
"Most of my customers pay for the license on a yearly basis. It can be expensive depending on the capacity number."
"Price-wise, NetApp EF-Series All Flash Arrays is costlier than Dell. You have to buy a lot of licenses separately."
"They need to improve its pricing. The storage market is dying. So, they need to improve the price because it should reach all people. NetApp is one of the top ones, and they are charging a little bit of royalty as compared to other storage solutions."
"Cheaper pricing is always good. NetApp has been doing everything the right way. They've been figuring out things really well, going in the right direction."
"The pricing of this solution is competitive with other vendors here in Egypt."
"NetApp EF-Series All Flash Arrays is an expensive product."
"We evaluated Oracle and Hitachi, but Pure Storage had the better pricing."
"It's priced higher than the market."
"Pricing is moderate. It is neither cheap nor expensive."
"The solution could be cheaper."
"You can pay extra for Evergreen support, which gives you free upgrades when new features are introduced."
"It's expensive, but you get what you pay for."
"We lost a lot of customers because we couldn't compete on price with other vendors."
"I have had a couple of customers who have complained about the cost. It can be a little more expensive than some of the other platforms. After it has been installed, I have never had a customer say, "I wish we wouldn't have spent all that extra money." They have always been happy with the product after it has been installed. They might be on the fence about it because of the price, but everybody who I have ever seen install it, they are always happy with it."
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Top Industries

By visitors reading reviews
Computer Software Company
13%
Manufacturing Company
11%
Financial Services Firm
10%
Government
6%
Performing Arts
12%
Comms Service Provider
11%
Computer Software Company
10%
Manufacturing Company
10%
Computer Software Company
16%
Manufacturing Company
11%
Financial Services Firm
10%
Government
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business15
Midsize Enterprise11
Large Enterprise12
By reviewers
Company SizeCount
Small Business12
Midsize Enterprise10
Large Enterprise18
By reviewers
Company SizeCount
Small Business61
Midsize Enterprise34
Large Enterprise138
 

Questions from the Community

What do you like most about Pure FlashArray X NVMe?
Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.
What is your experience regarding pricing and costs for Pure FlashArray X NVMe?
The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the E...
What needs improvement with Pure FlashArray X NVMe?
I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could ...
What do you like most about NetApp EF-Series All Flash Arrays?
Considering the cost, I find NetApp EF-Series All Flash Arrays to be the best storage available in the market.
What is your experience regarding pricing and costs for NetApp EF-Series All Flash Arrays?
One has to opt for a perpetual-based licensing model for one year or three years. After three years, you need to rene...
What needs improvement with NetApp EF-Series All Flash Arrays?
The support of the product is an area with certain shortcomings where improvements are required. I want NetApp's supp...
Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?
Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Stor...
What do you like most about Pure Storage FlashArray?
We consume less physical storage because of the solution’s deduplication and compression.
What is your experience regarding pricing and costs for Pure Storage FlashArray?
I am not much involved in the pricing. We're currently utilizing Pure Storage FlashArray on Evergreen. Essentially, t...
 

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X
NetApp EF540, NetApp EF-Series
No data available
 

Overview

 

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company
RP Data, Western Oregon University, Toei Animation
Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
Find out what your peers are saying about NetApp EF-Series All Flash Arrays vs. Pure Storage FlashArray and other solutions. Updated: September 2025.
871,469 professionals have used our research since 2012.