Microsoft Purview Data Loss Prevention vs Safetica ONE comparison

Microsoft and Safetica are both solutions in the Data Loss Prevention (DLP) category. Microsoft is ranked #1 with an average rating of 7.9, while Safetica is ranked #26. Microsoft holds a 6.1% mindshare in DLP, compared to Safetica’s 1.9% mindshare. Additionally, 94% of Microsoft users are willing to recommend the solution, compared to 66% of Safetica users who would recommend it.

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Executive SummaryUpdated on Dec 3, 2024

Microsoft Purview Data Loss Prevention and Safetica ONE compete in the data loss prevention category. Microsoft Purview holds an advantage due to its deep integration with Microsoft products, while Safetica ONE is favored by SMBs for its competitive pricing and security features.

Features: Microsoft Purview Data Loss Prevention offers auto-labeling, seamless integration across Microsoft platforms, and educational tools for handling sensitive data. Safetica ONE provides data leak protection, strong data security, and affordability, making it appealing for businesses focused on robust data protection.

Room for Improvement: Microsoft Purview needs better technical support, expanded language support, and improved incident handling. Safetica ONE requires enhancements in stability, better firewall integration, and expanded platform support like Google Cloud.

Ease of Deployment and Customer Service: Microsoft Purview supports deployments across various cloud environments, yet faces mixed reviews on technical support. Safetica ONE is praised for its easy setup and good technical support, though it could improve support response speed.

Pricing and ROI: Microsoft Purview is bundled in the E5 Microsoft 365 package, providing cost benefits and a satisfactory ROI due to the bundling. Safetica ONE is cost-effective for SMBs, but its value decreases for larger enterprises needing advanced features despite lower licensing costs.

To learn more, read our detailed Microsoft Purview Data Loss Prevention vs. Safetica ONE Report (Updated: August 2026).

Buyer's Guide

Microsoft Purview Data Loss Prevention vs. Safetica ONE

August 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Cloudflare One

Mindshare comparison

As of August 2026, in the Data Loss Prevention (DLP) category, the mindshare of Cloudflare One is 2.0%, up from 1.6% compared to the previous year. The mindshare of Microsoft Purview Data Loss Prevention is 6.1%, down from 12.6% compared to the previous year. The mindshare of Safetica ONE is 1.9%, down from 2.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Data Loss Prevention (DLP) Mindshare Distribution
Product	Mindshare (%)
Microsoft Purview Data Loss Prevention	6.1%
Cloudflare One	2.0%
Safetica ONE	1.9%
Other	90.0%

Data Loss Prevention (DLP)

Featured Reviews

Cobe Van Coller

Network Architect at IP Dimension

Cloud security has improved remote access and has reduced costs for smaller client sites

I have used Cloudflare One's Identity-Aware Proxy, and it is quite straightforward from what I have seen so far. The app registration on the Azure side integrates fully into Cloudflare, and I am very satisfied with that part because it is easy to set up. The integration of Cloudflare One's Secure Web Gateway and Zero Trust Network Access works without any issues. That part is pretty automatic, and if you complete the rest of the setup, it comes together by itself with no issues from my side. What makes it nice is that we can actually start replacing on-site firewalls at this stage for the smaller clients because it does not matter if they go to a coffee shop or work from home; they are still secured by the same connection. The hops get shorter and you get better latency. We have done testing to see if it is better. One thing that we did notice with our proof of concept with our current client is that they have people connecting from the UK. When they used their previous VPN solution, uploading CAD drawings and other files to the server took a long time. They mentioned that it is much quicker on Cloudflare One's solution. I definitely believe that is part of the improved performance, and I am satisfied with that as well. What is nice about Cloudflare One is that it makes the setup easier and also easier to train technicians to maintain it. Compared to legacy systems, we do not need to get fancy firewalls in place that are costly. That is definitely also a cost-saver with Cloudflare One.

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Rohit Jaiswar

Soc Anaylst at Softcell Technologies Limited

Integrated controls have reduced insider risk and now protect sensitive data across our workforce

One standout feature about Microsoft Purview Data Loss Prevention is the tight integration with Insider Risk Management and Defender XDR, as it gives much better context during investigations instead of treating DLP as an isolated alerting tool. We also use endpoint DLP heavily to control USB, copy, print, clipboard, and browser upload activity, which has been very effective for remote workforce security. The best features Microsoft Purview Data Loss Prevention offers include real-time policy enforcement, endpoint DLP, and deep integration with Microsoft 365 plus Defender XDR. We also heavily rely on sensitive information type detection, adaptive policy tips, and insider risk integration to investigate suspicious user behavior with proper context. Another standout feature is the ability to control USB copy, browser uploads, print clipboards, and cloud sharing actions directly from endpoint policies. The integration with Microsoft Defender 365 and Defender XDR helps our team in day-to-day operations because DLP alerts are automatically correlated with endpoint identity, email, and user activity telemetry, which helps the SOC investigate incidents much faster from a single workflow. The sensitive information type detection makes a difference compared to other tools we have used because it is more effective than many legacy DLP tools. It understands context, exact data patterns, document labeling, and Microsoft 365 native content, reducing false positives while improving detection accuracy. Another strong feature of Microsoft Purview Data Loss Prevention is auto-labeling and policy inheritance with Microsoft's Information Protection, which helps maintain protection even after files are shared or moved across workloads. We also value the user coaching or policy tip capability because it educates users in real time instead of only blocking actions, which reduces repeated DLP violations significantly.

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Sonu Kumar

System Administrator at Logic Planet Inc

Comes with data leak protection features but technical support is too slow

We use the solution for endpoints. The solution's most valuable feature is data leak protection. Safetica ONE's technical support is too slow. I have been using the product for six months. I rate the product's stability a nine out of ten. I rate Safetica ONE's scalability a five out of…

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Cloudflare, in my opinion, was easy to implement."

"The simplicity of the solution is its valuable features as almost no effort was needed to learn the configurations. It is also one of the cheapest firewalls available in this category."

"Cloudflare DDoS mitigates DDoS attacks."

"Enables me to work from two locations."

"The capabilities of the software are strong enough for me to do what it's supposed to do. For me, we don't need to do a lot of configuration on our site. We just enable it and monitor it."

"We mostly use Cloudflare WAF, and gets basic Cloudflaire DDoS, caching as extra bonus . We like the factor these features are all integrated into 1 console, simple to manage."

"It's the endpoint exposition. We don't need to expose our VPN server to the internet and need a zero-test solution. I can apply some conditional access to the endpoint that's connecting to our network to check their security policies or the security condition of their workstation. Once the workstation is trying to connect to my internal network, then I would like to check the discrete condition of these endpoints that are trying to access my internal network. We created some conditional access. We have CrowdStrike, to check if the CrowdStrike is installed, to check if it's updated, and to check for Windows updates. We created some conditional policies to check it."

"The blocking feature is very good."

More Cloudflare One pros

"Microsoft Purview has helped improve my company's ability to discover sensitive data, as most companies would say that they improved in the whole posture on this field."

"One of the valuable features of Purview is the ability to create a legal hold on a user's account within the compliance portal. That's pretty useful when it comes to any litigation or if you want to redeem the content within a mailbox, OneDrive, or a generic public SharePoint site."

"There's a good amount of documentation in case you run into any problems."

"The tool's most valuable feature is in the area of OCR."

"Microsoft Purview Data Loss Prevention makes it way easier to prevent unauthorized sharing of sensitive information within the organization."

"It's secure and can be integrated with an existing Forcepoint DLP setup."

"We have reduced sensitive data leakage incidents by 50 to 60 percent, which has lowered compliance and breach-related risks significantly."

"Microsoft Purview Data Loss Prevention prevents users from sharing sensitive information outside the organization based on the configurations that we've implemented."

More Microsoft Purview Data Loss Prevention pros

"Safetica NXT provides you with an enterprise-quality data loss prevention system that anybody can pick up because the cost is low and it's easy to manage."

"Safetica ONE is easy to use and set up. We can set up rules and policies quickly."

"It is a stable solution...The initial setup of Safetica ONE is simple."

"The current version of the solution is stable...It is easy to scale the solution."

"This is a good solution, is easy to deploy and is scalable."

"The most valuable things about Safetica ONE are its comprehensive features, competitive pricing, and a strong focus on data security and compliance."

"The most valuable feature is the data classification."

"ESET Safetica is a cost-effective solution for customers who need a small quantity along with a competitive price."

More Safetica ONE pros

Cons

"From a logging perspective, it is still a bit difficult to see exactly what users are being blocked with the current views."

"The response time for support must be reduced."

"Automation could be improved where you can easily add a TLS and SSL certificate to an application or web app if the developer did not include it."

"The initial onboarding was causing us some confusion."

"Feedback could be enhanced."

"The pricing is an area that can be improved. Pricing, as far as I recall, was the source of our problems."

"Our subscription plan for the solution has a limitation of bot signatures."

"They don't have a person to provide support for customers using the solution under their free plan."

More Cloudflare One cons

"A site can have different containers where you store data. We have always wanted to apply compliance, labels, and policies at the container level, rather than to an outer shell or at the site level. That is something we have been looking forward to and I believe Microsoft is already planning something like that."

"The major challenge we had was overreach. When our initial design inception blocked more data than we expected, we had a lot of help desk related issues that we did not see in testing."

"The stability and reliability of Microsoft Purview Data Loss Prevention is great. Besides the weird timeframe where it takes a couple hours for a rule to sync and 24 hours to appear for someone, I don't really have an issue."

"Microsoft Purview Data Loss Prevention could be improved with simpler policy configuration, a more robust reporting dashboard, and better support for third-party applications outside the Microsoft ecosystem."

"There is a lot of ambiguity when you are setting up labels, such as sensitive information labels. It is a little daunting at first if you don't have prior knowledge, and there is a little bit of a learning curve for setting up the labels. Some of the setup wizards could be more helpful from an AI perspective. They can streamline the setup through more AI technologies so that you don't have to jump through so many hoops and different menus and dropdowns. It would be useful to have a setup wizard that is more hands-off and engaging for setting up the information type labels. If you tell them this is what we're trying to protect, it should basically start to lead you down that path of best practices. Such a feature would be great."

"It could cover more solutions and technologies."

"Microsoft Purview Data Loss Prevention's licensing is expensive."

"Improving Microsoft Purview Data Loss Prevention would involve recognizing that the whole AI path we are all on is going to help, given the massive amount of data we handle; even if there are true positives, implementing a degree of severity ranking is essential."

More Microsoft Purview Data Loss Prevention cons

"ESET Safetica’s stability could be improved."

"This solution could be improved if it was available on Linux as well. Currently it can only be deployed on Mac and Windows."

"Safetica One has every other thing that you need, so I cannot give Safetica NXT a higher mark because it does not have the full features of the enterprise solutions."

"The product needs to improve support."

"Safetica ONE fails to support Linux."

"One area for improvement in Safetica is its firewall integration feature."

"The solution's most valuable feature is data leak protection."

"There are some minor issues with the price and support of the solution that needs to be improved."

Pricing and Cost Advice

"The price tag is no longer $200,000, but rather $300,000 to $400,000. It's twice."

"The pricing is somewhere in the middle. I would rate the pricing a seven out of ten."

"The solution's pricing lacks transparency."

"Cloudflare Zero Trust Platform's pricing is good."

"The solution is not that expensive."

"My company has to make yearly payments towards the licensing costs attached to the solution. There are no hidden charges apart from the licensing costs of the solution."

"The prices are slightly expensive."

"The pricing of the solution is cheap. The licensing cost is also very low. I rate the cost and pricing a three out of ten."

"I am satisfied with the tool's pricing."

"Though I am not a specialist, the tool is quite expensive."

"It is a part of our Microsoft licensing. We pay for a yearly renewal. Its price is reasonable for the size of the organization we are. It is fairly competitive, and you get what you pay for. We have an E5 license, and a part of understanding the E5 license is to see what all you get with it. If you really look at it from that standpoint, you get a lot of value. You have Defender and all its security features in there as well. Their licensing is fairly flexible. They have different programs. We've seen ones where you could pay for up to three to five years in advance. There is also a monthly pay-as-you-go type of deal, but we're doing a yearly renewal and fixing the budget."

"It's a little bit pricey compared to competitors, but it's not too high."

"We are using the E3 license for Microsoft 365 with the E5 compliance license add-on."

"The cost works out to about $15 per user per month."

"The product has the best price-to-performance ratio."

"If one is very cheap and ten is very expensive, I rate the price as one out of ten."

More Microsoft Purview Data Loss Prevention pricing and cost advice

"Customers need to pay for a yearly license per device."

"Safetica ONE is expensive."

"The pricing for ESET Safetica is less as compared to other solutions. The customers have to pay only for the license."

"The licensing cost for this solution depends on the deal size and your use case. In our instance, it costs $35 per user per year. This is a reasonable price."

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Top Industries

By visitors reading reviews

Construction Company

18%

Comms Service Provider

11%

Outsourcing Company

Financial Services Firm

15%

Manufacturing Company

Computer Software Company

Outsourcing Company

Manufacturing Company

12%

Comms Service Provider

11%

Construction Company

Financial Services Firm

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	10
Midsize Enterprise	1
Large Enterprise	12

By reviewers
Company Size	Count
Small Business	17
Midsize Enterprise	7
Large Enterprise	15

By reviewers
Company Size	Count
Small Business	6
Midsize Enterprise	2

Questions from the Community

What is your experience regarding pricing and costs for Cloudflare Zero Trust Platform?

Pricing is competitive. Akamai is more expensive, in my view.

See all answers

What needs improvement with Cloudflare Zero Trust Platform?

In my opinion, Cloudflare One can be improved mainly through compatibility, as the integration should be much simpler...

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What is your primary use case for Cloudflare Zero Trust Platform?

Cloudflare One's primary use case for my organization is to protect servers and to provide remote access with the VPN...

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What is your experience regarding pricing and costs for Microsoft Purview Data Loss Prevention?

The pricing for Microsoft Purview Data Loss Prevention was manageable for us because we already had Microsoft 365 and...

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What needs improvement with Microsoft Purview Data Loss Prevention?

Microsoft Purview Data Loss Prevention can be improved as the endpoint DLP policy tuning can be complex in large envi...

See all answers

What is your primary use case for Microsoft Purview Data Loss Prevention?

Microsoft Purview Data Loss Prevention is used for monitoring and preventing sensitive data exfiltration across Excha...

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Product Reports

Buyer's Guide

Cloudflare One

August 2026

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Buyer's Guide

Microsoft Purview Data Loss Prevention

July 2026

Microsoft Purview Data Loss Prevention report

Download Microsoft Purview Data Loss Prevention product report

Buyer's Guide

Data Loss Prevention (DLP)

July 2026

Download Safetica ONE product report

Also Known As

Cloudflare Area 1 Email Security, Cloudflare Bot Management, Cloudflare Gateway, Cloudflare Zero Trust Platform, Cloudflare DDoS, Cloudflare SASE & SSE Platform

Microsoft Endpoint Data Loss Prevention, MS Endpoint DLP, Microsoft Endpoint DLP

No data available

Overview

Cloudflare One is a comprehensive platform for security, performance, and connectivity. It provides features like rate limiting, DDoS protection, and application access, tailored to enhance user experience while securing internet access and accelerating communications.

Designed to integrate security measures with ease of use and scalability, Cloudflare One offers a secure web gateway and zero trust network access. These features ensure seamless setup and operation, making connectivity reliable and protected. Users appreciate its integrated console, intuitive interface, and the ability to manage risk effectively. It offers straightforward deployment, improves latency, and boasts cost-effectiveness. While its onboarding process and documentation need enhancement, its value in content delivery and application shielding is notable. Despite challenges in integrating Cloudflare Access with existing VPNs and the need for better automation and support, it remains vital for DNS and infrastructure protection.

What features make Cloudflare One stand out?

Rate Limiting: Controls the traffic rate to prevent abuse.
DDoS Protection: Shields applications from distributed denial-of-service attacks.
Secure Web Gateway: Provides secure internet access with seamless operation.
Zero Trust Network Access: Ensures secure, application-based connectivity without relying on traditional VPNs.
Access for Connectivity: Facilitates access to internal applications securely.

What benefits should users look for in reviews?

Security: Robust measures for DNS and browsing protection.
Performance: Enhanced site accessibility and communication speed.
Cost-Effectiveness: Offers competitive pricing for its features.
Ease of Deployment: Straightforward and efficient setup process.

In industries like finance, retail, and technology, Cloudflare One is crucial for enabling secure remote access and protecting web applications against dynamic threats. It supports compliance access policies and enhances content delivery, playing a key role in safeguarding digital infrastructure.

Cloudflare

Microsoft Purview Data Loss Prevention helps businesses protect sensitive data through robust compliance automation and seamless multi-platform integration, supporting environments like Office 365, Azure, iOS, Android, and macOS.

Microsoft Purview Data Loss Prevention focuses on identifying sensitive data and maintaining compliance through automation and integration with platforms such as Exchange email, SharePoint, OneDrive, and Teams. Auto-labeling, classification controls, and monitoring capabilities ensure secure data management, reducing insider threat response times by 25%. While praised for its capabilities, improvements in system integration, endpoint handling, and incident management are needed. Licensing costs and limited language support pose challenges. Usability can be enhanced through interface updates and better documentation. OCR and scalability enhancements could improve policy propagation speed. More end-user training examples would be beneficial.

What are the key features?

Sensitive Data Identification: Detects confidential information across environments.
Compliance Automation: Streamlines regulatory requirements adherence.
Multi-Platform Integration: Supports Office 365, Azure, iOS, Android, macOS seamlessly.
Auto-Labeling: Automatically categorizes sensitive data for protection.
Classification Controls: Provides robust data classification options.
Alerts and Monitoring: Enhances data security with proactive alerting.

What benefits should users evaluate?

Efficient Threat Response: Reduces insider threat response times by 25%.
Enhanced Data Governance: Simplifies managing data privacy and compliance.
Comprehensive Protection: Integrates with multiple platforms for wide coverage.

In industries such as finance, healthcare, and legal, Microsoft Purview Data Loss Prevention is crucial for safeguarding sensitive information due to strict compliance demands. It automates data classification and policy configurations, preventing accidental data leakage and ensuring security protocols align with regulatory standards.

Microsoft

Safetica ONE provides cost-effective, enterprise-level data protection tailored for SMBs. It offers efficient data classification and loss prevention, focusing on compliance and ease of use. Competing solutions like Falcon and Trend Micro tend to have higher costs.

Safetica ONE is designed to meet specific business needs, ensuring data security on endpoints and in the cloud without requiring extensive infrastructure. It is valuable for financial institutions needing compliance with regulations and supports document management projects by integrating user behavior analysis, data classification, and basic functionalities at the browser gateway. Despite its strengths, it requires faster technical support, enhanced stability, and improved firewall integration. The lack of Linux compatibility, vulnerability scanning capabilities, and Google Cloud Platform support are areas needing improvement. Corporations utilize it to protect files effectively, accommodating multiple users under one license for seamless device integration.

What features does Safetica ONE offer?

Data Leak Protection: Prevents unauthorized data sharing and ensures data remains within the organization.
Data Classification: Helps identify sensitive data and categorize it appropriately.
Data Loss Prevention: Protects against accidental or intentional data loss.
Ease of Use: Simple setup for rules and policies.
Cost-Effectiveness: Affordable compared to similar solutions.

What benefits should be considered in reviews?

Security and Compliance: Offers enterprise-level protection meeting compliance standards.
Integration: Supports seamless integration across devices and platforms.
Efficiency: Quick setup and deployment minimizing resource use.
Scalability: Accommodates multiple users with a single license.

Safetica ONE is implemented by companies in data-sensitive industries like finance to adhere to guidelines and manage documents efficiently. They utilize its features to protect sensitive information on endpoints and assist in document management projects by ensuring data compliance and secure file protection, using the cloud for effective management without needing extensive infrastructure.

Safetica

Sample Customers

23andMe

Information Not Available

Mitsubishi Motors, Canon

Buyer's Guide

Microsoft Purview Data Loss Prevention vs. Safetica ONE

August 2026

Free Report: Microsoft Purview Data Loss Prevention vs. Safetica ONE

Find out what your peers are saying about Microsoft Purview Data Loss Prevention vs. Safetica ONE and other solutions. Updated: August 2026.

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