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Microsoft Purview Data Loss Prevention vs Virtru Data Protection Gateway comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Cloudflare One
Sponsored
Ranking in Data Loss Prevention (DLP)
20th
Average Rating
8.6
Reviews Sentiment
6.5
Number of Reviews
23
Ranking in other categories
Email Security (20th), Secure Web Gateways (SWG) (13th), Cloud Access Security Brokers (CASB) (12th), Distributed Denial-of-Service (DDoS) Protection (7th), Software Defined WAN (SD-WAN) Solutions (12th), Access Management (11th), Bot Management (3rd), ZTNA as a Service (9th), ZTNA (4th), Secure Access Service Edge (SASE) (10th), Remote Browser Isolation (RBI) (3rd)
Microsoft Purview Data Loss...
Ranking in Data Loss Prevention (DLP)
1st
Average Rating
8.0
Reviews Sentiment
6.7
Number of Reviews
33
Ranking in other categories
Microsoft Security Suite (14th)
Virtru Data Protection Gateway
Ranking in Data Loss Prevention (DLP)
26th
Average Rating
8.6
Reviews Sentiment
8.4
Number of Reviews
3
Ranking in other categories
Secure Web Gateways (SWG) (25th)
 

Mindshare comparison

As of May 2026, in the Data Loss Prevention (DLP) category, the mindshare of Cloudflare One is 2.1%, up from 1.4% compared to the previous year. The mindshare of Microsoft Purview Data Loss Prevention is 6.7%, down from 14.3% compared to the previous year. The mindshare of Virtru Data Protection Gateway is 0.8%, up from 0.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Loss Prevention (DLP) Mindshare Distribution
ProductMindshare (%)
Microsoft Purview Data Loss Prevention6.7%
Cloudflare One2.1%
Virtru Data Protection Gateway0.8%
Other90.4%
Data Loss Prevention (DLP)
 

Featured Reviews

CV
Network Architect at IP Dimension
Cloud security has improved remote access and has reduced costs for smaller client sites
I have used Cloudflare One's Identity-Aware Proxy, and it is quite straightforward from what I have seen so far. The app registration on the Azure side integrates fully into Cloudflare, and I am very satisfied with that part because it is easy to set up. The integration of Cloudflare One's Secure Web Gateway and Zero Trust Network Access works without any issues. That part is pretty automatic, and if you complete the rest of the setup, it comes together by itself with no issues from my side. What makes it nice is that we can actually start replacing on-site firewalls at this stage for the smaller clients because it does not matter if they go to a coffee shop or work from home; they are still secured by the same connection. The hops get shorter and you get better latency. We have done testing to see if it is better. One thing that we did notice with our proof of concept with our current client is that they have people connecting from the UK. When they used their previous VPN solution, uploading CAD drawings and other files to the server took a long time. They mentioned that it is much quicker on Cloudflare One's solution. I definitely believe that is part of the improved performance, and I am satisfied with that as well. What is nice about Cloudflare One is that it makes the setup easier and also easier to train technicians to maintain it. Compared to legacy systems, we do not need to get fancy firewalls in place that are costly. That is definitely also a cost-saver with Cloudflare One.
ClayHampton - PeerSpot reviewer
Senior Infrastructure Engineer at a computer software company with 51-200 employees
Protects sensitive data across devices and helps address client compliance needs proactively
The reporting in Microsoft Purview Data Loss Prevention is a little easier than most Microsoft portals. I understand the licensing cost, especially if you're a Business Premium or in the SMB world, and a lot of clients run with a Business Premium. That comes with data loss prevention in a manual process, whereas E5 gives automation. Microsoft has said, 'Okay, here's your Microsoft 365 E5 compliance add-on that can go on the Business Premium.' So Business Premium users can get the data loss prevention features of E5, which is fantastic. That was the big point that they were missing, and I'm glad that they actually have an add-on now that makes it possible. So truly, I don't think there's a downside. Maybe more reporting, but that's it.
MP
Software Developer at Minisoft
Secure email workflows have reduced manual steps and now protect sensitive data effortlessly
The best features Virtru Data Protection Gateway offers are email encryption, application email encryption, email DLP, and email gateway. Email encryption has made the biggest impact for my team because it adds an extra layer of security. Email encryption allows us to encrypt emails without installing or exchanging keys with the recipient; we can have the sender manually encrypt the email, or based on keywords in the email, we suggest the user encrypt the email, or we auto-encrypt the email with ease. I also appreciate the DLP feature because it helps us gain DLP capabilities in a simple and straightforward way. Virtru Data Protection Gateway has positively impacted my organization by providing better security. Better security has meant ensuring customer sensitive information is well protected and secured for my organization; we have noticed fewer incidents, improved compliance, and it saves approximately 50 hours a month by enabling us to eliminate manual work and reduce several daily workflow steps for our representatives.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The tool also offers good scalability, and the dashboard, along with real-time analytics, is very good."
"Cloudflare Access is part of the Zero Trust philosophy."
"For Cloudflare Access, I am using the free plan...The most valuable feature is their protection."
"Cloudflare is simple to use."
"The solution has different options that can be used to differentiate DDoS attacks."
"The simplicity of the solution is its valuable features as almost no effort was needed to learn the configurations. It is also one of the cheapest firewalls available in this category."
"Cloudflare DDoS is better than its competitors for its security, deployment, and scalability."
"It's a perfect solution from my perspective; it's easy to understand and easy to configure."
"It has helped our clients to reduce the time to action on insider threats because it can be integrated."
"Microsoft Purview Data Loss Prevention's responses are faster. Its installation is also reliable. The security score helps with the security part."
"Insider risk management and data retention are beneficial."
"The auto-labeling feature is definitely the most valuable feature. It goes in and labels the documents for you in different repositories. It covers the Outlook and Exchange repositories along with SharePoint and OneDrive. It is really helpful in those areas."
"Earlier, our customers had no control at all over compliance, and confidential documents that were going out were not at all looked into, and Microsoft Purview Data Loss Prevention has been a huge benefit to our clients in this regard."
"I rate Microsoft Purview Data Loss Prevention's stability a ten out of ten."
"The solution's IDM (Indexed Document Matching), EDM (Exact Data Matching), and DCM (Described Content Matching) features have been most effective in identifying and mitigating potential data leaks."
"When you are going to use Microsoft Purview Data Loss Prevention, most of the setup is already done by default as per your needs."
"I truly value this platform because it provides and safeguards my data, our data, and our client's data, making it an effortless email encryption solution with a seamless Gmail integration tool."
"Since we started using Virtru Data Protection Gateway, we have been able to save manual work and a few steps of daily work of our representatives, save 50 to 60 hours a month, and ensure customer sensitivity information is well encrypted and protected, preventing data breaches and ensuring regulation compliance, which allows us to continue doing business."
"Virtru Data Protection Gateway has positively impacted my organization by providing better security; better security has meant ensuring customer sensitive information is well protected and secured for my organization, we have noticed fewer incidents, improved compliance, and it saves approximately 50 hours a month by enabling us to eliminate manual work and reduce several daily workflow steps for our representatives."
 

Cons

"The pricing is an area that can be improved. Pricing, as far as I recall, was the source of our problems."
"The response time for support must be reduced."
"Our customers no longer use Cloudflare because its service is subpar."
"Feedback could be enhanced."
"There are premium tier live service and lower tier live service, so we opted for the lower tier. But there is no medium tier where we pay a little extra and get a bit more service. So if that can be improved."
"They don't have a person to provide support for customers using the solution under their free plan."
"The onboarding process can be improved a little bit."
"When there are any dynamic changes in complex applications, the tool takes a lot of time, making its analytics-related area a major matter of concern where improvements are needed."
"The solution should provide better integration with other systems."
"There is a need for improvements, particularly in ensuring that file-based recognition is more reliable and comprehensive."
"The main disadvantages of Microsoft Purview Data Loss Prevention in comparison to the Netscope product are notable considerations."
"The amount of false positives and the hash issue we had have brought down the score for me."
"The support is poor."
"Because it's an academic institution, we got really excited about the level of granularity we could implement, but that granularity overwhelmed our users."
"To improve Microsoft Purview Data Loss Prevention, I think it would be helpful if we could make bulk labeling easier, as it is a little cumbersome at the moment."
"A site can have different containers where you store data. We have always wanted to apply compliance, labels, and policies at the container level, rather than to an outer shell or at the site level. That is something we have been looking forward to and I believe Microsoft is already planning something like that."
"One area that Virtru Data Protection Gateway should improve is that I sometimes experience problems when using a different browser or when I have to switch computers."
"Virtru Data Protection Gateway could be improved by introducing support for all AWS, and an easy one-click integration with CRM tools would be highly appreciated."
"One area in which I believe Virtru Data Protection Gateway should improve is the native Google Docs file encryption."
 

Pricing and Cost Advice

"The pricing is somewhere in the middle. I would rate the pricing a seven out of ten."
"My company has to make yearly payments towards the licensing costs attached to the solution. There are no hidden charges apart from the licensing costs of the solution."
"The price tag is no longer $200,000, but rather $300,000 to $400,000. It's twice."
"The prices are slightly expensive."
"The solution's pricing lacks transparency."
"The solution is not that expensive."
"The pricing of the solution is cheap. The licensing cost is also very low. I rate the cost and pricing a three out of ten."
"Cloudflare Zero Trust Platform's pricing is good."
"The cost works out to about $15 per user per month."
"The pricing is reasonable."
"Microsoft Purview Data Loss Prevention is part of a bundle and is not sold as a standalone product."
"It is a part of our Microsoft licensing. We pay for a yearly renewal. Its price is reasonable for the size of the organization we are. It is fairly competitive, and you get what you pay for. We have an E5 license, and a part of understanding the E5 license is to see what all you get with it. If you really look at it from that standpoint, you get a lot of value. You have Defender and all its security features in there as well. Their licensing is fairly flexible. They have different programs. We've seen ones where you could pay for up to three to five years in advance. There is also a monthly pay-as-you-go type of deal, but we're doing a yearly renewal and fixing the budget."
"It's a little bit pricey compared to competitors, but it's not too high."
"I am satisfied with the tool's pricing."
"We are using the E3 license for Microsoft 365 with the E5 compliance license add-on."
"The product has the best price-to-performance ratio."
Information not available
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Top Industries

By visitors reading reviews
Construction Company
20%
Comms Service Provider
11%
Financial Services Firm
8%
Manufacturing Company
6%
Financial Services Firm
16%
Computer Software Company
8%
Manufacturing Company
8%
Insurance Company
5%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business10
Midsize Enterprise1
Large Enterprise12
By reviewers
Company SizeCount
Small Business15
Midsize Enterprise7
Large Enterprise15
No data available
 

Questions from the Community

What needs improvement with Cloudflare Access?
Cloudflare Access has strong integration with Microsoft, among other platforms. However, when it comes to Kaspersky, ...
What is your primary use case for Cloudflare Access?
Cloudflare Access provides secure access to internal applications for employees, external members of the organization...
What advice do you have for others considering Cloudflare Access?
Cloudflare Access is one of the best integrations available. While about two hundred vendors offer similar services, ...
What is your experience regarding pricing and costs for Microsoft Purview Data Loss Prevention?
My experience with the pricing, setup costs, and licensing is that everything is included in our enterprise licensing...
What needs improvement with Microsoft Purview Data Loss Prevention?
To improve Microsoft Purview Data Loss Prevention, I think it would be helpful if we could make bulk labeling easier,...
What is your primary use case for Microsoft Purview Data Loss Prevention?
My main use cases involve trying to prevent sensitive files from leaving the company. Any sensitive data that the bus...
What is your experience regarding pricing and costs for Virtru Data Protection Gateway?
My experience with pricing, setup cost, and licensing was that the cost is very cost-effective compared to my previou...
What needs improvement with Virtru Data Protection Gateway?
Virtru Data Protection Gateway could be improved by introducing support for all AWS, and an easy one-click integratio...
What is your primary use case for Virtru Data Protection Gateway?
My main use case for Virtru Data Protection Gateway is that my entire team uses it to securely encrypt our email and ...
 

Also Known As

Cloudflare Area 1 Email Security, Cloudflare Bot Management, Cloudflare Gateway, Cloudflare Zero Trust Platform, Cloudflare DDoS, Cloudflare SASE & SSE Platform
Microsoft Endpoint Data Loss Prevention, MS Endpoint DLP, Microsoft Endpoint DLP
No data available
 

Overview

 

Sample Customers

23andMe
Information Not Available
Verizon, Maryland, we work, Brown
Find out what your peers are saying about Microsoft Purview Data Loss Prevention vs. Virtru Data Protection Gateway and other solutions. Updated: April 2026.
893,311 professionals have used our research since 2012.