We performed a comparison between Microsoft Dynamics 365 Business Central and Microsoft Dynamics CRM based on real PeerSpot user reviews.
Find out what your peers are saying about SAP, Microsoft, Oracle and others in ERP."I like Microsoft Dynamics' simplicity. The interface is excellent, and it's a highly mature product. You can hardly find any bugs in the product."
"The most valuable features of Microsoft Dynamics 365 Business Central are the dashboards, ease of use, and flexibility."
"Its most valuable feature is the user interface."
"The solution can scale."
"The security feature, particularly the encryption, which still builds sensitivity, is one of the most valuable features."
"The most valuable feature of Microsoft Dynamics 365 Business Central is using the Excel sheets on Chrome and other applications."
"It's quite reliable, and there's a good local provider who can adapt the solution for tax issues."
"The initial setup is easy - because it stands on Microsoft offerings, it's simple and intuitive to use."
"The way it effectively works with the array of other Microsoft tools, such as Azure, is valuable. It works very well with the use of data linking and things like that. Overall, it is a great overall tool to have an effective understanding of the transactional background of each of our customers."
"The most valuable feature of Microsoft Dynamics CRM is the integration with Microsoft Office 365."
"Multifeatured CRM software with good stability and scalability."
"The Outlook calendar has been very helpful for us."
"The product is user-friendly."
"The most valuable features of Microsoft Dynamics CRM are all the filters and possible reports."
"Microsoft Dynamics CRM is a stable solution."
"The most valuable feature is that it's easy to use and can work with any Microsoft solution without problems."
"The stability could always be improved."
"The solution is stable, but it could improve."
"The price of Microsoft Dynamics 365 Business Central could be reduced."
"The reporting tool has room for improvement."
"It could be more stable."
"There is some network issue."
"Customization and costs could be improved."
"Microsoft Dynamics NAV could improve the reporting."
"Out of the box, the solution doesn't really have a desirable user experience. We have to set it up and customize it to meet our needs."
"We had to do some customizations on top and it got a bit cumbersome."
"The integration capability with other systems could be improved, particularly the Lead Generation system."
"The options for customizing Microsoft Dynamics CRM are very limited or highly complex."
"The overall price of Microsoft Dynamics CRM could improve."
"Microsoft Dynamics CRM can improve the integration with the other system. If they have more flexibility to connect with another system it will be more effective."
"Microsoft Dynamics CRM could improve by making it easier to export data to SharePoint because most of our customers use SharePoint. They have to log into a Microsoft environment platform from their SharePoint for access should be made easier. Additionally, if the customer portal was enhanced for it to be customized it would be a benefit."
"Microsoft Dynamics CRM could improve by being more user-friendly."
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Microsoft Dynamics 365 Business Central is ranked 3rd in ERP with 62 reviews while Microsoft Dynamics CRM is ranked 1st in CRM Customer Engagement Centers with 68 reviews. Microsoft Dynamics 365 Business Central is rated 8.2, while Microsoft Dynamics CRM is rated 7.6. The top reviewer of Microsoft Dynamics 365 Business Central writes "Easy to deploy, extremely stable, and highly scalable". On the other hand, the top reviewer of Microsoft Dynamics CRM writes "Intuitive APIs, customizable design, but dashboards could improve". Microsoft Dynamics 365 Business Central is most compared with SAP S/4HANA, Microsoft Dynamics AX, SAP Business One, SAP ERP and Odoo, whereas Microsoft Dynamics CRM is most compared with Salesforce Sales Cloud, SAP CRM, ServiceNow, Siebel CRM and monday.com.
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Dynamic CRM is “workflow” and base on email integration.
CRP in Default Micrososoft Dynamic Nav only simple CRP
Please see the comment below in web
Key factor is where data is held
The key factor in determining whether to deploy Dynamics NAV or Dynamics CRM to meet your needs will depend on where the data is held that your CRM processes need to access. If your marketing is based on static data then Dynamics CRM will work well for you; if your marketing is based on transactional data then Dynamics NAV is likely to be the better choice.
msdn.microsoft.com.aspx
www.tvisiontech.co.uk
What is meant by CRM
What do people mean by Customer Relationship System or CRM? The term is subject to interpretation and abuse. There are four aspects of CRM, the first three are mandatory for a system to claim it is a true CRM:
* Contact Management: static details such as name, address, contact preferences
* Sales Force Automation: process management such as interaction notes, forecasts, pipeline management and quote production
* Marketing Information Systems: segmentation and campaign tools including campaign budgets, i.e. ability to specify target groups by static and transactional information and create activities
* Service Management: Contract management and call logging / progression
Microsoft Dynamics NAV has had basic Contact Management since version one was released in the early 1990s. Initially this was the ability to hold multiple contacts against a customer, prospect or supplier and the ability to convert a prospect to a customer (or supplier) record. Over time this evolved to support Sales Force Automation (quote production, pipeline management, forecasting etc) and Marketing Information Systems (campaign management, segmentation etc). The addition of Service Management in version 3.7 meant that NAV could properly claim to provide a full CRM solution.
Microsoft Dynamics CRM was first released to market in 2003 and has grown rapidly, partly due to ease of adoption (low entry price and integration with Outlook client being key factors to its success). The functional areas include all four aspects of CRM (although detailed features differ between the two systems, NAV and CRM).
Key factor is where data is held
The key factor in determining whether to deploy Dynamics NAV or Dynamics CRM to meet your needs will depend on where the data is held that your CRM processes need to access. If your marketing is based on static data then Dynamics CRM will work well for you; if your marketing is based on transactional data then Dynamics NAV is likely to be the better choice.
The case is similar for service management processes; if your service desk needs to be continually accessing data that is held in your ERP system (products purchased, warranty periods etc) then it makes sense to keep everything in the one system, so your choice is likely to be Dynamics NAV.
In 2010 Microsoft released a standard connector to integrate CRM and NAV. This is fairly basic but can be further developed as required. However, it rarely makes sense to build complicated interfaces when the processes could be easily managed in the one system.
Prior to the release of Microsoft Dynamics NAV 2009, there were valid points about the User Interface being preferable in Dynamics CRM. This is no longer the case and most users would not notice the difference between the two products. For a number of reasons, subscription based Dynamics CRM is substantially more popular than subscription based Dynamics NAV. This is because CRM tends to be a simple process, the pricing structure for subscription based Dynamics CRM is deliberately aimed at competing against Sales Force and therefore extremely cost effective and not forgetting the emotive hurdle of hosting ERP, i.e. we could do it but will your finance team feel comfortable about it? With true browser clients for Dynamics NAV (web and smart-phone compatible) now appearing on the market, this playing field is levelled.
So which one to choose? Where CRM is a standalone activity, Microsoft Dynamics CRM will suit you very well. Where your customer interactions draw heavily on data in your ERP system, deploying Microsoft Dynamics NAV is the better option.
Looking into Dynamics CRM is advisable. CRM as part of Dynamics NAV is limited, can be fine for B2B companies having little CRM requirements. For B2C Dynamics NAV CRM will often be to limited. Integration with social media is not available in CRM of Dynamics NAV. In CRM standard NAV you will find: segmentation, campagnes, tasks, interactions / contact moments, opportunities. But limited functionallity to create workflows within your sales proces (like follow up).
Considering MS Dynamics CRM is advisable but only after a thorough understanding of both the statistical data that is likely to serve the Marketing and Sales department, in addition to the transactional data in Dynamics NAV. There are a Humpty number of deployments for various industries where Dynamics NAV's Sales and Marketing works well as an integrated CRM Module
This will depend on how far-reaching the customer’s CRM needs are. Dynamics CRM is the most complete solution, but most customers don’t need all the functionality it provides.
We usually start off implementing the NAV CRM, of course with no licensing cost involved save for NAV Limited Access users, for the customer to use and determine whether it is all that he needs, which has been the case with most customers.
Best regards,
Roberto Engel
It depends on whether you want the additional functionality of the Dynamics CRM or if the NAV CRM will suffice. Bear in mind that the Dynamics CRM is a separate SQL database to the NAV SQL database.
Hi,
there are certainly limitations with NAV CRM in comparison to Dynamics CRM. To understand whether your specific business requirements needs the additional features or not would require more information. In essence Dynamics CRM is about relationship management and has superb functionality for sales, marketing and customer service. NAV CRM is more an internal focussed operational tool.
From the information below, I would be more concerned that you are bespoking your system to the extent indicated. This is not a recommended solution.