Microsoft Dynamics 365 Business Central vs Microsoft Dynamics CRM comparison

 

Comparison Buyer's Guide

Executive Summary
 

Categories and Ranking

Microsoft Dynamics 365 Busi...
Average Rating
8.2
Number of Reviews
62
Ranking in other categories
ERP (3rd), Activity Based Costing Software (2nd)
Microsoft Dynamics CRM
Average Rating
7.8
Number of Reviews
69
Ranking in other categories
CRM Customer Engagement Centers (1st), CRM (1st), Local Government CRM (1st), Marketing Management (2nd), Sales Force Automation (2nd)
 

Mindshare comparison

As of July 2024, in the ERP category, the mindshare of Microsoft Dynamics 365 Business Central is 7.0%, up from 6.8% compared to the previous year. The mindshare of Microsoft Dynamics CRM is 0.2%, up from 0.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
ERP
Unique Categories:
Activity Based Costing Software
24.7%
CRM Customer Engagement Centers
28.3%
CRM
15.6%
 

Q&A Highlights

it_user514128 - PeerSpot reviewer
Mar 15, 2017
 

Featured Reviews

David Hatfield - PeerSpot reviewer
Apr 20, 2023
Easy to deploy, extremely stable, and highly scalable
Having dynamic dimensions definitely makes managing much easier. For example, when I was a financial systems manager for a publicly traded company using GP, creating a new expense account required about four hours of work because we had to create the account string for every department, line of business, and region. This resulted in over 800 unique account strings. In Business Central, creating a new expense account is much simpler and independent of other dimensions. When coding transactions, we select the main account number, line of business, call center, and region separately. This is a huge benefit and Business Central is also device agnostic, allowing it to be operated on any device. GP is a Windows-based program that requires a laptop or PC to operate and a VPN to connect to the database from home, making it slower outside of the office. Microsoft Dynamics 365 Business Central is better suited for the new workplace environment where many people work from home.
Ricardo Elorza - PeerSpot reviewer
Mar 13, 2023
Good pricing, helpful support, and easy to install for non-customized deployments
We primarily use the solution as a CRM for a call center While we already had a workflow, we already had so many tools and needed a better system, so we began to use Dynamics. When you have a vanilla, straightforward version, it is easy to use. Since it is Microsoft it runs the same interfaces…

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"I have found the flexibility to be very valuable. It's highly flexible, and at least for us, it has been effective. It is also highly functional."
"It is a scalable solution. There are more than 5,000 end users in my organization."
"We use Microsoft Dynamics 365 Business Central as CRM."
"The most valuable feature of Microsoft Dynamics 365 Business Central is cloud accessibility."
"Its most valuable feature is the user interface."
"Has good integration with Power BI."
"The initial setup is easy - because it stands on Microsoft offerings, it's simple and intuitive to use."
"The selling feature is the most valuable."
"The most valuable features of Microsoft Dynamics CRM are the accessibility of the service because we can access it either in the office or when we're out in the field."
"Microsoft Dynamics CRM has good integration with the Microsoft Stack of solutions. However, the Salesforce ecosystem is stronger."
"The control that we have of a process and the ability to have everything recorded from the beginning to the end of the process have been the most valuable features."
"We are able to effectively follow up on requests, ensuring all customer issues are resolved in a timely manner. This solution provides a platform where there is visibility of all customer interactions, with efficient follow-up."
"The solution's return on investment is worth it."
"Our clients appreciate that the solution can be used to monitor everything their customer interacts with in their business."
"Microsoft Dynamics CRM brings the most value in terms of its ease of implementation."
"The feature I like best in Microsoft Dynamics CRM is being able to market to segments instead of choosing individual people to market to."
 

Cons

"Some of the control aspects such as auditing can definitely be improved. For example, auditing is not very easy, and the user permissions are complicated."
"The solution could include the retail tool in the native version."
"The solution is stable, but it could improve."
"I would like a more modular and user-friendly interface."
"The solution is not best suited for larger-scale businesses."
"Microsoft Dynamics NAV could improve the reporting."
"Microsoft Dynamics NAV will be replaced with Office 365 in the future."
"Microsoft Dynamics 365 Business Central has been buggy in my experience and they should improve in this area. Additionally, there are too many updates. The updates involve a whole bunch of applications as part of the package, such as the Edge browser. The updates are too broad across the whole package of applications."
"It would be a little bit easier if there were better ways to configure and modify native add-ins or plugins."
"Microsoft Dynamics CRM could improve by being more user-friendly."
"I have contacted support. They are able to help but not in the right amount of time. I have had a horrible experience."
"I am happy with it. If anything, its interface could be improved."
"One area for improvement in Microsoft Dynamics CRM is its end user feedback. It's still not that great compared to Salesforce. They also need to improve on the look and feel of the solution, because those are still slightly better on Salesforce."
"Microsoft Dynamics could have better note-taking capabilities. It should have more preset options where you enter notes by clicking a box instead of writing them out."
"This CRM system needs to be more configurable. Its performance still needs improvement, because its screens hang while querying data. It's also not highly scalable, so scalability also needs improvement."
"Microsoft Dynamics CRM can improve by adding more artificial intelligence. Additionally, they should add more modules, such as account-based management, that are available on other platforms such as salesforce.com."
 

Pricing and Cost Advice

"Business Central charges a monthly fee of $70 to $100 per user."
"The solution's license is costly compared to other CRM tools."
"The first time we tried to buy the newest version, it was expensive."
"Microsoft Dynamics NAV has a pay-as-you-use payment model."
"The price of Microsoft Dynamics 365 Business Central could improve. It is costly. We are paying for the solution on a monthly basis."
"The price of Microsoft Dynamics 365 Business Central is reasonable. We pay monthly for the use of the solution."
"The per user price of $100 a month is better than competitors."
"The price of Microsoft Dynamics 365 Business Central is reasonable."
"The cost depends on a number of factors, so whoever is implementing it will need to take that into consideration before it is done."
"The solution is expensive."
"There is a license required to use Microsoft Dynamics CRM."
"We have deployed the cloud-based version and it is a subscription and the price is based on the number of users using it."
"We have to buy a separate license in order to implement the social listening feature."
"The solution is open source and is free. However, it does require a Dynamics 365 subscription."
"I'm not aware of any licensing costs for Microsoft Dynamics CRM."
"Microsoft Dynamics CRM is very affordable if you use the yearly subscription."
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Answers from the Community

it_user514128 - PeerSpot reviewer
Mar 16, 2017
Mar 16, 2017
Dynamic CRM is “workflow” and base on email integration. CRP in Default Micrososoft Dynamic Nav only simple CRP Please see the comment below in web Key factor is where data is held The key factor in determining whether to deploy Dynamics NAV or Dynamics CRM to meet your needs will depend on where the data is held that your CRM processes need to access. If your marketing is based o...
2 out of 10 answers
it_user392145 - PeerSpot reviewer
Mar 14, 2017
Looking into Dynamics CRM is advisable. CRM as part of Dynamics NAV is limited, can be fine for B2B companies having little CRM requirements. For B2C Dynamics NAV CRM will often be to limited. Integration with social media is not available in CRM of Dynamics NAV. In CRM standard NAV you will find: segmentation, campagnes, tasks, interactions / contact moments, opportunities. But limited functionallity to create workflows within your sales proces (like follow up).
Mar 14, 2017
Hi,  there are certainly limitations with NAV CRM in comparison to Dynamics CRM. To understand whether your specific business requirements needs the additional features or not would require more information. In essence Dynamics CRM is about relationship management and has superb functionality for sales, marketing and customer service. NAV CRM is more an internal focussed operational tool. From the information below, I would be more concerned that you are bespoking your system to the extent indicated. This is not a recommended solution.
 

Top Industries

By visitors reading reviews
Computer Software Company
15%
Manufacturing Company
9%
Retailer
7%
Financial Services Firm
6%
Computer Software Company
14%
Financial Services Firm
11%
Government
10%
Manufacturing Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Microsoft Dynamics NAV?
The platform offers a robust and comprehensive cycle for supply chain and inventory management, with features like minimum and maximum settings, dynamic monitoring of inventory levels, and integrat...
What is your experience regarding pricing and costs for Microsoft Dynamics NAV?
Currently, the product offers a starting price of $70 per user per month, which provides access to the complete ERP engine. It is highly reasonable.
What needs improvement with Microsoft Dynamics NAV?
One aspect that could be improved in Microsoft Dynamics 365 Business Central is the visibility and accessibility of communication-related features, such as email integration. Currently, users may n...
What do you like most about Microsoft Dynamics CRM?
The most valuable features of Microsoft Dynamics CRM are all the filters and possible reports.
What needs improvement with Microsoft Dynamics CRM?
I would suggest enhancements in customization and better integration for testing codes to improve the functionality of Dynamics CRM.
What is your primary use case for Microsoft Dynamics CRM?
The platform is utilized for various purposes, including sales process and customer relationship management (CRM).
 

Also Known As

Dynamics NAV, MS Dynamics NAV
Dynamics CRM, MS Dynamics CRM
 

Overview

 

Sample Customers

Harris Farm Markets, Mister Spex GmbH, Bounce Foods, Eurofin Services SA, Medica Medizintechnik, Associated Gaskets, Onduline, Sitka Surfboard Corporation, World Animal Protection
Metro Bank, Nissan, Pandora, Delta, Haynes International, City of London, Trek and many more market leaders.
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