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MediaMath DMP vs V12 CDP comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

MediaMath DMP
Ranking in Data Management Platforms (DMP)
16th
Average Rating
0.0
Number of Reviews
0
Ranking in other categories
No ranking in other categories
V12 CDP
Ranking in Data Management Platforms (DMP)
14th
Average Rating
0.0
Number of Reviews
0
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of April 2026, in the Data Management Platforms (DMP) category, the mindshare of MediaMath DMP is 1.3%, up from 0.3% compared to the previous year. The mindshare of V12 CDP is 2.5%, up from 2.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Management Platforms (DMP) Mindshare Distribution
ProductMindshare (%)
V12 CDP2.5%
MediaMath DMP1.3%
Other96.2%
Data Management Platforms (DMP)
Find out what your peers are saying about Palantir, Informatica, Denodo and others in Data Management Platforms (DMP). Updated: March 2026.
885,444 professionals have used our research since 2012.
 

Also Known As

MediaMath Data Management Platform
V12 Customer Data Platform
 

Overview

 

Sample Customers

Jet.Com, Coca-Cola, Amnet, Luisa Via Roma
Information Not Available
Find out what your peers are saying about Palantir, Informatica, Denodo and others in Data Management Platforms (DMP). Updated: March 2026.
885,444 professionals have used our research since 2012.