Marketing Creatio vs Oracle Fusion Service comparison

Creatio and Oracle are both solutions in the Marketing Management category. Creatio is ranked #15, while Oracle is ranked #7 with an average rating of 8.3. Creatio holds a 1.0% mindshare in MM, compared to Oracle’s 1.2% mindshare. Additionally, 100% of Creatio users are willing to recommend the solution, compared to 91% of Oracle users who would recommend it.

Marketing Creatio

Read 1 Marketing Creatio review

114 Views
114 Comparison Views

100% willing to recommend

Oracle Fusion Service

Read 33 Oracle Fusion Service reviews

1,279 Views
128 Comparison Views

91% willing to recommend

Marketing Creatio

Oracle Fusion Service

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Executive Summary

We performed a comparison between Marketing Creatio and Oracle Fusion Service based on real PeerSpot user reviews.

Find out what your peers are saying about Salesforce, Microsoft, SAP and others in Marketing Management.

To learn more, read our detailed Marketing Management Report (Updated: June 2025).

Buyer's Guide

Marketing Management

June 2025

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Helped 861,170 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Marketing Creatio

Ranking in Marketing Management

15th

Average Rating

9.0

Reviews Sentiment

8.9

Number of Reviews

Ranking in other categories

No ranking in other categories

Oracle Fusion Service

Ranking in Marketing Management

7th

Average Rating

8.6

Reviews Sentiment

7.0

Number of Reviews

Ranking in other categories

CRM Customer Engagement Centers (4th), CRM (10th)

Mindshare comparison

As of July 2025, in the Marketing Management category, the mindshare of Marketing Creatio is 1.0%, up from 0.6% compared to the previous year. The mindshare of Oracle Fusion Service is 1.2%, up from 1.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Management

Featured Reviews

Julio Falcón

Product Manager at Nodos Consultores

Manage campaigns from start to finish, good integration, and a powerful email template builder

I would like to see support for new social communication tools, and improvements to the web page monitoring capabilities. Improvements can be made to the outbound chat campaigns so that we can include them in marketing campaigns. This would be a new element to use in case email is not good for the client. For example, there are university students who prefer to receive info via their phone, rather than in email. It is possible to do this, but I think it is something that can be improved because social communication networks yield a much better response than the "old" email campaigns.

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MahaboobPasha

Solutions Architect at Western Digital

Integration enhances efficiency with good ERP Fusion Console that helps with centralization

When it comes to ERP Cloud, performance has always been an issue, especially when calling an API or a VIP publisher. I experience timeouts, which Oracle needs to improve. There have been many service requests around this, particularly last year. Although progress has been made, performance is still a concern for me. When dealing with bulk data uploads via a BDI process, some records occasionally fail, requiring me to debug and reprocess them. Enhanced performance is something that I would be interested in.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The elements of Campaigns allow you to automate a marketing activity from start to finish, not requiring human intervention in the process itself."

"Oracle Fusion Service offers good efficiency."

"Oracle Fusion's scalability and flexibility are its most valuable features."

"It supports various APIs and connectors, enabling seamless communication with other systems, including both Oracle products and third-party applications."

"The most valuable feature of the solution is that customers can easily understand it."

"Stable and scalable with good technical support."

"Oracle's strength lies in swiftly building and deploying enterprise applications globally."

"There is a focus on maintaining efficiency, and it is a significant time saver."

"The product's most valuable feature is an efficient fusion of finance and HR modules."

More Oracle Fusion Service pros

Cons

"I would like to see support for new social communication tools, and improvements to the web page monitoring capabilities."

"We built some custom code to make a few functions easier. Oracle needs to look at what the customers do and integrate them into the product."

"The product's option to upload payroll data doesn't work seamlessly."

"The vendor must provide a user-friendly mobile application."

"The solution’s reporting could be improved."

"Oracle counts users for licensing purposes, regardless of their roles or usage patterns. This process could be better."

"Oracle changed the means by which users are created in the system. I would like this to be easier to implement."

"I would like to see more AI usage, enhanced personalization capabilities, and simpler integration capabilities."

"There are specific areas that would be beneficial to enhance and improve, especially its financial functionality, search capabilities, chat features, and content articles."

More Oracle Fusion Service cons

Pricing and Cost Advice

"Considering that we have many tools and components available in this one platform, the price of this product is low."

"This is definitely an expensive product compared to others on the market."

"Licensing fees are on the higher end and I rate them an eight out of ten."

"The tool is reasonably priced."

"There are no extra licenses, everything is included in the subscription, and the price is fixed."

"Oracle Fusion Service is more expensive than Workday."

"Oracle Fusion Service is a cheap and flexible solution."

"Oracle's pricing is quite high, and this cost can be a significant barrier, especially for smaller companies."

"The product has average pricing."

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Top Industries

By visitors reading reviews

No data available

Educational Organization

37%

Financial Services Firm

Manufacturing Company

Computer Software Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

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What do you like most about Oracle Service Cloud?

The solution is easy to learn.

See all answers

What needs improvement with Oracle Service Cloud?

I would like to see more AI usage, enhanced personalization capabilities, and simpler integration capabilities.

See all answers

What is your primary use case for Oracle Service Cloud?

I mainly use the solution for RTCRN.

See all answers

Comparisons

Salesforce Marketing Cloud vs Marketing Creatio

Compared 100% of the time

More Marketing Creatio Competitors

Siebel CRM vs Oracle Fusion Service

Compared 23% of the time

Salesforce Service Cloud vs Oracle Fusion Service

Compared 17% of the time

Oracle CX Sales vs Oracle Fusion Service

Compared 11% of the time

Vertical Solutions VContactCenter vs Oracle Fusion Service

Compared 10% of the time

Odoo vs Oracle Fusion Service

Compared 9% of the time

More Oracle Fusion Service Competitors

Product Reports

Buyer's Guide

Marketing Management

June 2025

Download Marketing Creatio product report

Buyer's Guide

Oracle Fusion Service

June 2025

Download Oracle Fusion Service product report

Also Known As

bpm’online marketing

Oracle Service Cloud, Oracle RightNow

Overview

Multichannel marketing platform to orchestrate customer journeys and accelerate lead-to-revenue

Marketing Creatio is a robust marketing automation software that helps to gain demand generation excellence through identifying customers’ needs and nurturing their interests until they are successfully transformed into opportunities.

Creatio

Deliver efficient service outcomes at scale when and where customers engage. Oracle Fusion Service is a unified platform of apps, data, and capabilities enabling effortless self-service, agent-assisted service, and field service workflows tailored to your industry and use case.

Oracle

Sample Customers

People 2.0, Citilink, The QTI Group, Dealer eProcess (DEP)

Pacifico Seguros Generales, Elsevier B.V., Madison Area Technical College, Bigtree Entertainment, Pvt. Ltd., HM Land Registry, Walmart Stores Inc., MakeMyTrip Ltd., Orbitz Worldwide LLC, Big Fish Games Inc.

Find out what your peers are saying about Salesforce, Microsoft, SAP and others in Marketing Management. Updated: June 2025.

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We monitor all Marketing Management reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.