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Marketing Creatio vs Oracle Fusion Service comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Marketing Creatio
Ranking in Marketing Management
15th
Average Rating
9.0
Reviews Sentiment
8.9
Number of Reviews
1
Ranking in other categories
No ranking in other categories
Oracle Fusion Service
Ranking in Marketing Management
7th
Average Rating
8.6
Reviews Sentiment
7.0
Number of Reviews
33
Ranking in other categories
CRM Customer Engagement Centers (4th), CRM (10th)
 

Mindshare comparison

As of July 2025, in the Marketing Management category, the mindshare of Marketing Creatio is 1.0%, up from 0.6% compared to the previous year. The mindshare of Oracle Fusion Service is 1.2%, up from 1.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Marketing Management
 

Featured Reviews

JF
Manage campaigns from start to finish, good integration, and a powerful email template builder
I would like to see support for new social communication tools, and improvements to the web page monitoring capabilities. Improvements can be made to the outbound chat campaigns so that we can include them in marketing campaigns. This would be a new element to use in case email is not good for the client. For example, there are university students who prefer to receive info via their phone, rather than in email. It is possible to do this, but I think it is something that can be improved because social communication networks yield a much better response than the "old" email campaigns.
MahaboobPasha - PeerSpot reviewer
Integration enhances efficiency with good ERP Fusion Console that helps with centralization
When it comes to ERP Cloud, performance has always been an issue, especially when calling an API or a VIP publisher. I experience timeouts, which Oracle needs to improve. There have been many service requests around this, particularly last year. Although progress has been made, performance is still a concern for me. When dealing with bulk data uploads via a BDI process, some records occasionally fail, requiring me to debug and reprocess them. Enhanced performance is something that I would be interested in.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The elements of Campaigns allow you to automate a marketing activity from start to finish, not requiring human intervention in the process itself."
"Oracle Fusion Service offers good efficiency."
"Oracle Fusion's scalability and flexibility are its most valuable features."
"It supports various APIs and connectors, enabling seamless communication with other systems, including both Oracle products and third-party applications."
"The most valuable feature of the solution is that customers can easily understand it."
"Stable and scalable with good technical support."
"Oracle's strength lies in swiftly building and deploying enterprise applications globally."
"There is a focus on maintaining efficiency, and it is a significant time saver."
"The product's most valuable feature is an efficient fusion of finance and HR modules."
 

Cons

"I would like to see support for new social communication tools, and improvements to the web page monitoring capabilities."
"We built some custom code to make a few functions easier. Oracle needs to look at what the customers do and integrate them into the product."
"The product's option to upload payroll data doesn't work seamlessly."
"The vendor must provide a user-friendly mobile application."
"The solution’s reporting could be improved."
"Oracle counts users for licensing purposes, regardless of their roles or usage patterns. This process could be better."
"Oracle changed the means by which users are created in the system. I would like this to be easier to implement."
"I would like to see more AI usage, enhanced personalization capabilities, and simpler integration capabilities."
"There are specific areas that would be beneficial to enhance and improve, especially its financial functionality, search capabilities, chat features, and content articles."
 

Pricing and Cost Advice

"Considering that we have many tools and components available in this one platform, the price of this product is low."
"This is definitely an expensive product compared to others on the market."
"Licensing fees are on the higher end and I rate them an eight out of ten."
"The tool is reasonably priced."
"There are no extra licenses, everything is included in the subscription, and the price is fixed."
"Oracle Fusion Service is more expensive than Workday."
"Oracle Fusion Service is a cheap and flexible solution."
"Oracle's pricing is quite high, and this cost can be a significant barrier, especially for smaller companies."
"The product has average pricing."
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Top Industries

By visitors reading reviews
No data available
Educational Organization
37%
Financial Services Firm
8%
Manufacturing Company
8%
Computer Software Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

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Earn 20 points
What needs improvement with Oracle Service Cloud?
I would like to see more AI usage, enhanced personalization capabilities, and simpler integration capabilities.
 

Also Known As

bpm’online marketing
Oracle Service Cloud, Oracle RightNow
 

Overview

 

Sample Customers

People 2.0, Citilink, The QTI Group, Dealer eProcess (DEP)
Pacifico Seguros Generales, Elsevier B.V., Madison Area Technical College, Bigtree Entertainment, Pvt. Ltd., HM Land Registry, Walmart Stores Inc., MakeMyTrip Ltd., Orbitz Worldwide LLC, Big Fish Games Inc.
Find out what your peers are saying about Salesforce, Microsoft, SAP and others in Marketing Management. Updated: June 2025.
861,170 professionals have used our research since 2012.