Marketing Creatio vs Oracle Fusion Service comparison

Creatio and Oracle are both solutions in the Marketing Management category. Creatio is ranked #15, while Oracle is ranked #6 with an average rating of 8.4. Creatio holds a 1.5% mindshare in MM, compared to Oracle’s 2.2% mindshare. Additionally, 100% of Creatio users are willing to recommend the solution, compared to 91% of Oracle users who would recommend it.

Marketing Creatio

Read 1 Marketing Creatio review

162 Views
160 Comparison Views

100% willing to recommend

Oracle Fusion Service

Read 35 Oracle Fusion Service reviews

1,270 Views
140 Comparison Views

91% willing to recommend

Marketing Creatio

Oracle Fusion Service

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between Marketing Creatio and Oracle Fusion Service based on real PeerSpot user reviews.

Find out what your peers are saying about Salesforce, Microsoft, SAP and others in Marketing Management.

To learn more, read our detailed Marketing Management Report (Updated: November 2025).

Buyer's Guide

Marketing Management

November 2025

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Helped 873,003 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Marketing Creatio

Ranking in Marketing Management

15th

Average Rating

9.0

Reviews Sentiment

8.9

Number of Reviews

Ranking in other categories

No ranking in other categories

Oracle Fusion Service

Ranking in Marketing Management

6th

Average Rating

8.6

Reviews Sentiment

6.9

Number of Reviews

Ranking in other categories

CRM Customer Engagement Centers (4th), CRM (10th)

Mindshare comparison

As of November 2025, in the Marketing Management category, the mindshare of Marketing Creatio is 1.5%, up from 0.7% compared to the previous year. The mindshare of Oracle Fusion Service is 2.2%, up from 0.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Management Market Share Distribution
Product	Market Share (%)
Oracle Fusion Service	2.2%
Marketing Creatio	1.5%
Other	96.3%

Marketing Management

Featured Reviews

Julio Falcón

Product Manager at Nodos Consultores

Manage campaigns from start to finish, good integration, and a powerful email template builder

I would like to see support for new social communication tools, and improvements to the web page monitoring capabilities. Improvements can be made to the outbound chat campaigns so that we can include them in marketing campaigns. This would be a new element to use in case email is not good for the client. For example, there are university students who prefer to receive info via their phone, rather than in email. It is possible to do this, but I think it is something that can be improved because social communication networks yield a much better response than the "old" email campaigns.

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Dhivakar I

Consultant at Deloitte

Have faced persistent configuration issues and performance delays that slow down large workflows

From a developer's perspective, it could be more open for programming language configurations. It is currently restricted to Groovy scripting. While UI and UX designs are open to JavaScript configurations, there are restrictions on certain functions that can be used. The solution could be enhanced to better serve customers when dealing with complex programs. The customer's websites face issues with loading properly, and response time gets longer when implementing larger workflows. This could be improved to achieve lower response times even with larger workflows involving multiple system integrations and complex architecture. The agent decay capabilities need improvement in future releases. Currently, there are some agent decay configurations available for developers to implement, but this area needs enhancement. Performance issues exist in the Sandbox area. The Sandbox is a trial area for configurations, but if work continues for a long time without publishing, it tends to get corrupted, requiring deletion and rework from the ground up. This has caused significant rework and effort multiple times. Technical support can be challenging to work with. When facing product-related issues or configuration problems, the support experience varies. Sometimes the technical support is knowledgeable and helpful, but often they redirect problems elsewhere and cause delays in resolution.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The elements of Campaigns allow you to automate a marketing activity from start to finish, not requiring human intervention in the process itself."

"The solution changes the way clients work to make it easier and faster."

"Previously, my clients used a smaller ERP system, not a major one. However, they have now transitioned to Oracle, which provides them with a more extensive range of options. Unlike before, it's now an integrated system that covers various aspects, including finance, supply chain management, and other functionalities."

"There is also a focus on maintaining efficiency, and it is a significant time saver."

"The most valuable feature of the solution is that customers can easily understand it."

"It offers a seamless experience with quick deployment—eliminating prolonged implementation and installation processes."

"Multichannel communication can be enabled utilizing Oracle Fusion Service, including chatbots and AI chatbots."

"Oracle Cloud Services integrates well. It has lots of APIs to integrate with other solutions, like the PBX we use from Cisco. The ability to integrate Siebel data with Cisco PBX was nice."

"Everything is managed by Oracle, so they have security in place."

More Oracle Fusion Service pros

Cons

"I would like to see support for new social communication tools, and improvements to the web page monitoring capabilities."

"One suggestion I have is to shorten the IT team's response time. When we submit an ASR or similar request, it takes a while to receive a response, and this can be seen as a drawback."

"The dependency on the dollar makes these products more costly during disruptions in currency parity, especially in countries like Pakistan."

"The UI experience needs refinement to enhance user-friendliness."

"The Sandbox is a trial area for configurations, but if work continues for a long time without publishing, it tends to get corrupted, requiring deletion and rework from the ground up."

"When it comes to ERP Cloud, performance has always been an issue, especially when calling an API or a VIP publisher."

"Oracle Fusion Service has many challenges, as it's not easy in customization and for adding features; there's no access for the database directly."

"The user experience has to be much better."

"When it comes to ERP Cloud, performance has always been an issue, especially when calling an API or a VIP publisher. I experience timeouts, which Oracle needs to improve."

More Oracle Fusion Service cons

Pricing and Cost Advice

"Considering that we have many tools and components available in this one platform, the price of this product is low."

"This is definitely an expensive product compared to others on the market."

"The product has average pricing."

"Oracle Fusion Service is a cheap and flexible solution."

"The tool is reasonably priced."

"There are no extra licenses, everything is included in the subscription, and the price is fixed."

"Oracle's pricing is quite high, and this cost can be a significant barrier, especially for smaller companies."

"Oracle Fusion Service is more expensive than Workday."

"Licensing fees are on the higher end and I rate them an eight out of ten."

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Top Industries

By visitors reading reviews

No data available

Manufacturing Company

10%

Healthcare Company

Financial Services Firm

University

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

By reviewers
Company Size	Count
Small Business	9
Midsize Enterprise	6
Large Enterprise	22

Questions from the Community

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What do you like most about Oracle Service Cloud?

The solution is easy to learn.

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What needs improvement with Oracle Service Cloud?

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What is your primary use case for Oracle Service Cloud?

I have been working on implementing Oracle Fusion Service to mainly higher education industry clients and one banking client. Before that, I was working with financial services-based solutions for ...

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Comparisons

Salesforce Marketing Cloud vs Marketing Creatio

Compared 58% of the time

Marketo vs Marketing Creatio

Compared 42% of the time

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Siebel CRM vs Oracle Fusion Service

Compared 13% of the time

Salesforce Service Cloud vs Oracle Fusion Service

Compared 9% of the time

Salesforce Sales Cloud vs Oracle Fusion Service

Compared 9% of the time

Microsoft Dynamics CRM vs Oracle Fusion Service

Compared 9% of the time

Oracle CX Sales vs Oracle Fusion Service

Compared 9% of the time

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Product Reports

Buyer's Guide

Marketing Management

November 2025

Download Marketing Creatio product report

Buyer's Guide

Oracle Fusion Service

October 2025

Download Oracle Fusion Service product report

Also Known As

bpm’online marketing

Oracle Service Cloud, Oracle RightNow

Overview

Multichannel marketing platform to orchestrate customer journeys and accelerate lead-to-revenue

Marketing Creatio is a robust marketing automation software that helps to gain demand generation excellence through identifying customers’ needs and nurturing their interests until they are successfully transformed into opportunities.

Creatio

Deliver efficient service outcomes at scale when and where customers engage. Oracle Fusion Service is a unified platform of apps, data, and capabilities enabling effortless self-service, agent-assisted service, and field service workflows tailored to your industry and use case.

Oracle

Sample Customers

People 2.0, Citilink, The QTI Group, Dealer eProcess (DEP)

Pacifico Seguros Generales, Elsevier B.V., Madison Area Technical College, Bigtree Entertainment, Pvt. Ltd., HM Land Registry, Walmart Stores Inc., MakeMyTrip Ltd., Orbitz Worldwide LLC, Big Fish Games Inc.

Find out what your peers are saying about Salesforce, Microsoft, SAP and others in Marketing Management. Updated: November 2025.

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