

| Product | Mindshare (%) |
|---|---|
| Marketing Cloud Personalization | 5.6% |
| Objective | 0.5% |
| Other | 93.9% |
Core to “personalization” is the word “person.” With Evergage’s real-time personalization and customer data platform (CDP), you can systematically understand and interact with each person that visits your site, uses your app or opens your emails - one at a time, “in the moment” and at scale - to deliver a maximally relevant, individualized experience.
Objective understands your data and your users, enabling natural and relevant connections – even if your data is inconsistent or incomplete (aren't we all a bit?).
Our AI knows what users are looking for, even when the true meaning of your data is buried deep inside pixels and paragraphs.
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