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Google Data Studio vs Logi Analytics comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Apr 23, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Google Data Studio
Ranking in Embedded BI
8th
Average Rating
8.0
Reviews Sentiment
6.4
Number of Reviews
20
Ranking in other categories
No ranking in other categories
Logi Analytics
Ranking in Embedded BI
12th
Average Rating
8.6
Reviews Sentiment
5.9
Number of Reviews
6
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of May 2026, in the Embedded BI category, the mindshare of Google Data Studio is 5.5%, down from 9.4% compared to the previous year. The mindshare of Logi Analytics is 2.4%, up from 1.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Embedded BI Mindshare Distribution
ProductMindshare (%)
Google Data Studio5.5%
Logi Analytics2.4%
Other92.1%
Embedded BI
 

Featured Reviews

Hemanthreddy Vakiti - PeerSpot reviewer
Data engineer at a tech vendor with 10,001+ employees
Automated dashboards have transformed daily trend analysis and now drive faster business decisions
One of the best features that Looker offers is LookML, which allows us to develop dashboards directly rather than dragging and dropping. We can also customize some fields that are not available in the table by combining different tables using LookML. Compared to other reporting tools, Looker is somewhat more customizable and interactive. With the help of Views and Explore in Looker, we can combine different tables and create a unique column that is not available in the table, and then use that column in our reporting dashboard. Since we brought Looker into our project, it has improved data visibility and enabled faster interaction between us and our client. Rather than simply using free form or Essbase, seeing customizable and visualized data in Looker allows the business users to understand the trends in the data more easily rather than just seeing numbers. It has helped us save a lot of time. The automated dashboards that we develop allow us to run the dashboard for the coming years with only some modifications, which has reduced some manpower and working hours. When I joined this project, there were around eight to nine people for developing Looker dashboards. Once the development part is completed for almost all cases, the next part is just monitoring the dashboards and making some minor changes required to align with business goals. After development, the team was reduced to three or four people, so the manpower has significantly reduced, and time taken has decreased as well. For a business user to understand data from free form or Essbase, it usually takes thirty minutes to an hour to go through the previous day's trend. However, with the visualization tools in Looker, they can easily understand the data and compare it to the previous one or two years using a bar graph, pie chart, or other graphs. The return on investment has been very good. The number of employees has reduced to half, and time is saved by nearly two to three hours a day because of automated reports. We are just monitoring the reports to ensure they are released. This has saved nearly two hours per day, and the team has been reduced to half.
it_user865386 - PeerSpot reviewer
Team Lead at a government with 11-50 employees
Enables customers to build their own reports, but performance could be better
The most important criterion when selecting a vendor is reliability. I would give this solution a seven out of 10. It does some good stuff, but there needs to be more performance. Make sure that you have really good people working on the server administration, to make sure you're doing it right, the setup is right.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The product is easy to use."
"In the past, adding a new dashboard to our product was a multi-week development effort, now our nontechnical product management and client success teams can create, launch, and maintain high quality dashboards with no interruption to the development team."
"It is easier and quicker to find things in the database."
"Looker allows you to generate the most optimal SQL queries in a DC through UI actions. We had signed a contract with Google Cloud to use BigQuery. That was the primary reason we adopted Looker. It works better with BigQuery than any other BI platform. We also like how this tool was developed. It was designed with an eye toward microservices architecture."
"It is a pretty stable solution because it is a cloud-based product."
"Since we brought Looker into our project, it has improved data visibility and enabled faster interaction between us and our client."
"I would rate the stability a ten out of ten. I didn't face any issues with stability."
"The most valuable features are the ability to create visualizations for non-technical employees, as well as the ability to provide ways to dynamically slice the data."
"Rapid development and deployment of solutions with low-cost server-based licensing is attractive in high user count environments."
"People really like the way the reports look, there are lots of fancy bells and whistles on the report designer."
"A must have for the business looking to understand their processes in an easy to consume way"
"Self-service reporting modules allow customers to build their own reports."
 

Cons

"The integration with different databases must be improved."
"Their needs to be much more control of visualizations to become more on par with Tableau."
"One thing is that Looker is not user-friendly to non-technical users."
"They need to work more on interactivity in order to help users interact with the tool itself, and it needs to be more user-friendly."
"There have a been a few minor bugs, including a security bug that did not affect us."
"The pricing model makes sense, but can be very expensive, potentially prohibitively so for smaller companies."
"The main area of concern in Looker is probably related to blending the data from the different sources, including the data present internally in the company and on the cloud."
"The visualization capability of the product is limited."
"The only feature I would like to see at this point is a normalized curve for Histograms"
"Performance dependant on back-end much more than some other toolsets."
"It needs a much lower price. They are jacking up the price every year, which is wrong."
 

Pricing and Cost Advice

"Looker is expensive and could be made better by reducing it."
"The price of Looker usually depends on the solution's provider, but it is usually cheaper than the other products in the market. Looker is offered at different prices for different companies."
"It is cheap."
"I do not have to make any payments to use the solution."
"It's not cheap, but it's not expensive for big companies."
"It needs a much lower price. They are jacking up the price every year, which is wrong."
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Top Industries

By visitors reading reviews
Financial Services Firm
14%
Retailer
9%
Media Company
8%
Computer Software Company
6%
Computer Software Company
17%
Financial Services Firm
15%
University
7%
Construction Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise8
Large Enterprise7
No data available
 

Questions from the Community

What needs improvement with Looker?
One thing is that Looker is not user-friendly to non-technical users. Someone with knowledge of Looker can understand it, but a person without any technical background finds it somewhat advanced or...
What is your primary use case for Looker?
Looker serves as our main business intelligence reporting tool by creating dashboards and reports. We create interactive dashboards that help users understand the changes in data and the current tr...
What advice do you have for others considering Looker?
My advice to others looking into using Looker is that if they are new users with some technical knowledge of SQL or Python, they can understand LookML code or use the explore tab to drag and drop t...
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Also Known As

Looker
Logi Info
 

Overview

 

Sample Customers

Yahoo!, Etsy, Kohler, Hipcamp, Hubspot, Kickstarter, Venmo, Dollar Shave Club, 600+ customer
FedEx, 3M, Perdue, Service King, Marriott, Verizon, TNT, CDC, Network Rail, AT&T, BMC, ALD Automotive.
Find out what your peers are saying about Google Data Studio vs. Logi Analytics and other solutions. Updated: April 2026.
894,998 professionals have used our research since 2012.