LeadSquared vs Sales Creatio comparison

LeadSquared and Creatio are both solutions in the CRM category. LeadSquared is ranked #33 with an average rating of 7.5, while Creatio is ranked #18 with an average rating of 8.7. LeadSquared holds a 0.7% mindshare in CRM, compared to Creatio’s 1.0% mindshare. Additionally, 83% of LeadSquared users are willing to recommend the solution, compared to 100% of Creatio users who would recommend it.

LeadSquared

Read 4 LeadSquared reviews

991 Views
793 Comparison Views

83% willing to recommend

Sales Creatio

Read 11 Sales Creatio reviews

1,148 Views
1,022 Comparison Views

100% willing to recommend

LeadSquared

Sales Creatio

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Executive SummaryUpdated on Dec 19, 2024

Sales Creatio and LeadSquared are competing CRM platforms in sales enhancement. While Sales Creatio excels in automation and support, LeadSquared holds an edge in feature richness and value for cost.

Features: Sales Creatio offers robust automation capabilities, high customization for workflow integration, and powerful analytics tools for data visualization. LeadSquared provides an intuitive design with advanced lead management functionalities, extensive marketing automation, and a user-friendly interface.

Room for Improvement: Sales Creatio could improve by offering more user-friendly customization options, expanding its marketing automation features, and enhancing its interface aesthetics. LeadSquared might focus on enhancing integration capabilities, providing more advanced data visualization, and lowering its entry cost for better market positioning.

Ease of Deployment and Customer Service: Sales Creatio supports various integration requirements with strong customer after-sale support and flexible deployment. LeadSquared provides quick cloud-based deployment with detailed guides and prompt support options, emphasizing simplicity and speed.

Pricing and ROI: Sales Creatio is recognized for competitive setup costs and offers a solid ROI through process automation efficiency. LeadSquared may have higher upfront costs but provides compelling ROI through its extensive feature set, enhancing lead conversion rates.

To learn more, read our detailed LeadSquared vs. Sales Creatio Report (Updated: December 2025).

Buyer's Guide

LeadSquared vs. Sales Creatio

December 2025

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Helped 881,114 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

LeadSquared

Ranking in CRM

33rd

Average Rating

7.6

Reviews Sentiment

7.0

Number of Reviews

Ranking in other categories

Marketing Automation (9th)

Sales Creatio

Ranking in CRM

18th

Average Rating

8.8

Reviews Sentiment

6.6

Number of Reviews

Ranking in other categories

Sales Force Automation (9th)

Mindshare comparison

As of January 2026, in the CRM category, the mindshare of LeadSquared is 0.7%, down from 0.8% compared to the previous year. The mindshare of Sales Creatio is 1.0%, up from 0.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM Market Share Distribution
Product	Market Share (%)
Sales Creatio	1.0%
LeadSquared	0.7%
Other	98.3%

CRM

Featured Reviews

Kauhslendra Singh

Business Development Manager at Drishti IAs

Has an easy-to-understand user interface

We started using LeadSquared's basic functions. Currently, we are using the solution's features, such as automation, reports, automated emails, and marketing sections, which have increased our efficiency. LeadSquared has helped streamline our marketing campaigns. We initially didn't have marketing strategies or a platform with landing pages, but this changed after we started using LeadSquared. LeadSquared is a SaaS based solution. Overall, I rate the solution an eight out of ten.

Read full review

Yevhen Yukhno

CEO at B-OS, Unipessoal Lda.

BPM workflows have accelerated decisions but complex projects still need better support and pricing

The biggest benefit of using Creatio for my company is the very fast start, but it is a solution aimed at middle and big companies since the minimal price for a license is $10,000 plus some costs for integration. It is not a budget solution for many companies, but it is very powerful and a very fast tracking solution. It is a SaaS solution, and all negatives apply to all SaaS products. It is a problem for clients because if I want to organize a big project, I have some problems with the Creatio environment for testing and development, leading to expensive DevOps operations to synchronize many environments. It is not very well, but I do not know how it can improve.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The initial setup is very easy."

"The most valuable feature of LeadSquared is an easy-to-understand user interface."

"LeadSquared's most valuable features are it comes equips with all the basic features of a CRM. It integrates well with our existing systems and is user-friendly."

"The most valuable feature of LeadSquared is the customization."

"The initial setup for Creatio is not complicated because they have a big department called Creatio Academy, which provides many materials, including videos and PDF files with step-by-step instructions."

"Intuitive, low-code CRM platform that's easy to integrate and use."

"I like Creatio's workflows, automation, and no-code features that we can update as we wish."

"Its configurability in terms of being able to change screens and fields and create workflows that are compatible with our business objectives is most valuable."

"Each step of the customer journey is recorded by certain metrics and KPIs. If you want to do a lot deeper dive with Excel pivot tables or third-party analytics tools like Qlik or Tableau, that's an option."

"There's not a single CRM out there that is quite as flexible as Creatio CRM."

"It provides a customizable platform that enables companies to safely store and recognize customer data, as well as connect multiple channels and other related services."

"With Sales Creatio, you can have a customer service review, and it is GDPR compliant."

More Sales Creatio pros

Cons

"The solution's report section is not very capable and could be improved."

"The notifications and workflow management can be improved in LeadSquared."

"The solution can get quite expensive, especially as you add more users."

"The solution’s UI could be more user-friendly."

"Out of the box connectors are great, but the ability of what is there versus other CRMs is limited."

"The biggest area of improvement for me is the mobile app. Creatio has moved towards this composable architecture and user interface, and it looks good and works well on a laptop or tablet. But the mobile app could be improved."

"The marketing feature needs to be improved. Documentation on their website, or their knowledge base, also needs expansion and improvement."

"The mobile application gave us many issues as it appeared poorly developed. The client was not satisfied with the mobile application and raised concerns about it."

"On the sales side, I would like to see a CPQ product, and on the services side, I'd like to see more of a field service automation feature."

"Creatio's mobile app could be more intuitive."

"There is still some room for improvement in the overall look and feel of the software."

"Sales Creatio should include better customizations."

More Sales Creatio cons

Pricing and Cost Advice

"I am not sure about the cost of the solution overall, but with their SMS notifications services, there is an extra cost."

"The license is paid yearly, and it is about 30 euros per month per user."

"LeadSquared is not as costly as other CRM solutions."

"We have an annual renewable license for LeadSquared."

"Pricing for this solution is more affordable than Salesforce, and the costs are upfront."

"Sales Creatio's enterprise version is $60 per user per month. Other leaders in the Gartner Magic Quadrant for sales automation, such as SAP, Microsoft, Salesforce, and Oracle, are about $150 to $200 a month, and Creatio is $60."

"Creatio's most basic plan, which has Growth, Enterprise, and Ultimate, I use the Enterprise version. It's a fully-featured CRM that includes sales, marketing, and service, along with the studio product."

"Compared to Salesforce and other applications, Sales Creatio is a cost-effective solution."

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Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

By reviewers
Company Size	Count
Small Business	11
Midsize Enterprise	1

Questions from the Community

What do you like most about LeadSquared?

The most valuable feature of LeadSquared is the customization.

See all answers

What is your experience regarding pricing and costs for LeadSquared?

Since we use the enterprise solution, a lot of costs are involved. However, we use it because it helps us with our use case. We have an annual renewable license for LeadSquared.

See all answers

What needs improvement with LeadSquared?

The solution’s UI could be more user-friendly.

See all answers

What do you like most about Sales Creatio?

Each step of the customer journey is recorded by certain metrics and KPIs. If you want to do a lot deeper dive with Excel pivot tables or third-party analytics tools like Qlik or Tableau, that's an...

See all answers

What is your experience regarding pricing and costs for Sales Creatio?

I purchased Creatio only through a direct project, as the marketplace is complicated for customers and primarily benefits partners who find solutions there and decide whether to use it or create in...

See all answers

What needs improvement with Sales Creatio?

See all answers

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Microsoft Dynamics CRM vs Sales Creatio

Compared 20% of the time

Oracle CX Sales vs Sales Creatio

Compared 18% of the time

Salesforce Sales Cloud vs Sales Creatio

Compared 15% of the time

CRMNEXT vs Sales Creatio

Compared 12% of the time

Oracle Fusion Service vs Sales Creatio

Compared 11% of the time

More Sales Creatio Competitors

Product Reports

Buyer's Guide

CRM

January 2026

Download LeadSquared product report

Buyer's Guide

Sales Creatio

January 2026

Download Sales Creatio product report

Overview

LeadSquared is a complete customer acquisition platform for businesses. It combines the features offered by both CRMs as well as Marketing Automation software, and thus brings your Sales and Marketing teams on the same page. It lets you :- 1. Automate lead capture from all sources 2. Run email, SMS and drip marketing campaigns 3. Prioritize amongst leads using quality and engagement scoring 4. Track lead activity on your website, landing pages, emails and calls, and 5. Access deep analytics about your sales and marketing activities. It is best fit for businesses in the Education, Real Estate, Financial Services, Health & Wellness, Travel & Hospitality, and Software sectors.

LeadSquared

Sales Automation Software to accelerate the complete sales cycle — from lead to repeat sales

Sales Creatio is a cloud CRM system for comprehensive sales force automation from lead management to large enterprise sales. Employ out-of-the-box reference processes to manage the entire sales cycle! The product guides users through the entire sales process from the initial communication with a customer to the closed deal. Sales Creatio combines AI with leading UX to accelerate user adoption.

Creatio

Sample Customers

Byju's Classes, Randstad, Trivago, Scripbox, Zoomcar, Quikr, Amberjack, Mettl, Flipkart, iNurture, Vedantu, Eton University, IIHT, NIIT, IILM, Ashoka University, BML Munjal University, O2 Spa, Body Craft, Acron Group, The Deltin Group,

ABLV Bank, Pelco, Heinz, Bayer, Century21, Allianz, ABB, Tele2, ABLV, Yandex, Pepsico, PSA Peugeot Citroen, Fiscale, Mitsubishi Electric, Vivino

Buyer's Guide

LeadSquared vs. Sales Creatio

December 2025

Free Report: LeadSquared vs. Sales Creatio

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