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LeadSquared vs Sales Creatio comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 19, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
7.2
LeadSquared improves ROI via automation, better staff utilization, enhanced marketing, and increased productivity, boosting return rates by up to 35%.
Sentiment score
4.1
Sales Creatio boosts user satisfaction, operational efficiency, and business growth with a user-friendly interface and internal chat feature.
The conversion rates, too, are better; they used to be lower, but they are now up by 30 to 35%.
Business Development Consultant at Byjus
We do not need to manually update tasks since automations are configured to trigger and update the status automatically when specific conditions are met, thus saving both time and money on configurations.
Associate Technology Consultant at a tech vendor with 10,001+ employees
 

Customer Service

Sentiment score
7.9
LeadSquared's customer service is responsive and friendly, though technical issues may occasionally take 10-15 days to resolve.
Sentiment score
7.0
Sales Creatio's support is responsive and proactive but occasionally slow, with room for improvement compared to larger companies.
Customer support for LeadSquared is responsive and helpful.
Business Development Consultant at Byjus
We have had some issues where I needed to contact the customer support manager, but they ensured the issues were resolved.
Associate Product Consultant at a tech services company with 201-500 employees
The company is oriented in its support policy as Microsoft is, but I think Creatio is not as big or mature as Microsoft, and the support is not very good for me.
CEO at B-OS, Unipessoal Lda.
 

Scalability Issues

Sentiment score
8.4
LeadSquared is highly scalable, recommended for medium to expanding enterprises, but larger firms may find it costly.
Sentiment score
6.8
Sales Creatio is scalable for small to large enterprises, benefiting from cloud platforms and adaptable for up to 10,000 users.
If I want to make accessibility much more, I can create my own data center and own clusters with the non-functional requirements that I need.
CEO at B-OS, Unipessoal Lda.
 

Stability Issues

Sentiment score
7.8
LeadSquared is generally reliable with occasional brief downtime, receiving ratings between five and eight from users.
Sentiment score
7.2
Sales Creatio is stable, reliable, with minor downtime, and users appreciate global server options enhancing performance for most.
LeadSquared is stable overall, but I have faced downtime a couple of times, usually during rain or similar events, lasting for two to three minutes.
Business Development Consultant at Byjus
I do not recommend it for telecom operations or production operations, but for office operations, it is not critical.
CEO at B-OS, Unipessoal Lda.
 

Room For Improvement

Enhancing LeadSquared's Loan Origination System with standardization, AI, improved UI, and automation could improve usability despite potential cost concerns.
Sales Creatio’s app needs better interface, smoother integration, improved materials, and more intuitive features for a modern experience.
I think we have workflows, but they are lacking compared to platforms such as GHL and others.
Business Development Consultant at Byjus
We had a client who needed quick order processing and invoice generation, and we experienced delays in terms of performance which left the client dissatisfied.
Associate Product Consultant at a tech services company with 201-500 employees
It is a solution aimed at middle and big companies since the minimal price for a license is $10,000 plus some costs for integration.
CEO at B-OS, Unipessoal Lda.
 

Setup Cost

LeadSquared pricing offers competitive per-user rates and enterprise solutions, with setup fees and optional SMS notification costs.
Sales Creatio offers cost-effective CRM solutions with competitive pricing, praised for its features and straightforward pricing model.
Compared to other top-niche products, they are less, and it is good.
Associate Technology Consultant at a tech vendor with 10,001+ employees
The pricing was good; we negotiated, and since we are a small business, he understood our needs and provided good pricing.
Business Development Consultant at Byjus
The marketplace is complicated for customers and primarily benefits partners.
CEO at B-OS, Unipessoal Lda.
 

Valuable Features

LeadSquared enhances productivity with automated tasks, easy lead management, seamless integration, and insightful reporting on a scalable platform.
Sales Creatio provides customizable, affordable solutions with easy integration, enhancing sales efficiency and decision-making through low-code features.
LeadSquared is currently working on many features including auto WhatsApp messages, chatbot messages, and reporting functionalities, integrating AI for custom reports, and allowing users to master the data and put it into tables.
Associate Technology Consultant at a tech vendor with 10,001+ employees
The dashboard feature provides valuable insights; whenever any salesperson is calling any lead, they understand in a better way.
Business Development Consultant at Byjus
If I need deep customization, I can use C# code to create modules and connect to Creatio for much more customization.
CEO at B-OS, Unipessoal Lda.
We had to integrate multiple systems for one client, and the process was straightforward.
Associate Product Consultant at a tech services company with 201-500 employees
 

Categories and Ranking

LeadSquared
Ranking in CRM
29th
Average Rating
8.0
Reviews Sentiment
6.9
Number of Reviews
6
Ranking in other categories
Marketing Automation (9th)
Sales Creatio
Ranking in CRM
19th
Average Rating
8.8
Reviews Sentiment
6.6
Number of Reviews
11
Ranking in other categories
Sales Force Automation (9th)
 

Mindshare comparison

As of March 2026, in the CRM category, the mindshare of LeadSquared is 0.9%, up from 0.7% compared to the previous year. The mindshare of Sales Creatio is 1.0%, up from 0.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM Mindshare Distribution
ProductMindshare (%)
Sales Creatio1.0%
LeadSquared0.9%
Other98.1%
CRM
 

Featured Reviews

AT
Business Development Consultant at Byjus
Structured lead tracking has improved sales visibility and now drives higher conversion rates
The best features LeadSquared offers include the lead activity; the activities we are doing such as sales CRM and the dashboard stand out most for me. I would say this is a good one. The dashboard feature provides valuable insights; whenever any salesperson is calling any lead, they understand in a better way. We see how many times they call, the talk time, and the exact duration they have spoken. We can recognize if they have updated the notes or not, what needs to be done, and if it's a hot, warm, or cold lead. So this information is clearly visible in the dashboard. This dashboard feature is essential because we can create reports; we can pull reports that are also good and can be shared with the team. It may seem small, but it's effective for me. LeadSquared has positively impacted my organization; my company has been using LeadSquared for quite a long time, but I just started using it about one and a half years ago. It is good and definitely gives me positive results. Earlier, we used to do CRM with Google Sheets, but now we integrate LeadSquared, and it is really good. We can understand what the lead stages are and which leads we need to call, all in one place. I really appreciate LeadSquared.
Yevhen Yukhno - PeerSpot reviewer
CEO at B-OS, Unipessoal Lda.
BPM workflows have accelerated decisions but complex projects still need better support and pricing
The biggest benefit of using Creatio for my company is the very fast start, but it is a solution aimed at middle and big companies since the minimal price for a license is $10,000 plus some costs for integration. It is not a budget solution for many companies, but it is very powerful and a very fast tracking solution. It is a SaaS solution, and all negatives apply to all SaaS products. It is a problem for clients because if I want to organize a big project, I have some problems with the Creatio environment for testing and development, leading to expensive DevOps operations to synchronize many environments. It is not very well, but I do not know how it can improve.
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Top Industries

By visitors reading reviews
Construction Company
15%
Outsourcing Company
15%
Comms Service Provider
13%
Financial Services Firm
7%
Construction Company
24%
Financial Services Firm
8%
Marketing Services Firm
6%
University
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business3
Midsize Enterprise1
Large Enterprise3
By reviewers
Company SizeCount
Small Business11
Midsize Enterprise1
 

Questions from the Community

What do you like most about LeadSquared?
The most valuable feature of LeadSquared is the customization.
What is your experience regarding pricing and costs for LeadSquared?
Since we use the enterprise solution, a lot of costs are involved. However, we use it because it helps us with our use case. We have an annual renewable license for LeadSquared.
What needs improvement with LeadSquared?
The solution’s UI could be more user-friendly.
What do you like most about Sales Creatio?
Each step of the customer journey is recorded by certain metrics and KPIs. If you want to do a lot deeper dive with Excel pivot tables or third-party analytics tools like Qlik or Tableau, that's an...
What is your experience regarding pricing and costs for Sales Creatio?
I purchased Creatio only through a direct project, as the marketplace is complicated for customers and primarily benefits partners who find solutions there and decide whether to use it or create in...
What needs improvement with Sales Creatio?
The biggest benefit of using Creatio for my company is the very fast start, but it is a solution aimed at middle and big companies since the minimal price for a license is $10,000 plus some costs f...
 

Comparisons

 

Overview

 

Sample Customers

Byju's Classes, Randstad, Trivago, Scripbox, Zoomcar, Quikr, Amberjack, Mettl, Flipkart, iNurture, Vedantu, Eton University, IIHT, NIIT, IILM, Ashoka University, BML Munjal University, O2 Spa, Body Craft, Acron Group, The Deltin Group,
ABLV Bank, Pelco, Heinz, Bayer, Century21, Allianz, ABB, Tele2, ABLV, Yandex, Pepsico, PSA Peugeot Citroen, Fiscale, Mitsubishi Electric, Vivino
Find out what your peers are saying about LeadSquared vs. Sales Creatio and other solutions. Updated: March 2026.
885,311 professionals have used our research since 2012.