

Sales Creatio and LeadSquared are competing CRM platforms in sales enhancement. While Sales Creatio excels in automation and support, LeadSquared holds an edge in feature richness and value for cost.
Features: Sales Creatio offers robust automation capabilities, high customization for workflow integration, and powerful analytics tools for data visualization. LeadSquared provides an intuitive design with advanced lead management functionalities, extensive marketing automation, and a user-friendly interface.
Room for Improvement: Sales Creatio could improve by offering more user-friendly customization options, expanding its marketing automation features, and enhancing its interface aesthetics. LeadSquared might focus on enhancing integration capabilities, providing more advanced data visualization, and lowering its entry cost for better market positioning.
Ease of Deployment and Customer Service: Sales Creatio supports various integration requirements with strong customer after-sale support and flexible deployment. LeadSquared provides quick cloud-based deployment with detailed guides and prompt support options, emphasizing simplicity and speed.
Pricing and ROI: Sales Creatio is recognized for competitive setup costs and offers a solid ROI through process automation efficiency. LeadSquared may have higher upfront costs but provides compelling ROI through its extensive feature set, enhancing lead conversion rates.
The conversion rates, too, are better; they used to be lower, but they are now up by 30 to 35%.
We do not need to manually update tasks since automations are configured to trigger and update the status automatically when specific conditions are met, thus saving both time and money on configurations.
Customer support for LeadSquared is responsive and helpful.
We have had some issues where I needed to contact the customer support manager, but they ensured the issues were resolved.
The company is oriented in its support policy as Microsoft is, but I think Creatio is not as big or mature as Microsoft, and the support is not very good for me.
If I want to make accessibility much more, I can create my own data center and own clusters with the non-functional requirements that I need.
LeadSquared is stable overall, but I have faced downtime a couple of times, usually during rain or similar events, lasting for two to three minutes.
I do not recommend it for telecom operations or production operations, but for office operations, it is not critical.
I think we have workflows, but they are lacking compared to platforms such as GHL and others.
We had a client who needed quick order processing and invoice generation, and we experienced delays in terms of performance which left the client dissatisfied.
It is a solution aimed at middle and big companies since the minimal price for a license is $10,000 plus some costs for integration.
Compared to other top-niche products, they are less, and it is good.
The pricing was good; we negotiated, and since we are a small business, he understood our needs and provided good pricing.
The marketplace is complicated for customers and primarily benefits partners.
LeadSquared is currently working on many features including auto WhatsApp messages, chatbot messages, and reporting functionalities, integrating AI for custom reports, and allowing users to master the data and put it into tables.
The dashboard feature provides valuable insights; whenever any salesperson is calling any lead, they understand in a better way.
If I need deep customization, I can use C# code to create modules and connect to Creatio for much more customization.
We had to integrate multiple systems for one client, and the process was straightforward.
| Product | Mindshare (%) |
|---|---|
| Sales Creatio | 1.0% |
| LeadSquared | 0.9% |
| Other | 98.1% |

| Company Size | Count |
|---|---|
| Small Business | 3 |
| Midsize Enterprise | 1 |
| Large Enterprise | 3 |
| Company Size | Count |
|---|---|
| Small Business | 11 |
| Midsize Enterprise | 1 |
Sales Automation Software to accelerate the complete sales cycle — from lead to repeat sales
Sales Creatio is a cloud CRM system for comprehensive sales force automation from lead management to large enterprise sales. Employ out-of-the-box reference processes to manage the entire sales cycle! The product guides users through the entire sales process from the initial communication with a customer to the closed deal. Sales Creatio combines AI with leading UX to accelerate user adoption.
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