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LeadSquared vs Sales Creatio comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 19, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

LeadSquared
Ranking in CRM
36th
Average Rating
7.6
Reviews Sentiment
6.9
Number of Reviews
4
Ranking in other categories
Marketing Automation (10th)
Sales Creatio
Ranking in CRM
19th
Average Rating
8.8
Reviews Sentiment
6.7
Number of Reviews
10
Ranking in other categories
Sales Force Automation (10th)
 

Mindshare comparison

As of October 2025, in the CRM category, the mindshare of LeadSquared is 0.5%, down from 1.0% compared to the previous year. The mindshare of Sales Creatio is 0.9%, up from 0.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM Market Share Distribution
ProductMarket Share (%)
Sales Creatio0.9%
LeadSquared0.5%
Other98.6%
CRM
 

Featured Reviews

Kauhslendra  Singh - PeerSpot reviewer
Has an easy-to-understand user interface
We started using LeadSquared's basic functions. Currently, we are using the solution's features, such as automation, reports, automated emails, and marketing sections, which have increased our efficiency. LeadSquared has helped streamline our marketing campaigns. We initially didn't have marketing strategies or a platform with landing pages, but this changed after we started using LeadSquared. LeadSquared is a SaaS based solution. Overall, I rate the solution an eight out of ten.
Debharshi Bhattacharya - PeerSpot reviewer
A highly stable solution that is GDPR compliant and can be used for the lead generation cycle
I use Sales Creatio for the lead generation cycle With Sales Creatio, you can have a customer service review, and it is GDPR compliant. Sales Creatio is one of the few solutions that can be hosted on-premises and on the cloud. Sales Creatio should include better customizations. Sales Creatio is…

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The most valuable feature of LeadSquared is the customization."
"The most valuable feature of LeadSquared is an easy-to-understand user interface."
"LeadSquared's most valuable features are it comes equips with all the basic features of a CRM. It integrates well with our existing systems and is user-friendly."
"The initial setup is very easy."
"With Sales Creatio, you can have a customer service review, and it is GDPR compliant."
"Its configurability in terms of being able to change screens and fields and create workflows that are compatible with our business objectives is most valuable."
"When comparing to other tools such as Salesforce, which I find complicated to work with personally, Sales Creatio's modules are easier to use with drag and drop functionality and configuration options."
"Intuitive, low-code CRM platform that's easy to integrate and use."
"Some of the best features of Sales Creatio are end-user ease of use, user interface, and speed of data entry, and the abundance of features at a very low cost is also notable."
"Each step of the customer journey is recorded by certain metrics and KPIs. If you want to do a lot deeper dive with Excel pivot tables or third-party analytics tools like Qlik or Tableau, that's an option."
"I like Creatio's workflows, automation, and no-code features that we can update as we wish."
"There's not a single CRM out there that is quite as flexible as Creatio CRM."
 

Cons

"The solution's report section is not very capable and could be improved."
"The solution can get quite expensive, especially as you add more users."
"The solution’s UI could be more user-friendly."
"The notifications and workflow management can be improved in LeadSquared."
"To benefit from this software you need to have somebody dedicated to customizing the features you're looking for and, to be honest, I do not have time to focus only on that."
"The mobile application gave us many issues as it appeared poorly developed. The client was not satisfied with the mobile application and raised concerns about it."
"Sales Creatio should include better customizations."
"On the sales side, I would like to see a CPQ product, and on the services side, I'd like to see more of a field service automation feature."
"Out of the box connectors are great, but the ability of what is there versus other CRMs is limited."
"The biggest area of improvement for me is the mobile app. Creatio has moved towards this composable architecture and user interface, and it looks good and works well on a laptop or tablet. But the mobile app could be improved."
"The marketing feature needs to be improved. Documentation on their website, or their knowledge base, also needs expansion and improvement."
"Creatio's mobile app could be more intuitive."
 

Pricing and Cost Advice

"I am not sure about the cost of the solution overall, but with their SMS notifications services, there is an extra cost."
"The license is paid yearly, and it is about 30 euros per month per user."
"LeadSquared is not as costly as other CRM solutions."
"We have an annual renewable license for LeadSquared."
"Pricing for this solution is more affordable than Salesforce, and the costs are upfront."
"Sales Creatio's enterprise version is $60 per user per month. Other leaders in the Gartner Magic Quadrant for sales automation, such as SAP, Microsoft, Salesforce, and Oracle, are about $150 to $200 a month, and Creatio is $60."
"Compared to Salesforce and other applications, Sales Creatio is a cost-effective solution."
"Creatio's most basic plan, which has Growth, Enterprise, and Ultimate, I use the Enterprise version. It's a fully-featured CRM that includes sales, marketing, and service, along with the studio product."
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Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business10
Midsize Enterprise1
 

Questions from the Community

What do you like most about LeadSquared?
The most valuable feature of LeadSquared is the customization.
What is your experience regarding pricing and costs for LeadSquared?
Since we use the enterprise solution, a lot of costs are involved. However, we use it because it helps us with our use case. We have an annual renewable license for LeadSquared.
What needs improvement with LeadSquared?
The solution’s UI could be more user-friendly.
What do you like most about Sales Creatio?
Each step of the customer journey is recorded by certain metrics and KPIs. If you want to do a lot deeper dive with Excel pivot tables or third-party analytics tools like Qlik or Tableau, that's an...
What is your experience regarding pricing and costs for Sales Creatio?
My experience with the pricing and licensing or setup costs for Sales Creatio was very favorable. On a scale of one to ten for pricing, Sales Creatio is approximately a two or three, since they pro...
What needs improvement with Sales Creatio?
There was an issue with loading time when handling large amounts of data. For fast-moving products or clients who receive numerous records throughout the day, the handling was slower. We had a clie...
 

Overview

 

Sample Customers

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Find out what your peers are saying about LeadSquared vs. Sales Creatio and other solutions. Updated: September 2025.
869,760 professionals have used our research since 2012.