| Product | Market Share (%) |
|---|---|
| Braze | 17.9% |
| Kahuna | 5.3% |
| Other | 76.8% |
Braze empowers companies to create personalized messaging experiences that drive customer loyalty and engagement. With its robust tools, users can implement rich, data-driven campaigns across channels.
Braze stands out for allowing data-driven customer interactions through its combination of advanced technology and intuitive controls. It offers comprehensive support for messaging channels to enhance user engagement, helping businesses execute tailored marketing strategies effectively. Key functions include segmentation and personalization, enabling firms to connect with their audience in impactful ways.
What are the most valuable features of Braze?Braze is widely implemented in industries like retail and finance to craft customer-centric campaigns that boost retention and drive sales. Retailers use Braze to send targeted promotions, while financial services benefit from its ability to deliver timely alerts, fostering an engaging customer relationship.
The modern consumer has numerous devices and rapidly changing preferences and behaviors—and modern marketers like you need to keep up. Kahuna helps you to better understand and build strong, lasting relationships with every consumer, through personalized messaging at scale across a variety of channels—email, app & browser push notifications, web & mobile in-app messaging, and SMS. The result? Your campaigns feel less like campaigns and more like conversations.
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