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Informatica Intelligent Data Management Cloud (IDMC) vs Profisee comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Apr 6, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Informatica Intelligent Dat...
Ranking in Cloud Master Data Management (MDM) Solutions
1st
Average Rating
7.8
Reviews Sentiment
6.8
Number of Reviews
182
Ranking in other categories
Data Integration (3rd), Data Quality (1st), Business Process Management (BPM) (13th), Business-to-Business Middleware (4th), API Management (8th), Cloud Data Integration (3rd), Data Governance (2nd), Test Data Management (3rd), Data Management Platforms (DMP) (1st), Data Masking (2nd), Metadata Management (1st), Test Data Management Services (3rd), Product Information Management (PIM) (1st), Data Observability (2nd)
Profisee
Ranking in Cloud Master Data Management (MDM) Solutions
4th
Average Rating
8.0
Reviews Sentiment
8.4
Number of Reviews
5
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of May 2025, in the Cloud Master Data Management (MDM) Solutions category, the mindshare of Informatica Intelligent Data Management Cloud (IDMC) is 28.0%, down from 35.6% compared to the previous year. The mindshare of Profisee is 9.5%, down from 10.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Master Data Management (MDM) Solutions
 

Featured Reviews

Raj Sethupathi - PeerSpot reviewer
Offers profiling and address standardization but can be complicated
Informatica Data Quality has its data warehouse, primarily using Oracle and some SQL databases. You need a database to host the data. The cleansed version of the data is stored in the data warehouse. It integrates with PowerCenter and other Informatica tools. The integration details can be complex, but a regional setup is involved in this process. Profiling smaller datasets, such as 10,000-50,000 records, worked fine. However, unexpected issues could arise with larger datasets, such as thousands of records or more, especially with tables containing many columns. Handling tables with fifty or more columns can be challenging, even in Excel. A mismatch in data types could cause the entire system to crash. Continual enhancements are being made to address these issues, which can be unique to specific industries like finance and healthcare.
reviewer2382861 - PeerSpot reviewer
Has an adaptive approach, a friendly UI, and good integration capabilities
The Profisee user interface has positively impacted our data management. As a data architect and enterprise developer, I have seen that it is convenient for the data storage team to complete their work. The interface is visually clear and easy to understand, streamlining the entire process. Profisee's scalability and integration capabilities with other systems are highly effective, particularly within an Azure-centric environment. Its seamless integration with Azure services like Purview enables comprehensive data lifecycle management, including data lineage and management. Implementing Profisee has potentially made our time to market for new products and services more efficient. Qualifying master data and making it available downstream for data consumption seems smoother now. As a bank, our response to data availability might differ from other industries like advertising. Overall, I see positive impacts from using Profisee. I would recommend Profisee to others, but it depends on various factors such as how well it fits with their business domain, cost considerations, and resource availability. If they have centralized their data in Azure, Profisee is a no-brainer for data management. Overall, I would rate Profisee as an eight out of ten.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The solution offers good data governance."
"The product is stable."
"We use parts and standardization for most of our testing. We purchase the US Postal Service address database, which is updated periodically. Many useful tools, such as Google Maps, can detect and mark new businesses or changes in business locations. Informatica captures and updates this information. Some periodic maintenance is involved, but setting it up is not overly complicated."
"I do a quite a lot of data transformations, and the fact that I can do them without changing any of my SQL queries from the code, using the inbuilt tools, is very helpful."
"Informatica Persistent Data Masking can mask production data for different users, ensuring that only authorized individuals can access sensitive information."
"The features I find most valuable is the synchronization, verification, functionalities and all the data integration features."
"The most valuable features are data quality, data integrate transformations, match-merge, and a few MDM solutions we build into data quality transformation."
"Informatica Cloud Data Integration is stable."
"The process of categorizing data, creating glossaries, and generating metadata is streamlined and less time-consuming."
"Profisee's customer service is very responsive, and they have a comprehensive training academy, Profisee Academy, that helps guide the implementation process."
"We really like the matching and merging features."
"The product is able to utilize the SQL server toolkit and it has tight integration with the SQL server."
"The most valuable features for ensuring data accuracy and quality are mappings and creating business rules."
 

Cons

"I have received feedback from certain teams and there is a steep learning curve to use this solution."
"I think everything related to the APIs and the manageability of the APIs in Informatica MDM are areas where improvements are required."
"The integration with other data management tools can be enhanced. For instance, there is no integration with tools like Collibra or Hubview."
"Some functionalities can be a challenge in the cloud."
"Connectivity could be improved, it can be a little slow."
"Informatica should simplify the rules for setting classifications and user access management permissions. It's too complex to define, configure, and make work."
"One area that needs to improve is the user experience because it is very complex. The trial version is very complex so it's not easy to start using the program immediately. You must study the rules first."
"The setup is complex."
"When we updated to version 7.1, there were some workflow issues."
"A more convenient approach would involve integrating all the pre-existing elements into Profisee itself."
"The way training is laid out in their Profisee University, makes it really, really hard to find what you need fast."
"Profisee could improve in providing clearer data lineage information."
"Some security complexities might add time to the setup."
 

Pricing and Cost Advice

"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing nine and a half out of ten."
"The product has a high price point."
"You can purchase licenses for this solution at different intervals. For example, annually or every three years. They recently changed their terms for licensing and now it is more flexible."
"You pay for this solution based on IPUs, Informatica Processing Units. This depends on how much data you process and how much memory you consume from the cloud provider, and you pay as you go."
"I rate the product's price a seven on a scale of one to ten, where one is the cheapest and ten is the most expensive. The product is a bit expensive."
"Licensing is difficult to understand, but the team is always available to explain anything. They are very helpful."
"We saw an ROI. We have been able to get data from various sources and consolidate it into a data lake, which is helping us in data analytics."
"Comparatively, their prices are a little bit too high."
"The pricing is moderate, falling in the middle range—not excessively low nor overly expensive."
"We didn't come across any additional licensing fees."
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Answers from the Community

RT
Feb 7, 2022
Feb 7, 2022
Hi @Richard Tibbetts, There's no short answer to your question. Nearly all existing MDM solutions on the market offer a broad range of patterns to ingest master data from various sources and distribute cleanse and consolidated information, also to the Azure stack. Many vendors offer prebuilt connectors for the most common sources (databases, various file types, storages, business applications i...
2 out of 3 answers
InitZero - PeerSpot reviewer
Jan 14, 2022
Hi @Richard Tibbetts, There's no short answer to your question. Nearly all existing MDM solutions on the market offer a broad range of patterns to ingest master data from various sources and distribute cleanse and consolidated information, also to the Azure stack. Many vendors offer prebuilt connectors for the most common sources (databases, various file types, storages, business applications including MS Dynamics, Salesforce, etc.), but also support a generic way of ingesting/exposing data via Rest APIs, file drops, etc. MS MDS is an extension of the MS SQL server 2016. I don't know Microsoft plans to extend it, but I know that Profisee and CluedIn are very active in promoting their solutions as-built having Azure in mind and being a part of the stack. Informatica MDM has three types of offerings these days: on-prem, hosted MDM, and cloud-native option - they differ in the functionality and integration options. Obviously, there are many more MDM tools on the market particularly good in various data domains (products, customers/suppliers - so yours, multi-domain, etc). I think that you should start your MDM journey by answering which current challenges you try to solve or what new capabilities you need to enable to the organisation. Once these questions are answered and based on your organization's Enterprise Architecture principles, look for the best fitting tool. It may (or may not) be the one that fits the best into the Azure Reference Architecture. I hope this helped.
GM
Feb 4, 2022
I agree with @InitZero...  I would add that there's no future roadmap for MDS and they don't have an Azure solution for it.  Since it's a free product with an SQL license, don't expect Microsoft to invest in it.   Even though we are highly dependent upon it currently I'm starting to look towards the future where we need to find a replacement - hopefully, a PaaS solution. It would be great if Microsoft came out with something in Azure but I'm not hopeful at this point.
 

Top Industries

By visitors reading reviews
Financial Services Firm
17%
Computer Software Company
12%
Manufacturing Company
10%
Insurance Company
6%
Financial Services Firm
14%
Computer Software Company
11%
Healthcare Company
11%
Manufacturing Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

How does Azure Data Factory compare with Informatica Cloud Data Integration?
Azure Data Factory is a solid product offering many transformation functions; It has pre-load and post-load transformations, allowing users to apply transformations either in code by using Power Q...
Which Informatica product would you choose - PowerCenter or Cloud Data Integration?
Complex transformations can easily be achieved using PowerCenter, which has all the features and tools to establish a real data governance strategy. Additionally, PowerCenter is able to manage huge...
What are the biggest benefits of using Informatica Cloud Data Integration?
When it comes to cloud data integration, this solution can provide you with multiple benefits, including: Overhead reduction by integrating data on any cloud in various ways Effective integration ...
What do you like most about Profisee?
The most valuable features for ensuring data accuracy and quality are mappings and creating business rules.
What needs improvement with Profisee?
Profisee is making improvements for the year 2024, including integrating directly with other solutions.
 

Also Known As

ActiveVOS, Active Endpoints, BPM, Address Verification, Persistent Data Masking, Cloud Test Data Management, PIM, , Enterprise Data Catalog, Data Integration Hub, Cloud Data Integration, Data Quality, Cloud API and App Integration
No data available
 

Overview

 

Sample Customers

The Travel Company, Carbonite
NASDAQ, Rockwell Automation, ITT Industries, EY (Ernst & Young), Domino's, L3 Communications, Anheuser Busch, MD Anderson Cancer Center, Ameriprise Financial, GSO Capital Partners
Find out what your peers are saying about Informatica Intelligent Data Management Cloud (IDMC) vs. Profisee and other solutions. Updated: April 2025.
849,686 professionals have used our research since 2012.