| Product | Mindshare (%) |
|---|---|
| Infor Supply Chain Planning | 4.8% |
| TradeEdge Promotion Effectiveness | 1.7% |
| Other | 93.5% |
Infor Supply Chain Planning (SCP) balances supply and demand through modular applications to tackle key areas of complexity—all while making use of a shared, powerful, end-to-end platform. The platform provides solutions to help businesses with demand planning and sensing, supply planning, production planning and scheduling, inventory optimization, integrated business planning (IBP), and sales and operations planning (S&OP).
Promotion Effectiveness enables enterprises to measure and fully understand the effectiveness of trade promotions. It makes sense of complex and disparate point-of-sale data, to deliver a more accurate analysis across multiple metrics (spend ratio, volume uplift, amongst others). Built on a light weight architecture, it ensures computations and analysis can be run across large data sets.
The application adopts a three stage maturity model, starting with establishing how past promotions were run to leveraging AI modeling techniques to deliver predictive capabilities.
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