IBM WebSphere Message Broker vs Magic xpa Application Platform comparison

IBM and Magic Software are both solutions in the Application Infrastructure category. IBM is ranked #17 with an average rating of 8.0, while Magic Software is ranked #14 with an average rating of 8.0. IBM holds a 2.0% mindshare in AIS, compared to Magic Software’s 1.9% mindshare. Additionally, 84% of IBM users are willing to recommend the solution, compared to 100% of Magic Software users who would recommend it.

IBM WebSphere Message Broker

Read 13 IBM WebSphere Message Broker reviews

891 Views
285 Comparison Views

84% willing to recommend

Magic xpa Application Platform

Read 10 Magic xpa Application Platform reviews

1,045 Views
449 Comparison Views

100% willing to recommend

IBM WebSphere Message Broker

Magic xpa Application Platform

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Executive SummaryUpdated on Mar 5, 2025

Magic xpa Application Platform and IBM WebSphere Message Broker are both contenders in the application development and integration market. While IBM WebSphere Message Broker may lead with its feature depth and capabilities suited for enterprise-level demands, Magic xpa often appeals with its competitive pricing and support features.

Features: Magic xpa Application Platform offers rapid development, scalability, and cross-platform support, useful for creating a wide range of applications. IBM WebSphere Message Broker, known now as IBM App Connect, is notable for its advanced message routing, transformation, and enterprise environment connectivity, fitting more complex integration scenarios.

Room for Improvement: Magic xpa could enhance its integration capabilities with third-party systems, address scaling issues more robustly, and improve documentation clarity. IBM WebSphere Message Broker might benefit from simplifying its deployment process, reducing resource demands, and offering more cost-effective solutions for smaller enterprises.

Ease of Deployment and Customer Service: Magic xpa is praised for its user-friendly setup and strong developer support, making it accessible for smaller teams and projects. IBM WebSphere Message Broker provides more intricate deployment options with comprehensive enterprise support, suiting large-scale environments that require robust system integration and management.

Pricing and ROI: Magic xpa is noted for its lower initial investment and quicker ROI due to streamlined installation and minimal resource needs. In contrast, IBM WebSphere Message Broker presents higher initial costs but delivers a more complete ROI scenario in data-centric enterprises, benefiting from its extensive feature range and integration strengths.

To learn more, read our detailed IBM WebSphere Message Broker vs. Magic xpa Application Platform Report (Updated: September 2025).

Buyer's Guide

IBM WebSphere Message Broker vs. Magic xpa Application Platform

September 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

IBM WebSphere Message Broker

Ranking in Application Infrastructure

17th

Average Rating

7.8

Reviews Sentiment

6.6

Number of Reviews

Ranking in other categories

Enterprise Service Bus (ESB) (9th)

Magic xpa Application Platform

Ranking in Application Infrastructure

14th

Average Rating

8.4

Reviews Sentiment

7.0

Number of Reviews

Ranking in other categories

Application Server (9th), Mobile Development Platforms (9th)

Mindshare comparison

As of November 2025, in the Application Infrastructure category, the mindshare of IBM WebSphere Message Broker is 2.0%, up from 1.6% compared to the previous year. The mindshare of Magic xpa Application Platform is 1.9%, up from 1.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Application Infrastructure Market Share Distribution
Product	Market Share (%)
Magic xpa Application Platform	1.9%
IBM WebSphere Message Broker	2.0%
Other	96.1%

Application Infrastructure

Featured Reviews

BrajendraKumar

Technical Architect at HCL Technologies

Offers large-sized business information processing with a time-saving setup and impressive stability

I primarily use two previews of the product for Dev and two for QA as part of the production process. Whatever tools our company is using, the cost of a license in IBM WebSphere Message Broker is about 80% of all these software or tools. The message routing capabilities satisfy workflow efficiency. The product supports message formats of XML, JSON, and SSID, which are around 24 KB to 50 KB in size. The solution supports communication protocols like STTP and TCP. Features like DataGraph need to be introduced in IBM WebSphere Message Broker. Some of the clients of our organization are using an outdated version of IBM WebSphere Message Broker for which the vendor doesn't provide direct support anymore. For the aforementioned version, our company professionals can solve the queries on their own without seeking support from IBM. During the installation of a prior version of IBM WebSphere Message Broker, sometimes I have to configure the failovers through the cluster, where issues arise, and I often seek help from the support team. The solution is being used by some medicine companies in our organization that receive sales orders from the EDR or JDE. I would not recommend the product to others as its becoming obsolete and they can rather choose a middleware solution from Amazon or Azure. But I would overall rate the product a nine out of ten.

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Mylsamy T.

Senior Associate - IT at Himalaya Wellness Company

Enables us to develop more than 90 applications in-house, which are used across our organization

It's a bit difficult to work with purely web-based applications to get the data and display it. There have been a few times when the connection was disconnected between the server and your browser. The connectivity on browser-built applications needs to be improved. The mobile application development could be easier. They could include different external applications, like finger sensors. I'm not sure whether it's in version 3.8 or not.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The documentation, performance, stability and scalability of the tool are valuable."

"IBM WebSphere Message Broker is one of the best middleware solutions"

"Integration and mapping are easy, which is a major advantage."

"Performance-wise, this solution is really good."

"It is a scalable solution...The setup is easy."

"The solution has good integration."

"It has many interfaces and you can connect to any backend source that has another format, and convert it to the desired format."

"The transactions and message queuing are the most valuable features of the solution."

More IBM WebSphere Message Broker pros

"Magic is rapid, it's a tool which we use to develop, change and maintain our programs. xpa has a lot more features onboard and it gives us the opportunity to do such things so that we can easily adapt and maintain our programs. It gives certain benefits to stay with our customers and the market."

"Typically an experienced Magic developer can do the work of two to three experienced C#/.NET developers. Customers are amazed at how quickly most new features can be added and bug fixes implemented. I have worked for four employers - including myself - using Magic, and in most instances, bug fixes are addressed and deployed in under six hours."

"Magic’s unique approach to development ensures that the programmer stays focused on the objective of the program (i.e. display all customers in California), instead of the repetitive tasks that surround it (i.e. connect to database, open customers table, create the query to retrieve records within the specified criteria, fetch the result of the query, connect it to a data grid, etc.)."

"The speed of development is the quickest for any tool on the market."

"Without the need to compile code, the time spent in the development cycle is greatly reduced, allowing the programmer to test modifications to a program immediately after they have been saved."

"Speed of development and database connectivity (MS SQL, Oracle, DB2, Btrieve/Pervasive PSQL, ODBC, MySql, and SQLite)."

"Magic’s Database Gateway allows the logic of the program to be isolated from the underlying database. This provides the flexibility not only to move existing programs to different database environments without the need to change the logic in the program but also allows the programmer access to different databases without the need to know how to "talk" to them."

"What I found most valuable in the Magic xpa Application Platform is that it has a client-server and web browser technology that's perfect for company users."

More Magic xpa Application Platform pros

Cons

"Stability and pricing are areas with shortcomings that need improvement."

"It is currently a weighty product."

"I know that Message Broker was a very tightly copied product with another IBM product, that is, IBM MQ. I would like to have a little bit more decoupling from the IBM MQ because it should not be a prerequisite for IBM WebSphere Message Broker usage."

"As our business requirements evolve, we require more dynamic capabilities to adapt and scale our services accordingly."

"There is some lag in the GUI. There have been some performance issues and maybe it's because of the application data."

"The product's features are not being upgraded or enhanced by the vendor"

"The images and size of the containers are too big and I think that they should be more lightweight."

"Technical support is good but they could have a better response time."

More IBM WebSphere Message Broker cons

"The user interface could be improved to be more friendly for developers."

"In the next version of the Magic xpa Application Platform, I want tables or small programs where I can directly add expressions. I can do it on SQL, but it would make life much easier if that specification were added to the platform."

"The Android environment is missing a number of functions for file/folder manipulation, sending receiving text messages (SMS) and the menuing options are limited. For now, it is left to the developer to write his/her own Java functions to include in the APK."

"Support is very bad."

"Magic has a tradition, when it adds new technologies/features to the Magic development tool, to provide either no documentation or documentation that does not provide an organized approach for bringing this new technology/feature to experienced Magic programmers."

"It is missing basic charting tools for bar/pie/series charts. It is left to the developer to acquire and deploy charting tools or the customer to purchase a third-party reporting tool to produce charts."

"When you have several tasks, you open a screen in a task in developing mode, and you don't see the parent screens. Debugging lacks the effects to solve problems. You have to do it first in a kind of studio. Then you have to be sure that you can do it in Magic because there is almost nothing to debug it. It's practically impossible to debug. You have to be sure before you put your snippets."

"I would like to see a spell checker included with optional language support. Currently, this has to be purchased from a third-party."

More Magic xpa Application Platform cons

Pricing and Cost Advice

"IBM products are generally more stable and have more features, but also come at a greater cost."

"The solution is expensive."

"The price is very high and it's the main reason that we are searching for alternatives."

"The solution is expensive."

"I feel with IBM, when you want certain functions or features, you have to continuously purchase add-ons. There are always additional fees."

"IBM software can be costly, but having a contract has helped manage and potentially lower costs over time."

"This product is more expensive than competing products."

"The licensing cost of IBM WebSphere Message Broker needs to be reduced"

"The licensing is too costly."

"The licensing cost varies because nowadays Magic has tailor-made offerings for clients. I think the solution is worth the money."

"It's not cheap. The licenses are not cheap. Not at all. They cost much money. There are other tools with free licenses but Magic asks for a lot of money."

"My clients have to purchase additional licenses in order to use what I built. It's not a fair approach."

"The cost for developers is high because you have to pay for licenses as well as runtime."

"There are different licenses, we have the application and the online application. There are two different licenses for two different program sites for the Magic xpa Application Platform."

"Magic is not the cheapest IDE out there. If you are considering Magic xpa, you should do a cost-benefit analysis to feel comfortable with your decision. The Magic sales staff is very helpful in providing pricing."

"The main problem with the Magic xpa Application Platform is pricing. You have to pay a lot of money for development, and you also have to pay a lot for the deployments and runtime, while in most competitors, you have to pay a lot for one of the two and not both."

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Top Industries

By visitors reading reviews

Financial Services Firm

21%

Computer Software Company

11%

Insurance Company

Government

Financial Services Firm

14%

Computer Software Company

13%

Insurance Company

10%

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	2
Large Enterprise	10

By reviewers
Company Size	Count
Small Business	9
Midsize Enterprise	2
Large Enterprise	1

Questions from the Community

What is your experience regarding pricing and costs for IBM WebSphere Message Broker?

IBM software can be costly, but having a contract has helped manage and potentially lower costs over time.

See all answers

What needs improvement with IBM WebSphere Message Broker?

There could be greater flexibility and agility in service creation for the product. As our business requirements evolve, we require more dynamic capabilities to adapt and scale our services accordi...

See all answers

What is your primary use case for IBM WebSphere Message Broker?

We use the product for exposing services at the application level, integrating with various architectures like WebSphere, and handling static service creation.

See all answers

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Compared 38% of the time

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Compared 16% of the time

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Compared 11% of the time

IBM BPM vs IBM WebSphere Message Broker

Compared 10% of the time

IBM DataPower Gateway vs IBM WebSphere Message Broker

Compared 8% of the time

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Apache Web Server vs Magic xpa Application Platform

Compared 25% of the time

Microsoft .NET Framework vs Magic xpa Application Platform

Compared 24% of the time

Mendix vs Magic xpa Application Platform

Compared 14% of the time

OutSystems vs Magic xpa Application Platform

Compared 13% of the time

More Magic xpa Application Platform Competitors

Product Reports

Buyer's Guide

IBM WebSphere Message Broker

October 2025

Download IBM WebSphere Message Broker product report

Buyer's Guide

Magic xpa Application Platform

October 2025

Download Magic xpa Application Platform product report

Also Known As

WebSphere Message Broker

uniPaaS

Overview

WebSphere Message Broker is an enterprise service bus (ESB) providing connectivity and universal data transformation for service-oriented architecture (SOA) and non-SOA environments. It allows businesses of any size to eliminate point-to-point connections and batch processing regardless of platform, protocol or data format.

IBM

Magic xpa Application Platform is a mobile development platform that is designed to enable organizations to simplify and manage every aspect of their application development process. It enables users to construct applications while expending a minimal number of resources. Developers can leverage AI technology in a way that maximizes their ability to effectively deploy their resources toward the end of producing the best possible applications. Ultimately, Magic xpa Application Platform allows developers to rapidly develop and deploy applications across multiple platform types.

Magic xpa Application Platform Benefits

Some of the ways that organizations can benefit by deploying Magic xpa Application Platform include:

Decrease time needed for application production and refinement. Magic xpa Application Platform comes with pre-built application components that can be used to quickly create iterations of the application that can then be deployed or tested. It also makes it so that any and all changes or upgrades that are applied to the application take effect across all of the devices that run the application.

Allows developers to be far more productive than they would be otherwise. Various features, such as Magic xpa Application Platform’s drag-and-drop capability, allow developers to worry less about the more technical aspects of designing the applications and have more time to design the best possible application.

Ease of use. Magic xpa Application Platform is a low-code application development platform. This means that developers do not need to have extensive programming knowledge to create applications. Solutions of this type are far more accessible to the general employee of an organization than a program that is code-heavy. Fewer resources need to be spent training users to employ Magic xpa Application Platform than would be true of other similar platforms. Organizations increase their overall productivity when the process of application development becomes something that even those employees who are not the most technically savvy can take part.

Magic xpa Application Platform Features

Some of the many useful features Magic xpa Application Platform has to offer include:

AI-powered development capabilities. Magic xpa Application Platform has a built-in AI that users can leverage to simplify every step of the development process. Users can use this AI to automate various development steps. This increases the speed at which they can produce applications.

Mobile use capability. Magic xpa Application Platform has a mobile application that organizations can use to run their product development from anywhere in the world.

Collaboration tools. Magic xpa Application Platform provides developers with tools that enable them to work with others to create the enterprise applications that their organizations need.

Reviews from Real Users

Magic xpa Application Platform is a solution that beats out the competition in a number of areas. Two major advantages are the way that it simplifies the application management process and its scalability. It greatly eases the work that developers and administrators do by providing all of the tools that they need to meet their objectives. Additionally, users never have to worry about running out of development capacity in their digital environment. Magic xpa Application Platform can scale up and provide developers with the capacity to design and create their applications in the way that best meets their needs.

Per H., the CEO of Mass Marketing Software AB, writes, “The solution makes the managing and adapting of the software very easy. When it comes to the application's service, mistakes can easily be resolved. This shortens the time it takes to progress from an idea to a new function.”

He also writes, “The solution is highly scalable, allowing one to use very large databases and systems.”

Magic Software

Sample Customers

WestJet, Blue Cross and Blue Shield of North Carolina, Sharp Corporation, Michelin Tire

ADD, Cape plc, Adecco, Kuno Kinzoku Industry Co., GE Capital, Dove Tree, CBS Outdoor, Paris-Nord Villepinte Exhibition Center, Allstate Life Insurance Company, Titan Software Systems

Buyer's Guide

IBM WebSphere Message Broker vs. Magic xpa Application Platform

September 2025

Free Report: IBM WebSphere Message Broker vs. Magic xpa Application Platform

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