HubSpot Marketing Hub vs Pardot vs Salesforce Marketing Cloud comparison

HubSpot and Salesforce are both solutions in the Marketing Automation category. HubSpot is ranked #3 with an average rating of 8.2, while Salesforce is ranked #6 with an average rating of 7.4. HubSpot holds a 9.3% mindshare in MA, compared to Salesforce’s 3.4% mindshare. Additionally, 90% of HubSpot users are willing to recommend the solution, compared to 91% of Salesforce users who would recommend it.

HubSpot Marketing Hub

Read 37 HubSpot Marketing Hub reviews

1,045 Views
1,024 Comparison Views

90% willing to recommend

Pardot

Read 12 Pardot reviews

704 Views
697 Comparison Views

91% willing to recommend

Salesforce Marketing Cloud

Read 60 Salesforce Marketing Cloud reviews

3,420 Views
2,326 Comparison Views

98% willing to recommend

HubSpot Marketing Hub

Pardot

Salesforce Marketing Cloud

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between HubSpot Marketing Hub, Pardot, and Salesforce Marketing Cloud based on real PeerSpot user reviews.

Find out what your peers are saying about Salesforce, Adobe, HubSpot and others in Marketing Automation.

To learn more, read our detailed Marketing Automation Report (Updated: October 2025).

Buyer's Guide

Marketing Automation

October 2025

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Helped 869,566 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Mindshare comparison

As of October 2025, in the Marketing Automation category, the mindshare of HubSpot Marketing Hub is 9.3%, down from 10.6% compared to the previous year. The mindshare of Pardot is 3.4%, down from 3.9% compared to the previous year. The mindshare of Salesforce Marketing Cloud is 19.4%, down from 23.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation Market Share Distribution
Product	Market Share (%)
Salesforce Marketing Cloud	19.4%
HubSpot Marketing Hub	9.3%
Pardot	3.4%
Other	67.9%

Marketing Automation

Featured Reviews

Anika Gaur

Senior Digital Solutions Analyst at Rich Products

Marketing efficiency with automation and exceptional support

The major reason for switching from Marketo to HubSpot Marketing Hub was the ease of use and customer care service. HubSpot offers native integrations with over three hundred third-party tools, which is a significant advantage. The platform provides various automation tools, such as AI chatbots and auto-generated emails, which enhance efficiency in marketing tasks. These features help our company use resources efficiently and achieve ROI.

Read full review

Vikram Rawani

Pardot Consultant at Target

Offers an easy initial setup phase and good ROI

With Pardot, users can do the segmentation based on their requirements. You can segment your prospects based on their interests, locations, companies, or the sales cycle. You can also use the engagement studio to create a journey for the people you have segmented with the help of automation feature of the tool. The aforementioned area consists of the most useful features I found in the tool apart from its out-of-the-box features. The integration between Pardot and Salesforce is beneficial if you know how to share the leads that a company finds useful so that they don't have to invest in manual work or do anything blindly to reach out to leads. Users can segment the leads using the features that the tool provides. I recommend the product to those who plan to use it. If a business is into B2B marketing and can afford to purchase Pardot, then they should buy it. If the product of a company is good, then Pardot can help multiply such an organization's ROI. Based on the product and how the sales and marketing team works, the tool can be useful. In short, the tool can be as good as the person who is using it. I rate the tool a nine out of ten.

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Napitch K

Chief Executive Officer & Founder at growth innovation

Integration challenges impact workflow efficiency

The features of Salesforce Marketing Cloud that I have found most valuable are the Journey Builder and Flow. These capabilities are valuable because they make managing automation easy. Automating customer journeys saves time when scheduling content through every channel, and we can set the automation in advance when planning marketing content. The AI-powered tools such as Salesforce Datorama and Einstein save time and have an impact on marketing strategy decisions for my customers. I have noticed a positive impact from Salesforce Marketing Cloud through customer feedback. For example, a customer mentioned after project completion that it had a significant impact on their marketing team by eliminating the need to hire additional staff for marketing content and planning.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Marketing Hub does an incredible job of tracking and updating client records. The reporting has been enhanced, so you can do just about any type of reporting with it and export to Excel if necessary. They just came out with a considerable upgrade a few months ago, which really helped on the reporting side."

"The product's initial setup phase was pretty easy."

"HubSpot Marketing Hub is efficient and offers visibility. It also helps to track leads. I like the tool's Gmail functionality."

"The tool is very stable and very reliable."

"We are now able to manage and measure content (blogs, CTAs, and landing pages)."

"I find HubSpot Marketing Hub's user interface very intuitive and easy to navigate, which is something I really appreciate."

"The most valuable aspect for us is email marketing because it provides us with a powerful tool and allows us to create email workflows for follow-ups, which is crucial for building relationships with potential customers."

"The solution helps me to structure and track marketing and sales emails."

More HubSpot Marketing Hub pros

"Pardot directly integrates with CRM, specifically Salesforce, which has an excellent R&D team."

"It has made email marketing quicker and easier."

"The tracking and automation of outbound messaging is the solution's most valuable aspect."

"Campaign tracking is a valuable feature."

"The most valuable feature is the customization of the solution."

"The solution can be easily integrated with Salesforce."

"The product is stable."

"I have not had any issues with the product's stability. Stability-wise, I rate the solution a ten out of ten."

More Pardot pros

"Salesforce Marketing Cloud integrates with multiple systems seamlessly, enabling effective lead management."

"It is straightforward to set up."

"Marketing Cloud offers a 360 customers experience as it integrates with Service Cloud and Sales Cloud, the CRM portion of Salesforce. The different platforms integrate easily which makes it easy to manage customer communication using a single point of truth."

"Email Studio is one of the core parts of Salesforce Marketing Cloud."

"If you want to be able to communicate with your client using email, WhatsApp, and push notifications, know if the client opened the communication or not, and create and automate their journey, Marketing Cloud is very good."

"Overall, I would rate Salesforce Marketing Cloud a nine out of 10."

"Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics."

"The most valuable feature is the 'Accelerators', which are expert-taught subject matter webinars on items such as personalization of emails and SMS to contacts and prospects."

More Salesforce Marketing Cloud pros

Cons

"They should increase the ease of actually creating the contacts and the workflows and enhance that aspect."

"The search and questions aren't as intuitive as I would expect from a platform like this."

"The solution is not recommended for launching investment."

"The product is not cheap."

"HubSpot Marketing Hub’s user interface could be more accessible for a regular user to understand."

"My experience with customer support has not been the greatest. Often, the support team provides generic answers that are not very helpful and can be found online."

"API capabilities (including the performance) are minimal and the email workflow capabilities are too rigid, which results in very complicated workflow management."

"The user interface could be made less complicated to enhance the end-user experience. It will create a difference."

More HubSpot Marketing Hub cons

"For new people, the installation of the tool can be difficult."

"Lacks sufficient free custom fields."

"When we compare it to other automation tools, in Pardot, I'm not able to see any drag-and-drop options. We have to work on an HTML template itself."

"Pardot must be synced with Salesforce."

"The solution is quite expensive, at least, for smaller teams."

"Needs to improve list building."

"The user interface could be made more intuitive and user-friendly."

"Technical support has been quick and helpful every time."

More Pardot cons

"The data extension tools are not very user-friendly."

"The quality of support for this solution has been decreasing over time and the support team are sometimes more focused on closing tickets that resolving issues. Often the support team is not well trained or aware of the new features or products released by Salesforce."

"An additional feature needed would be better capacity for personalization."

"We have struggled to get resolution of support tickets from the Salesforce team."

"The UA could be better designed for a mobile connection."

"The solution can have a better UI. Salesforce Marketing Cloud should consider making its solution more robust for error handling."

"The majority of my clients are happy, but when it comes to the CDP of Salesforce, the client gets confused. They have no clue that Salesforce has a CDP platform too. If my clients want to go ahead with the same vendor, Salesforce, they get confused about the different marketing suites which are available. There is no clear marketing done for the suites available for the clients, this is where the client is facing the real challenges."

"In a future release it would be great to have the ability to connect the data from social media and email marketing and have it in one dashboard."

More Salesforce Marketing Cloud cons

Pricing and Cost Advice

"Have sufficient content before signing up for the 30-day trial."

"The platform itself will typically cost anywhere from $50,000 to $80,000 per year."

"HubSpot Marketing Hub's pricing is reasonable. It is about 800-900 dollars a month. It may be pricey for smaller clients, but for the bigger ones, it's only a small part of their monthly revenue."

"At present, the pricing seems reasonable, but with our plans to scale, I anticipate that it could become a bit steep."

"I'd rate the solution's pricing in the middle range. I want more regular communication from our customer service manager to help us improve our use of HubSpot Marketing Hub."

"For our organization, HubSpot was pretty affordable compared to Google Analytics."

"The solution is cheaper than its competitors."

"We are on an annual license for this solution. There have many different versions to meet the needs of their customers, such as professional enterprise and basic versions. They charge for the particular feature or components which are available in the license you have."

More HubSpot Marketing Hub pricing and cost advice

"In terms of pricing, Pardot is cheaper than Marketing Cloud."

"We pay about $4000 a month."

"Make sure you do not pay for features that you may not need."

"It is a competitively priced product, considering what it provides."

"The price of this solution is expensive. However, you are going to receive good value for money. They could improve by reducing the price."

"Licensing fees are paid on a yearly basis."

"The licensing cost for the solution is on a yearly basis."

"On a scale where one is the lowest and ten is the most expensive, I rate the solution an eight out of ten."

"We have two types of licensing. We have a yearly license for end users and we have a concurrent login for selling."

"Salesforce Marketing Cloud is a highly expensive solution, it needs to be less expensive. We are on an annual license to use the solution."

"We did a yearly license. We negotiated and got a great deal. I don't think we would have gotten far with the regular price, but they negotiated, so it was worth that."

"This is a low cost solution suited to larger organizations."

"The price is expensive."

More Salesforce Marketing Cloud pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

22%

Manufacturing Company

12%

Educational Organization

Outsourcing Company

Computer Software Company

18%

Manufacturing Company

Retailer

Financial Services Firm

12%

Computer Software Company

12%

Manufacturing Company

10%

Healthcare Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	27
Midsize Enterprise	6
Large Enterprise	10

By reviewers
Company Size	Count
Small Business	4
Midsize Enterprise	4
Large Enterprise	5

By reviewers
Company Size	Count
Small Business	20
Midsize Enterprise	14
Large Enterprise	28

Questions from the Community

What do you like most about HubSpot Marketing Hub?

I find HubSpot Marketing Hub's user interface very intuitive and easy to navigate, which is something I really apprec...

See all answers

What needs improvement with HubSpot Marketing Hub?

One of the main improvements needed is in the preview process for emails. There is a discrepancy between how emails l...

See all answers

What is your primary use case for HubSpot Marketing Hub?

My main use case with HubSpot Marketing Hub ( /products/hubspot-marketing-hub-reviews ) is email marketing. I primari...

See all answers

What do you like most about Pardot?

It has no limit for sending marketing emails.

See all answers

What is your experience regarding pricing and costs for Pardot?

Pardot was somewhat costly for our requirements, nonetheless, the capacities of the item were limited.

See all answers

What needs improvement with Pardot?

Pardot needs many improvements in terms of email design and design studio functionalities. It lacks a robust design s...

See all answers

What do you like most about Salesforce Marketing Cloud?

Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.

See all answers

What is your experience regarding pricing and costs for Salesforce Marketing Cloud?

I did not work on any pricing or implementation aspects but learned on my own when dealing with Revenue Cloud products.

See all answers

What needs improvement with Salesforce Marketing Cloud?

Salesforce Marketing Cloud works effectively as a suite, best-of-suite solution. However, if you want to reuse specif...

See all answers

Comparisons

Marketo vs HubSpot Marketing Hub

Compared 32% of the time

Zeta Marketing Platform vs HubSpot Marketing Hub

Compared 10% of the time

Oracle Eloqua vs HubSpot Marketing Hub

Compared 7% of the time

WebEngage Omnichannel Engagement vs HubSpot Marketing Hub

Compared 6% of the time

More HubSpot Marketing Hub Competitors

Oracle Eloqua vs Pardot

Compared 43% of the time

Marketo vs Pardot

Compared 21% of the time

More Pardot Competitors

Marketo vs Salesforce Marketing Cloud

Compared 13% of the time

Zeta Marketing Platform vs Salesforce Marketing Cloud

Compared 9% of the time

Oracle Eloqua vs Salesforce Marketing Cloud

Compared 8% of the time

BloomReach vs Salesforce Marketing Cloud

Compared 7% of the time

SAP Marketing Cloud vs Salesforce Marketing Cloud

Compared 7% of the time

More Salesforce Marketing Cloud Competitors

Product Reports

Buyer's Guide

HubSpot Marketing Hub

September 2025

Download HubSpot Marketing Hub product report

Buyer's Guide

Pardot

September 2025

Download Pardot product report

Buyer's Guide

Salesforce Marketing Cloud

September 2025

Download Salesforce Marketing Cloud product report

Also Known As

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ExactTarget

Overview

HubSpot is an inbound marketing platform, integrating blogging, social media monitoring and publishing, contacts, SEO, email marketing, marketing automation, and analytics in one easy to use and powerful platform. HubSpot's customers worldwide leverage the company's software and services to transform their marketing from outbound (cold calls, email spam, trade shows, TV ads, etc) to inbound lead generation, enabling them to leverage remarkable content and an integrated experience to deliver leadS. Aimed at optimizing inbound marketing by helping promote useful and original content, HubSpot also offers free marketing advice on its blog. HubSpot's inbound marketing software gives organizations the tools necessary to run successful inbound marketing campaigns. Through HubSpot, companies can monitor social media, create optimized landing pages, control SEO campaigns, monitor email marketing, and curate their blog. Integrated on a single platform, companies can automate their inbound marketing efforts to close customers. Integrates with existing HubSpot accounts or individual business needs.

HubSpot

Pardot, a salesforce.com Company, is an easy-to-use B2B Marketing Automation suite that helps sales and marketing teams maximize efficiency and increase revenue. Pardot's lead management software features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and demonstrate marketing accountability.

Salesforce

Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables businesses to create personalized and targeted marketing campaigns across multiple channels.

With its robust set of tools and features, marketers can easily manage and automate their email marketing, social media advertising, mobile messaging, and customer journey mapping.

The platform offers advanced segmentation capabilities, allowing marketers to segment their audience based on various criteria and deliver tailored messages to each segment.

Additionally, Salesforce Marketing Cloud provides powerful analytics and reporting features, enabling marketers to track the performance of their campaigns and make data-driven decisions.

With its user-friendly interface and seamless integration with other Salesforce products, Marketing Cloud offers a seamless and efficient marketing automation solution for businesses of all sizes.

Salesforce

Sample Customers

Emyth, CRS, ClearPivot, Stitch Live, SoldOut, Waterfall, SnapEngage, Duo

Arketi Group

American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips

Find out what your peers are saying about Salesforce, Adobe, HubSpot and others in Marketing Automation. Updated: October 2025.

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