HubSpot Marketing Hub vs Pardot vs Salesforce Marketing Cloud comparison

HubSpot and Salesforce are both solutions in the Marketing Automation category. HubSpot is ranked #3 with an average rating of 8.1, while Salesforce is ranked #6 with an average rating of 7.4. HubSpot holds a 9.2% mindshare in MA, compared to Salesforce’s 3.4% mindshare. Additionally, 90% of HubSpot users are willing to recommend the solution, compared to 91% of Salesforce users who would recommend it.

HubSpot Marketing Hub

Read 37 HubSpot Marketing Hub reviews

1,173 Views
516 Comparison Views

90% willing to recommend

Pardot

Read 12 Pardot reviews

804 Views
246 Comparison Views

91% willing to recommend

Salesforce Marketing Cloud

Read 58 Salesforce Marketing Cloud reviews

2,599 Views
1,520 Comparison Views

98% willing to recommend

HubSpot Marketing Hub

Pardot

Salesforce Marketing Cloud

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Executive Summary

We performed a comparison between HubSpot Marketing Hub, Pardot, and Salesforce Marketing Cloud based on real PeerSpot user reviews.

Find out what your peers are saying about Salesforce, Adobe, HubSpot and others in Marketing Automation.

To learn more, read our detailed Marketing Automation Report (Updated: June 2025).

Buyer's Guide

Marketing Automation

June 2025

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Helped 860,168 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Mindshare comparison

As of July 2025, in the Marketing Automation category, the mindshare of HubSpot Marketing Hub is 9.2%, down from 10.8% compared to the previous year. The mindshare of Pardot is 3.4%, down from 4.4% compared to the previous year. The mindshare of Salesforce Marketing Cloud is 21.2%, down from 24.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation

Featured Reviews

Sadiq H

Campaign Specialist at a computer software company with 1,001-5,000 employees

Useful for drip campaigns, social media, and marketing automation

I use HubSpot Marketing Hub for various tasks. It's easy to use and adaptable. After a little training, anyone can handle it efficiently. We use it for drip campaigns, social media, and marketing automation. We're not fully using marketing automation yet for smart content. I like the drag-and-drop feature for editing images and content in email templates. I don't need a developer to create designs. I can quickly test how emails look on different devices.4 The tool has built-in tools for creating marketing automation flows. I don't need other tools for this. The interface has improved, with dropdowns now on the left side toolbar. It's easier to use and access. Reporting is faster now. I can get lists in my Gmail within minutes. Creating properties and automation for smart content is easier, too. I can use smart tokens in subject lines now, which is impressive.

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Vikram Rawani

Pardot Consultant at Target

Offers an easy initial setup phase and good ROI

With Pardot, users can do the segmentation based on their requirements. You can segment your prospects based on their interests, locations, companies, or the sales cycle. You can also use the engagement studio to create a journey for the people you have segmented with the help of automation feature of the tool. The aforementioned area consists of the most useful features I found in the tool apart from its out-of-the-box features. The integration between Pardot and Salesforce is beneficial if you know how to share the leads that a company finds useful so that they don't have to invest in manual work or do anything blindly to reach out to leads. Users can segment the leads using the features that the tool provides. I recommend the product to those who plan to use it. If a business is into B2B marketing and can afford to purchase Pardot, then they should buy it. If the product of a company is good, then Pardot can help multiply such an organization's ROI. Based on the product and how the sales and marketing team works, the tool can be useful. In short, the tool can be as good as the person who is using it. I rate the tool a nine out of ten.

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ADAIR WATHIER

Team Manager at Banco do Brasil S.A.

Provides efficient data integration features and good technical support services

Our primary use cases for the product include website personalization and email campaign evaluation The platform has significantly expedited our campaign implementation process and provided centralized control over operations. The platform's most valuable features include ease of implementation…

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"If we are having any difficulties, I can easily reach out to support executives and have a resolution. I am not sure if we paid for the technical support."

"I find HubSpot Marketing Hub's user interface very intuitive and easy to navigate, which is something I really appreciate."

"There are customizable templates and we can easily make the templates more dynamic."

"The product's initial setup phase was pretty easy."

"The tool is very stable and very reliable."

"Ease of editing and creating templates after initial development with the Design Manager."

"I use HubSpot Marketing Hub for various tasks. It's easy to use and adaptable. After a little training, anyone can handle it efficiently. We use it for drip campaigns, social media, and marketing automation. We're not fully using marketing automation yet for smart content. I like the drag-and-drop feature for editing images and content in email templates. I don't need a developer to create designs. I can quickly test how emails look on different devices.4"

"HubSpot Marketing Hub has kept me updated with alerts."

More HubSpot Marketing Hub pros

"Pardot directly integrates with CRM, specifically Salesforce, which has an excellent R&D team."

"It has made email marketing quicker and easier."

"It's easy to create email templates and landing pages."

"The solution can be easily integrated with Salesforce."

"The product is stable."

"I have not had any issues with the product's stability. Stability-wise, I rate the solution a ten out of ten."

"For me, the best thing is the Custom Redirect. That's one key thing I like because using that particular Custom Redirect, I can track a link wherever I'm sharing it. I can track how and when people are accessing it."

"Campaign tracking is a valuable feature."

More Pardot pros

"The most valuable of Salesforce Marketing Cloud is seeing the customer's journey."

"You can schedule reports, there's a lot of supporting tools, and you have access to all that information."

"The Journey and CloudPages and automation are all great."

"I think the product's best feature is its analytics, as that's where customers derive value. The second thing is its ease of implementation."

"Salesforce Marketing Cloud's integrations are seamless since it is a native application. It helps us with B2B and B2C send-outs and can handle large columns."

"It is easy to send emails and SMS's."

"Email automation is most valuable."

"Email Studio is one of the core parts of Salesforce Marketing Cloud."

More Salesforce Marketing Cloud pros

Cons

"The product is not cheap."

"There are issues with the consistency of notifications."

"HubSpot is mainly for enterprise clients and there is a lot of competition. There are better solutions, such as Eloqua and Marketo. This solution needs to improve the analytics for social media monitoring to a level that it can compete with other solutions available in the market. There are some limitations with the features compared to other solutions."

"The solution is not recommended for launching investment."

"The tool should improve email marketing solution. It is behind its competitors for bulk campaigns."

"I've had some issues with granting access to third-parties to our data in a way that's still GDPR compliant. It would be better if it had a better way of creating user profiles where I can easily see who has data access to what and why."

"In terms of drawbacks, I've found that it lacks in-depth analytics and reporting features."

"The upcoming tasks feature could be better. With HubSpot, whenever I put the contact information into Microsoft Office or Microsoft Outlook, it automatically inputs it into HubSpot. For example, it keeps telling me to contact my Solaris representative as an upcoming task. I've tried changing the contact in it to "not a lead," but it keeps sending me that notification."

More HubSpot Marketing Hub cons

"Lacks sufficient free custom fields."

"The user interface could be made more intuitive and user-friendly."

"The solution is quite expensive, at least, for smaller teams."

"For new people, the installation of the tool can be difficult."

"Needs to improve list building."

"When it comes to integration with third-party tools, Pardot's APIs are not that robust."

"Pardot needs many improvements in terms of email design and design studio functionalities."

"When we compare it to other automation tools, in Pardot, I'm not able to see any drag-and-drop options. We have to work on an HTML template itself."

More Pardot cons

"They could improve the product's data integration functionality for larger companies."

"The majority of my clients are happy, but when it comes to the CDP of Salesforce, the client gets confused. They have no clue that Salesforce has a CDP platform too. If my clients want to go ahead with the same vendor, Salesforce, they get confused about the different marketing suites which are available. There is no clear marketing done for the suites available for the clients, this is where the client is facing the real challenges."

"The solution can be difficult to set up for non-technical individuals."

"They can perhaps simplify the dashboards. In my opinion as an end-user, reports could also be simplified, but it also depends on how your company is set up. It depends on how the processes are set up within your company natively. It is linked to the way you do business. So, it varies."

"The quality of support for this solution has been decreasing over time and the support team are sometimes more focused on closing tickets that resolving issues. Often the support team is not well trained or aware of the new features or products released by Salesforce."

"The main action I want to do in Salesforce Marketing Cloud is to export data into Excel and use it. My company may have that feature locked down, or if the Excel data exporting function still isn't available in Salesforce Marketing Cloud, that's the feature I want."

"It should contain artificial intelligence, in my opinion."

"The encryption and decryption have room for improvement."

More Salesforce Marketing Cloud cons

Pricing and Cost Advice

"For our organization, HubSpot was pretty affordable compared to Google Analytics."

"HubSpot Marketing Hub is less expensive than one of its competitors."

"The platform itself will typically cost anywhere from $50,000 to $80,000 per year."

"HubSpot Marketing Hub provided me with the startup package with 90% off, but it's still hundreds of dollars a month instead of thousands of dollars a month. There is an additional cost for training and onboarding which is hundreds of dollars. It is expensive and should be reduced."

"The licensing costs are around $4,800 per month. Initially, there's an onboarding fee of around $10,000 or $5,000, but after that, it's just the licensing fee."

"Regarding pricing and licensing, I haven't directly handled it, but I assume Zoho might be cheaper. However, I would still prefer HubSpot due to its cleaner and more user-friendly interface."

"HubSpot Marketing Hub's pricing is reasonable. It is about 800-900 dollars a month. It may be pricey for smaller clients, but for the bigger ones, it's only a small part of their monthly revenue."

"I'd rate the solution's pricing in the middle range. I want more regular communication from our customer service manager to help us improve our use of HubSpot Marketing Hub."

More HubSpot Marketing Hub pricing and cost advice

"In terms of pricing, Pardot is cheaper than Marketing Cloud."

"The price of this solution is expensive. However, you are going to receive good value for money. They could improve by reducing the price."

"We pay about $4000 a month."

"It is a competitively priced product, considering what it provides."

"Make sure you do not pay for features that you may not need."

"The solution is a bit expensive."

"It's normal pricing."

"We have two types of licensing. We have a yearly license for end users and we have a concurrent login for selling."

"We did a yearly license. We negotiated and got a great deal. I don't think we would have gotten far with the regular price, but they negotiated, so it was worth that."

"The price is expensive."

"Salesforce is an expensive solution."

"Salesforce Marketing Cloud is a highly expensive solution, it needs to be less expensive. We are on an annual license to use the solution."

"Its licensing is on an annual basis. Customers are okay with its licensing cost, and they don't find it expensive."

More Salesforce Marketing Cloud pricing and cost advice

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Top Industries

By visitors reading reviews

Educational Organization

51%

Computer Software Company

11%

Manufacturing Company

Real Estate/Law Firm

Educational Organization

42%

Computer Software Company

12%

Financial Services Firm

Manufacturing Company

Educational Organization

28%

Computer Software Company

11%

Financial Services Firm

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about HubSpot Marketing Hub?

I find HubSpot Marketing Hub's user interface very intuitive and easy to navigate, which is something I really apprec...

See all answers

What needs improvement with HubSpot Marketing Hub?

One of the main improvements needed is in the preview process for emails. There is a discrepancy between how emails l...

See all answers

What is your primary use case for HubSpot Marketing Hub?

My main use case with HubSpot Marketing Hub ( /products/hubspot-marketing-hub-reviews ) is email marketing. I primari...

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What do you like most about Pardot?

It has no limit for sending marketing emails.

See all answers

What is your experience regarding pricing and costs for Pardot?

Pardot was somewhat costly for our requirements, nonetheless, the capacities of the item were limited.

See all answers

What needs improvement with Pardot?

Pardot needs many improvements in terms of email design and design studio functionalities. It lacks a robust design s...

See all answers

What do you like most about Salesforce Marketing Cloud?

Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.

See all answers

What is your experience regarding pricing and costs for Salesforce Marketing Cloud?

I did not work on any pricing or implementation aspects but learned on my own when dealing with Revenue Cloud products.

See all answers

What needs improvement with Salesforce Marketing Cloud?

In terms of improvements, it would be beneficial to enhance the Copilot actions. The issue lies with the internal lan...

See all answers

Comparisons

Marketo vs HubSpot Marketing Hub

Compared 34% of the time

Oracle Eloqua vs HubSpot Marketing Hub

Compared 13% of the time

Zeta Marketing Platform vs HubSpot Marketing Hub

Compared 11% of the time

More HubSpot Marketing Hub Competitors

Oracle Eloqua vs Pardot

Compared 54% of the time

Marketo vs Pardot

Compared 22% of the time

More Pardot Competitors

Marketo vs Salesforce Marketing Cloud

Compared 16% of the time

SAP Marketing Cloud vs Salesforce Marketing Cloud

Compared 12% of the time

Zeta Marketing Platform vs Salesforce Marketing Cloud

Compared 10% of the time

Oracle Eloqua vs Salesforce Marketing Cloud

Compared 10% of the time

BloomReach vs Salesforce Marketing Cloud

Compared 7% of the time

More Salesforce Marketing Cloud Competitors

Product Reports

Buyer's Guide

HubSpot Marketing Hub

June 2025

Download HubSpot Marketing Hub product report

Buyer's Guide

Pardot

June 2025

Download Pardot product report

Buyer's Guide

Salesforce Marketing Cloud

June 2025

Download Salesforce Marketing Cloud product report

Also Known As

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Overview

HubSpot is an inbound marketing platform, integrating blogging, social media monitoring and publishing, contacts, SEO, email marketing, marketing automation, and analytics in one easy to use and powerful platform. HubSpot's customers worldwide leverage the company's software and services to transform their marketing from outbound (cold calls, email spam, trade shows, TV ads, etc) to inbound lead generation, enabling them to leverage remarkable content and an integrated experience to deliver leadS. Aimed at optimizing inbound marketing by helping promote useful and original content, HubSpot also offers free marketing advice on its blog. HubSpot's inbound marketing software gives organizations the tools necessary to run successful inbound marketing campaigns. Through HubSpot, companies can monitor social media, create optimized landing pages, control SEO campaigns, monitor email marketing, and curate their blog. Integrated on a single platform, companies can automate their inbound marketing efforts to close customers. Integrates with existing HubSpot accounts or individual business needs.

HubSpot

Pardot, a salesforce.com Company, is an easy-to-use B2B Marketing Automation suite that helps sales and marketing teams maximize efficiency and increase revenue. Pardot's lead management software features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and demonstrate marketing accountability.

Salesforce

Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables businesses to create personalized and targeted marketing campaigns across multiple channels.

With its robust set of tools and features, marketers can easily manage and automate their email marketing, social media advertising, mobile messaging, and customer journey mapping.

The platform offers advanced segmentation capabilities, allowing marketers to segment their audience based on various criteria and deliver tailored messages to each segment.

Additionally, Salesforce Marketing Cloud provides powerful analytics and reporting features, enabling marketers to track the performance of their campaigns and make data-driven decisions.

With its user-friendly interface and seamless integration with other Salesforce products, Marketing Cloud offers a seamless and efficient marketing automation solution for businesses of all sizes.

Salesforce

Sample Customers

Emyth, CRS, ClearPivot, Stitch Live, SoldOut, Waterfall, SnapEngage, Duo

Arketi Group

American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips

Find out what your peers are saying about Salesforce, Adobe, HubSpot and others in Marketing Automation. Updated: June 2025.

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