We performed a comparison between HubSpot Marketing Hub, Pardot, and Salesforce Marketing Cloud based on real PeerSpot user reviews.
Find out what your peers are saying about Salesforce, HubSpot, Oracle and others in Marketing Automation.
"We can choose the necessary stages as per the lead, and update it accordingly, then proceed it further."
"If we are having any difficulties, I can easily reach out to support executives and have a resolution. I am not sure if we paid for the technical support."
"It's my understanding that the initial setup is a straightforward process."
"HubSpot Marketing Hub is efficient and offers visibility. It also helps to track leads. I like the tool's Gmail functionality."
"HubSpot Marketing Hub has kept me updated with alerts."
"As a CRM tool, it looks good."
"Technical support is helpful and responsive."
"HubSpot is a very helpful solution."
"It's easy to create email templates and landing pages."
"I have not had any issues with the product's stability. Stability-wise, I rate the solution a ten out of ten."
"It has made email marketing quicker and easier."
"Campaign tracking is a valuable feature."
"The product is stable."
"The solution can be easily integrated with Salesforce."
"The most valuable feature is the customization of the solution."
"The tracking and automation of outbound messaging is the solution's most valuable aspect."
"The Journey and CloudPages and automation are all great."
"The Journey Builder and the Email Studio features are most valuable."
"I like the user interface it has a nice look and feel."
"You can schedule reports, there's a lot of supporting tools, and you have access to all that information."
"Marketing Cloud offers a 360 customers experience as it integrates with Service Cloud and Sales Cloud, the CRM portion of Salesforce. The different platforms integrate easily which makes it easy to manage customer communication using a single point of truth."
"If you want to be able to communicate with your client using email, WhatsApp, and push notifications, know if the client opened the communication or not, and create and automate their journey, Marketing Cloud is very good."
"The solution is very, very scalable."
"The most valuable feature is the 'Accelerators', which are expert-taught subject matter webinars on items such as personalization of emails and SMS to contacts and prospects."
"The solution does not enable one to know with certainty if another opened an email he had sent."
"They should increase the ease of actually creating the contacts and the workflows and enhance that aspect."
"There are issues with the consistency of notifications."
"HubSpot is mainly for enterprise clients and there is a lot of competition. There are better solutions, such as Eloqua and Marketo. This solution needs to improve the analytics for social media monitoring to a level that it can compete with other solutions available in the market. There are some limitations with the features compared to other solutions."
"The search and questions aren't as intuitive as I would expect from a platform like this."
"They're not the cheapest."
"The way the staff uses the system sometimes leads to processes not being followed."
"Years ago, these tools used to allow you to see the exact location of people that were clicking on things. I guess they quit doing it for privacy reasons, but that was very helpful information and I miss seeing it in those reports. I thought that this tool could do it when we left Act-On to go to HubSpot, but when we moved over they stopped doing it."
"Needs to improve list building."
"When we compare it to other automation tools, in Pardot, I'm not able to see any drag-and-drop options. We have to work on an HTML template itself."
"Lacks sufficient free custom fields."
"For new people, the installation of the tool can be difficult."
"Technical support has been quick and helpful every time."
"The solution lacks integration with Instagram, which is our top problem with the product."
"Pardot must be synced with Salesforce."
"The solution is quite expensive, at least, for smaller teams."
"The customization of Salesforce, a generic CRM software, has room for improvement."
"The performance is sometimes sluggish, but I think that's to be expected with a heavy CRM tool because they're running reports in real-time on the data that you have entered."
"I've noticed on one-to-one leads, the customer objection option is not available."
"The cost is always a concern for anyone using a SaaS product."
"It should contain artificial intelligence, in my opinion."
"If you want to use advanced features in Salesforce Marketing Cloud, they are extremely difficult to use."
"An additional feature needed would be better capacity for personalization."
"The dashboards should be more intuitive, as there are far too many items on them. You're not always sure what you're looking for."
