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HubSpot CRM vs Pega CRM comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 19, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

HubSpot CRM
Ranking in CRM
5th
Average Rating
8.2
Reviews Sentiment
7.1
Number of Reviews
50
Ranking in other categories
No ranking in other categories
Pega CRM
Ranking in CRM
36th
Average Rating
8.0
Reviews Sentiment
7.0
Number of Reviews
10
Ranking in other categories
CRM Customer Engagement Centers (9th)
 

Mindshare comparison

As of June 2026, in the CRM category, the mindshare of HubSpot CRM is 1.2%, down from 2.4% compared to the previous year. The mindshare of Pega CRM is 0.8%, down from 1.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM Mindshare Distribution
ProductMindshare (%)
HubSpot CRM1.2%
Pega CRM0.8%
Other98.0%
CRM
 

Featured Reviews

Sadiq H - PeerSpot reviewer
Campaign Specialist at a outsourcing company with 1,001-5,000 employees
Automation and integrated analytics have transformed how my team manages campaigns and deals
There are a couple of things which I would improve in HubSpot CRM. There are limitations with user limitations. I would want a feature where certain users do not need to export data and I want to be notified if anyone is exporting. That feature exists for a certain number of users, but it should also apply to lower-level users who should be notified as well. Second, the analysis and insights need to be provided on a weekly basis. For example, I would want to see that in this week we sent an email to a certain number of prospects, information about which was my highest open rate email campaign and which was my lowest engagement campaign, and insights from HubSpot AI that can be utilized. I would want to know which subject lines we gathered that received more attention as a form of data analytics information. Additionally, if I have one hundred contacts today and a couple of them are not active, for example, if eighty contacts are active and twenty contacts have never opened my email, I would want to trash them because they are not engaging. That kind of information would be very useful.
Srinivas Ganisetti - PeerSpot reviewer
AVP/Sr Analyst Apps at a financial services firm with 10,001+ employees
Case management feature is valuable but the pricing is expensive
I would like to suggest the solution but it really depends on your specific requirements, your business use cases and future plans. There is a significant investment involved in this solution and therefore it is very crucial to reevaluate your future necessity including automation potential and modernization plans. I would suggest that you select any kind of solution and explore alternatives of similar functionalities at a lower cost. This might help you to achieve more with less. In my experience, I would rate it between seven to eight because it offers robust capabilities. But please be aware that other BPM tools are emerging with similar features at a lower cost. Pega CRM is perceived as bulk care compared to order tools, as many of its capabilities are potentially underutilized. I would rate it 7 out of 10.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The calling option from any region is beneficial."
"HubSpot CRM is one of the best CRMs I have used."
"The automations that HubSpot provides, such as creating sequences and the playbooks they have, are valuable."
"The feature that I find valuable is the customer 360-degree view and the marketing automation."
"HubSpot is one of the best tools that is free, helping me start quickly."
"It avoids creating duplicate records by updating Salesforce automatically when changes occur in HubSpot CRM."
"When we cannot dedicate a lot of time to each of these, in terms of research and support, it helps us automate some small things and provides opportunities."
"Easy to use and easy to setup CRM software, with good stability and scalability."
"The case management feature is really valuable."
"Pega offers a clear parent-child case relationship that's easily created and maintained. Dependencies can be configured, where reaching a specific stage in a parent case automatically triggers a child task in a child case, while the parent case remains on hold until a certain condition is met before moving forward. This configuration allows multiple users to work on cases in parallel. Many of these settings are readily available within Pega case settings. Overall, Pega's case management is unparalleled compared to other options."
"The solution is very easy to use."
"One of the most valuable features of Pega CRM for our team's productivity is its ease of setup, thanks to its configuration-driven approach."
"The most valuable feature is the ability to pull information about the customer on-the-fly so they feel the interaction is more personal."
"We can effortlessly manage the data within it, and it offers ease of use and high flexibility to present the data across various vendors."
"This is all about one use case where we are basically orchestrating all the different systems into one system and making sure that all the information is presented on one page, which improves the efficiency and results in a good experience for the customer."
"The most valuable feature is the ability to pull information about the customer on-the-fly so they feel the interaction is more personal."
 

Cons

"HubSpot CRM is easy to use compared to others solutions and anyone can use it. However, for enterprise companies, I would recommend Salesforce because it has established partners, can be more reliable, has more features, and has a more powerful integration with ERP modules which is important for enterprise companies. For multi-locations and multinational companies, Salesforce is one of the best."
"The response time is slow. It takes time for them to come back with solutions."
"I believe it's tailored for companies that are well-lined up for inbound sales. They have rich content, and they can generate leads and capture leads on all the channels and websites, but if you are focusing on or depending on outbounds, it lacks the capabilities that are being offered by companies that focus on outreach, such as Salesloft or Outreach. It mainly lacks cadences for salespeople."
"HubSpot CRM integration needs improvement."
"All the features of HubSpot CRM are not buddled together, you need to purchase different modules to have a complete solution."
"HubSpot should establish some pre-deployable packages that, when contracted, offer basic functionality."
"Sometimes, the usability is not intuitive. There is a lot of work required to set it up the way I like."
"The solution's email capabilities could be improved. While these do exist, there are other platforms which offer much more robust capabilities when it comes to emailing."
"Price is always a concern for many organizations. They often think Pega is expensive, and sometimes they don't fully understand the pricing model."
"The solution has room for improvement around decisional and real-time data analysis."
"The solution has room for improvement around decisional and real-time data analysis."
"The UI is lagging and needs to be improved."
"There has been a common acknowledgment among customers that this solution is an expensive tool and they often opt for cheaper tools like Comodo"
"For many of the clients, they have a separate system or separate layer of UI and a separate layer of the business rules engine, which Pega has taken care of in the recent releases."
"It would be beneficial to enhance the pricing and support implementation options as they are currently quite expensive."
"The UI should be improved."
 

Pricing and Cost Advice

"The price of HubSpot CRM is expensive."
"We are using HubSpot CRM’s free version."
"We use a paid version of Hubspot and we have an annual license."
"The pricing is in a midrange if you line up the marketing tools."
"If one is a low price and ten is a high price, I rate the pricing as a five. HubSpot CRM is much more expensive than Salesforce. My company probably pays around 40 USD per user monthly."
"It's in the upper range. If 10 represents the most expensive, I'd rate it a 7 out of 10. Its price also depends on the size of your team."
"The price of the solution could improve because it is expensive."
"HubSpot CRM is affordable."
"We have numerous uses of the solution in our organisation. Almost 72 applications are integrated with Pega CRM, and some of them are shutting down for various reasons including the high licensing costs. There is a strong focus in the market and offices on cost reduction."
"It is expensive."
"The pricing is on the higher side."
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Top Industries

By visitors reading reviews
Financial Services Firm
12%
Construction Company
10%
Comms Service Provider
9%
Performing Arts
8%
Financial Services Firm
19%
Manufacturing Company
7%
Construction Company
7%
Educational Organization
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business39
Midsize Enterprise5
Large Enterprise9
By reviewers
Company SizeCount
Midsize Enterprise2
Large Enterprise8
 

Questions from the Community

What is your experience regarding pricing and costs for HubSpot CRM?
The cost is about the same price, currently charged monthly.
What is your primary use case for HubSpot CRM?
I would describe my main use case as evaluating a couple of tools and CRMs. We found HubSpot CRM very useful in terms of ease of use, automation, setting up the user journey, and database managemen...
What advice do you have for others considering HubSpot CRM?
HubSpot CRM is only available on cloud. HubSpot CRM doesn't support on-premises or hybrid deployment. On a scale of 1-10, this solution is rated as 7.
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Comparisons

 

Also Known As

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Chordiant
 

Overview

 

Sample Customers

digimind, easyrecrue, software2, subaru, suzuki
The State of Maine, Aegis, Aegon, AIG Japan, ING
Find out what your peers are saying about HubSpot CRM vs. Pega CRM and other solutions. Updated: April 2026.
896,563 professionals have used our research since 2012.