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HubSpot CRM vs Pega CRM comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 19, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

HubSpot CRM
Ranking in CRM
5th
Average Rating
8.2
Reviews Sentiment
7.1
Number of Reviews
50
Ranking in other categories
No ranking in other categories
Pega CRM
Ranking in CRM
38th
Average Rating
8.0
Reviews Sentiment
7.0
Number of Reviews
10
Ranking in other categories
CRM Customer Engagement Centers (10th)
 

Mindshare comparison

As of May 2026, in the CRM category, the mindshare of HubSpot CRM is 1.2%, down from 2.3% compared to the previous year. The mindshare of Pega CRM is 0.8%, down from 1.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM Mindshare Distribution
ProductMindshare (%)
HubSpot CRM1.2%
Pega CRM0.8%
Other98.0%
CRM
 

Featured Reviews

Sadiq H - PeerSpot reviewer
Campaign Specialist at a outsourcing company with 1,001-5,000 employees
Automation and integrated analytics have transformed how my team manages campaigns and deals
There are a couple of things which I would improve in HubSpot CRM. There are limitations with user limitations. I would want a feature where certain users do not need to export data and I want to be notified if anyone is exporting. That feature exists for a certain number of users, but it should also apply to lower-level users who should be notified as well. Second, the analysis and insights need to be provided on a weekly basis. For example, I would want to see that in this week we sent an email to a certain number of prospects, information about which was my highest open rate email campaign and which was my lowest engagement campaign, and insights from HubSpot AI that can be utilized. I would want to know which subject lines we gathered that received more attention as a form of data analytics information. Additionally, if I have one hundred contacts today and a couple of them are not active, for example, if eighty contacts are active and twenty contacts have never opened my email, I would want to trash them because they are not engaging. That kind of information would be very useful.
Srinivas Ganisetti - PeerSpot reviewer
AVP/Sr Analyst Apps at a financial services firm with 10,001+ employees
Case management feature is valuable but the pricing is expensive
I would like to suggest the solution but it really depends on your specific requirements, your business use cases and future plans. There is a significant investment involved in this solution and therefore it is very crucial to reevaluate your future necessity including automation potential and modernization plans. I would suggest that you select any kind of solution and explore alternatives of similar functionalities at a lower cost. This might help you to achieve more with less. In my experience, I would rate it between seven to eight because it offers robust capabilities. But please be aware that other BPM tools are emerging with similar features at a lower cost. Pega CRM is perceived as bulk care compared to order tools, as many of its capabilities are potentially underutilized. I would rate it 7 out of 10.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The most valuable feature for me is when I encounter a company or a person, I can drop in their URL, and it pre-populates various details like address information and other contacts they might have."
"The permission system is great, so you can really decide who gets what permissions."
"HubSpot CRM is a stable solution."
"It avoids creating duplicate records by updating Salesforce automatically when changes occur in HubSpot CRM."
"Ease of use is the most essential feature for us. HubSpot is intuitive, so you can learn everything just by exploring and trying it out yourself."
"The calling option from any region is beneficial."
"The most valuable feature is their marketing automation service and sales lead management."
"The automations that HubSpot provides, such as creating sequences and the playbooks they have, are valuable."
"The solution is very easy to use."
"The most valuable feature is the ability to pull information about the customer on-the-fly so they feel the interaction is more personal."
"Great flexibility and its locking mechanism enable multiple users to work on the same case seamlessly."
"We can effortlessly manage the data within it, and it offers ease of use and high flexibility to present the data across various vendors."
"The product's deployment phase was easy."
"It also reduces the duration per call, and it ensures a first time resolution of the issue."
"This is all about one use case where we are basically orchestrating all the different systems into one system and making sure that all the information is presented on one page, which improves the efficiency and results in a good experience for the customer."
"The case management feature is really valuable."
 

Cons

"The price of HubSpot CRM is expensive."
"We found that automated emails were challenging to manage in the tool. While the feature allows you to create dynamic email templates, it was difficult to tweak and fetch data associated with different objects, such as contacts and custom objects."
"The only thing that was tough was that the functionality was very dependent on the licensing level. So there were many things I wanted to do, but then I'd have to add on different licenses or purchase different add-ons."
"This solution could be easier to use. You really have to be hands on in the beginning as its an in depth solution. It takes some time to learn how it works before you can start using it."
"Ease of use is the most essential feature for us. HubSpot is intuitive, so you can learn everything just by exploring and trying it out yourself. The user interface is straightforward, and it's easy to pick that up."
"They need better UX or templates to change the mood or the look and feel."
"I believe that the navigation for sales representatives is not very good, and the tool needs improvement since it has become a mess with too much information to manage."
"The product is not very scalable."
"There has been a common acknowledgment among customers that this solution is an expensive tool and they often opt for cheaper tools like Comodo"
"The UI should be improved."
"The solution has room for improvement around decisional and real-time data analysis."
"The solution has room for improvement around decisional and real-time data analysis."
"The UI is lagging and needs to be improved."
"They should enable the data-driven streaming feature inside it."
"It would be beneficial to enhance the pricing and support implementation options as they are currently quite expensive."
"The disadvantage of the tool stems from the fact that it does not allow users to make database-level modifications."
 

Pricing and Cost Advice

"There are a few licensing payment models, such as annual or monthly. The solution is modular, which means that if you need a specific capability or function within the organization, you can purchase it specifically and you don't have to purchase something that is only utilized by 20 percent of the organization."
"We use a paid version of Hubspot and we have an annual license."
"There is a cost for the solution. However, I am not aware of the price."
"The pricing is in a midrange if you line up the marketing tools."
"Pricing is based on the number of users."
"HubSpot CRM is affordable."
"The pricing is reasonable."
"The price of the solution could improve because it is expensive."
"We have numerous uses of the solution in our organisation. Almost 72 applications are integrated with Pega CRM, and some of them are shutting down for various reasons including the high licensing costs. There is a strong focus in the market and offices on cost reduction."
"The pricing is on the higher side."
"It is expensive."
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Top Industries

By visitors reading reviews
Financial Services Firm
12%
Construction Company
11%
Comms Service Provider
9%
Performing Arts
8%
Financial Services Firm
19%
Manufacturing Company
7%
Construction Company
7%
Educational Organization
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business39
Midsize Enterprise5
Large Enterprise9
By reviewers
Company SizeCount
Midsize Enterprise2
Large Enterprise8
 

Questions from the Community

What do you like most about HubSpot CRM?
The best thing about HubSpot is its clear workflow. Anyone can understand the flows of your contacts, your emails, their delivery dates, and the reasons behind their movements.
What is your experience regarding pricing and costs for HubSpot CRM?
The cost is about the same price, currently charged monthly.
What is your primary use case for HubSpot CRM?
We are a user of HubSpot CRM. We are not a customer because we use all the free modules of HubSpot CRM over the last years that we have used it. Because the CRM is free, we use the CRM. HubSpot CRM...
Ask a question
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Comparisons

 

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Overview

 

Sample Customers

digimind, easyrecrue, software2, subaru, suzuki
The State of Maine, Aegis, Aegon, AIG Japan, ING
Find out what your peers are saying about HubSpot CRM vs. Pega CRM and other solutions. Updated: April 2026.
893,244 professionals have used our research since 2012.