HubSpot CRM vs Pega CRM comparison

HubSpot and Pega are both solutions in the CRM category. HubSpot is ranked #5 with an average rating of 8.2, while Pega is ranked #23 with an average rating of 7.5. HubSpot holds a 1.1% mindshare in CRM, compared to Pega’s 0.8% mindshare. Additionally, 98% of HubSpot users are willing to recommend the solution, compared to 100% of Pega users who would recommend it.

HubSpot CRM

Read 49 HubSpot CRM reviews

2,085 Views
1,981 Comparison Views

98% willing to recommend

Pega CRM

Read 10 Pega CRM reviews

1,476 Views
1,137 Comparison Views

100% willing to recommend

HubSpot CRM

Pega CRM

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Executive SummaryUpdated on Dec 19, 2024

Pega CRM and HubSpot CRM are both competing in the customer relationship management space, with HubSpot CRM having the upper hand due to its features and perceived value.

Features: Pega CRM offers advanced process automation, AI-driven insights, and robust workflows. HubSpot CRM provides intuitive contact management, email marketing tools, and extensive integration capabilities.

Room for Improvement: Pega CRM can improve its user interface, ease of use, and integration flexibility. HubSpot CRM could enhance its reporting capabilities, offer more customization options, and improve customer support channels.

Ease of Deployment and Customer Service: HubSpot CRM is known for quick deployment and high-quality customer service, while Pega CRM, though robust, often requires more time and technical expertise for deployment.

Pricing and ROI: Pega CRM has higher setup costs due to its tailored solutions but can yield high ROI for specific needs. HubSpot CRM is more affordable, offering excellent ROI with lower initial investments, attractive to businesses seeking cost-effectiveness.

To learn more, read our detailed HubSpot CRM vs. Pega CRM Report (Updated: February 2026).

Buyer's Guide

HubSpot CRM vs. Pega CRM

February 2026

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Helped 882,260 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

HubSpot CRM

Ranking in CRM

5th

Average Rating

8.2

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

No ranking in other categories

Pega CRM

Ranking in CRM

23rd

Average Rating

8.0

Reviews Sentiment

7.0

Number of Reviews

Ranking in other categories

CRM Customer Engagement Centers (6th)

Mindshare comparison

As of February 2026, in the CRM category, the mindshare of HubSpot CRM is 1.1%, down from 1.9% compared to the previous year. The mindshare of Pega CRM is 0.8%, down from 1.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM Market Share Distribution
Product	Market Share (%)
HubSpot CRM	1.1%
Pega CRM	0.8%
Other	98.1%

CRM

Featured Reviews

reviewer2396643

Founder at a marketing services firm with 1-10 employees

Has streamlined customer interaction tracking but the pricing structure needs more flexibility

The biggest constraint with HubSpot CRM is their pricing. Their per-user pricing is on the higher side, and most of their enterprise contracts require a minimum one-year guarantee for any enterprise agreement. Because we are using a free module of HubSpot CRM, we certainly see some value in it. We have been willing to pay HubSpot CRM money in the past. We certainly see an ROI out of that. The constraint is that they require a year-long commitment of minimum number of users. Our number of users is lesser than the commitment that they require. They require minimum five users to be signed into HubSpot CRM. Normally within the organization, there are only two or three people who use it. From that point of view, the seat cost and annual commitment are some of the things where we currently don't see a lot of value in using it.

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Srinivas Ganisetti

AVP/Sr Analyst Apps at a financial services firm with 10,001+ employees

Case management feature is valuable but the pricing is expensive

I would like to suggest the solution but it really depends on your specific requirements, your business use cases and future plans. There is a significant investment involved in this solution and therefore it is very crucial to reevaluate your future necessity including automation potential and modernization plans. I would suggest that you select any kind of solution and explore alternatives of similar functionalities at a lower cost. This might help you to achieve more with less. In my experience, I would rate it between seven to eight because it offers robust capabilities. But please be aware that other BPM tools are emerging with similar features at a lower cost. Pega CRM is perceived as bulk care compared to order tools, as many of its capabilities are potentially underutilized. I would rate it 7 out of 10.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Very scalable CRM platform with multiple functions, e.g. marketing, ticketing, and service."

"HubSpot CRM has the most reliable and user-friendly options."

"I am working in a small company. We have a sales teams that consist of 10 people. HubSpot CRM is scalable and easy to use."

"The solution is easy to use and easy to implement."

"The features are superior, as few others can reach that level."

"The feature that I find valuable is the customer 360-degree view and the marketing automation."

"The tool is user-friendly."

"HubSpot CRM helps our company to organize and track a high number of leads easily."

More HubSpot CRM pros

"One of the most valuable features of Pega CRM for our team's productivity is its ease of setup, thanks to its configuration-driven approach."

"The product's deployment phase was easy."

"The solution is very easy to use."

"Pega offers a clear parent-child case relationship that's easily created and maintained. Dependencies can be configured, where reaching a specific stage in a parent case automatically triggers a child task in a child case, while the parent case remains on hold until a certain condition is met before moving forward. This configuration allows multiple users to work on cases in parallel. Many of these settings are readily available within Pega case settings. Overall, Pega's case management is unparalleled compared to other options."

"The case management feature is really valuable."

"We can effortlessly manage the data within it, and it offers ease of use and high flexibility to present the data across various vendors."

"Great flexibility and its locking mechanism enable multiple users to work on the same case seamlessly."

"The most valuable feature is the ability to pull information about the customer on-the-fly so they feel the interaction is more personal."

More Pega CRM pros

Cons

"A better CRM can be achieved by providing more customization features. Some areas require improvement, particularly in enhancing customization options."

"Ease of use is the most essential feature for us. HubSpot is intuitive, so you can learn everything just by exploring and trying it out yourself. The user interface is straightforward, and it's easy to pick that up."

"The product's free version could have more integration and automation options."

"I would prefer it to be easier to manage, or a bit simpler, with fewer options. It's nice to have so many options, but for some clients, having so many options may not be necessary, they can just customize accordingly."

"I would need to try the product again to refresh my knowledge and give a recommendation."

"HubSpot CRM integration needs improvement."

"HubSpot CRM could be flexible and customizable."

"There is a limitation with the integration with other tools or workflows."

More HubSpot CRM cons

"The UI is lagging and needs to be improved."

"Price is always a concern for many organizations. They often think Pega is expensive, and sometimes they don't fully understand the pricing model."

"It would be beneficial to enhance the pricing and support implementation options as they are currently quite expensive."

"They should enable the data-driven streaming feature inside it."

"The disadvantage of the tool stems from the fact that it does not allow users to make database-level modifications."

"For many of the clients, they have a separate system or separate layer of UI and a separate layer of the business rules engine, which Pega has taken care of in the recent releases."

"There has been a common acknowledgment among customers that this solution is an expensive tool and they often opt for cheaper tools like Comodo"

"The UI should be improved."

More Pega CRM cons

Pricing and Cost Advice

"The pricing is in a midrange if you line up the marketing tools."

"The pricing for this solution is user based. We're paying $39 to $45 per user."

"The cost of HubSpot CRM is less than the cost of Freshsales."

"Pricing is based on the number of users."

"There is a cost for the solution. However, I am not aware of the price."

"The price of the solution could improve because it is expensive."

"The price of HubSpot CRM is expensive."

"I do not recall the particulars of the licensing fees."

More HubSpot CRM pricing and cost advice

"We have numerous uses of the solution in our organisation. Almost 72 applications are integrated with Pega CRM, and some of them are shutting down for various reasons including the high licensing costs. There is a strong focus in the market and offices on cost reduction."

"The pricing is on the higher side."

"It is expensive."

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Top Industries

By visitors reading reviews

Comms Service Provider

10%

Computer Software Company

10%

Performing Arts

10%

Manufacturing Company

Financial Services Firm

24%

Computer Software Company

10%

Manufacturing Company

Educational Organization

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	39
Midsize Enterprise	5
Large Enterprise	8

By reviewers
Company Size	Count
Midsize Enterprise	2
Large Enterprise	8

Questions from the Community

What do you like most about HubSpot CRM?

The best thing about HubSpot is its clear workflow. Anyone can understand the flows of your contacts, your emails, their delivery dates, and the reasons behind their movements.

See all answers

What is your experience regarding pricing and costs for HubSpot CRM?

The cost is about the same price, currently charged monthly.

See all answers

What is your primary use case for HubSpot CRM?

We are a user of HubSpot CRM. We are not a customer because we use all the free modules of HubSpot CRM over the last years that we have used it. Because the CRM is free, we use the CRM. HubSpot CRM...

See all answers

What do you like most about Pega CRM?

The product's deployment phase was easy.

See all answers

What needs improvement with Pega CRM?

The disadvantage of the tool stems from the fact that it does not allow users to make database-level modifications. In Siebel CRM, you have complete control over your database, you can do any datab...

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What is your primary use case for Pega CRM?

Pega CRM uses a layer cake architecture. Basically, the tool is a convenient application to use even if you are not a technical person, like a business analyst. I use the solution for the CRM modul...

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Product Reports

Buyer's Guide

HubSpot CRM

February 2026

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Buyer's Guide

Pega CRM

January 2026

Download Pega CRM product report

Also Known As

No data available

Chordiant

Overview

HubSpot CRM is a comprehensive customer relationship management software that helps businesses manage their sales, marketing, and customer service activities. It offers a wide range of features, including contact management, email tracking, deal tracking, and task management.

With its intuitive interface and easy-to-use tools, HubSpot CRM allows users to streamline their sales processes, track customer interactions, and improve overall productivity. It also integrates seamlessly with other HubSpot products, such as marketing automation and customer service, providing a complete solution for businesses of all sizes.

Whether you're a small startup or a large enterprise, HubSpot CRM can help you organize and grow your customer relationships.

HubSpot

Pega BPM streamlines your operations so you can reduce costs and improve business agility. Pega is recognized by leading analyst firms as the most comprehensive and unified BPM platform.

Pega

Sample Customers

digimind, easyrecrue, software2, subaru, suzuki

The State of Maine, Aegis, Aegon, AIG Japan, ING

Buyer's Guide

HubSpot CRM vs. Pega CRM

February 2026

Free Report: HubSpot CRM vs. Pega CRM

Find out what your peers are saying about HubSpot CRM vs. Pega CRM and other solutions. Updated: February 2026.

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