HubSpot CRM vs Pega CRM comparison

HubSpot and Pega are both solutions in the CRM category. HubSpot is ranked #5 with an average rating of 8.3, while Pega is ranked #16 with an average rating of 7.6. HubSpot holds a 1.6% mindshare in CRM, compared to Pega’s 0.7% mindshare. Additionally, 98% of HubSpot users are willing to recommend the solution, compared to 100% of Pega users who would recommend it.

HubSpot CRM

Read 49 HubSpot CRM reviews

1,350 Views
1,283 Comparison Views

98% willing to recommend

Pega CRM

Read 10 Pega CRM reviews

927 Views
630 Comparison Views

100% willing to recommend

HubSpot CRM

Pega CRM

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Executive SummaryUpdated on Dec 19, 2024

Pega CRM and HubSpot CRM are both competing in the customer relationship management space, with HubSpot CRM having the upper hand due to its features and perceived value.

Features: Pega CRM offers advanced process automation, AI-driven insights, and robust workflows. HubSpot CRM provides intuitive contact management, email marketing tools, and extensive integration capabilities.

Room for Improvement: Pega CRM can improve its user interface, ease of use, and integration flexibility. HubSpot CRM could enhance its reporting capabilities, offer more customization options, and improve customer support channels.

Ease of Deployment and Customer Service: HubSpot CRM is known for quick deployment and high-quality customer service, while Pega CRM, though robust, often requires more time and technical expertise for deployment.

Pricing and ROI: Pega CRM has higher setup costs due to its tailored solutions but can yield high ROI for specific needs. HubSpot CRM is more affordable, offering excellent ROI with lower initial investments, attractive to businesses seeking cost-effectiveness.

To learn more, read our detailed HubSpot CRM vs. Pega CRM Report (Updated: September 2025).

Buyer's Guide

HubSpot CRM vs. Pega CRM

September 2025

Download the complete report

Helped 871,829 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

HubSpot CRM

Ranking in CRM

5th

Average Rating

8.0

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

No ranking in other categories

Pega CRM

Ranking in CRM

16th

Average Rating

8.0

Reviews Sentiment

7.0

Number of Reviews

Ranking in other categories

CRM Customer Engagement Centers (5th)

Mindshare comparison

As of October 2025, in the CRM category, the mindshare of HubSpot CRM is 1.6%, down from 1.7% compared to the previous year. The mindshare of Pega CRM is 0.7%, down from 1.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM Market Share Distribution
Product	Market Share (%)
HubSpot CRM	1.6%
Pega CRM	0.7%
Other	97.7%

CRM

Featured Reviews

Charles Dickens

President at iCIO, Inc

Effortlessly manage relationships with seamless contact data integration

The primary area to improve is creating deployable packages. When I buy into HubSpot, I have a list of checks, however, I am left to figure out how to use it. I start with a budget, and it's just a persistent sales demand. HubSpot should establish some pre-deployable packages that, when contracted, offer basic functionality. It is important to be clear about what it doesn't provide or what else is needed. I can outfit myself with my own tools or other options as I evaluate the board. They are building businesses for themselves. However, there's always a limiting function encountered. Understanding limitations upon entry would be beneficial so I don't constantly stumble upon unknown constraints. A package covering everything in a particular area without requiring the entire purchase would be excellent.

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Srinivas Ganisetti

AVP/Sr Analyst Apps at a financial services firm with 10,001+ employees

Case management feature is valuable but the pricing is expensive

I would like to suggest the solution but it really depends on your specific requirements, your business use cases and future plans. There is a significant investment involved in this solution and therefore it is very crucial to reevaluate your future necessity including automation potential and modernization plans. I would suggest that you select any kind of solution and explore alternatives of similar functionalities at a lower cost. This might help you to achieve more with less. In my experience, I would rate it between seven to eight because it offers robust capabilities. But please be aware that other BPM tools are emerging with similar features at a lower cost. Pega CRM is perceived as bulk care compared to order tools, as many of its capabilities are potentially underutilized. I would rate it 7 out of 10.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"I am working in a small company. We have a sales teams that consist of 10 people. HubSpot CRM is scalable and easy to use."

"Very scalable CRM platform with multiple functions, e.g. marketing, ticketing, and service."

"The most valuable feature of HubSpot CRM is the forms."

"The product is user-friendly for sales personnel and other salespeople."

"Ease of use is the most essential feature for us. HubSpot is intuitive, so you can learn everything just by exploring and trying it out yourself. The user interface is straightforward, and it's easy to pick that up."

"The automations that HubSpot provides, such as creating sequences and the playbooks they have, are valuable."

"The feature that I find valuable is the customer 360-degree view and the marketing automation."

"Hubspot CRM also lets you make calls and send emails directly."

More HubSpot CRM pros

"Great flexibility and its locking mechanism enable multiple users to work on the same case seamlessly."

"The product's deployment phase was easy."

"We can effortlessly manage the data within it, and it offers ease of use and high flexibility to present the data across various vendors."

"The solution is very easy to use."

"One of the most valuable features of Pega CRM for our team's productivity is its ease of setup, thanks to its configuration-driven approach."

"The case management feature is really valuable."

"It also reduces the duration per call, and it ensures a first time resolution of the issue."

"The most valuable feature is the ability to pull information about the customer on-the-fly so they feel the interaction is more personal."

More Pega CRM pros

Cons

"The solution's user interface can be simpler with features that are easy to navigate."

"They need better UX or templates to change the mood or the look and feel."

"I would need to try the product again to refresh my knowledge and give a recommendation."

"An area to be improved in HubSpot CRM is its customization capabilities."

"HubSpot CRM should include better scanning of business cards and getting content in."

"From the perspective of continuous improvements needed in the product, I would want the tool to be able to pull out more information about clients."

"There is no option to remove duplicate constant contacts."

"This solution could be improved if it offered more opportunity to customize how it is used, including adding different rules."

More HubSpot CRM cons

"The UI should be improved."

"It would be beneficial to enhance the pricing and support implementation options as they are currently quite expensive."

"For many of the clients, they have a separate system or separate layer of UI and a separate layer of the business rules engine, which Pega has taken care of in the recent releases."

"There has been a common acknowledgment among customers that this solution is an expensive tool and they often opt for cheaper tools like Comodo"

"The UI is lagging and needs to be improved."

"The solution has room for improvement around decisional and real-time data analysis."

"They should enable the data-driven streaming feature inside it."

"The disadvantage of the tool stems from the fact that it does not allow users to make database-level modifications."

More Pega CRM cons

Pricing and Cost Advice

"There is a cost for the solution. However, I am not aware of the price."

"The price of the solution could improve because it is expensive."

"The pricing is reasonable."

"We are using HubSpot CRM’s free version."

"The pricing for this solution is user based. We're paying $39 to $45 per user."

"The price of HubSpot CRM is expensive."

"Pricing is based on the number of users."

"HubSpot CRM has a free version, which is why small companies prefer it. The paid version of this software needs to be priced better."

More HubSpot CRM pricing and cost advice

"We have numerous uses of the solution in our organisation. Almost 72 applications are integrated with Pega CRM, and some of them are shutting down for various reasons including the high licensing costs. There is a strong focus in the market and offices on cost reduction."

"It is expensive."

"The pricing is on the higher side."

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Top Industries

By visitors reading reviews

Computer Software Company

13%

Performing Arts

11%

Comms Service Provider

10%

Manufacturing Company

Financial Services Firm

25%

Computer Software Company

Manufacturing Company

Comms Service Provider

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	39
Midsize Enterprise	5
Large Enterprise	8

By reviewers
Company Size	Count
Midsize Enterprise	2
Large Enterprise	8

Questions from the Community

What do you like most about HubSpot CRM?

The best thing about HubSpot is its clear workflow. Anyone can understand the flows of your contacts, your emails, their delivery dates, and the reasons behind their movements.

See all answers

What is your experience regarding pricing and costs for HubSpot CRM?

The cost is about the same price, currently charged monthly.

See all answers

What is your primary use case for HubSpot CRM?

We are a user of HubSpot CRM. We are not a customer because we use all the free modules of HubSpot CRM over the last years that we have used it. Because the CRM is free, we use the CRM. HubSpot CRM...

See all answers

What do you like most about Pega CRM?

The product's deployment phase was easy.

See all answers

What needs improvement with Pega CRM?

The disadvantage of the tool stems from the fact that it does not allow users to make database-level modifications. In Siebel CRM, you have complete control over your database, you can do any datab...

See all answers

What is your primary use case for Pega CRM?

Pega CRM uses a layer cake architecture. Basically, the tool is a convenient application to use even if you are not a technical person, like a business analyst. I use the solution for the CRM modul...

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Product Reports

Buyer's Guide

HubSpot CRM

October 2025

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Buyer's Guide

Pega CRM

October 2025

Download Pega CRM product report

Also Known As

No data available

Chordiant

Overview

HubSpot CRM is a comprehensive customer relationship management software that helps businesses manage their sales, marketing, and customer service activities. It offers a wide range of features, including contact management, email tracking, deal tracking, and task management.

With its intuitive interface and easy-to-use tools, HubSpot CRM allows users to streamline their sales processes, track customer interactions, and improve overall productivity. It also integrates seamlessly with other HubSpot products, such as marketing automation and customer service, providing a complete solution for businesses of all sizes.

Whether you're a small startup or a large enterprise, HubSpot CRM can help you organize and grow your customer relationships.

HubSpot

Pega BPM streamlines your operations so you can reduce costs and improve business agility. Pega is recognized by leading analyst firms as the most comprehensive and unified BPM platform.

Pega

Sample Customers

digimind, easyrecrue, software2, subaru, suzuki

The State of Maine, Aegis, Aegon, AIG Japan, ING

Buyer's Guide

HubSpot CRM vs. Pega CRM

September 2025

Free Report: HubSpot CRM vs. Pega CRM

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