HubSpot CRM vs Pega CRM comparison

HubSpot and Pega are both solutions in the CRM category. HubSpot is ranked #5 with an average rating of 8.3, while Pega is ranked #21 with an average rating of 7.5. HubSpot holds a 1.1% mindshare in CRM, compared to Pega’s 0.8% mindshare. Additionally, 98% of HubSpot users are willing to recommend the solution, compared to 100% of Pega users who would recommend it.

HubSpot CRM

Read 49 HubSpot CRM reviews

1,841 Views
1,749 Comparison Views

98% willing to recommend

Pega CRM

Read 10 Pega CRM reviews

1,276 Views
957 Comparison Views

100% willing to recommend

HubSpot CRM

Pega CRM

Comparison Buyer's Guide

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Executive SummaryUpdated on Dec 19, 2024

Pega CRM and HubSpot CRM are both competing in the customer relationship management space, with HubSpot CRM having the upper hand due to its features and perceived value.

Features: Pega CRM offers advanced process automation, AI-driven insights, and robust workflows. HubSpot CRM provides intuitive contact management, email marketing tools, and extensive integration capabilities.

Room for Improvement: Pega CRM can improve its user interface, ease of use, and integration flexibility. HubSpot CRM could enhance its reporting capabilities, offer more customization options, and improve customer support channels.

Ease of Deployment and Customer Service: HubSpot CRM is known for quick deployment and high-quality customer service, while Pega CRM, though robust, often requires more time and technical expertise for deployment.

Pricing and ROI: Pega CRM has higher setup costs due to its tailored solutions but can yield high ROI for specific needs. HubSpot CRM is more affordable, offering excellent ROI with lower initial investments, attractive to businesses seeking cost-effectiveness.

To learn more, read our detailed HubSpot CRM vs. Pega CRM Report (Updated: December 2025).

Buyer's Guide

HubSpot CRM vs. Pega CRM

December 2025

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Helped 881,176 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

HubSpot CRM

Ranking in CRM

5th

Average Rating

8.2

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

No ranking in other categories

Pega CRM

Ranking in CRM

21st

Average Rating

8.0

Reviews Sentiment

7.0

Number of Reviews

Ranking in other categories

CRM Customer Engagement Centers (6th)

Mindshare comparison

As of January 2026, in the CRM category, the mindshare of HubSpot CRM is 1.1%, down from 1.8% compared to the previous year. The mindshare of Pega CRM is 0.8%, down from 1.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM Market Share Distribution
Product	Market Share (%)
HubSpot CRM	1.1%
Pega CRM	0.8%
Other	98.1%

CRM

Featured Reviews

reviewer2396643

Founder at a marketing services firm with 1-10 employees

Has streamlined customer interaction tracking but the pricing structure needs more flexibility

The biggest constraint with HubSpot CRM is their pricing. Their per-user pricing is on the higher side, and most of their enterprise contracts require a minimum one-year guarantee for any enterprise agreement. Because we are using a free module of HubSpot CRM, we certainly see some value in it. We have been willing to pay HubSpot CRM money in the past. We certainly see an ROI out of that. The constraint is that they require a year-long commitment of minimum number of users. Our number of users is lesser than the commitment that they require. They require minimum five users to be signed into HubSpot CRM. Normally within the organization, there are only two or three people who use it. From that point of view, the seat cost and annual commitment are some of the things where we currently don't see a lot of value in using it.

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Srinivas Ganisetti

AVP/Sr Analyst Apps at a financial services firm with 10,001+ employees

Case management feature is valuable but the pricing is expensive

I would like to suggest the solution but it really depends on your specific requirements, your business use cases and future plans. There is a significant investment involved in this solution and therefore it is very crucial to reevaluate your future necessity including automation potential and modernization plans. I would suggest that you select any kind of solution and explore alternatives of similar functionalities at a lower cost. This might help you to achieve more with less. In my experience, I would rate it between seven to eight because it offers robust capabilities. But please be aware that other BPM tools are emerging with similar features at a lower cost. Pega CRM is perceived as bulk care compared to order tools, as many of its capabilities are potentially underutilized. I would rate it 7 out of 10.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The automations that HubSpot provides, such as creating sequences and the playbooks they have, are valuable."

"The feature that I find valuable is the customer 360-degree view and the marketing automation."

"The solution's most valuable features stem mostly from the sequencing of marketing automation."

"The most valuable feature of HubSpot CRM is the sequences of sales automation. It allows you to set up a bunch of leads into a sequence, and it automatically generates emails that you can customize on the fly. For example, here's the phone call in the morning, the phone call in the afternoon, the email you sent, and the link to the message you sent."

"The reporting is very flexible."

"It's very easy to use and configure HubSpot CRM."

"Stability-wise, I rate the solution a ten out of ten."

"The product is user-friendly for sales personnel and other salespeople."

More HubSpot CRM pros

"The product's deployment phase was easy."

"The most valuable feature is the ability to pull information about the customer on-the-fly so they feel the interaction is more personal."

"One of the most valuable features of Pega CRM for our team's productivity is its ease of setup, thanks to its configuration-driven approach."

"Great flexibility and its locking mechanism enable multiple users to work on the same case seamlessly."

"The solution is very easy to use."

"We can effortlessly manage the data within it, and it offers ease of use and high flexibility to present the data across various vendors."

"The case management feature is really valuable."

"Pega offers a clear parent-child case relationship that's easily created and maintained. Dependencies can be configured, where reaching a specific stage in a parent case automatically triggers a child task in a child case, while the parent case remains on hold until a certain condition is met before moving forward. This configuration allows multiple users to work on cases in parallel. Many of these settings are readily available within Pega case settings. Overall, Pega's case management is unparalleled compared to other options."

More Pega CRM pros

Cons

"From the perspective of continuous improvements needed in the product, I would want the tool to be able to pull out more information about clients."

"The product is not very scalable."

"We had a problem with the tool’s stability once."

"The primary area to improve is creating deployable packages. When I buy into HubSpot, I have a list of checks, however, I am left to figure out how to use it."

"They are trying to make it better by adding agent.ai to HubSpot, however, it's in a very early stage."

"The only problem with HubSpot at the moment is the pricing models."

"HubSpot CRM integration needs improvement."

"Right now, HubSpot CRM fills my needs. The solution is good for marketing, and you can schedule when you want your ads and your emails to be sent out to your clients. You can track your client pipeline, you can see who viewed your messages and who hasn't, etc. I feel that HubSpot CRM is adequate for my need, but if the solution has the functionality of not needing to input your password every single time you log into the platform, then that would make it better. If that could be incorporated into the new version of HubSpot CRM, then the solution would go a long way."

More HubSpot CRM cons

"The solution has room for improvement around decisional and real-time data analysis."

"The disadvantage of the tool stems from the fact that it does not allow users to make database-level modifications."

"Price is always a concern for many organizations. They often think Pega is expensive, and sometimes they don't fully understand the pricing model."

"For many of the clients, they have a separate system or separate layer of UI and a separate layer of the business rules engine, which Pega has taken care of in the recent releases."

"The UI is lagging and needs to be improved."

"There has been a common acknowledgment among customers that this solution is an expensive tool and they often opt for cheaper tools like Comodo"

"The UI should be improved."

"It would be beneficial to enhance the pricing and support implementation options as they are currently quite expensive."

More Pega CRM cons

Pricing and Cost Advice

"HubSpot CRM is affordable."

"We are using HubSpot CRM’s free version."

"The price of HubSpot CRM is expensive."

"I do not recall the particulars of the licensing fees."

"The cost of HubSpot CRM is less than the cost of Freshsales."

"We use a paid version of Hubspot and we have an annual license."

"The pricing is in a midrange if you line up the marketing tools."

"The pricing for this solution is user based. We're paying $39 to $45 per user."

More HubSpot CRM pricing and cost advice

"We have numerous uses of the solution in our organisation. Almost 72 applications are integrated with Pega CRM, and some of them are shutting down for various reasons including the high licensing costs. There is a strong focus in the market and offices on cost reduction."

"It is expensive."

"The pricing is on the higher side."

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Top Industries

By visitors reading reviews

Computer Software Company

11%

Comms Service Provider

11%

Performing Arts

11%

Manufacturing Company

Financial Services Firm

26%

Computer Software Company

Manufacturing Company

Educational Organization

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	39
Midsize Enterprise	5
Large Enterprise	8

By reviewers
Company Size	Count
Midsize Enterprise	2
Large Enterprise	8

Questions from the Community

What do you like most about HubSpot CRM?

The best thing about HubSpot is its clear workflow. Anyone can understand the flows of your contacts, your emails, their delivery dates, and the reasons behind their movements.

See all answers

What is your experience regarding pricing and costs for HubSpot CRM?

The cost is about the same price, currently charged monthly.

See all answers

What is your primary use case for HubSpot CRM?

We are a user of HubSpot CRM. We are not a customer because we use all the free modules of HubSpot CRM over the last years that we have used it. Because the CRM is free, we use the CRM. HubSpot CRM...

See all answers

What do you like most about Pega CRM?

The product's deployment phase was easy.

See all answers

What needs improvement with Pega CRM?

The disadvantage of the tool stems from the fact that it does not allow users to make database-level modifications. In Siebel CRM, you have complete control over your database, you can do any datab...

See all answers

What is your primary use case for Pega CRM?

Pega CRM uses a layer cake architecture. Basically, the tool is a convenient application to use even if you are not a technical person, like a business analyst. I use the solution for the CRM modul...

See all answers

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Product Reports

Buyer's Guide

HubSpot CRM

January 2026

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Buyer's Guide

Pega CRM

January 2026

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Also Known As

No data available

Chordiant

Overview

HubSpot CRM is a comprehensive customer relationship management software that helps businesses manage their sales, marketing, and customer service activities. It offers a wide range of features, including contact management, email tracking, deal tracking, and task management.

With its intuitive interface and easy-to-use tools, HubSpot CRM allows users to streamline their sales processes, track customer interactions, and improve overall productivity. It also integrates seamlessly with other HubSpot products, such as marketing automation and customer service, providing a complete solution for businesses of all sizes.

Whether you're a small startup or a large enterprise, HubSpot CRM can help you organize and grow your customer relationships.

HubSpot

Pega BPM streamlines your operations so you can reduce costs and improve business agility. Pega is recognized by leading analyst firms as the most comprehensive and unified BPM platform.

Pega

Sample Customers

digimind, easyrecrue, software2, subaru, suzuki

The State of Maine, Aegis, Aegon, AIG Japan, ING

Buyer's Guide

HubSpot CRM vs. Pega CRM

December 2025

Free Report: HubSpot CRM vs. Pega CRM

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