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Hitachi Virtual Storage Platform vs NetApp Private Storage comparison

Hitachi Vantara and NetApp are both solutions in the NAS category. Hitachi Vantara is ranked #5 with an average rating of 8.0, while NetApp is ranked #17. Hitachi Vantara holds a 5.8% mindshare in N, compared to NetApp’s 2.1% mindshare. Additionally, 96% of Hitachi Vantara users are willing to recommend the solution, compared to 100% of NetApp users who would recommend it.
Hitachi Virtual Storage Pla...
Read 54 Hitachi Virtual Storage Platform reviews
  • 4,644 Views
  • 1,579 Comparison Views
96% willing to recommend
NetApp Private Storage
Read 14 NetApp Private Storage reviews
  • 452 Views
  • 452 Comparison Views
100% willing to recommend
 

Comparison Buyer's Guide

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Executive SummaryUpdated on Nov 7, 2024

Hitachi VSP and NetApp Private Storage compete in the enterprise storage solutions market. The overall edge seems to be with Hitachi due to its strong data mobility and performance features, despite a need for improvement in user management interfaces and technical support consistency.

Features: Hitachi VSP offers non-disruptive migration capabilities, Global Active Device for cross-site data access, and high-performance flash storage, which enhance data mobility and reliability. It also provides stable storage with comprehensive virtualization capabilities. Meanwhile, NetApp Private Storage excels in unified storage, cloud readiness, and seamless scalability across environments. It provides robust integration and built-in backup solutions for enhanced data protection.

Room for Improvement: Hitachi VSP can enhance user experience and simplify its management interfaces. Cost-effectiveness and automation need attention, as management complexity can be burdensome without technical support. NetApp's broad feature set includes a complex configuration process requiring expert assistance. Both can benefit from improving user accessibility and reducing dependence on command line operations.

Ease of Deployment and Customer Service: Hitachi VSP is primarily deployed on-premises with hybrid cloud options, but its technical support has mixed feedback, particularly concerning response times in various regions. NetApp Private Storage is also mostly on-premises with public cloud integration. Users praise local support, but there are challenges with global teams, indicating a need for robust support across regions to improve deployment experiences.

Pricing and ROI: Hitachi's pricing is competitive yet high for larger setups when considering licensing and maintenance. However, its long-term stability often justifies the investment. NetApp, while priced on the higher end, aligns costs with its feature-rich offerings, which include solid integration and ROI potential, though more competitive pricing structures could be beneficial.

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Buyer's Guide
Hitachi Virtual Storage Platform vs. NetApp Private Storage
September 2025
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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Hitachi Virtual Storage Pla...
Ranking in NAS
5th
Average Rating
8.4
Reviews Sentiment
6.9
Number of Reviews
54
Ranking in other categories
Modular SAN (Storage Area Network) (3rd), Frame-Based Disk Arrays (1st), All-Flash Storage (10th), NVMe All-Flash Storage Arrays (5th)
NetApp Private Storage
Ranking in NAS
17th
Average Rating
8.6
Reviews Sentiment
7.0
Number of Reviews
14
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of October 2025, in the NAS category, the mindshare of Hitachi Virtual Storage Platform is 5.8%, down from 6.1% compared to the previous year. The mindshare of NetApp Private Storage is 2.1%, up from 1.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
NAS Market Share Distribution
ProductMarket Share (%)
Hitachi Virtual Storage Platform5.8%
NetApp Private Storage2.1%
Other92.1%
NAS
 

Featured Reviews

Bratislav Petkovic - PeerSpot reviewer
Active data management enhances performance and simplifies operation
The active data management of Hitachi Virtual Storage Platform, especially with the HOPS Center, makes it easier to work with the Hitachi Virtual Storage Platform infrastructure. Previously, it was difficult to create and delete LUNs, which would take a long time, but now with HOPS Center, it is functioning correctly. It is now as easy as working with EMC or Dell storage, and the performance is better, especially with new features. The solution's performance, security, and cost are satisfactory. These factors influenced our decision to purchase Hitachi Virtual Storage Platform.
Read full review
Pramod-Talekar - PeerSpot reviewer
Well-suited for virtualized environments and highly stable solution
We are in a VMware Intra environment, so we are utilizing NetApp Storage for our virtualization infrastructure NetApp offers multiple features that we utilize for our projects. At the moment, we are extensively using SnapMirror Flex. There is room for improvement in the support. It has been a…
Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The performance was decent."
"Data optimization, compression, and deduplication are the most important features for us."
"It is very flexible, and it is very useful when you want to virtualize different storage from different vendors."
"The biggest benefit of the Hitachi platform is 100 percent storage uptime. It's also highly cost-effective."
"We have many different types of replication, such as remote and drop local replication. All these features and licenses are already available. These are basic features available in the current model. Additionally, the performance has been good in our experience."
"The solution is very user-friendly in terms of maintenance and configuration. It's also possible to connect the solution to other storage management solutions."
"This is a good product with high capabilities and high reliability."
"The solution provides excellent scalability."
More Hitachi Virtual Storage Platform pros
"It gave us a platform which could clearly arrange all our files and volumes."
"The most valuable feature of NetApp Private Storage is out-of-the-box integration with the SAN switches. They are much easier compared to Dell solutions. Additionally, the connector that comes with the solution that allows connection back to the Cisco SAN switches is very good. In Dell, I would need to use an FCIP or CIP port that is required."
"As opposed to cloud, we have full control over security, use, who uses it. We own a number of different companies, so we can partition however we want."
"NetApp has its own dedicated operating system, so it will not be affected by any wireless piggybacking or malware. That's the beauty of NetApp's operating system."
"The most valuable feature is integration."
"Very stable and very scalable."
"NetApp has really added a lot of features over the years to improve the product and performance. They can do things now like control ingress. They can control egress."
"NetApp is faster than other storage brands."
More NetApp Private Storage pros
 

Cons

"The complex setup, ease of use, and snapshot operations of this product need to be improved."
"This product should be easier to install and set up."
"One problem is that there are too many management tools for the F Series and for all the other Hitachi storage systems. There are four or five such solutions. Maybe these could be combined in the future."
"Hitachi should work on unified storage for the SMB market and entry-level NAS storage, similar to what HP or Dell offers."
"It seemed like every time we turned around it was a statement of work and we'd have to pay for something that our previous vendors would not have billed us for."
"The software has always been lagging a bit compared to the newer features. It usually takes a cycle for it to catch up."
"There is a drawback related to Hitachi's configuration flexibility. The Hitachi storage platform solution is not flexible. That means that both the Hitachi and the partner presale guys have to do a lot of work to design a solution."
"The initial deployment was somewhat complex when it came to the installation because of the network connectivity. It was more difficult, in this specific case, than with other platforms."
More Hitachi Virtual Storage Platform cons
"There is room for improvement in the support. It has been a problem for our team."
"They need a little more technical people in Akola. Most of the NetApp people are in Bangalore, Mumbai, or Delhi, but there are very few in Akola. I think NetApp has few technicians in Akola because they mostly rely on partners to service this area."
"We had to write a number of custom tools or scripts ourselves to use it as a staging area between our on-premises datacenter and our cloud installation."
"NetApp Private Storage is still integrated into the ISCSI connectivity and the FC protocol. I would recommend them to migrate to the FCIP because the SAN switches are moving further to an FCIP, and are scaling out of the ISCSI connectivity. Sooner or later, that will be an issue for NetApp Private Storage. An NFCIP should be available to them moving three years down the line."
"I'm not sure how easy it is to use on the cloud versus on-prem. If they have different user experiences, they should work to make the two as similar as possible to make it easy for a user to understand both even if they only deal mainly with one."
"The users find the new version's GUI complicated to use."
"I would like to have the Active-Active feature. Some competitors already have it. I would like NetApp to add it to stay competitive."
"I think that it should work better with Microsoft solutions, more integrated with Microsoft. We also need integrated NAS and block storage."
More NetApp Private Storage cons
 

Pricing and Cost Advice

"I give the price of Hitachi Virtual Storage Platform a nine out of ten."
"This is an expensive solution."
"The price is good enough considering the performance, and we are satisfied."
"It is an expensive product. I rate its pricing a three out of ten."
"It is expensive. Everything is included in the license. There is no additional cost."
"I would rate the solution's pricing at around eight or nine on a scale of one to ten. While the solution may be priced higher than some competitors, we prioritize the quality and durability of the storage."
"Pricing could be better, because the cost is very high."
"It is cheap. It is not very expensive. If you decide to expand the system, the cost is pretty low as compared to other vendors, such as Dell."
More Hitachi Virtual Storage Platform pricing and cost advice
"The price could be lower."
"The product is costly."
"In general, I am pleased with the pricing, though it is a little high."
"NetApp Private Storage is cheaper here in India compared to other solutions, such as Dell."
"The price of NetApp Private Storage is similar to other solutions. There is typically an annual license required for this solution."
"It is an expensive solution."
"We negotiate whatever deal we can get on the type of storage that it is, but it's totally under our control,."
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Top Industries

By visitors reading reviews
Financial Services Firm
17%
Computer Software Company
16%
Manufacturing Company
8%
Government
7%
Computer Software Company
13%
Financial Services Firm
11%
Manufacturing Company
8%
Educational Organization
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business19
Midsize Enterprise14
Large Enterprise28
By reviewers
Company SizeCount
Small Business6
Midsize Enterprise1
Large Enterprise7
 

Questions from the Community

What is your experience regarding pricing and costs for Hitachi Virtual Storage Platform?
The cost of Hitachi Virtual Storage Platform is reasonable compared to competitors, but it is dependent on the customer; I cannot say for the entire industry, but for us, it's comparable.
See all answers
What do you like most about Hitachi Virtual Storage Platform E990?
The product's reliability has been crucial for our company's operations.
See all answers
What needs improvement with Hitachi Virtual Storage Platform E990?
The replication technology that Hitachi Virtual Storage Platform uses is quite older, and the replication methodology they employ for data between the data center and the production and standby dat...
See all answers
What do you like most about NetApp Private Storage?
NetApp is faster than other storage brands.
See all answers
What is your experience regarding pricing and costs for NetApp Private Storage?
The product is costly. Also, we need to pay for features like SnapMirror, etc. I rate its pricing a nine out of ten.
See all answers
What needs improvement with NetApp Private Storage?
NetApp is a great storage device, but sometimes support is not accessible. Also, the current version has removed most of the dashboard features. We have to use the CLI for some tasks. Additionally,...
See all answers
 

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Compared 10% of the time
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Compared 32% of the time
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Compared 23% of the time
QNAP NAS Storage vs NetApp Private Storage Logo
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Compared 20% of the time
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Hitachi NAS Platform vs NetApp Private Storage
Compared 15% of the time
Qumulo vs NetApp Private Storage Logo
Qumulo vs NetApp Private Storage
Compared 9% of the time
More NetApp Private Storage Competitors
 

Product Reports

Buyer's Guide
Hitachi Virtual Storage Platform
September 2025
Hitachi Virtual Storage Platform reportDownload Hitachi Virtual Storage Platform product report
Buyer's Guide
NetApp Private Storage
September 2025
NetApp Private Storage reportDownload NetApp Private Storage product report
 

Also Known As

Hitachi Virtual Storage Platform F Series, 5000 Series, E Series, N Series, G Series
NPS
 

Overview

RETHINK YOUR DEFINITION OF SPEED AND PERFORMANCE

With adaptive, guaranteed data reduction and a 100% data-availability guarantee, Hitachi Virtual Storage Platform F series helps you tackle complicated business challenges. Hitachi Data Systems (HDS) VSP F series delivers up to 4.8M IOPS with sub-millisecond response times.
Featuring legendary Hitachi reliability, VSP F series arrays are backed by the industries only 100% availability guarantee. For these reasons, 80% of the Fortune 500 choose Hitachi all-flash arrays to accelerate the performance of mission-critical applications like Oracle, SAP, Virtualization, Microsoft apps etc. With over 350 patents in flash technology, Hitachi’s innovative mix of flash hardware and software accelerates ROI with enterprise-class reliability and performance.

Hitachi Vantara

NetApp Private Storage (NPS) for Cloud is a family of enterprise storage solutions that lets you use multiple industry-leading clouds and maintain complete control over your data on dedicated storage systems from NetApp.

NetApp
 

Sample Customers

Turkcell, Owens Corning, Region Nord, Net Credit Financial Group (NFC Group), Russian Railways
ASE IT, Concerto Cloud
Buyer's Guide
Hitachi Virtual Storage Platform vs. NetApp Private Storage
September 2025
Free Report: Hitachi Virtual Storage Platform vs. NetApp Private Storage
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