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Hitachi Virtual Storage Platform vs NetApp Private Storage comparison

Why PeerSpot?
Hitachi Vantara and NetApp are both solutions in the NAS category. Hitachi Vantara is ranked #10 with an average rating of 9.0, while NetApp is ranked #9 with an average rating of 8.0. Hitachi Vantara holds a 3.4% mindshare in N, compared to NetApp’s 4.4% mindshare. Additionally, 96% of Hitachi Vantara users are willing to recommend the solution, compared to 100% of NetApp users who would recommend it.
Hitachi Virtual Storage Pla...
Read 55 Hitachi Virtual Storage Platform reviews
  • 10,608 Views
  • 3,076 Comparison Views
96% willing to recommend
NetApp Private Storage
Read 15 NetApp Private Storage reviews
  • 3,643 Views
  • 3,643 Comparison Views
100% willing to recommend
 

Comparison Buyer's Guide

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Executive SummaryUpdated on Nov 7, 2024

Hitachi VSP and NetApp Private Storage compete in the enterprise storage solutions market. The overall edge seems to be with Hitachi due to its strong data mobility and performance features, despite a need for improvement in user management interfaces and technical support consistency.

Features: Hitachi VSP offers non-disruptive migration capabilities, Global Active Device for cross-site data access, and high-performance flash storage, which enhance data mobility and reliability. It also provides stable storage with comprehensive virtualization capabilities. Meanwhile, NetApp Private Storage excels in unified storage, cloud readiness, and seamless scalability across environments. It provides robust integration and built-in backup solutions for enhanced data protection.

Room for Improvement: Hitachi VSP can enhance user experience and simplify its management interfaces. Cost-effectiveness and automation need attention, as management complexity can be burdensome without technical support. NetApp's broad feature set includes a complex configuration process requiring expert assistance. Both can benefit from improving user accessibility and reducing dependence on command line operations.

Ease of Deployment and Customer Service: Hitachi VSP is primarily deployed on-premises with hybrid cloud options, but its technical support has mixed feedback, particularly concerning response times in various regions. NetApp Private Storage is also mostly on-premises with public cloud integration. Users praise local support, but there are challenges with global teams, indicating a need for robust support across regions to improve deployment experiences.

Pricing and ROI: Hitachi's pricing is competitive yet high for larger setups when considering licensing and maintenance. However, its long-term stability often justifies the investment. NetApp, while priced on the higher end, aligns costs with its feature-rich offerings, which include solid integration and ROI potential, though more competitive pricing structures could be beneficial.

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To learn more, read our detailed Hitachi Virtual Storage Platform vs. NetApp Private Storage Report (Updated: September 2026).
Buyer's Guide
Hitachi Virtual Storage Platform vs. NetApp Private Storage
September 2026
Download the complete report
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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Hitachi Virtual Storage Pla...
Ranking in NAS
10th
Average Rating
8.4
Reviews Sentiment
6.8
Number of Reviews
55
Ranking in other categories
Modular SAN (Storage Area Network) (5th), Frame-Based Disk Arrays (1st), All-Flash Storage (14th), NVMe All-Flash Storage Arrays (6th)
NetApp Private Storage
Ranking in NAS
9th
Average Rating
8.6
Reviews Sentiment
6.7
Number of Reviews
15
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of September 2026, in the NAS category, the mindshare of Hitachi Virtual Storage Platform is 3.4%, down from 5.9% compared to the previous year. The mindshare of NetApp Private Storage is 4.4%, up from 2.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
NAS Mindshare Distribution
ProductMindshare (%)
NetApp Private Storage4.4%
Hitachi Virtual Storage Platform3.4%
Other92.2%
NAS
 

Featured Reviews

DA
ANAND V
Associate Vice President at Federal Bank Ltd
Reliable and secure storage solution supports core banking operations effectively
The replication technology that Hitachi Virtual Storage Platform uses is quite older, and the replication methodology they employ for data between the data center and the production and standby database shows no significant improvement in that particular field. With respect to storage administration, I'd like to see more clarity on the encryption side; data being stored in an encrypted manner is essential, but the customer or end-user doesn't understand which encryption is being used and doesn't have a direct view stating that their data is encrypted using AES 256 or DES, or whatever standard they follow. This lack of transparency may not be acceptable during audits.
Read full review
Atilla Celiloglu - PeerSpot reviewer
Atilla Celiloglu
Broadcast Technology Director at tv8
Has supported continuous broadcasting with reliable performance and consistent operations
They can make more solutions for cloud integration in NetApp Private Storage. It should be easier to use the cloud S3 integration, maybe from a NetApp interface, where users can choose the type of storage before sending to S3. I would like to see more audit and performance logs via cloud integrations and ONTAP. Without the need for separate software.
Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"There are no significant challenges in terms of scalability, and it can accommodate larger storage capacities compared to other storage solutions."
"One of the features, for us, that is important is the monitoring platform integrated into the solution. It has all the elements that we need to see, at all times, to be sure the platform is working right."
"The biggest benefit of the Hitachi platform is 100 percent storage uptime. It's also highly cost-effective."
"Overall, we are very satisfied with Hitachi's product."
"Hitachi Virtual Storage Platform is scalable, reliable, and secure, impacting our infrastructure positively in terms of scalability."
"For Hitachi Virtual Storage Platform, the most valuable features are its performance, reliability, scalability, data protection, and a hundred percent data availability guarantee. Additionally, it offers storage virtualization with both internal and external options."
"This is one of the most stable, high-end solutions in this area."
"This solution is stable; it is the most stable high-end solution in this area."
More Hitachi Virtual Storage Platform pros
"Integration with other NetApp solutions and merging them is manageable."
"When it came time to replace, we evaluated EMC, NetApp, IBM again and chose NetApp and have not regretted it."
"If your company has the budget for NetApp Private Storage I would recommend it."
"As opposed to cloud, we have full control over security, use, who uses it. We own a number of different companies, so we can partition however we want."
"At the moment, we are extensively using SnapMirror."
"We feel that NetApp gave us a platform (base) which could clearly arrange all our files and volumes."
"For recording and stability, NetApp Private Storage is the best."
"We get our data faster and it's very reliable; we don't go down."
More NetApp Private Storage pros
 

Cons

"It seemed like every time we turned around it was a statement of work and we'd have to pay for something that our previous vendors would not have billed us for."
"In terms of ransomware, Pure Storage is probably a couple of steps ahead of Hitachi, but Hitachi does not rush in terms of features. They want to be really sure that the hardware works properly without any kind of problem in new environments, and the implementation or improvement does not affect the customer installation. They really want to make sure that customers are not affected in any way."
"The initial setup was difficult, as we don't have access to assistance. We had some issues around configuration. We needed to know things like what kind of rate is the best, or what kind of replication is ideal. We had to seek out answers online to get the information we needed."
"Its pricing is a big issue for us. We are resellers, and we face some competition from other vendors."
"We've only faced some minor issues. For example, the documentation of some features isn't as detailed as we would like."
"The user interface should be made simpler because it is difficult to manage."
"Hitachi Virtual Storage Platform needs to improve its scalability options where there are a few shortcomings."
"The user experience is pretty bad in Hitachi. A lot of mandatory tasks take a long time to work through."
More Hitachi Virtual Storage Platform cons
"I would like to have the Active-Active feature. Some competitors already have it. I would like NetApp to add it to stay competitive."
"The hardware does not last as long as it could with new software."
"The one thing I've noticed with NetApp when you buy hardware and you can use it for a while and then you have to get new hardware."
"The price could be lower."
"The documentation could be improved."
"The solution could improve by having better support experts. For example, they do not have clear instructions on configuration."
"We had to write a number of custom tools or scripts ourselves to use it as a staging area between our on-premises datacenter and our cloud installation."
"The users find the new version's GUI complicated to use."
More NetApp Private Storage cons
 

Pricing and Cost Advice

"The price is good enough considering the performance, and we are satisfied."
"It is an expensive product. I rate its pricing a three out of ten."
"Considering the solution's price, it is very competitive compared to the other competitors in the market. I rate the product price a nine out of ten."
"It is expensive. Everything is included in the license. There is no additional cost."
"It is expensive as compared to other vendors, but its price is good if you are looking for stability, reliability, performance, and security."
"The pricing is very competitive compared to other vendors. It really depends on the type of media we're using, like SaaS, SSP, or NVMe."
"Pricing could be better, because the cost is very high."
"Hitachi VSP's pricing is good compared to other brands."
More Hitachi Virtual Storage Platform pricing and cost advice
"The price of NetApp Private Storage is similar to other solutions. There is typically an annual license required for this solution."
"NetApp Private Storage is cheaper here in India compared to other solutions, such as Dell."
"The price could be lower."
"The product is costly."
"It is an expensive solution."
"We negotiate whatever deal we can get on the type of storage that it is, but it's totally under our control,."
"In general, I am pleased with the pricing, though it is a little high."
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Top Industries

By visitors reading reviews
Financial Services Firm
17%
Outsourcing Company
10%
Manufacturing Company
9%
Computer Software Company
6%
Outsourcing Company
11%
Construction Company
11%
Comms Service Provider
9%
Manufacturing Company
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business19
Midsize Enterprise15
Large Enterprise30
By reviewers
Company SizeCount
Small Business6
Midsize Enterprise2
Large Enterprise7
 

Questions from the Community

What is your experience regarding pricing and costs for Hitachi Virtual Storage Platform?
The cost of Hitachi Virtual Storage Platform is reasonable compared to competitors, but it is dependent on the customer; I cannot say for the entire industry, but for us, it's comparable.
See all answers
What needs improvement with Hitachi Virtual Storage Platform E990?
The centralized management console in Hitachi Virtual Storage Platform is not very comfortable and user-friendly. However, it works fine. Additional functionality related to data encryption and aut...
See all answers
What is your primary use case for Hitachi Virtual Storage Platform E990?
I work in the financial sector with Hitachi Virtual Storage Platform, specifically VSP. We did not need tiering in Hitachi Virtual Storage Platform since we are using all-flash storage. Regarding H...
See all answers
What needs improvement with NetApp Private Storage?
They can make more solutions for cloud integration in NetApp Private Storage. It should be easier to use the cloud S3 integration, maybe from a NetApp interface, where users can choose the type of ...
See all answers
What is your primary use case for NetApp Private Storage?
It consists of a large production company and national television channels broadcasting 24/7. We wanted to choose a stable product with flawless SLA levels for an organization that broadcasts 24/7....
See all answers
What advice do you have for others considering NetApp Private Storage?
I believe it will deliver the expected performance and stability for television channels and production studios. On a scale of 1-10, I rate NetApp Private Storage an 8.
See all answers
 

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Product Reports

Buyer's Guide
Hitachi Virtual Storage Platform
September 2026
Hitachi Virtual Storage Platform reportDownload Hitachi Virtual Storage Platform product report
Buyer's Guide
NetApp Private Storage
September 2026
NetApp Private Storage reportDownload NetApp Private Storage product report
 

Also Known As

Hitachi Virtual Storage Platform F Series, 5000 Series, E Series, N Series, G Series
NPS
 

Overview

Hitachi Virtual Storage Platform offers robust performance and scalability with features like high availability and secure access, ensuring it meets enterprise storage needs effectively.

Hitachi Virtual Storage Platform is designed for enterprise-scale data storage with high availability, global storage virtualization, and effective data mobility. Users benefit from non-disruptive migration, reliable redundancy, and enhanced multi-site synchronization with Global Active Device. The platform delivers high IOPS and efficient data optimization with compression and deduplication, while management ensures significant agility and reliability.

What features does Hitachi Virtual Storage Platform offer?

  • High Availability: Ensures continuous operation even during maintenance.
  • Global Storage Virtualization: Enhances flexibility across storage landscapes.
  • Data Optimization: Provides compression and deduplication for storage efficiency.
  • Non-Disruptive Migration: Allows seamless data migration without downtime.
  • Secure Access: Guarantees data security and 100 percent availability.

What benefits should users consider when evaluating Hitachi Virtual Storage Platform?

  • Agility and Reliability: Offers user-friendly management and robust performance.
  • Performance: Provides high IOPS for demanding applications.
  • Scalability: Supports growth with strong scaling capabilities.
  • Cost Efficiency: Ensures value through data deduplication and storage savings.
  • Multi-Site Synchronization: Facilitates global operations with synchronization features.

Organizations in banking, automotive, healthcare, and insurance use Hitachi Virtual Storage Platform for enterprise-scale data storage and replication. It supports hybrid cloud infrastructures and large-scale applications needing high IOPS, making it ideal for secure multi-tenanting, SAN storage, and disaster recovery. Companies leverage its functionalities for virtualization, data management, and mission-critical applications with configurations ranging from traditional hard disks to all-flash systems.

Hitachi Vantara

NetApp Private Storage provides efficient, cost-controlled storage solutions with fast, seamless cloud integration, ensuring robust security and scalability for diverse applications.

NetApp Private Storage integrates smoothly with cloud platforms like Azure or AWS, offering a unified approach to storage through the ONTAP operating system. With SAN integration, disaster recovery, and strong security measures, it supports scalability and diverse use cases. Users appreciate its effective backup solutions and reliability, enhanced by Snapshot functionality. However, enhanced cloud integration tools and user-friendly interface improvements are desired. Users often confront configuration complexity and support access issues, along with costly upgrade cycles due to hardware limitations.

What are the key features of NetApp Private Storage?
  • ONTAP Operating System: Facilitates unified storage management across platforms.
  • Integration Capabilities: Ensures seamless connections with cloud providers like AWS and Azure.
  • Disaster Recovery: Provides robust options to safeguard data.
  • Security Measures: Offers strong protection against potential threats.
  • Scalability: Easily adapts to growing storage demands.
What benefits should users consider?
  • Cost Control: Allows efficient management of storage expenses.
  • Ease of Use: Simplifies complex storage management tasks.
  • Speed: Enhances data processing and access times.
  • Reliability: Ensures consistent performance across applications.
  • Flexibility: Adapts to a variety of storage environments and needs.

NetApp Private Storage is employed in industries requiring robust storage solutions, supporting OpenStack cloud backends, VMware environments, and media broadcasts. It aids in database server replication and hybrid flash storage, managing marketing data and facilitating ESXi backend solutions through NFS shares, SnapMirror, and file replication. Recognized for simplifying storage management and connectivity, it efficiently supports demanding applications across sectors.

NetApp
 

Sample Customers

Turkcell, Owens Corning, Region Nord, Net Credit Financial Group (NFC Group), Russian Railways
ASE IT, Concerto Cloud
Buyer's Guide
Hitachi Virtual Storage Platform vs. NetApp Private Storage
September 2026
Free Report: Hitachi Virtual Storage Platform vs. NetApp Private Storage
Find out what your peers are saying about Hitachi Virtual Storage Platform vs. NetApp Private Storage and other solutions. Updated: September 2026.
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