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Hitachi Virtual Storage Platform vs NetApp Private Storage comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Nov 7, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Hitachi Virtual Storage Pla...
Ranking in NAS
4th
Average Rating
8.4
Reviews Sentiment
7.0
Number of Reviews
53
Ranking in other categories
Modular SAN (Storage Area Network) (4th), Frame-Based Disk Arrays (1st), All-Flash Storage (11th), NVMe All-Flash Storage Arrays (5th)
NetApp Private Storage
Ranking in NAS
15th
Average Rating
8.6
Reviews Sentiment
7.0
Number of Reviews
14
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of July 2025, in the NAS category, the mindshare of Hitachi Virtual Storage Platform is 6.3%, up from 6.4% compared to the previous year. The mindshare of NetApp Private Storage is 1.7%, up from 1.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
NAS
 

Featured Reviews

Ozair Amin - PeerSpot reviewer
A robust and dependable product that ensures a 100 percent data availability guarantee
We don't encounter any challenges in selling these Hitachi VSPs to our customers. These products boast an exceptionally robust architecture, making them highly reliable. This reliability is the key reason behind our lack of challenges. However, when we delve into the realm of competition, particularly in the unified storage sector, we do face certain challenges. This is primarily due to the usage of gateways in their storage solutions by some competitors. Unlike other competitors such as NetApp and Huawei, who do not employ gateways, we contend with challenges related to these gateways within the context of unified products. Many customers have been utilizing Hitachi Vantara for several years, relying on its storage capabilities. They appreciate its reliable roadmaps, which facilitate long-term planning. This makes it an effortless choice for customers to opt for Hitachi Vantara, as the product seamlessly accommodates updates and future changes. The key focal point of the Hitachi Vantara roadmap for our clients is centered around future upgrades. Typically, customers undergo tech refresh cycles approximately every five years. Consequently, when they embark on a tech refresh initiative, they tend to prioritize options that facilitate a smooth transition of data to alternative storage solutions. In this context, Hitachi Vantara leverages its external storage virtualization platform to ensure a seamless data migration process. This approach proves to be highly advantageous for our customers, and it stands as a primary reason for their choice to engage with Hitachi Vantara's offerings. Our customers are highly satisfied with their choice to acquire Hitachi products and services. I have not observed any of our customers shifting away from the Hitachi brand. I would recommend Hitachi Vantara 100 percent of the time to others. There are tools that assist us in accessing the IOPS per second and latencies of Hitachi Vantara systems. One such tool is the CPK tool, accessible through the Hitachi Vantara portal. Whenever we configure a product and a customer requests information about the IOPS and latencies, we can provide them with a report from the portal. This report includes details about reads, writes, IOPS, and sequential operations, offering a comprehensive overview of the IOPS performance that Hitachi Vantara offers. The combination of low latency and high performance has consistently assisted customers in improving their production and enhancing their working experience. It also aids them in easily managing the product, giving them time to expand their knowledge and plan for the future, rather than dealing with storage-related issues. The cost comparison of IOPS between our solutions and those of competitors is favorable at present, but this wasn't always the case. In the Pakistani market, Huawei used to be highly competitive. However, our current partnership with Hitachi has allowed us to pose a strong challenge to Huawei. Additionally, when considering products from NetApp, EMC, and even IBM, Hitachi remains highly competitive. Hitachi offers flexible media options to support the consolidation of multiple uses within the same platform which is important to our customers. Most of our customers utilize Unified Storage, employing a two-tier storage approach that includes both NVMe and SSDs. However, current trends indicate a shift in customer preferences towards NVMe over SAAS or SSDs due to the heightened reliability and increased cost-effectiveness of NVMe technology. This transition is driving many customers to adopt a comprehensive NVMe solution. Nonetheless, a substantial number of large customers still adhere to the two-tier storage model. For their primary tier, they employ NVMe drives, while for the secondary tier, they opt for NFS drives or a SAAS-based large-scale service. The integration of various use cases into a unified platform to facilitate the transformation of data into business insights is highly valuable. We receive input from our customers regarding their workloads. Based on the nature of these workloads and their intended use for storage – whether for ERP solutions, archives, or backup purposes – we recommend the appropriate storage type. These steps outline our process for evaluating the intended storage workload. Following this workload assessment, we suggest either NAS Unified Storage or Document Storage solutions. In the portal, there is a tool that enables us to calculate Hitachi's guaranteed effective capacity. It is quite straightforward for customers to comprehend and identify the effective capacity ratio. This is because many customers in Pakistan are already familiar with and using effective capacity ratios. Explaining the concept of effective capacity to customers is not a challenging task. Customers typically appreciate the Hitachi Virtual Storage Platform due to its efficiency, easy product manageability, and product reliability, all of which offer significant benefits to the customers. This is crucial, especially in sectors like banking, where any breach or downtime could lead to substantial losses for customers. The uninterrupted operation of storage is paramount. This substantial benefit not only ensures customer satisfaction but also underscores the value derived from data utilization. Hitachi's adaptive data reduction technology assists in decreasing our client's storage footprint by around 50 percent. The majority of our customers were using storage from various vendors. We consolidated this storage into a single system using Hitachi Vantara.
Pramod-Talekar - PeerSpot reviewer
Well-suited for virtualized environments and highly stable solution
We are in a VMware Intra environment, so we are utilizing NetApp Storage for our virtualization infrastructure NetApp offers multiple features that we utilize for our projects. At the moment, we are extensively using SnapMirror Flex. There is room for improvement in the support. It has been a…

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The setup is very easy to manage and configure. The initial setup and takes one hour more or less."
"It's best features are its reliability and stability."
"It is very flexible, and it is very useful when you want to virtualize different storage from different vendors."
"In terms of performance and ability, the product can stand up against its competitors since the solution offers two controller systems to users."
"The service provided by Hitachi is good, and I get the IT support I need from the vendors."
"I am happy about the storage system and availability."
"The high performance of flash storage is especially valuable to us."
"The feature I like best is the stability of the hardware."
"The solution is stable."
"NetApp has its own dedicated operating system, so it will not be affected by any wireless piggybacking or malware. That's the beauty of NetApp's operating system."
"At the moment, we are extensively using SnapMirror."
"The most valuable feature of NetApp Private Storage is out-of-the-box integration with the SAN switches. They are much easier compared to Dell solutions. Additionally, the connector that comes with the solution that allows connection back to the Cisco SAN switches is very good. In Dell, I would need to use an FCIP or CIP port that is required."
"Integration with other NetApp solutions and merging them is manageable."
"The solution scales well."
"Very stable and very scalable."
"The most valuable feature is integration."
 

Cons

"Not just anyone can do the deployment. So, the person needs a basic understanding and work experience."
"Hitachi Vantara has invested heavily in improving their management interface, however, they still have a way to go to catch up with many of their competitors."
"In terms of what could be improved, it could use a better, faster web console and other consoles. It is so boring waiting, waiting and waiting for it to refresh."
"The software has always been lagging a bit compared to the newer features. It usually takes a cycle for it to catch up."
"The controllers in the product do not provide options for scalability."
"I would like the fan noise to be automatically adjusted based on the drive's current workload."
"Hitachi Virtual Storage Platform needs to improve its scalability options where there are a few shortcomings."
"The Hitachi Virtual Storage Platform faces challenges when it comes to features like deduplication and compression. Enabling these features can lead to processor overload, resulting in performance degradation, especially under high loads."
"The solution could improve by having better support experts. For example, they do not have clear instructions on configuration."
"I think that it should work better with Microsoft solutions, more integrated with Microsoft. We also need integrated NAS and block storage."
"The users find the new version's GUI complicated to use."
"The hardware does not last as long as it could with new software."
"I would like to see the GUI management simplified in the next release."
"I would like to have the Active-Active feature. Some competitors already have it. I would like NetApp to add it to stay competitive."
"They need a little more technical people in Akola. Most of the NetApp people are in Bangalore, Mumbai, or Delhi, but there are very few in Akola. I think NetApp has few technicians in Akola because they mostly rely on partners to service this area."
"It is not the fastest storage solution."
 

Pricing and Cost Advice

"The licensing cost of Hitachi Virtual Storage Platform G Series, whether it would be high or more affordable, would depend on location. For example, here in Brazil, Hitachi charges in dollars and this means my company still needs to convert that into local currency. Sometimes, my company also needs to discuss the pricing with the Hitachi sales team and request for a discount. At the moment, pricing for Hitachi is high, but my team can have some global funding or global accounts that would help reach the price my company is aiming for."
"Hitachi Virtual Storage Platform is a very expensive product."
"Our main issue with the Hitachi G-Series is what we consider to be an archaic software licensing scheme and high maintenance costs."
"Considering the solution's price, it is very competitive compared to the other competitors in the market. I rate the product price a nine out of ten."
"The price per gigabyte is good and it is low when it comes to terabytes."
"The product is reasonably priced."
"The pricing is very competitive compared to other vendors. It really depends on the type of media we're using, like SaaS, SSP, or NVMe."
"I find Hitachi to be cheaper by five to ten percent when compared to Dell and HP's costs, but the features in Dell are better than Hitachi Virtual Storage Platform."
"The product is costly."
"We negotiate whatever deal we can get on the type of storage that it is, but it's totally under our control,."
"In general, I am pleased with the pricing, though it is a little high."
"The price of NetApp Private Storage is similar to other solutions. There is typically an annual license required for this solution."
"The price could be lower."
"It is an expensive solution."
"NetApp Private Storage is cheaper here in India compared to other solutions, such as Dell."
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Top Industries

By visitors reading reviews
Computer Software Company
19%
Financial Services Firm
18%
Manufacturing Company
7%
Government
7%
Computer Software Company
20%
Real Estate/Law Firm
13%
Financial Services Firm
10%
Retailer
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What is your experience regarding pricing and costs for Hitachi Virtual Storage Platform?
For NVMe storage, the pricing is reasonable compared to competitors in India. However, for entry-level SAN storage or unified storage, the pricing is relatively high, creating challenges in pitchin...
What do you like most about Hitachi Virtual Storage Platform E990?
The product's reliability has been crucial for our company's operations.
What needs improvement with Hitachi Virtual Storage Platform E990?
The interface management and monitoring need improvement. Although I receive emails from Hitachi Virtual Storage Platform, I find the management aspect not as good as their hardware.
What do you like most about NetApp Private Storage?
NetApp is faster than other storage brands.
What is your experience regarding pricing and costs for NetApp Private Storage?
The product is costly. Also, we need to pay for features like SnapMirror, etc. I rate its pricing a nine out of ten.
What needs improvement with NetApp Private Storage?
NetApp is a great storage device, but sometimes support is not accessible. Also, the current version has removed most of the dashboard features. We have to use the CLI for some tasks. Additionally,...
 

Also Known As

Hitachi Virtual Storage Platform F Series, 5000 Series, E Series, N Series, G Series
NPS
 

Overview

 

Sample Customers

Turkcell, Owens Corning, Region Nord, Net Credit Financial Group (NFC Group), Russian Railways
ASE IT, Concerto Cloud
Find out what your peers are saying about Hitachi Virtual Storage Platform vs. NetApp Private Storage and other solutions. Updated: June 2025.
860,168 professionals have used our research since 2012.