


Hitachi Virtual Storage Platform and Pure Storage FlashArray compete in the high-performance storage solutions category. Pure Storage FlashArray seems to have the upper hand due to its strong data reduction and ease of management, appealing to organizations that value simplicity and performance.
Features: Hitachi Virtual Storage Platform is known for features such as high data availability, advanced virtualization capabilities, and exceptional performance in managing large databases. Pure Storage FlashArray stands out for its excellent data reduction capabilities, simple management, and high-speed all-flash technology, providing outstanding storage efficiency and easy integration with virtual environments.
Room for Improvement: Hitachi Virtual Storage Platform could benefit from a more user-friendly management interface, improved pricing models, and better integration with emerging technologies. Pure Storage FlashArray may need to enhance its scalability and expand its cloud service integration, as well as introduce better support for multi-protocol environments.
Ease of Deployment and Customer Service: Hitachi Virtual Storage Platform is noted for on-premises deployment but often faces challenges in terms of support, with resolution times varying by location. Pure Storage FlashArray is praised for its ease of deployment, both on-premises and in hybrid-cloud environments, with consistently strong customer service and effective technical support.
Pricing and ROI: Hitachi Virtual Storage Platform is perceived as expensive, with its value derived from performance and stability rather than cost-effectiveness. The licensing model is considered cumbersome. Pure Storage FlashArray, although also costly, is recognized for offering good value through performance and comprehensive features, including an inclusive licensing model that provides a better long-term ROI.
If you wait more than seven years to buy another one, you get a return on your investment.
In the long term, spanning three to five years, the total cost of ownership becomes cheaper, considering power consumption, data center footprint, and NVMe technology usage.
Our current workload, particularly the SQL use case, would not be possible on mechanical storage, and the ease of use for the small team for the array is important for supporting that workload.
Pure Storage FlashArray integrates with APIs and other systems.
While performance, security, and financial aspects of Hitachi Virtual Storage Platform are satisfactory, I am unsure about the exact return on investment.
Customers always have their issues resolved promptly.
Technical support is good at least through vendors, not directly with the principal.
Pure's support organization is responsive with minimal bureaucracy, making support a key factor in customer retention.
I would rate the technical support an 11 out of 10.
The support from Pure Storage is excellent.
The time taken to act upon issues is quite large, and issue identification takes a significant amount of time, especially when it comes to critical problems.
It hasn't broken down anytime in the last six to seven years, despite hurricanes, earthquakes, and power outages.
A big banking client had around 300 petabytes of data on Pure Storage.
The solution is highly scalable, particularly when there is a need to expand capacity.
Theoretically, we can do controller upgrades and get into a larger chassis, but there was a limit to how far we could go without needing to do a full migration.
I would rate the stability of the product at seven out of ten.
For stability, I rate it a ten out of ten.
We have continuous 99.9% uptime and do not experience any users reporting performance issues due to latency.
The vision Pure Storage FlashArray offers through the GUI is clearer; we can discern the status, what is cabled, and how direct flash is enabled.
If we are running on a standalone infrastructure, I would rate Hitachi Virtual Storage Platform a 10 for stability.
One way to improve the product is to add an operational assistant that doesn't depend on VMware.
I would like to see some AI features that would allow arrays to intelligently identify threats or unusual behavior in the data pattern and give an alert.
Storage replication should be essential.
Integrating object storage into the FlashArray would benefit entry-level and SMB customers by offering a more unified solution.
Storing cold data on expensive arrays doesn't make financial sense, and tiering to any of the big three cloud providers would be advantageous.
As a technical professional, I lack visibility into the system logs.
The interface management and monitoring need improvement.
Additional functionality related to data encryption and authentication could improve Hitachi Virtual Storage Platform.
While the prices may be higher than those of other vendors, we see it as a market leader with benefits.
The support can be a bit pricey, but the solution is more cost-effective than anything else out there.
They're expensive.
While they say it's free, we actually pay for support upfront.
Some smaller organizations may find it slightly expensive, but for enterprises, when considering performance, future hardware investments, and overall benefits, it is a very cost-effective solution for mid and enterprise organizations.
The cost of Hitachi Virtual Storage Platform is reasonable compared to competitors.
Its data compression feature is the best that we have ever seen.
Pure FlashArray X NVMe helps to improve our processing speed.
We are satisfied with the performance as it is significantly faster compared to traditional storage options.
FlashArray's integration with the Pure One instrument provides a centralized platform for efficient management of all arrays.
Another noteworthy aspect is their platform, Pure One, a cloud-based analytics platform that automatically creates a case and sends out a part if a disk or controller fails.
It handles internal data migration seamlessly in the background without going offline, achieving a hundred percent uptime.
The active data management of Hitachi Virtual Storage Platform, especially with the HOPS Center, makes it easier to work with the Hitachi Virtual Storage Platform infrastructure.
Hitachi Virtual Storage Platform is a great device that is very stable, very durable, and very simple.
| Product | Market Share (%) |
|---|---|
| Pure Storage FlashArray | 7.7% |
| Hitachi Virtual Storage Platform | 4.0% |
| Pure FlashArray X NVMe | 1.6% |
| Other | 86.7% |


| Company Size | Count |
|---|---|
| Small Business | 15 |
| Midsize Enterprise | 11 |
| Large Enterprise | 12 |
| Company Size | Count |
|---|---|
| Small Business | 63 |
| Midsize Enterprise | 36 |
| Large Enterprise | 143 |
| Company Size | Count |
|---|---|
| Small Business | 19 |
| Midsize Enterprise | 15 |
| Large Enterprise | 28 |
Everpure FlashArray X NVMe delivers high performance, reliability, and low latency, making it ideal for block storage in private cloud infrastructures and mission-critical applications.
Boasting robust data reduction, high availability, and seamless scalability, Everpure FlashArray X NVMe supports databases, VMware environments, and machine learning analytics. Known for its intuitive interface, superior support, volume snapshots, and AI-powered analytics, it efficiently manages storage needs, often deployed to replace outdated systems. Users highlight its simplistic management and easy configuration, although opportunities exist to enhance pricing, replication features, VNC integration, and storage capabilities.
What are the key features?Organizations in industries such as finance and healthcare implement Everpure FlashArray X NVMe to bolster data performance and reliability. They leverage its integration capabilities with Oracle databases and SQL workloads, supporting machine learning and virtualization. It's often chosen to upgrade legacy storage systems, ensuring high availability and speed for demanding environments.
Everpure Storage FlashArray delivers simplicity, speed, and performance with ease of management and data reduction capabilities. Its resilience and seamless upgrades complement its integration with VMware, while predictive analytics and proactive support enhance reliability.
Everpure Storage FlashArray leverages a flash-based architecture for improved storage efficiency, reduced footprint, and outstanding data management through deduplication and compression. Users appreciate its single pane of glass management and Evergreen model. It supports VMware environments effectively, offering predictive analytics for better operational insights. The system is noted for its user-friendly management and proactive support, ensuring minimal downtime while delivering resilient storage solutions.
What Key Features Does Everpure Storage FlashArray Offer?In industries like finance, banking, and healthcare, Everpure Storage FlashArray supports high-performance storage needs focusing on virtualization and database environments. Employed for VMware workloads, disaster recovery, and storage provisioning, it ensures application performance in private or hybrid cloud setups while enhancing management of virtualized environments.
RETHINK YOUR DEFINITION OF SPEED AND PERFORMANCE
With adaptive, guaranteed data reduction and a 100% data-availability guarantee, Hitachi Virtual Storage Platform F series helps you tackle complicated business challenges. Hitachi Data Systems (HDS) VSP F series delivers up to 4.8M IOPS with sub-millisecond response times.
Featuring legendary Hitachi reliability, VSP F series arrays are backed by the industries only 100% availability guarantee. For these reasons, 80% of the Fortune 500 choose Hitachi all-flash arrays to accelerate the performance of mission-critical applications like Oracle, SAP, Virtualization, Microsoft apps etc. With over 350 patents in flash technology, Hitachi’s innovative mix of flash hardware and software accelerates ROI with enterprise-class reliability and performance.
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