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Hitachi Virtual Storage Platform vs NetApp ASA comparison

Hitachi Vantara and NetApp are both solutions in the All-Flash Storage category. Hitachi Vantara is ranked #9 with an average rating of 8.1, while NetApp is ranked #23 with an average rating of 9.0. Hitachi Vantara holds a 3.3% mindshare in AFS, compared to NetApp’s 2.1% mindshare. Additionally, 96% of Hitachi Vantara users are willing to recommend the solution, compared to 100% of NetApp users who would recommend it.

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between Hitachi Virtual Storage Platform and NetApp ASA based on real PeerSpot user reviews.

Find out in this report how the two All-Flash Storage solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed Hitachi Virtual Storage Platform vs. NetApp ASA Report (Updated: August 2025).

Buyer's Guide

Hitachi Virtual Storage Platform vs. NetApp ASA

August 2025

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Helped 865,295 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of August 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 0.9%, up from 0.8% compared to the previous year. The mindshare of Hitachi Virtual Storage Platform is 3.3%, up from 3.1% compared to the previous year. The mindshare of NetApp ASA is 2.1%, up from 1.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.

All-Flash Storage

Featured Reviews

Jaehoon Oh

Chief Technology Officer at Lambda256

Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.

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Bratislav Petkovic

Team Lead for Core Infrastructure at Raiffeisen bank Serbia

Active data management enhances performance and simplifies operation

The active data management of Hitachi Virtual Storage Platform, especially with the HOPS Center, makes it easier to work with the Hitachi Virtual Storage Platform infrastructure. Previously, it was difficult to create and delete LUNs, which would take a long time, but now with HOPS Center, it is functioning correctly. It is now as easy as working with EMC or Dell storage, and the performance is better, especially with new features. The solution's performance, security, and cost are satisfactory. These factors influenced our decision to purchase Hitachi Virtual Storage Platform.

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Punit Waghela

Technical Specialist at Softcell Technologies Limited

Runs smoothly and provides excellent performance and throughput

I love the SnapMirror and autonomous ransomware protection features. SnapMirror is used for replication purposes in a DC/DR setup. If something goes wrong with the data center or production DR, the data automatically gets replicated to the DR site, and the DR site becomes operational, allowing continued access to data. Autonomous ransomware protection helps recover data in case of any threat or ransomware. Ransomware is increasing daily, and according to Gartner, most companies have to pay a ransom if a ransomware attack occurs in their environment. NetApp provides a ransomware guarantee program where they commit that if data cannot be recovered in case of ransomware, NetApp will provide compensation, which adds significant value.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"One of the best features is the support, which is excellent."

"The most valuable features of this solution are its ease of use and performance."

"It offers competitive performance, and the Evergreen storage model of Pure fits well with my organization."

"Pure FlashArray X NVMe has low latency and high Ops. It is an evergreen model."

"It is very easy to install and configure. It has got excellent diagnostics. If you really need to see how the box is performing, the console gives you a lot of information. You can set thresholds as well as alerts based on the thresholds, which is a very powerful functionality. They are very proactive. They know how to monitor and manage the systems. They see a problem, and they are all over it before us. They see the problem before we see it, which is very good."

"The system allows for seamless learning experiences, facilitating quick and easy cloning of environments within minutes."

"It has good, reliable, fast storage."

"Technical support has been helpful and responsive."

More Pure FlashArray X NVMe pros

"One of the features, for us, that is important is the monitoring platform integrated into the solution. It has all the elements that we need to see, at all times, to be sure the platform is working right."

"We have many different types of replication, such as remote and drop local replication. All these features and licenses are already available. These are basic features available in the current model. Additionally, the performance has been good in our experience."

"The most valuable features are external storage virtualization and the 100 percent data guaranteed availability."

"The most valuable feature is that it has 'eight nines' availability, 99.999999 percent of the time. That is the main selling point."

"The product's reliability has been crucial for our company's operations."

"The product's performance is good."

"This is a good product with high capabilities and high reliability."

"The high performance of flash storage is especially valuable to us."

More Hitachi Virtual Storage Platform pros

"Their dedupe functionality is probably the best in the industry. We also find their support model to be good. When we purchase something, we have a very good understanding of how long that product will be supported by them. That helps."

"I love the SnapMirror and autonomous ransomware protection features."

Cons

"They could add more support for file storage and different types of storage."

"We would like to see VNC integration or be able to use Pure Storage with VNC."

"We need better data deduplication."

"We would like to see more visibility into garbage collection and CPU performance in the GUI."

"It is on the expensive side."

"There are some challenges with data encryption and reduction."

"In terms of what needs improvement, the dashboard and management could be simplified."

"Our use cases require more multi-tenant capabilities and additional VLAN interfaces for separating different customers. We currently use it to provide storage, sometimes shared storage, to different customers, but it is less flexible in comparison to a dedicated solution."

More Pure FlashArray X NVMe cons

"I would like to see Hitachi improve their management software. It's been three years since they introduced Ops Center, their management product, and it still hasn't reached at least 50 percent of the capability we require. We are using legacy software because the product Hitachi offers does not stack up in functionality."

"One problem is that there are too many management tools for the F Series and for all the other Hitachi storage systems. There are four or five such solutions. Maybe these could be combined in the future."

"We moved away from this product because we were looking for an all-flash solution, and with our G1500 at the time, perhaps two years ago, they were just proposing more of the same technology."

"It seemed like every time we turned around it was a statement of work and we'd have to pay for something that our previous vendors would not have billed us for."

"The user interface should be made simpler because it is difficult to manage."

"The interface management and monitoring need improvement. Although I receive emails from Hitachi Virtual Storage Platform, I find the management aspect not as good as their hardware."

"The solution is stable. However, there have been some software crashes where we had to restart the system. They could improve the hardware to prevent this type of issue."

"The Hitachi Virtual Storage Platform faces challenges when it comes to features like deduplication and compression. Enabling these features can lead to processor overload, resulting in performance degradation, especially under high loads."

More Hitachi Virtual Storage Platform cons

"I'm handling pre-sales and post-sales. From a partner's point of view, the tools that I'm using to create the quote or do the sizing are very slow. The tools, such as hardware universe, fusion.netapp.com, and partnerhub.netapp.com, operate very slowly. These tools should be more efficient as they enter a hung state repeatedly."

"From a partner's point of view, the tools that I'm using to create the quote or do the sizing are very slow."

"I would like to see more in terms of replication between storage classes. They provide different lines of storage. They have a lower class. They have a capacity class. They have their enterprise class. Currently, we have interoperability at the same plane with ONTAP, but we would like to see some more mix-and-match features."

Pricing and Cost Advice

"As far as the licensing costs, everything is included in the license."

"Given its price, Pure is not the first option."

"The licensing is on a yearly basis."

"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."

"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."

"The support cost per array is about $20,000 a year for 24/7 support."

"The tool's pricing is cheap; I rate it a six to seven out of ten. Most of our sales are not subscription-based. We sell the hardware, and customers keep using it. They only renew the service part annually. The support can be a bit pricey, but the solution is more cost-effective than anything else out there."

"Our licensing fees are $500,000+ USD."

More Pure FlashArray X NVMe pricing and cost advice

"It is cheap. It is not very expensive. If you decide to expand the system, the cost is pretty low as compared to other vendors, such as Dell."

"This solution is cheaper than Dell EMC VMAX. When you are looking for a high-end solution, price matters, but availability and stability are more important than the price."

"The pricing is very competitive compared to other vendors. It really depends on the type of media we're using, like SaaS, SSP, or NVMe."

"It is expensive. Everything is included in the license. There is no additional cost."

"The pricing we get is very competitive when compared to other vendors. Hitachi is working on their licensing model and it is improving but can be irksome when many different items are not bundled or enterprise size."

"The price is good enough considering the performance, and we are satisfied."

"The licensing cost of Hitachi Virtual Storage Platform G Series, whether it would be high or more affordable, would depend on location. For example, here in Brazil, Hitachi charges in dollars and this means my company still needs to convert that into local currency. Sometimes, my company also needs to discuss the pricing with the Hitachi sales team and request for a discount. At the moment, pricing for Hitachi is high, but my team can have some global funding or global accounts that would help reach the price my company is aiming for."

"In our company, we only pay towards the licensing charges associated with Forcepoint, as Hitachi is considered to be a third-party product for us."

More Hitachi Virtual Storage Platform pricing and cost advice

"It is pretty good. It is definitely cheaper than Dell EMC. It is cheaper than Pure. It is cheaper than VAST. It is definitely cheaper than HPE. The only one that is on par with NetApp's pricing for enterprise customers is IBM."

"It's more expensive than other storage vendors such as Dell, Pure Storage, HPE, Lenovo, etc. It provides the value, but some of the customers don't look at the value. They first look at the cost. It should be reduced by 20% to 30%."

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865,295 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

Computer Software Company

14%

Manufacturing Company

10%

Financial Services Firm

10%

Government

Computer Software Company

17%

Financial Services Firm

16%

Manufacturing Company

Government

Manufacturing Company

27%

Computer Software Company

12%

Financial Services Firm

Comms Service Provider

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

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What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the E...

See all answers

What needs improvement with Pure FlashArray X NVMe?

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could ...

See all answers

What is your experience regarding pricing and costs for Hitachi Virtual Storage Platform?

The cost of Hitachi Virtual Storage Platform is reasonable compared to competitors, but it is dependent on the custom...

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What do you like most about Hitachi Virtual Storage Platform E990?

The product's reliability has been crucial for our company's operations.

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What needs improvement with Hitachi Virtual Storage Platform E990?

The replication technology that Hitachi Virtual Storage Platform uses is quite older, and the replication methodology...

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What is your experience regarding pricing and costs for NetApp ASA?

It's more expensive than other storage vendors such as Dell, Pure Storage, HPE, Lenovo, etc. It provides the value, b...

See all answers

What needs improvement with NetApp ASA?

From a partner perspective, the presales tools could use improvement. I'm handling pre-sales and post-sales. From a p...

See all answers

What is your primary use case for NetApp ASA?

The storage is being used for different workloads, including VMware, databases, and web servers. We are a NetApp part...

See all answers

Comparisons

Dell PowerStore vs Pure FlashArray X NVMe

Compared 25% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 17% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 13% of the time

Dell PowerMax vs Pure FlashArray X NVMe

Compared 13% of the time

HPE Alletra Storage vs Pure FlashArray X NVMe

Compared 10% of the time

More Pure FlashArray X NVMe Competitors

Dell PowerStore vs Hitachi Virtual Storage Platform

Compared 13% of the time

NetApp AFF vs Hitachi Virtual Storage Platform

Compared 12% of the time

IBM FlashSystem vs Hitachi Virtual Storage Platform

Compared 11% of the time

HPE Alletra Storage vs Hitachi Virtual Storage Platform

Compared 8% of the time

Huawei OceanStor Dorado vs Hitachi Virtual Storage Platform

Compared 5% of the time

More Hitachi Virtual Storage Platform Competitors

NetApp AFF vs NetApp ASA

Compared 42% of the time

Dell PowerStore vs NetApp ASA

Compared 12% of the time

NetApp E-Series vs NetApp ASA

Compared 7% of the time

Pure Storage FlashArray vs NetApp ASA

Compared 6% of the time

HPE Alletra Storage vs NetApp ASA

Compared 5% of the time

More NetApp ASA Competitors

Product Reports

Buyer's Guide

Pure FlashArray X NVMe

August 2025

Download Pure FlashArray X NVMe product report

Buyer's Guide

Hitachi Virtual Storage Platform

August 2025

Download Hitachi Virtual Storage Platform product report

Buyer's Guide

NetApp ASA

August 2025

Download NetApp ASA product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

Hitachi Virtual Storage Platform F Series, 5000 Series, E Series, N Series, G Series

No data available

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

RETHINK YOUR DEFINITION OF SPEED AND PERFORMANCE

With adaptive, guaranteed data reduction and a 100% data-availability guarantee, Hitachi Virtual Storage Platform F series helps you tackle complicated business challenges. Hitachi Data Systems (HDS) VSP F series delivers up to 4.8M IOPS with sub-millisecond response times.
Featuring legendary Hitachi reliability, VSP F series arrays are backed by the industries only 100% availability guarantee. For these reasons, 80% of the Fortune 500 choose Hitachi all-flash arrays to accelerate the performance of mission-critical applications like Oracle, SAP, Virtualization, Microsoft apps etc. With over 350 patents in flash technology, Hitachi’s innovative mix of flash hardware and software accelerates ROI with enterprise-class reliability and performance.

Hitachi Vantara

The NetApp ASA is an all-flash SAN storage array that delivers industry-leading availability, superior performance, and simplified data management across your hybrid cloud. It is designed for a wide range of workloads, including mission-critical applications, databases, and virtualized environments. NetApp ASA features a scale-out architecture that can be scaled to meet the needs of your growing business. They also support a wide range of built-in data protection and data security features, including snapshots, replication, disaster recovery, and autonomous ransomware protection.

Benefits

Superior performance for your dedicated SAN environment.
Continuous data access to support your business-critical workloads.
Simple and efficient data management that reduces TCO.
Effortless cloud connectivity with leading integration to Amazon Web Services, Microsoft Azure, Google Cloud, and others.

Features

Ensure mission-critical data is secure and always available: NetApp ASA systems maintain data availability and keep critical applications running with symmetric active-active architecture—backed by NetApp’s Six Nines Data Availability Guarantee.
Safeguard data with built-in application-consistent data protection and achieve business continuity with synchronous disaster recovery.
Superior performance to power your most important applications: Achieve blazing-fast response times across business-critical applications with ASA systems. NetApp supports both NVMe/FC and NVMe/TCP in the ASA A-Series, providing consistent low latency and millions of IOPS in a cluster.
Efficiency and simplicity that drive down TCO: With NetApp ONTAP data management software running on ASA systems, you can enjoy storage savings with 4:1 storage efficiency—guaranteed.

NetApp

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Turkcell, Owens Corning, Region Nord, Net Credit Financial Group (NFC Group), Russian Railways

Information Not Available

Buyer's Guide

Hitachi Virtual Storage Platform vs. NetApp ASA

August 2025

Free Report: Hitachi Virtual Storage Platform vs. NetApp ASA

Find out what your peers are saying about Hitachi Virtual Storage Platform vs. NetApp ASA and other solutions. Updated: August 2025.

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See our Hitachi Virtual Storage Platform vs. NetApp ASA report.

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