Hitachi Virtual Storage Platform vs Lenovo ThinkSystem DE Series comparison

Hitachi Vantara and Lenovo are both solutions in the All-Flash Storage category. Hitachi Vantara is ranked #9 with an average rating of 8.1, while Lenovo is ranked #20 with an average rating of 10.0. Hitachi Vantara holds a 3.3% mindshare in AFS, compared to Lenovo’s 2.4% mindshare. Additionally, 96% of Hitachi Vantara users are willing to recommend the solution, compared to 100% of Lenovo users who would recommend it.

Comparison Buyer's Guide

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Executive SummaryUpdated on Sep 18, 2024

Hitachi Virtual Storage Platform and Lenovo ThinkSystem DE Series are strong competitors in storage solutions. Users are more satisfied with the performance and support of Hitachi, while Lenovo is favored for its cost-effectiveness and comprehensive features.

Features: Hitachi Virtual Storage Platform is praised for its high availability, scalability, and advanced data management. Lenovo ThinkSystem DE Series is noted for its ease of use, reliable performance, and integration with other Lenovo solutions. The primary difference is that Hitachi offers more advanced data management features, while Lenovo provides better integration and ease of use.

Room for Improvement: Users suggest improvements in Hitachi Virtual Storage Platform's initial setup complexity and cost. Lenovo ThinkSystem DE Series users point out the need for enhanced features in data protection and performance analytics. Hitachi needs to simplify its setup, while Lenovo should focus on adding more advanced features.

Ease of Deployment and Customer Service: Hitachi Virtual Storage Platform's deployment is more complex but supported by strong customer service. Lenovo ThinkSystem DE Series is easier to deploy, with moderate customer service support. Deployment is straightforward with Lenovo but more supported with Hitachi.

Pricing and ROI: Hitachi Virtual Storage Platform has higher setup costs but offers a high ROI due to its performance and features. Lenovo ThinkSystem DE Series offers competitive pricing and a good ROI, favored for cost-conscious buyers. Hitachi users pay more upfront but gain more value over time, whereas Lenovo users benefit from lower costs and good returns.

To learn more, read our detailed Hitachi Virtual Storage Platform vs. Lenovo ThinkSystem DE Series Report (Updated: July 2025).

Buyer's Guide

Hitachi Virtual Storage Platform vs. Lenovo ThinkSystem DE Series

July 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of August 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 0.9%, up from 0.8% compared to the previous year. The mindshare of Hitachi Virtual Storage Platform is 3.3%, up from 3.1% compared to the previous year. The mindshare of Lenovo ThinkSystem DE Series is 2.4%, down from 2.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.

All-Flash Storage Market Share Distribution
Product	Market Share (%)
Hitachi Virtual Storage Platform	3.3%
Pure FlashArray X NVMe	0.9%
Lenovo ThinkSystem DE Series	2.4%
Other	93.4%

All-Flash Storage

Featured Reviews

Jaehoon Oh

Chief Technology Officer at Lambda256

Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.

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Bratislav Petkovic

Team Lead for Core Infrastructure at Raiffeisen bank Serbia

Active data management enhances performance and simplifies operation

The active data management of Hitachi Virtual Storage Platform, especially with the HOPS Center, makes it easier to work with the Hitachi Virtual Storage Platform infrastructure. Previously, it was difficult to create and delete LUNs, which would take a long time, but now with HOPS Center, it is functioning correctly. It is now as easy as working with EMC or Dell storage, and the performance is better, especially with new features. The solution's performance, security, and cost are satisfactory. These factors influenced our decision to purchase Hitachi Virtual Storage Platform.

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Gastone Canali

IT Consultant at Effegibi

Provides good stability and is reliable in terms of performance

The solution is reliable in terms of performance They should include a snapshot feature for the solution. We have been using the solution for two to three years. The solution is stable. We have 60 solution users in our organization. The solution's initial setup process is easy. It takes three…

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Offers excellent features like efficient data reduction, a reliable SafeMode, and a great support model for continuous assistance and updates."

"I appreciate the performance."

"We are satisfied with the performance as it is significantly faster compared to traditional storage options."

"The solution uses newer technology for deduplication and compression."

"The solution is scalable."

"The most valuable feature of this solution is its ease of use."

"FlashArray has some fresh efficiency features. I've never seen a storage solution with a compression rating this high before. It's at least 4-to-1 on Oracle databases. It's the best flash storage for Oracle."

"It has benefited my organization because it has reduced time to insights."

More Pure FlashArray X NVMe pros

"The Hitachi VSP has significantly improved data storage scalability by addressing various issues. Through their research and development efforts, they've incorporated customer feedback regarding deployment speed and performance requirements."

"Its scalability and performance are the most valuable. It is quite scalable and has a huge capacity."

"For Hitachi Virtual Storage Platform, the most valuable features are its performance, reliability, scalability, data protection, and a hundred percent data availability guarantee. Additionally, it offers storage virtualization with both internal and external options."

"The efficiency ratio is just as high as advertised. It's very high relative to other storage solutions as well. The compression and deduplication capabilities are also very high."

"It's best features are its reliability and stability."

"The biggest benefit of the Hitachi platform is 100 percent storage uptime. It's also highly cost-effective."

"The performance was decent."

"We have many different types of replication, such as remote and drop local replication. All these features and licenses are already available. These are basic features available in the current model. Additionally, the performance has been good in our experience."

More Hitachi Virtual Storage Platform pros

"Lenovo ThinkSystem DE Series is simple to use"

"The most valuable features of the Lenovo ThinkSystem DE Series are the dual controllers, available installation documentation, and the option of multiple host bus adapter interfaces."

"We have been working with the solution for around a year and so far it has shown itself to be stable."

"Fewer features is not necessarily a negative as it leads to simpler operation and lower price."

"I would rate the stability of Lenovo ThinkSystem DE Series as a ten."

"The solution's initial setup process is easy."

"Lenovo ThinkSystem DE Series is quite an elementary box, no frills. It does not have all the functionality of the DM but it is acceptable, it does its task. It integrates pretty well."

"This solution is good for virtualization and meets the need for CPU and RAM requirements."

More Lenovo ThinkSystem DE Series pros

Cons

"There are some challenges with data encryption and reduction."

"The software layer has to improve."

"One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them."

"We would like to see VNC integration or be able to use Pure Storage with VNC."

"In terms of what needs improvement, the dashboard and management could be simplified."

"Our use cases require more multi-tenant capabilities and additional VLAN interfaces for separating different customers. We currently use it to provide storage, sometimes shared storage, to different customers, but it is less flexible in comparison to a dedicated solution."

"I want to see Pure Storage not only be for fast storage, but I want to see it be for the entire data center."

"There is room for improvement in the pricing of the product."

More Pure FlashArray X NVMe cons

"We moved away from this product because we were looking for an all-flash solution, and with our G1500 at the time, perhaps two years ago, they were just proposing more of the same technology."

"Not just anyone can do the deployment. So, the person needs a basic understanding and work experience."

"At the moment, I don't see any room for improvement in Hitachi Virtual Storage Platform G Series because my experience with the product is very good. The software is okay and you can manage the storage well. What I'd like to see in the next release of Hitachi Virtual Storage Platform G Series is for it to be a real NAS solution because right now, you need to use a Hitachi converter called HNAS which makes the process a little bit more expensive. In my opinion, Hitachi should look into the possibility of unifying the HNAS into full storage, meaning that the HNAS should be integrated into the Hitachi Virtual Storage Platform G Series."

"Hitachi Virtual Storage Platform needs to improve its scalability options where there are a few shortcomings."

"The life-cycle of the Hitachi Virtual Storage Platform G Series is too short. We only had approximately four or five years out of the solution before it was rendered its end of life."

"The complex setup, ease of use, and snapshot operations of this product need to be improved."

"In terms of new features, I would be interested to see deduplication added in their next release."

"One improvement I am hoping for in the next release is unified storage."

More Hitachi Virtual Storage Platform cons

"In the next release, I would like to see support for Hyper-converged infrastructure."

"There could be a snapshot feature in the solution."

"In the next release, I would like to see more functionality. But, again, it is an entry-level product."

"The features are limited."

"The type of connection that is used in Lenovo ThinkSystem DE Series should be improved."

"Usually, when a part fails, we have to replace it and it takes a while. It would be better if the part could be available locally here in Kenya so we don't have to wait so long to repair the solution."

"Improvements can be made to the product's performance."

"It would be useful to have structured solutions replicated to other sites."

More Lenovo ThinkSystem DE Series cons

Pricing and Cost Advice

"The tool is an investment that we've budgeted for. While the prices may be higher than those of other vendors, we see it as a market leader with benefits. We don't regret purchasing it."

"The licensing is on a yearly basis."

"The tool's pricing is cheap; I rate it a six to seven out of ten. Most of our sales are not subscription-based. We sell the hardware, and customers keep using it. They only renew the service part annually. The support can be a bit pricey, but the solution is more cost-effective than anything else out there."

"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."

"We pay approximately $50,000 USD per year in licensing fees."

"Pretty much everything that you need is licensed when you buy the product. Licensing to me is different than the maintenance cost, but they can bleed into one another. We buy the product, and we expect three years of support bundled into what we negotiate on our storage arrays. I would start to see maintenance costs going into the fourth year, but we're not there yet."

"The product is expensive."

"As far as the licensing costs, everything is included in the license."

More Pure FlashArray X NVMe pricing and cost advice

"In our company, we only pay towards the licensing charges associated with Forcepoint, as Hitachi is considered to be a third-party product for us."

"The price of the solution is reasonable compared to others, such as Dell EMC."

"The main difference between Hitachi and other vendors is the cost. At the time that we bought the solution, it was the best option but the price, compared to other vendors, is a little high."

"A drawback of Hitachi storage systems is that they are expensive. The upfront cost is very high compared to others. But when you compare the IOPS at the same price, Hitachi gives you better business value..."

"The pricing is very competitive compared to other vendors. It really depends on the type of media we're using, like SaaS, SSP, or NVMe."

"When you are looking for high-end solutions such as this, price is less important than stability and availability."

"Hitachi Virtual Storage Platform is a very expensive product."

"Architecture-wise, it's actually at a competitive price point. It is not cheap."

More Hitachi Virtual Storage Platform pricing and cost advice

"The pricing is fair and low compared to other products in this category."

"The solution's price could be better."

"We have a five-year contract for providing support."

"For an all-flash setup, the cost is around $20,000 for a decent configuration."

"The best thing about this solution is its price, which reduces our costs."

"It is an expensive solution."

"The price of the Lenovo ThinkSystem DE Series is a one-time purchase. There is a global price list available to find the price of the solution."

"All of the features are bundled together, and you can renew the bundle with all of the features included."

More Lenovo ThinkSystem DE Series pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

14%

Manufacturing Company

10%

Financial Services Firm

10%

Government

Computer Software Company

17%

Financial Services Firm

17%

Manufacturing Company

Government

Computer Software Company

16%

Manufacturing Company

Comms Service Provider

University

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	15
Midsize Enterprise	11
Large Enterprise	12

By reviewers
Company Size	Count
Small Business	19
Midsize Enterprise	14
Large Enterprise	28

By reviewers
Company Size	Count
Small Business	10
Midsize Enterprise	3

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

See all answers

What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the E...

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What needs improvement with Pure FlashArray X NVMe?

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could ...

See all answers

What is your experience regarding pricing and costs for Hitachi Virtual Storage Platform?

The cost of Hitachi Virtual Storage Platform is reasonable compared to competitors, but it is dependent on the custom...

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What do you like most about Hitachi Virtual Storage Platform E990?

The product's reliability has been crucial for our company's operations.

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What needs improvement with Hitachi Virtual Storage Platform E990?

The replication technology that Hitachi Virtual Storage Platform uses is quite older, and the replication methodology...

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What is your experience regarding pricing and costs for Lenovo ThinkSystem DE Series?

The price of Lenovo ThinkSystem DE Series is very good. We chose this type of storage for the performance and the price.

See all answers

What needs improvement with Lenovo ThinkSystem DE Series?

The type of connection that is used in Lenovo ThinkSystem DE Series should be improved.

See all answers

What is your primary use case for Lenovo ThinkSystem DE Series?

I use Lenovo ThinkSystem DE Series to replace the old storage in our infrastructure. Additionally, I use it in custom...

See all answers

Comparisons

Dell PowerStore vs Pure FlashArray X NVMe

Compared 24% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 16% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 13% of the time

Dell PowerMax vs Pure FlashArray X NVMe

Compared 13% of the time

HPE Alletra Storage vs Pure FlashArray X NVMe

Compared 10% of the time

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Dell PowerStore vs Hitachi Virtual Storage Platform

Compared 13% of the time

NetApp AFF vs Hitachi Virtual Storage Platform

Compared 12% of the time

IBM FlashSystem vs Hitachi Virtual Storage Platform

Compared 11% of the time

HPE Alletra Storage vs Hitachi Virtual Storage Platform

Compared 8% of the time

Huawei OceanStor Dorado vs Hitachi Virtual Storage Platform

Compared 5% of the time

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Dell PowerStore vs Lenovo ThinkSystem DE Series

Compared 30% of the time

IBM FlashSystem vs Lenovo ThinkSystem DE Series

Compared 14% of the time

NetApp AFF vs Lenovo ThinkSystem DE Series

Compared 13% of the time

Lenovo ThinkSystem DM Series vs Lenovo ThinkSystem DE Series

Compared 9% of the time

HPE Alletra Storage vs Lenovo ThinkSystem DE Series

Compared 9% of the time

More Lenovo ThinkSystem DE Series Competitors

Product Reports

Buyer's Guide

Pure FlashArray X NVMe

August 2025

Download Pure FlashArray X NVMe product report

Buyer's Guide

Hitachi Virtual Storage Platform

August 2025

Download Hitachi Virtual Storage Platform product report

Buyer's Guide

All-Flash Storage

August 2025

Download Lenovo ThinkSystem DE Series product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

Hitachi Virtual Storage Platform F Series, 5000 Series, E Series, N Series, G Series

ThinkSystem DE Series

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

RETHINK YOUR DEFINITION OF SPEED AND PERFORMANCE

With adaptive, guaranteed data reduction and a 100% data-availability guarantee, Hitachi Virtual Storage Platform F series helps you tackle complicated business challenges. Hitachi Data Systems (HDS) VSP F series delivers up to 4.8M IOPS with sub-millisecond response times.
Featuring legendary Hitachi reliability, VSP F series arrays are backed by the industries only 100% availability guarantee. For these reasons, 80% of the Fortune 500 choose Hitachi all-flash arrays to accelerate the performance of mission-critical applications like Oracle, SAP, Virtualization, Microsoft apps etc. With over 350 patents in flash technology, Hitachi’s innovative mix of flash hardware and software accelerates ROI with enterprise-class reliability and performance.

Hitachi Vantara

The DE All-Flash Series delivers the performance of more than 2,000 15k rpm HDDs, yet requires only 2% of the rack space, power, and cooling. Because it consumes 98% less space and power, DE Series can significantly improve the overall efficiency of your IT operations while continuing to meet your performance requirements.

Lenovo

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Turkcell, Owens Corning, Region Nord, Net Credit Financial Group (NFC Group), Russian Railways

Information Not Available

Buyer's Guide

Hitachi Virtual Storage Platform vs. Lenovo ThinkSystem DE Series

July 2025

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