HPE 3PAR StoreServ vs Hitachi Virtual Storage Platform comparison

HPE 3PAR StoreServ vs. Hitachi Virtual Storage Platform

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of May 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 0.8%, down from 0.8% compared to the previous year. The mindshare of Hitachi Virtual Storage Platform is 3.2%, up from 3.1% compared to the previous year. The mindshare of HPE 3PAR StoreServ is 3.0%, down from 3.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.

All-Flash Storage

Q&A Highlights

reviewer1480734

Senior technical and storage expert at a tech services company with 51-200 employees

Aug 14, 2021

Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?

Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Storage. It may be more expensive, but it should pay for itself for its functionalities.

Helps to save money and resources with the data compression feature

Featured Reviews

Eugene Hemphill

Sales Manager at Multicomputos PR

One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them. One way to improve the product is to add an operational assistant that doesn't depend on VMware. It could also establish more alliances with other operational systems.

A robust and dependable product that ensures a 100 percent data availability guarantee

Ozair Amin

Sales Manager - Infrastructure at Synergy Computers

We don't encounter any challenges in selling these Hitachi VSPs to our customers. These products boast an exceptionally robust architecture, making them highly reliable. This reliability is the key reason behind our lack of challenges. However, when we delve into the realm of competition, particularly in the unified storage sector, we do face certain challenges. This is primarily due to the usage of gateways in their storage solutions by some competitors. Unlike other competitors such as NetApp and Huawei, who do not employ gateways, we contend with challenges related to these gateways within the context of unified products. Many customers have been utilizing Hitachi Vantara for several years, relying on its storage capabilities. They appreciate its reliable roadmaps, which facilitate long-term planning. This makes it an effortless choice for customers to opt for Hitachi Vantara, as the product seamlessly accommodates updates and future changes. The key focal point of the Hitachi Vantara roadmap for our clients is centered around future upgrades. Typically, customers undergo tech refresh cycles approximately every five years. Consequently, when they embark on a tech refresh initiative, they tend to prioritize options that facilitate a smooth transition of data to alternative storage solutions. In this context, Hitachi Vantara leverages its external storage virtualization platform to ensure a seamless data migration process. This approach proves to be highly advantageous for our customers, and it stands as a primary reason for their choice to engage with Hitachi Vantara's offerings. Our customers are highly satisfied with their choice to acquire Hitachi products and services. I have not observed any of our customers shifting away from the Hitachi brand. I would recommend Hitachi Vantara 100 percent of the time to others. There are tools that assist us in accessing the IOPS per second and latencies of Hitachi Vantara systems. One such tool is the CPK tool, accessible through the Hitachi Vantara portal. Whenever we configure a product and a customer requests information about the IOPS and latencies, we can provide them with a report from the portal. This report includes details about reads, writes, IOPS, and sequential operations, offering a comprehensive overview of the IOPS performance that Hitachi Vantara offers. The combination of low latency and high performance has consistently assisted customers in improving their production and enhancing their working experience. It also aids them in easily managing the product, giving them time to expand their knowledge and plan for the future, rather than dealing with storage-related issues. The cost comparison of IOPS between our solutions and those of competitors is favorable at present, but this wasn't always the case. In the Pakistani market, Huawei used to be highly competitive. However, our current partnership with Hitachi has allowed us to pose a strong challenge to Huawei. Additionally, when considering products from NetApp, EMC, and even IBM, Hitachi remains highly competitive. Hitachi offers flexible media options to support the consolidation of multiple uses within the same platform which is important to our customers. Most of our customers utilize Unified Storage, employing a two-tier storage approach that includes both NVMe and SSDs. However, current trends indicate a shift in customer preferences towards NVMe over SAAS or SSDs due to the heightened reliability and increased cost-effectiveness of NVMe technology. This transition is driving many customers to adopt a comprehensive NVMe solution. Nonetheless, a substantial number of large customers still adhere to the two-tier storage model. For their primary tier, they employ NVMe drives, while for the secondary tier, they opt for NFS drives or a SAAS-based large-scale service. The integration of various use cases into a unified platform to facilitate the transformation of data into business insights is highly valuable. We receive input from our customers regarding their workloads. Based on the nature of these workloads and their intended use for storage – whether for ERP solutions, archives, or backup purposes – we recommend the appropriate storage type. These steps outline our process for evaluating the intended storage workload. Following this workload assessment, we suggest either NAS Unified Storage or Document Storage solutions. In the portal, there is a tool that enables us to calculate Hitachi's guaranteed effective capacity. It is quite straightforward for customers to comprehend and identify the effective capacity ratio. This is because many customers in Pakistan are already familiar with and using effective capacity ratios. Explaining the concept of effective capacity to customers is not a challenging task. Customers typically appreciate the Hitachi Virtual Storage Platform due to its efficiency, easy product manageability, and product reliability, all of which offer significant benefits to the customers. This is crucial, especially in sectors like banking, where any breach or downtime could lead to substantial losses for customers. The uninterrupted operation of storage is paramount. This substantial benefit not only ensures customer satisfaction but also underscores the value derived from data utilization. Hitachi's adaptive data reduction technology assists in decreasing our client's storage footprint by around 50 percent. The majority of our customers were using storage from various vendors. We consolidated this storage into a single system using Hitachi Vantara.

Uninterrupted upgrades accelerate performance with good support

Muhammad Saqib

System Engineer at Hybrid Tech

I would rate the solution eight out of ten. It should be noted that in Pakistan, some parts are not readily available, and we need to import them from Singapore or other countries. We encountered an issue with a customer where the midplane failed and was not available. We had to wait for several days for a replacement, even in a 24/7 support case. Additionally, we faced motherboard failures in the customer's environment, encountering two motherboard failures simultaneously. We obtained one motherboard immediately, yet had to wait ten days for another. These issues should have been resolved promptly given the 24/7 support level.

More Pure FlashArray X NVMe pros

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The solution is very straightforward to set up."

"FlashArray has some fresh efficiency features. I've never seen a storage solution with a compression rating this high before. It's at least 4-to-1 on Oracle databases. It's the best flash storage for Oracle."

"On a scale of one to ten, I rate Pure FlashArray as ten."

"The latency is good."

"The most valuable features of this solution are its ease of use and performance."

"It's helped us because we've changed fundamentally what we talk about. We don't talk about storage and different tiers of storage anymore nor do we talk about servers. We talk now about applications and how applications impact the business and end users."

"I use the tool for Oracle databases, Oracle virtual machines, and Oracle Linux databases. I'm on the storage side, not a database administrator."

"The tool's valuable features are speed, security, data compression, and reliability. Its data compression feature is the best that we have ever seen. It helps us to save money and resources."

"It is robust. It doesn't need too much troubleshooting. It is a good device."

"The active-active option seemed to be working well and overall, it was a solid product."

"There are no significant challenges in terms of scalability, and it can accommodate larger storage capacities compared to other storage solutions."

"The service provided by Hitachi is good, and I get the IT support I need from the vendors."

"Storage is the most valuable feature."

"The product offers high stability."

"What I like best about Hitachi Virtual Storage Platform G Series is that it's a fast storage solution. It also has reliable models. The sales support is also good for this product. Even the pricing for it is good."

"Hitachi Virtual Storage Platform 5000 Series exhibits good performance and has good IOPS: 300 IOPS. The technical support for this product is also good."

More Hitachi Virtual Storage Platform pros

"The support is really fast. There is very good support for 3PAR storage."

"It is worry-free. I do not have to sit there and tend it."

"The solution offers good stability."

"Whatever failures you have, there is no single point of failure. So, any failure, you get an alert, you have time, you plan the fix, the replacement, and so on. So your operations are intact."

"The Remote Copy Group is amazing for the replication stuff."

"The tool is fast and easy to use. You can also configure it easily. The product also has good performance tuning."

"HPE 3PAR StoreServ has been stable."

"The speed is very good."

More HPE 3PAR StoreServ pros

Cons

"Every time I think of something that needs to improve, they're one step ahead, which I love. The only area I wish to see improve, I believe is coming, is in the FlashBlade product. Blade implementation fell short on a few of the services."

"Our use cases require more multi-tenant capabilities and additional VLAN interfaces for separating different customers. We currently use it to provide storage, sometimes shared storage, to different customers, but it is less flexible in comparison to a dedicated solution."

"I want to see Pure Storage not only be for fast storage, but I want to see it be for the entire data center."

"It's more multi-tenant functionality in their Pure1 manage portal that is lacking."

"Maybe the price can be reduced since the solution is very expensive."

"Adding some functions to the product would be beneficial."

"I'd like to see the product implement active replication for vehicles such as VMware."

"In the future, I would like to see integration with enterprise backup systems."

More Pure FlashArray X NVMe cons

"If they had a certain approach to layered storage, it would be better. For example, adaption to the browser, or having a centralized console."

"For mission critical issues the performance is low."

"The snapshot and clone operation functions can be made easier."

"In the next version I would like to see additional features like artificial intelligence and an increase in the amount of data it can store."

"In terms of new features, I would be interested to see deduplication added in their next release."

"n future releases, I would like to see enhancements in the web GUI capabilities for direct management without additional PCM."

"The interface management and monitoring need improvement. Although I receive emails from Hitachi Virtual Storage Platform, I find the management aspect not as good as their hardware."

"The software has always been lagging a bit compared to the newer features. It usually takes a cycle for it to catch up."

More Hitachi Virtual Storage Platform cons

"With 3PAR, there is remote copy software which isn't very good."

"The solution lacks reliability."

"Its price is a bit high for adding another tree."

"We are waiting for compression."

"We've had some issues when we were trying to upgrade, doing some firmware upgrades."

"We are still waiting for the compression feature to be deployed."

"There is a slight difference between what we expected and what was delivered."

"I want artificial intelligence. I don't want anybody from my team to touch it anymore. I want the AI to do everything."

More HPE 3PAR StoreServ cons

Pricing and Cost Advice

"Pure FlashArray X NVMe’s pricing is cheaper than other products."

"The support cost per array is about $20,000 a year for 24/7 support."

"Given its price, Pure is not the first option."

"The tool is an investment that we've budgeted for. While the prices may be higher than those of other vendors, we see it as a market leader with benefits. We don't regret purchasing it."

"We pay approximately $50,000 USD per year in licensing fees."

"With VMware, we pay $300,000 annually."

"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."

"Our licensing fees are $500,000+ USD."

More Pure FlashArray X NVMe pricing and cost advice

"Considering the solution's price, it is very competitive compared to the other competitors in the market. I rate the product price a nine out of ten."

"The pricing is very competitive compared to other vendors. It really depends on the type of media we're using, like SaaS, SSP, or NVMe."

"The main difference between Hitachi and other vendors is the cost. At the time that we bought the solution, it was the best option but the price, compared to other vendors, is a little high."

"It is an expensive product. I rate its pricing a three out of ten."

"The solution is expensive."

"The costs were primarily in line with every other vendor at the time."

"I would like to see better pricing and more discounts."

"It is a little expensive."

More Hitachi Virtual Storage Platform pricing and cost advice

"Performance is at least two times, if not three times, what we had previously."

"The cost is reasonable given that the licensing is all included once you purchase it."

"We don't pay for any licensing fees."

"Cost-wise, it is a little bit on the higher side, but it is an awesome product."

"3PAR was quite a bit less money than EMC, and that was one of the deciding factors."

"We do not have any licensing fees."

"Since the prices of the flash storage has gone down tremendously, I would definitely recommend going for the all-flash storage array or 3PAR. It is a big expensive even now, but it will be the future of all industries."

"We have seen ROI. While the costs were quite high at the time of purchase for our environment, the ease of use and the fact that it hasn't failed all the time, working fine, that makes it worth buying."

More HPE 3PAR StoreServ pricing and cost advice

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Comparison Review

it_user182013

Federal Civ/Intel Engineering Lead at Rubrik

May 1, 2015

Measuring Up: EMC XtremIO and HP 3PAR

Leading up to EMC World 2015, IT Central Station asked how I would compare EMC XtremIO and HP 3PAR. Until recently, the flash storage conversation in my organization and many others has centered on XtremIO and Pure Storage, the leaders of the all-flash array (AFA) space. To that end, I've written a…

Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?

Answers from the Community

reviewer1480734

Senior technical and storage expert at a tech services company with 51-200 employees

Aug 14, 2021

3PAR is SAS-based storage. The industry is already moving away from the 35-year-old SCSI-way, so it's not a good idea to buy any product with it. I'm not sure about Hitachi, but as far as I know, they also have SAS backend, so, the obvious answer to the question "Which should I choose?" is "none of them". My recommendation is - choose other vendors (or models) which provide end-to-end NVMe su...

2 out of 14 answers

Virgilio Albert

Owner at a tech services company with 51-200 employees

Jan 5, 2021

Read full answer

PhPr

Solution Architect at a tech services company with 51-200 employees

Jan 5, 2021

Read full answer

See all 14 answers

Top Industries

By visitors reading reviews

Computer Software Company

15%

Financial Services Firm

11%

Manufacturing Company

11%

Government

Computer Software Company

20%

Financial Services Firm

18%

Government

Manufacturing Company

Educational Organization

83%

Computer Software Company

Financial Services Firm

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

I am an engineer and am not aware of the setup cost.

What needs improvement with Pure FlashArray X NVMe?

Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics ...

What is your experience regarding pricing and costs for Hitachi Virtual Storage Platform?

For NVMe storage, the pricing is reasonable compared to competitors in India. However, for entry-level SAN storage or...

What do you like most about Hitachi Virtual Storage Platform E990?

The product's reliability has been crucial for our company's operations.

What needs improvement with Hitachi Virtual Storage Platform E990?

The interface management and monitoring need improvement. Although I receive emails from Hitachi Virtual Storage Plat...

What's the difference between HPE 3PAR StoreServ and HPE Primera?

HPE Primera has many great features but one of the best is that it is very easy to deploy. From an overall perspectiv...

What do you like most about HPE 3PAR StoreServ?

The compression features are good.

What is your experience regarding pricing and costs for HPE 3PAR StoreServ?

It is expensive, however, when we compare it to the features provided by HPE, the price-to-performance ratio is very ...

Dell PowerStore vs Pure FlashArray X NVMe

Comparisons

Compared 31% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 18% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 15% of the time

IBM FlashSystem vs Pure FlashArray X NVMe

Compared 11% of the time

HPE Alletra Storage vs Pure FlashArray X NVMe

Compared 8% of the time

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Dell PowerStore vs Hitachi Virtual Storage Platform

Compared 14% of the time

NetApp AFF vs Hitachi Virtual Storage Platform

Compared 12% of the time

IBM FlashSystem vs Hitachi Virtual Storage Platform

Compared 11% of the time

Huawei OceanStor Dorado vs Hitachi Virtual Storage Platform

Compared 6% of the time

Hitachi NAS Platform vs Hitachi Virtual Storage Platform

Compared 3% of the time

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HPE Alletra Storage vs HPE 3PAR StoreServ

Compared 22% of the time

HPE Primera vs HPE 3PAR StoreServ

Compared 21% of the time

Dell PowerStore vs HPE 3PAR StoreServ

Compared 6% of the time

HPE MSA vs HPE 3PAR StoreServ

Compared 5% of the time

HPE Nimble Storage vs HPE 3PAR StoreServ

Compared 3% of the time

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Product Reports

Download Pure FlashArray X NVMe product report

Pure FlashArray X NVMe

April 2025

Hitachi Virtual Storage Platform

Download Hitachi Virtual Storage Platform product report

HPE 3PAR StoreServ

Download HPE 3PAR StoreServ product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

Hitachi Virtual Storage Platform F Series, 5000 Series, E Series, N Series, G Series

HPE 3PAR Flash Storage, InServ, Storeserv, 3PAR Flash Storage, HP Enterprise Storage, 3PAR Flash Array, HP 3PAR Flash Storage

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

RETHINK YOUR DEFINITION OF SPEED AND PERFORMANCE

With adaptive, guaranteed data reduction and a 100% data-availability guarantee, Hitachi Virtual Storage Platform F series helps you tackle complicated business challenges. Hitachi Data Systems (HDS) VSP F series delivers up to 4.8M IOPS with sub-millisecond response times.
Featuring legendary Hitachi reliability, VSP F series arrays are backed by the industries only 100% availability guarantee. For these reasons, 80% of the Fortune 500 choose Hitachi all-flash arrays to accelerate the performance of mission-critical applications like Oracle, SAP, Virtualization, Microsoft apps etc. With over 350 patents in flash technology, Hitachi’s innovative mix of flash hardware and software accelerates ROI with enterprise-class reliability and performance.

Hitachi Vantara

HPE 3PAR StoreServ is an AI-driven storage solution that prevents issues before they occur by learning and adjusting in real time. The solution offers a tier-1 all-flash foundation for mission-critical workloads. HPE 3PAR StoreServ was designed with more than 3M IOPS and consistent sub-ms latency. It aims to transform midrange and enterprise deployments with solutions that scale from a few TBs to more than 20PBs. In addition, the solution is built to modernize data centers and is made to handle unpredictable workloads effortlessly. By implementing HPE 3PAR StoreServ, you gain automated and rapid provisioning, hardware-accelerated deduplication and compression, and a multi-tenant design.

HPE 3PAR StoreServ Features

HPE 3PAR StoreServ has many valuable key features. Some of the most useful ones include:

Flexibility: With HPE 3PAR StoreServ, you can easily deploy highly configurable, scale-out storage for multi-tenant workloads.

Always-on availability for your data: HPE 3PAR StoreServ includes an always-on resilient storage infrastructure for your hypervisors and applications. In addition, with Peer Persistence, your virtual machines (VMs), hosts, and data can move freely across data centers rather than being constrained by their physical boundaries.

Fast, scalable performance: HPE 3PAR StoreServ enables you to accelerate consistent mixed-workload performance and also provides necessary QoS levels that are optimized for your highest priority applications.

Performance insights: HPE 3PAR StoreServ helps you gain performance insights in real time, and anticipate as well as prevent issues across the infrastructure stack by utilizing cross-stack analytics.

Flash optimized data protection: With tier-1 data services, multi-tenant security, and copy data management, you can avoid downtime.

Seamless data mobility: HPE 3PAR StoreServ makes it possible for you to not only experience converged data protection, but also experience seamless data mobility services, at flash speed, from the edge to the cloud.

HPE 3PAR StoreServ Benefits

There are many benefits to implementing HPE 3PAR StoreServ. Some of the biggest advantages the solution offers include:

Easy to manage. The web interface to manage the units is a great asset and one that makes managing storage easy.

User-friendly GUI

Exceptionally fast and well-managed replication
Low latency

Hybrid storage gives you the ability to assign different roles to different types of storage arrays inside one enclosure

Both file-level and block-level replication

Reviews from Real Users

Below are some reviews and helpful feedback written by PeerSpot users currently using the HPE 3PAR StoreServ solution.

A SAN Consultant at a tech services company says, “One of the features that I like the most is the data replication element. The reason I like it is due to the fact that it's pretty clean on replicating data over to a second site. The product stands on its own in heavy enterprise environments. It's easy to make changes without affecting the environment. The solution is very easy to use. The product is very robust and offers very good performance.”

A Storage Manager at a financial services firm mentions, "There are a lot of screens for easy management where you can change some settings. But after a few years, the important settings were better after an upgrade, and all the vendors have other ways to upgrade their systems."

A Senior IT Infrastructure & Data Center Operation Engineer at Ministry of Communications and Information Technology (MCIT) comments, “The adaptive optimization is the biggest feature in 3PAR. 3PAR is very usable with thin volume because it detects zeros while writing. Every time I tell the hypervisor to make the full provisioning, it makes the volume as simple provisioning in 3PAR, not full provisioning.”

Hewlett Packard Enterprise

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Turkcell, Owens Corning, Region Nord, Net Credit Financial Group (NFC Group), Russian Railways

Just Energy, Latisys, team AG, DreamWorks, BlueShore Financial, Erasmus MC

HPE 3PAR StoreServ vs. Hitachi Virtual Storage Platform