HPE 3PAR StoreServ vs Hitachi Virtual Storage Platform comparison

HPE 3PAR StoreServ vs. Hitachi Virtual Storage Platform

July 2025

Download the complete report

Helped 860,711 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of July 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 0.8%, up from 0.8% compared to the previous year. The mindshare of Hitachi Virtual Storage Platform is 3.3%, up from 3.1% compared to the previous year. The mindshare of HPE 3PAR StoreServ is 3.0%, down from 3.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.

All-Flash Storage

Q&A Highlights

reviewer1480734

Senior technical and storage expert at a tech services company with 51-200 employees

Aug 14, 2021

Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?

Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Storage. It may be more expensive, but it should pay for itself for its functionalities.

Helps to save money and resources with the data compression feature

Featured Reviews

Eugene Hemphill

Sales Manager at Multicomputos PR

One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them. One way to improve the product is to add an operational assistant that doesn't depend on VMware. It could also establish more alliances with other operational systems.

A robust and dependable product that ensures a 100 percent data availability guarantee

Ozair Amin

Sales Manager - Infrastructure at Synergy Computers

We don't encounter any challenges in selling these Hitachi VSPs to our customers. These products boast an exceptionally robust architecture, making them highly reliable. This reliability is the key reason behind our lack of challenges. However, when we delve into the realm of competition, particularly in the unified storage sector, we do face certain challenges. This is primarily due to the usage of gateways in their storage solutions by some competitors. Unlike other competitors such as NetApp and Huawei, who do not employ gateways, we contend with challenges related to these gateways within the context of unified products. Many customers have been utilizing Hitachi Vantara for several years, relying on its storage capabilities. They appreciate its reliable roadmaps, which facilitate long-term planning. This makes it an effortless choice for customers to opt for Hitachi Vantara, as the product seamlessly accommodates updates and future changes. The key focal point of the Hitachi Vantara roadmap for our clients is centered around future upgrades. Typically, customers undergo tech refresh cycles approximately every five years. Consequently, when they embark on a tech refresh initiative, they tend to prioritize options that facilitate a smooth transition of data to alternative storage solutions. In this context, Hitachi Vantara leverages its external storage virtualization platform to ensure a seamless data migration process. This approach proves to be highly advantageous for our customers, and it stands as a primary reason for their choice to engage with Hitachi Vantara's offerings. Our customers are highly satisfied with their choice to acquire Hitachi products and services. I have not observed any of our customers shifting away from the Hitachi brand. I would recommend Hitachi Vantara 100 percent of the time to others. There are tools that assist us in accessing the IOPS per second and latencies of Hitachi Vantara systems. One such tool is the CPK tool, accessible through the Hitachi Vantara portal. Whenever we configure a product and a customer requests information about the IOPS and latencies, we can provide them with a report from the portal. This report includes details about reads, writes, IOPS, and sequential operations, offering a comprehensive overview of the IOPS performance that Hitachi Vantara offers. The combination of low latency and high performance has consistently assisted customers in improving their production and enhancing their working experience. It also aids them in easily managing the product, giving them time to expand their knowledge and plan for the future, rather than dealing with storage-related issues. The cost comparison of IOPS between our solutions and those of competitors is favorable at present, but this wasn't always the case. In the Pakistani market, Huawei used to be highly competitive. However, our current partnership with Hitachi has allowed us to pose a strong challenge to Huawei. Additionally, when considering products from NetApp, EMC, and even IBM, Hitachi remains highly competitive. Hitachi offers flexible media options to support the consolidation of multiple uses within the same platform which is important to our customers. Most of our customers utilize Unified Storage, employing a two-tier storage approach that includes both NVMe and SSDs. However, current trends indicate a shift in customer preferences towards NVMe over SAAS or SSDs due to the heightened reliability and increased cost-effectiveness of NVMe technology. This transition is driving many customers to adopt a comprehensive NVMe solution. Nonetheless, a substantial number of large customers still adhere to the two-tier storage model. For their primary tier, they employ NVMe drives, while for the secondary tier, they opt for NFS drives or a SAAS-based large-scale service. The integration of various use cases into a unified platform to facilitate the transformation of data into business insights is highly valuable. We receive input from our customers regarding their workloads. Based on the nature of these workloads and their intended use for storage – whether for ERP solutions, archives, or backup purposes – we recommend the appropriate storage type. These steps outline our process for evaluating the intended storage workload. Following this workload assessment, we suggest either NAS Unified Storage or Document Storage solutions. In the portal, there is a tool that enables us to calculate Hitachi's guaranteed effective capacity. It is quite straightforward for customers to comprehend and identify the effective capacity ratio. This is because many customers in Pakistan are already familiar with and using effective capacity ratios. Explaining the concept of effective capacity to customers is not a challenging task. Customers typically appreciate the Hitachi Virtual Storage Platform due to its efficiency, easy product manageability, and product reliability, all of which offer significant benefits to the customers. This is crucial, especially in sectors like banking, where any breach or downtime could lead to substantial losses for customers. The uninterrupted operation of storage is paramount. This substantial benefit not only ensures customer satisfaction but also underscores the value derived from data utilization. Hitachi's adaptive data reduction technology assists in decreasing our client's storage footprint by around 50 percent. The majority of our customers were using storage from various vendors. We consolidated this storage into a single system using Hitachi Vantara.

Uninterrupted upgrades accelerate performance with good support

Muhammad Saqib

System Engineer at Hybrid Tech

I would rate the solution eight out of ten. It should be noted that in Pakistan, some parts are not readily available, and we need to import them from Singapore or other countries. We encountered an issue with a customer where the midplane failed and was not available. We had to wait for several days for a replacement, even in a 24/7 support case. Additionally, we faced motherboard failures in the customer's environment, encountering two motherboard failures simultaneously. We obtained one motherboard immediately, yet had to wait ten days for another. These issues should have been resolved promptly given the 24/7 support level.

More Pure FlashArray X NVMe pros

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The most valuable features of this solution are its ease of use and performance."

"It's incredibly easy to use and greatly simplified our ability to both deploy and manage our storage subsystems."

"The solution is scalable."

"I appreciate the performance."

"On a scale of one to ten, I rate Pure FlashArray as ten."

"It has benefited my organization because it has reduced time to insights."

"The standout features for us in Pure FlashArray X NVMe are its robust DDoS protection, seamless transparent failover, and failback capabilities ensuring high availability."

"I use the tool for Oracle databases, Oracle virtual machines, and Oracle Linux databases. I'm on the storage side, not a database administrator."

"The performance was decent."

"I am happy about the storage system and availability."

"Hitachi Virtual Storage Platform 5000 Series exhibits good performance and has good IOPS: 300 IOPS. The technical support for this product is also good."

"It is a very stable solution. Stability-wise, I rate the solution a ten out of ten."

"The product offers high stability."

"What I like best about Hitachi Virtual Storage Platform G Series is that it's a fast storage solution. It also has reliable models. The sales support is also good for this product. Even the pricing for it is good."

"The deduplication is useful for us because we don't have that much money for our lab infrastructure. Deduplication means we have more storage available. And the IOPS are really fast."

"The valuable features for data management include deduplication and compression without performance impact, and the ability to virtualize old storage, making migration seamless."

More Hitachi Virtual Storage Platform pros

"Valuable features include the intuitiveness of the SAN itself, a lot of the built-in logic and functionality, the tiering that it uses to determine what type of disk is best for the various types of workloads, and the automation that is built in. It's also easy to manage."

"It has been very stable. We've had very minor issues, but I've loved how HPE is proactive on letting us know. Usually, they let us know before we notice it ourselves and they already have a solution for us. It has been great that way."

"The most valuable feature of HPE 3PAR StoreServ is its online upgrades."

"If it runs, and you don't know about it, that is the best thing that you can have in IT infrastructure. This is what 3PAR does for us."

"The solution offers good stability."

"We use all the features, but some of the most valuable are the replication, priority optimization, provisioning, and deduplication. There are a lot of good features in this product."

"We have had it for about two years and had zero problems with it."

"Its performance is good. We have a lot of applications that have high I/O, and 3PAR handles those with no problem."

More HPE 3PAR StoreServ pros

Cons

"The UI for this solution needs to be improved."

"We would like to see more visibility into garbage collection and CPU performance in the GUI."

"In terms of what needs improvement, the dashboard and management could be simplified."

"Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics should not incur extra charges."

"If the customer only needs 500 terabytes and doesn't care how much data they'll put in the server, IBM is cheaper than Pure."

"I'd like to see the product implement active replication for vehicles such as VMware."

"I would like to see some AI features that would allow arrays to intelligently identify threats or unusual behavior in the data pattern and give an alert."

"The tool's portfolio is minimal. It is expensive."

More Pure FlashArray X NVMe cons

"The interface management and monitoring need improvement. Although I receive emails from Hitachi Virtual Storage Platform, I find the management aspect not as good as their hardware."

"The interface should be simplified and made easier to use."

"The solution is priced higher than its competitors."

"The initial deployment was somewhat complex when it came to the installation because of the network connectivity. It was more difficult, in this specific case, than with other platforms."

"They should look at the cost because there are other vendors who offer the same cost with more features."

"The complex setup, ease of use, and snapshot operations of this product need to be improved."

"Its usability can be improved. It can have more management features. Its management tools lack features."

"If they had a certain approach to layered storage, it would be better. For example, adaption to the browser, or having a centralized console."

More Hitachi Virtual Storage Platform cons

"The management interface is not intuitive."

"Generally, the management of the multiple systems that we have is really the only problem, always having to go to all these separate tools to manage everything."

"I would like an easier user interface and setup to help with deployment. There were many areas of the setup where I was like, “Why don't we do it this way?” Therefore, some of the things in the user interface could have been more refined, so you don't have to click in 5000 different places to accomplish one goal. Less clicks means more efficiency."

"We are using a built-in solution in 3PAR. We are using All-Flash Storage, and there are some difficulties with it. HPE has now developed a new tool system to support All-Flash, and that's why we are changing our investment. They must increase its performance. I want unlimited support, which is very important for performance. I am not interested in spinning disks. HPE is developing new storage systems called Primera, but they must be developed more."

"if it were easier for us to manage the product ourselves without having to get HPE to connect, because it sometimes it does take a bit to get the scheduling worked out with the HPE support. If it were simpler, then it might be easier for us to handle it ourselves."

"File Persona can be better. I don't use File Persona because it has many problems with my environment. The antivirus that it has is not compatible with File Persona, and that's a big issue with File Persona. 3PAR is not as good as Dell when making a file in the storage. 3PAR for a block is very good, but when comparing row capacity, I get 14% capacity with 3PAR, but with Dell, I get 60% capacity."

"The Unified Multiprotocol Access to the storage array needs to be improved."

"The only drawback on it is that tech support seems really busy. We get a critical notification when an important patch comes out, but sometimes it's a month before we can get this critical piece on because they just don't have time on their schedules to do it sooner."

More HPE 3PAR StoreServ cons

Pricing and Cost Advice

"Given its price, Pure is not the first option."

"The tool's pricing is cheap; I rate it a six to seven out of ten. Most of our sales are not subscription-based. We sell the hardware, and customers keep using it. They only renew the service part annually. The support can be a bit pricey, but the solution is more cost-effective than anything else out there."

"The licensing is on a yearly basis."

"With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."

"Our licensing fees are $500,000+ USD."

"The product is expensive."

"Pure FlashArray X NVMe’s pricing is cheaper than other products."

"Pretty much everything that you need is licensed when you buy the product. Licensing to me is different than the maintenance cost, but they can bleed into one another. We buy the product, and we expect three years of support bundled into what we negotiate on our storage arrays. I would start to see maintenance costs going into the fourth year, but we're not there yet."

More Pure FlashArray X NVMe pricing and cost advice

"The pricing we get is very competitive when compared to other vendors. Hitachi is working on their licensing model and it is improving but can be irksome when many different items are not bundled or enterprise size."

"The price is good enough considering the performance, and we are satisfied."

"I find Hitachi to be cheaper by five to ten percent when compared to Dell and HP's costs, but the features in Dell are better than Hitachi Virtual Storage Platform."

"A drawback of Hitachi storage systems is that they are expensive. The upfront cost is very high compared to others. But when you compare the IOPS at the same price, Hitachi gives you better business value..."

"I would like to see better pricing and more discounts."

"It is expensive as compared to other vendors, but its price is good if you are looking for stability, reliability, performance, and security."

"Hitachi Virtual Storage Platform is a very expensive product."

"Architecture-wise, it's actually at a competitive price point. It is not cheap."

More Hitachi Virtual Storage Platform pricing and cost advice

"This licensing fees for this solution are merged with all of our HP annual costs, which in total are a couple hundred thousand dollars."

"The licensing fee is not cheap."

"The licensing cost for HPE 3PAR StoreServ is expensive."

"They have added features, such as the compression and duplication, which have further increased our ROI."

"We are going to buy eight nodes this year and eight nodes next year. Eventually, we are not going to want to buy large storage devices and probably utilize just storage, but in a different manner going forward."

"HPE 3PAR StoreServ is an expensive solution."

"The tool’s price is higher compared to other products."

"Its price is a bit high for adding another tree, but when we purchased it, it was okay with us. We had compared it with EMC and other solutions, and it was okay at that point in time. Our storage has a lifespan of seven to eight years. When you purchase it, you need to keep a headroom of around 40% to 50%. After three to four years, you generally plan for an upgrade. The price is not so bad today for two years or so, and within a year, I might find that I have to upgrade or increase the storage. This usually happens when there is a radical change or a new application has come that is consuming a lot of data, but generally, there is a plan for the amount of data that we generate and the storage upgrade."

More HPE 3PAR StoreServ pricing and cost advice

See which vendors are best for you

Use our free recommendation engine to learn which All-Flash Storage solutions are best for your needs.

See recommendations

860,711 professionals have used our research since 2012.

Comparison Review

it_user182013

Federal Civ/Intel Engineering Lead at Rubrik

May 1, 2015

Measuring Up: EMC XtremIO and HP 3PAR

Leading up to EMC World 2015, IT Central Station asked how I would compare EMC XtremIO and HP 3PAR. Until recently, the flash storage conversation in my organization and many others has centered on XtremIO and Pure Storage, the leaders of the all-flash array (AFA) space. To that end, I've written a…

Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?

Answers from the Community

reviewer1480734

Senior technical and storage expert at a tech services company with 51-200 employees

Aug 14, 2021

3PAR is SAS-based storage. The industry is already moving away from the 35-year-old SCSI-way, so it's not a good idea to buy any product with it. I'm not sure about Hitachi, but as far as I know, they also have SAS backend, so, the obvious answer to the question "Which should I choose?" is "none of them". My recommendation is - choose other vendors (or models) which provide end-to-end NVMe su...

2 out of 14 answers

Virgilio Albert

Owner at a tech services company with 51-200 employees

Jan 5, 2021

Read full answer

PhPr

Solution Architect at a tech services company with 51-200 employees

Jan 5, 2021

Read full answer

See all 14 answers

Top Industries

By visitors reading reviews

Computer Software Company

14%

Financial Services Firm

11%

Manufacturing Company

10%

Government

Computer Software Company

19%

Financial Services Firm

18%

Manufacturing Company

Government

Educational Organization

50%

Computer Software Company

Financial Services Firm

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

I am an engineer and am not aware of the setup cost.

What needs improvement with Pure FlashArray X NVMe?

Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics ...

What is your experience regarding pricing and costs for Hitachi Virtual Storage Platform?

For NVMe storage, the pricing is reasonable compared to competitors in India. However, for entry-level SAN storage or...

What do you like most about Hitachi Virtual Storage Platform E990?

The product's reliability has been crucial for our company's operations.

What needs improvement with Hitachi Virtual Storage Platform E990?

The interface management and monitoring need improvement. Although I receive emails from Hitachi Virtual Storage Plat...

What's the difference between HPE 3PAR StoreServ and HPE Primera?

HPE Primera has many great features but one of the best is that it is very easy to deploy. From an overall perspectiv...

What do you like most about HPE 3PAR StoreServ?

The compression features are good.

What is your experience regarding pricing and costs for HPE 3PAR StoreServ?

It is expensive, however, when we compare it to the features provided by HPE, the price-to-performance ratio is very ...

Dell PowerStore vs Pure FlashArray X NVMe

Comparisons

Compared 29% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 19% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 14% of the time

IBM FlashSystem vs Pure FlashArray X NVMe

Compared 10% of the time

HPE Alletra Storage vs Pure FlashArray X NVMe

Compared 8% of the time

More Pure FlashArray X NVMe Competitors

Dell PowerStore vs Hitachi Virtual Storage Platform

Compared 14% of the time

NetApp AFF vs Hitachi Virtual Storage Platform

Compared 12% of the time

IBM FlashSystem vs Hitachi Virtual Storage Platform

Compared 12% of the time

HPE Alletra Storage vs Hitachi Virtual Storage Platform

Compared 7% of the time

Huawei OceanStor vs Hitachi Virtual Storage Platform

Compared 2% of the time

More Hitachi Virtual Storage Platform Competitors

HPE Alletra Storage vs HPE 3PAR StoreServ

Compared 22% of the time

HPE Primera vs HPE 3PAR StoreServ

Compared 21% of the time

HPE MSA vs HPE 3PAR StoreServ

Compared 7% of the time

Dell PowerStore vs HPE 3PAR StoreServ

Compared 6% of the time

HPE Nimble Storage vs HPE 3PAR StoreServ

Compared 3% of the time

More HPE 3PAR StoreServ Competitors

Product Reports

Download Pure FlashArray X NVMe product report

Pure FlashArray X NVMe

June 2025

Hitachi Virtual Storage Platform

June 2025

Download Hitachi Virtual Storage Platform product report

Download HPE 3PAR StoreServ product report

HPE 3PAR StoreServ

June 2025

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

Hitachi Virtual Storage Platform F Series, 5000 Series, E Series, N Series, G Series

HPE 3PAR Flash Storage, InServ, Storeserv, 3PAR Flash Storage, HP Enterprise Storage, 3PAR Flash Array, HP 3PAR Flash Storage

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

RETHINK YOUR DEFINITION OF SPEED AND PERFORMANCE

With adaptive, guaranteed data reduction and a 100% data-availability guarantee, Hitachi Virtual Storage Platform F series helps you tackle complicated business challenges. Hitachi Data Systems (HDS) VSP F series delivers up to 4.8M IOPS with sub-millisecond response times.
Featuring legendary Hitachi reliability, VSP F series arrays are backed by the industries only 100% availability guarantee. For these reasons, 80% of the Fortune 500 choose Hitachi all-flash arrays to accelerate the performance of mission-critical applications like Oracle, SAP, Virtualization, Microsoft apps etc. With over 350 patents in flash technology, Hitachi’s innovative mix of flash hardware and software accelerates ROI with enterprise-class reliability and performance.

Hitachi Vantara

HPE 3PAR StoreServ is an AI-driven storage solution that prevents issues before they occur by learning and adjusting in real time. The solution offers a tier-1 all-flash foundation for mission-critical workloads. HPE 3PAR StoreServ was designed with more than 3M IOPS and consistent sub-ms latency. It aims to transform midrange and enterprise deployments with solutions that scale from a few TBs to more than 20PBs. In addition, the solution is built to modernize data centers and is made to handle unpredictable workloads effortlessly. By implementing HPE 3PAR StoreServ, you gain automated and rapid provisioning, hardware-accelerated deduplication and compression, and a multi-tenant design.

HPE 3PAR StoreServ Features

HPE 3PAR StoreServ has many valuable key features. Some of the most useful ones include:

Flexibility: With HPE 3PAR StoreServ, you can easily deploy highly configurable, scale-out storage for multi-tenant workloads.

Always-on availability for your data: HPE 3PAR StoreServ includes an always-on resilient storage infrastructure for your hypervisors and applications. In addition, with Peer Persistence, your virtual machines (VMs), hosts, and data can move freely across data centers rather than being constrained by their physical boundaries.

Fast, scalable performance: HPE 3PAR StoreServ enables you to accelerate consistent mixed-workload performance and also provides necessary QoS levels that are optimized for your highest priority applications.

Performance insights: HPE 3PAR StoreServ helps you gain performance insights in real time, and anticipate as well as prevent issues across the infrastructure stack by utilizing cross-stack analytics.

Flash optimized data protection: With tier-1 data services, multi-tenant security, and copy data management, you can avoid downtime.

Seamless data mobility: HPE 3PAR StoreServ makes it possible for you to not only experience converged data protection, but also experience seamless data mobility services, at flash speed, from the edge to the cloud.

HPE 3PAR StoreServ Benefits

There are many benefits to implementing HPE 3PAR StoreServ. Some of the biggest advantages the solution offers include:

Easy to manage. The web interface to manage the units is a great asset and one that makes managing storage easy.

User-friendly GUI

Exceptionally fast and well-managed replication
Low latency

Hybrid storage gives you the ability to assign different roles to different types of storage arrays inside one enclosure

Both file-level and block-level replication

Reviews from Real Users

Below are some reviews and helpful feedback written by PeerSpot users currently using the HPE 3PAR StoreServ solution.

A SAN Consultant at a tech services company says, “One of the features that I like the most is the data replication element. The reason I like it is due to the fact that it's pretty clean on replicating data over to a second site. The product stands on its own in heavy enterprise environments. It's easy to make changes without affecting the environment. The solution is very easy to use. The product is very robust and offers very good performance.”

A Storage Manager at a financial services firm mentions, "There are a lot of screens for easy management where you can change some settings. But after a few years, the important settings were better after an upgrade, and all the vendors have other ways to upgrade their systems."

A Senior IT Infrastructure & Data Center Operation Engineer at Ministry of Communications and Information Technology (MCIT) comments, “The adaptive optimization is the biggest feature in 3PAR. 3PAR is very usable with thin volume because it detects zeros while writing. Every time I tell the hypervisor to make the full provisioning, it makes the volume as simple provisioning in 3PAR, not full provisioning.”

Hewlett Packard Enterprise

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Turkcell, Owens Corning, Region Nord, Net Credit Financial Group (NFC Group), Russian Railways

Just Energy, Latisys, team AG, DreamWorks, BlueShore Financial, Erasmus MC