Hitachi Content Platform vs Nutanix Unified Storage (NUS) comparison

Hitachi Vantara and Nutanix are both solutions in the File and Object Storage category. Hitachi Vantara is ranked #17 with an average rating of 8.0, while Nutanix is ranked #2 with an average rating of 8.7. Hitachi Vantara holds a 1.6% mindshare in FaOS, compared to Nutanix’s 3.0% mindshare. Additionally, 88% of Hitachi Vantara users are willing to recommend the solution, compared to 98% of Nutanix users who would recommend it.

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Executive SummaryUpdated on Nov 4, 2024

Hitachi Content Platform and Nutanix Unified Storage compete in the enterprise storage market. Nutanix appears to have the edge due to its advanced features and integration capabilities, while Hitachi is favored for its competitive pricing.

Features: Hitachi Content Platform provides scalable object storage, robust data management, and integration with existing systems. Nutanix Unified Storage offers unified storage solutions with seamless infrastructure integration, superior performance, and advanced self-service features for easy management.

Room for Improvement: Hitachi Content Platform could enhance its user interface, simplify integration processes, and improve initial setup complexity. Nutanix Unified Storage might benefit from reduced licensing costs, enhanced scalability options, and further streamlined deployment procedures.

Ease of Deployment and Customer Service: Hitachi Content Platform supports a structured deployment process with comprehensive support. Nutanix Unified Storage features a simple, user-friendly installation with responsive customer service, focusing on efficiency and simplicity in user experience.

Pricing and ROI: Hitachi Content Platform offers competitive setup costs appealing to budget-conscious organizations, with satisfactory ROI. Nutanix Unified Storage comes with a higher upfront cost, justified by greater long-term ROI due to its advanced features and integration benefits.

To learn more, read our detailed Hitachi Content Platform vs. Nutanix Unified Storage (NUS) Report (Updated: July 2025).

Buyer's Guide

Hitachi Content Platform vs. Nutanix Unified Storage (NUS)

July 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure Storage FlashBlade

Mindshare comparison

As of September 2025, in the File and Object Storage category, the mindshare of Pure Storage FlashBlade is 5.7%, down from 6.2% compared to the previous year. The mindshare of Hitachi Content Platform is 1.6%, down from 1.7% compared to the previous year. The mindshare of Nutanix Unified Storage (NUS) is 3.0%, up from 2.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.

File and Object Storage Market Share Distribution
Product	Market Share (%)
Nutanix Unified Storage (NUS)	3.0%
Pure Storage FlashBlade	5.7%
Hitachi Content Platform	1.6%
Other	89.7%

File and Object Storage

Featured Reviews

Eric Black

Solutions Architect at Recovery Point Systems

The ability to leverage multi-tenancy along with immutability is a huge benefit for us

The only thing I feel FlashBlade is missing is the SOS API. If it had SOS API, that would put it well over the top. Veeam Backup specifically has started to streamline their API, and they are doing that with SOS API. They have optimized it. Any of the S3 devices out there that support this SOS API can have far more API calls at once. On our side, that translates to better restoration. With SOS API, it can leverage far more restorations at a single given time or read from the device in simple terms. That results in maximizing the output and throughput from the device itself.

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Mir Gulzar Ahmed

IT Manager at Synergy Computers

Integrates well with existing systems but technical support for the platform needs improvement

While deployment is simple, it's not as simple as StorageGRID. The architecture is entirely different, even though the end product uses the same protocols. The user interface isn't as user-friendly, and the management platform UI isn't as intuitive as others. Deployment isn't as centralized either. Although I've deployed Hitachi Content myself in our production head office for the VM team, even though it's simple, it wasn't completely straightforward. They still required my help with the initial configuration environment setup. So, it's not just simple; there are some tricky aspects. The environment is tricky, but if you understand it, configuration can be done quickly.

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Amarnath Charugundla

System Engineer at Tata Consultancy

Unified management and cost-effectiveness lead to positive experiences and future savings

Improvement is necessary wherein the memory or storage should not breach 90%, because if breached, it becomes unmanageable. We have to set alerts or CPU triggering for 95% for the first warning. Other activities on nodes or file systems should be properly maintained. We must monitor the dashboard for P1, P2 alerts in the Nutanix Unified Storage (NUS) file share system including SMB, NFS, objects, and blocks. Attention should be maintained for any alerts such as CPU, memory, and RAM alerts, as exceeding these creates issues within teams. If triggered to 95% and forgotten, it crosses the SLA breach, causing disturbances to application, web, and platform teams. Continuous monitoring on the Nutanix dashboard is essential. Even a highly experienced person in Nutanix Unified Storage (NUS) cannot provide a 10 rating out of 10 because it is a vast system. I would rate it eight from my perspective.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The tool's most valuable features are data warehousing, speedy recovery, and analytics. Its latest release is cost-effective."

"It uses the same platform for connectivity so integration is seamless."

"The most valuable features of FlashBlade include its replication capabilities, reports, and easy allocation. Everything is user-friendly."

"I would rate Pure Storage FlashBlade a ten out of ten."

"Speed and ease of use are the two most valuable features."

"Using this solution has made our backups more reliable."

"The solution is able to handle workloads and is easy to use. It allows us to actually manage the boxes in less time."

"Pure Storage FlashBlade is user-friendly. It's replication feature is great because it has active replication and active DR. That's the beauty of the product. It's a perfect solution for block storage."

More Pure Storage FlashBlade pros

"We are using Content Platform for data migration, and it integrates with our HNS platform. This is good because we can integrate it with our existing HNS and SAP solutions. The GUI is also user-friendly. It doesn't take much time to do anything. If we know the architecture and the steps, we can do what we need with a few clicks."

"The main selling point is its compatibility with different environments. It functions like an on-prem Google Drive or Dropbox built on top of the object storage."

"The features that I have found most valuable are their retention logs. The other thing I have found most valuable is the way they handle the BHEA. Basically the DNS and everything is managed by itself. It is seamless to the users."

"As an architect, I like the management features that come with Hitachi Content Platform because it makes things easy."

"Feature-wise, it has a lot of features. The most valuable features include de-duplication, encryption, version controlling, support, and tamper-proof data."

"The Hitachi Content Platform is a stable and reliable solution."

"One of the most hidden valuable features is ensuring that you don't have bit rot, so it will go and check every single object that's stored on the system, then ensure that if there's a problem, it'll be repaired from either a local copy or remote copy, depending upon your configuration."

"Hitachi is a big company, so it's a very strong product."

Cons

"It would be nice if you could store file-based in the same box with the same technology."

"I would like to see the licensing fees improved as well as the price per terabytes."

"In terms of scalability, it doesn't expand out quite as robustly as some of the others, but it covers 90% of the market in what it does."

"The only thing I feel FlashBlade is missing is the SOS API. If it had SOS API, that would put it well over the top."

"I would like to see better integration."

"In terms of technical support, the experience has been mixed. The support is done through email and is not that great, making it a very problematic area I've been dealing with for over four years."

"I would like to have Snapshots and Snapmail in the next release. People who came from a NetApp background, especially expect these features."

"The solution is expensive."

More Pure Storage FlashBlade cons

"When you want to replace a disk, we need to start the maintenance from the S nodes. We have to automate maintenance so any onsite engineer can replace it after that, but we don't need to do this on VSP platforms. An engineer can come in and replace that specific disk. If also we could do that on Hitachi Content Platform, it would be great for us."

"There is room for improvement in the capacity for integration with other platforms."

"They should improve the user interface. It's a little bit complex. It does not have a self-learning method. You need to know how to use it before you touch the system. The user interface is not self-explanatory."

"This product's ability to track logs for access still needs to be improved."

"They could improve compatibility and offer a more user-friendly GUI."

"In terms of the customer support, I can say it's a mixed reaction depending on the country."

"What is lacking in this solution is a simple process to migrate from existing systems."

"Hitachi Content Platform is a complicated solution. You need to put several pieces of the hardware together in order to achieve the capacity or the performance needed."

Pricing and Cost Advice

"Support is a separate line item. Support is a different cost, but whatever your support is now, that's what you're going to pay forever. If your support's $100 today, six years from now it's $100. It doesn't fluctuate unless you upgrade it, or change it, etc."

"Our customers have seen a reduction in TCO."

"It is within reason for what you get. From what we have found comparing it to other vendors, it is in the same range as others. Given the choice, we would definitely redeploy it based on the cost."

"The price of this solution could be made more affordable."

"We used a reseller for the purchase."

"The pricing for FlashBlade is between cheap and moderate."

"I feel that the price could always be lowered."

"The pricing is relatively expensive due to the FlashBlade technology. However, for companies needing quick and reliable data access, the cost is justified."

More Pure Storage FlashBlade pricing and cost advice

"I think the ROI for this solution is very good because the pricing for it is in between other solutions."

"Hitachi is more expensive than StorageGRID."

"The product’s cost is average."

"The pricing could be better."

"Pricing is comparable to other solutions in the market."

"Overall, it's costly."

"The price of the Hitachi Content Platform is very high."

"The cost of Nutanix Unified Storage can be prohibitive for some small and medium-sized businesses, making it challenging for them to adopt the product."

"The solution is highly-priced."

"The solution’s pricing could be cheaper."

"Nutanix Unified Storage was cheaper than other solutions we evaluated."

"Compared to other solutions, NUS is cost-effective and efficient. It also has good performance."

"With all of the Nutanix equipment, the licensing is expensive. We operate in the enterprise space, but we're a midsized company. At times, the price tag is a little bit shocking for a company with only 35 employees. We're not a Fortune 500 company, but we deal with Fortune 500 drug and energy companies. We have to play in that enterprise space if we're going to have enterprise customers. I'm very price-conscious, but I understand that if I want the best, I've got to pay the price."

"The solution's pricing is fair."

"Its pricing is good to okay. It is not super inexpensive, but it is still competitive. Everything could always be lower."

More Nutanix Unified Storage (NUS) pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

12%

Financial Services Firm

12%

Manufacturing Company

Government

Computer Software Company

24%

Financial Services Firm

21%

Government

13%

Educational Organization

Computer Software Company

30%

Manufacturing Company

Educational Organization

Financial Services Firm

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	11
Midsize Enterprise	11
Large Enterprise	20

By reviewers
Company Size	Count
Small Business	4
Midsize Enterprise	6
Large Enterprise	4

By reviewers
Company Size	Count
Small Business	26
Midsize Enterprise	30
Large Enterprise	63

Questions from the Community

What do you like most about Pure Storage FlashBlade?

The tool's most valuable feature is its fast performance, especially in handling snapshots. It helps during power out...

See all answers

What is your experience regarding pricing and costs for Pure Storage FlashBlade?

The pricing of Pure Storage FlashBlade is expensive compared to other products I used from other companies in the pas...

See all answers

What needs improvement with Pure Storage FlashBlade?

I believe there is not much improvement needed because they have everything we need, but the interface is a little bi...

See all answers

What do you like most about Hitachi Content Platform?

Integrating Hitachi Content Platform with existing systems is not challenging.

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What needs improvement with Hitachi Content Platform?

In comparison to competitors like Huawei, which can use all storage protocols in the same platform, Hitachi Content P...

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What is your primary use case for Hitachi Content Platform?

Mainly, from my project, Hitachi Content Platform is used for archiving. The customer is in banking, so they need to ...

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What do you like most about Nutanix Unified Storage?

Nutanix has excellent product documentation available on their portals, written in simple, easy-to-understand language.

See all answers

What is your experience regarding pricing and costs for Nutanix Unified Storage?

It is very cost-effective compared to the traditional environment. With new hardware, it's a long-term investment but...

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What needs improvement with Nutanix Unified Storage?

The cybersecurity features are used for protecting unstructured data against threats such as ransomware.

See all answers

Comparisons

Dell PowerScale (Isilon) vs Pure Storage FlashBlade

Compared 20% of the time

MinIO vs Pure Storage FlashBlade

Compared 11% of the time

Pure Storage FlashArray vs Pure Storage FlashBlade

Compared 10% of the time

Red Hat Ceph Storage vs Pure Storage FlashBlade

Compared 10% of the time

Pure FlashArray X NVMe vs Pure Storage FlashBlade

Compared 2% of the time

More Pure Storage FlashBlade Competitors

MinIO vs Hitachi Content Platform

Compared 27% of the time

NetApp StorageGRID vs Hitachi Content Platform

Compared 23% of the time

Dell ObjectScale vs Hitachi Content Platform

Compared 17% of the time

Red Hat Ceph Storage vs Hitachi Content Platform

Compared 16% of the time

Dell PowerScale (Isilon) vs Hitachi Content Platform

Compared 9% of the time

More Hitachi Content Platform Competitors

Red Hat Ceph Storage vs Nutanix Unified Storage (NUS)

Compared 15% of the time

Dell PowerScale (Isilon) vs Nutanix Unified Storage (NUS)

Compared 13% of the time

Microsoft Storage Spaces Direct vs Nutanix Unified Storage (NUS)

Compared 10% of the time

MinIO vs Nutanix Unified Storage (NUS)

Compared 9% of the time

VAST Data vs Nutanix Unified Storage (NUS)

Compared 5% of the time

More Nutanix Unified Storage (NUS) Competitors

Product Reports

Buyer's Guide

Pure Storage FlashBlade

August 2025

Download Pure Storage FlashBlade product report

Buyer's Guide

Hitachi Content Platform

September 2025

Download Hitachi Content Platform product report

Buyer's Guide

Nutanix Unified Storage (NUS)

August 2025

Download Nutanix Unified Storage (NUS) product report

Also Known As

No data available

HCP, Hitachi Vantara Content Platform, Hitachi Vantara HCP

Nutanix Files Storage, Nutanix Volumes Block Storage, Nutanix Objects Storage

Overview

FlashBlade is the industry’s most advanced scale-out storage for unstructured data, powered by a modern, massively parallel architecture to consolidate complex data silos (like backup appliances and data lakes) and accelerate tomorrow’s discoveries and insights.

Pure Storage

Hitachi Content Platform is an object storage solution that enables IT organizations and cloud service providers to store, share, sync, protect, preserve, analyze and retrieve file data from a single system. It is more efficient, easier to use, and capable of handling much more data than traditional file storage solutions. HCP automates day-to-day IT operations like data protection and readily evolves to changes in scale, scope, applications, storage, server and cloud technologies over the life of data. In IT environements where data grows quickly or must live for years, decades or even indefinitely, these capabilities are invaluable.

Hitachi Vantara

Nutanix Unified Storage provides high availability and seamless cloud platform integration, ensuring robust redundancy, scalability, and streamlined management. It supports hybrid cloud connectivity, enhancing storage security and performance.

Nutanix Unified Storage is designed for effective data protection across block, file, and object storage, offering features like ransomware detection and a centralized management interface through Prism Central. Users gain improved SLAs and IT cost savings through its efficient performance. Despite its user-friendly interface, there is a demand for enhanced security measures such as Multi-Factor Authentication and DLP. While its resilience is notable, users seek improvements in protocol compatibility, storage capabilities, pricing, and support processes.

What are the most important features of Nutanix Unified Storage?

User-Friendly Interface: Simplifies storage management and monitoring.
High Availability: Ensures continuous operation and reliability.
Seamless Cloud Integration: Compatible with platforms like Azure and AWS.
Robust Redundancy: Protects data against hardware failures.
Scalable Architecture: Easily adapts to growing data storage needs.
Ransomware Detection: Enhances data protection measures.

What benefits and ROI might users find in reviews?

Improved SLAs: Increased service reliability and performance.
IT Cost Savings: Reduces expenses through efficient resource use.
Enhanced Security: Stronger data protection and reduced risk.
Centralized Management: Easier control and monitoring from one dashboard.

Industries implement Nutanix Unified Storage for tasks such as file storage, database performance improvement, and storage solution consolidation. Companies deploying virtual machines, securing against ransomware, connecting hybrid clouds, and backing up data find it useful. It supports workloads like Citrix VDI, Kubernetes, and research data, assisting many organizations migrating from legacy storage for better cost efficiency and reduced data center footprints.

Nutanix

Sample Customers

ServiceNow, Mercedes-AMG Petronas Motorsport, Dominos, Man AHL

Rabobank, Xinhua News Agency, Kremsm'ller Industrieanlagenbau KG, KSC Commercial Internet, AIS Group, Shanghai Interactive Television Co. Ltd (SiTV), China Telecom, Spin Master

JetBlue, International Speedway Corporation, Volkswagen SAIC, Brighton and Hove City Council, Foresters Financial, Janus International Group, Cloud Comrade, Serco

Buyer's Guide

Hitachi Content Platform vs. Nutanix Unified Storage (NUS)

July 2025

Free Report: Hitachi Content Platform vs. Nutanix Unified Storage (NUS)

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