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Google Tag Manager vs Signal comparison

Google and Signal are both solutions in the Tag Management category. Google is ranked #4, while Signal is ranked #5. Google holds a 25.0% mindshare in TM, compared to Signal’s 9.6% mindshare.
Google Tag Manager
  • 56 Views
  • 25 Comparison Views
Signal
  • 41 Views
  • 7 Comparison Views

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Google Tag Manager
Ranking in Tag Management
4th
Average Rating
0.0
Number of Reviews
0
Ranking in other categories
No ranking in other categories
Signal
Ranking in Tag Management
5th
Average Rating
0.0
Number of Reviews
0
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of June 2025, in the Tag Management category, the mindshare of Google Tag Manager is 25.0%, up from 16.7% compared to the previous year. The mindshare of Signal is 9.6%, up from 3.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Tag Management
 

Comparisons

No data available
No data available
 

Overview

Information not available
Google
Signal instantly connects brands to their customers at scale by transforming their customer data into an always-on, addressable marketing asset.
Signal
 

Sample Customers

Airbnb, dafiti, Novartis International AG, Magazineluiza, Rail Europe
BMW, Allstate, jetBlue Airways, Publicis, Crocs, Netflix, Macy's, Crate&Barrel, GM, P&G, Cars.com, GAP, BestBuy, Nordstrom, Aetna
See our list of best Tag Management vendors.

We monitor all Tag Management reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.