Google Tag Manager vs Signal comparison

Google and Signal are both solutions in the Tag Management category. Google is ranked #3, while Signal is ranked #5. Google holds a 41.6% mindshare in TM, compared to Signal’s 4.6% mindshare.

Google Tag Manager

151 Views
151 Comparison Views

Signal

55 Views
55 Comparison Views

Google Tag Manager

Signal

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Google Tag Manager

Ranking in Tag Management

3rd

Average Rating

0.0

Number of Reviews

Ranking in other categories

No ranking in other categories

Signal

Ranking in Tag Management

5th

Average Rating

0.0

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of August 2025, in the Tag Management category, the mindshare of Google Tag Manager is 41.6%, up from 14.0% compared to the previous year. The mindshare of Signal is 4.6%. It is calculated based on PeerSpot user engagement data.

Tag Management

Comparisons

Qubit Opentag vs Google Tag Manager

Compared 100% of the time

More Google Tag Manager Competitors

Tealium Customer Data Hub vs Signal

Compared 100% of the time

More Signal Competitors

Overview

Information not available

Google

Signal instantly connects brands to their customers at scale by transforming their customer data into an always-on, addressable marketing asset.

Signal

Sample Customers

Airbnb, dafiti, Novartis International AG, Magazineluiza, Rail Europe

BMW, Allstate, jetBlue Airways, Publicis, Crocs, Netflix, Macy's, Crate&Barrel, GM, P&G, Cars.com, GAP, BestBuy, Nordstrom, Aetna

See our list of best Tag Management vendors.

We monitor all Tag Management reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.