No more typing reviews! Try our Samantha, our new voice AI agent.

Google Data Studio vs Qlik Sense vs Tableau Enterprise comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
7.4
Google Data Studio improves efficiency, cost savings, and decision-making, benefiting large entities more than smaller businesses.
Sentiment score
6.2
Qlik Sense delivers high ROI through faster decision-making, cost savings, and enhanced insights, boosting operations and revenue growth.
Sentiment score
6.9
Tableau Enterprise provides rapid ROI through efficient report generation, cost savings, and streamlined operations with minimal integration challenges.
The number of employees has reduced to half, and time is saved by nearly two to three hours a day because of automated reports.
Data engineer at a tech vendor with 10,001+ employees
In my organization, we moved from OBI to Qlik Sense due to limitations with OBI, resulting in very high ROI.
Director Software Engineer at a computer software company with 10,001+ employees
This saves a significant amount of time, particularly for reports that would have needed around fifty people.
Project Manager, Site at LTI - Larsen & Toubro Infotech
The ROI of using Tableau extends to its seamless integration across various platforms, as it's from Salesforce and thus not limited to any specific cloud provider.
Senior Data Consultant at a government with 11-50 employees
Tableau is saving me time, money, and resources, which I would rate as ten.
Founder at Mindclick Consulting
 

Customer Service

Sentiment score
6.2
Google Data Studio's support is highly rated for its responsiveness and expertise, though some face delays with complex issues.
Sentiment score
5.4
Qlik Sense's customer service is praised for technical support, though response times vary, with community forums and partners being essential.
Sentiment score
6.1
Tableau Enterprise support is praised for expertise and responsiveness, with premium options and community resources highly rated by users.
Anyone with minimal knowledge of Looker can easily go through the documentation and understand the steps and the UI.
Data engineer at a tech vendor with 10,001+ employees
While tech support is comprehensive, the stability of Qlik Sense means I generally do not need it.
Director Software Engineer at a computer software company with 10,001+ employees
Technical support requires improvement.
Associate Director at a tech services company with 51-200 employees
In Turkey, the consultant firms are very professional, and they support you.
Business Intelligence Architect at a financial services firm with 5,001-10,000 employees
They provide quick email and phone responses and have Thai-speaking personnel.
Senior Data Consultant at a government with 11-50 employees
There should be consistent standards for all users.
Associate Technical Architect at a computer software company with 1,001-5,000 employees
The technical support for Tableau is quite good.
Project Manager, Site at LTI - Larsen & Toubro Infotech
 

Scalability Issues

Sentiment score
6.8
Google Data Studio scales well with infrastructure support, though some face limitations with features and organizational challenges.
Sentiment score
7.7
Qlik Sense is praised for scalability, efficiently handling large data sets and users, but requires careful licensing and server management.
Sentiment score
6.7
Tableau Enterprise offers strong scalability and improved performance with recent updates, despite potential cost and complexity challenges.
I rate Looker's scalability a nine because of how easily we can scale by simply combining tables.
Data engineer at a tech vendor with 10,001+ employees
It performs well in terms of performance and load compared to others.
Associate Director at a tech services company with 51-200 employees
Qlik Sense helps analyze data and can handle larger amounts of data compared to other BI tools.
Solution Architect at Predoole Analytics
It is easily scalable with Microsoft, with other services Azure and other tools they provide.
student at a educational organization with 1,001-5,000 employees
Tableau is easy to use across various dimensions, whether on-premises or on the cloud.
Senior Data Consultant at a government with 11-50 employees
The solution is fully scalable and performs well even with large datasets, provided there is proper supporting hardware.
Practice Head BI at Nous Infosystems
Tableau is easy to scale.
Content Specialist at PeerSpot
 

Stability Issues

Sentiment score
7.4
Google Data Studio offers varied stability; praised for integration but criticized for occasional bugs and handling large datasets.
Sentiment score
7.6
Qlik Sense is highly stable, with users praising its reliability, effective support, smooth upgrades, and robust functionality.
Sentiment score
7.3
Tableau Enterprise is stable and reliable, with minor challenges tied to dataset size, server, or network factors.
The stability is very good.
Associate Director at a tech services company with 51-200 employees
The application hangs after continuous use due to the buildup of cache.
Content Specialist at PeerSpot
I rate the stability a five or six because Tableau updates very often with new versions or patches.
Senior Data Consultant at a government with 11-50 employees
 

Room For Improvement

Google Data Studio users seek improved data blending, visualization, user-friendliness, real-time querying, integration, security, navigation, and training.
Qlik Sense users seek better customization, real-time features, data handling, visualization, ease of use, cost efficiency, and improved support.
Tableau Enterprise struggles with performance, integration, and features, with users seeking better analytics, data management, and cost efficiency.
The performance is not optimal on large data sets.
Data engineer at a tech vendor with 10,001+ employees
Power BI has better visualizations and interactions with updates in 2023 that provide ease of use.
Business Intelligence Architect at a financial services firm with 5,001-10,000 employees
Providing an API feature to access data from the dashboard or QEDs could be beneficial.
Director Software Engineer at a computer software company with 10,001+ employees
There should be more comprehensive documentation and explanatory videos available to help clients understand and calculate capacity-based pricing, making it easier to predict costs before implementing Qlik Sense Cloud.
Solution Architect at Predoole Analytics
We cannot send the entire Excel file reports via email within Tableau.
Project Manager, Site at LTI - Larsen & Toubro Infotech
The product owner should enhance its benefits or clarify its role.
Senior Data Consultant at a government with 11-50 employees
It sometimes requires extensive investigation to determine why the data does not appear correctly.
Group Finance Head Of Investment Bank Product Control at a financial services firm with 10,001+ employees
 

Setup Cost

Looker's pricing is reasonable for enterprises but can be costly for smaller companies, with potential additional expenses.
Qlik Sense offers flexible, albeit pricier, licensing options praised for easy setup and quick ROI, but requires careful cost analysis.
Tableau Enterprise is pricier but valued for functionality, offering flexible licensing and discounts for larger purchases.
It is just about how expensive it is to implement.
student at a educational organization with 1,001-5,000 employees
Compared to Power BI, it is definitely costly.
Associate Director at a tech services company with 51-200 employees
Among the BI tools and data analytics tools, Qlik is the most expensive.
Business Intelligence Architect at a financial services firm with 5,001-10,000 employees
Power BI as a much cheaper alternative.
Practice Head BI at Nous Infosystems
A license for 150 users costs around $17,000 USD per year.
Content Specialist at PeerSpot
Looker is known to be quite expensive.
Associate Technical Architect at a computer software company with 1,001-5,000 employees
 

Valuable Features

LookML offers flexible data modeling, seamless integration, and easy-to-use visualization tools, enhancing accessibility and customization without workflow disruption.
Qlik Sense provides intuitive dashboard creation, seamless integration, and robust data handling with powerful analytics and flexible development capabilities.
Tableau Enterprise simplifies data visualization and integration, enhancing decision-making and collaboration with secure, intuitive tools for organizations.
For a business user to understand data from free form or Essbase, it usually takes thirty minutes to an hour to go through the previous day's trend. However, with the visualization tools in Looker, they can easily understand the data and compare it to the previous one or two years using a bar graph, pie chart, or other graphs.
Data engineer at a tech vendor with 10,001+ employees
From an end-user perspective, it's convenient and performance-oriented, providing something meaningful from all the organization's data.
Director Software Engineer at a computer software company with 10,001+ employees
The true power is in the ability to connect with any database, get the data, and work with the data.
Director at a consultancy with 1,001-5,000 employees
It is a single product that I can use as an ETL database, BI, and more.
Associate Director at a tech services company with 51-200 employees
A significant feature for me is the real-time connection to data sources because it effectively manages large data sets.
Senior Data Consultant at a government with 11-50 employees
Tableau serves as a stable dashboarding tool for higher management, aiding in quick decision-making.
solution architect at a energy/utilities company with 10,001+ employees
Building hyper extracts and visualization capabilities make Tableau a robust tool for data analysis.
Practice Head BI at Nous Infosystems
 

Mindshare comparison

As of May 2026, in the Embedded BI category, the mindshare of Google Data Studio is 5.5%, down from 9.4% compared to the previous year. The mindshare of Qlik Sense is 7.9%, down from 11.3% compared to the previous year. The mindshare of Tableau Enterprise is 17.5%, down from 32.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Embedded BI Mindshare Distribution
ProductMindshare (%)
Tableau Enterprise17.5%
Qlik Sense7.9%
Google Data Studio5.5%
Other69.1%
Embedded BI
 

Featured Reviews

Hemanthreddy Vakiti - PeerSpot reviewer
Data engineer at a tech vendor with 10,001+ employees
Automated dashboards have transformed daily trend analysis and now drive faster business decisions
One of the best features that Looker offers is LookML, which allows us to develop dashboards directly rather than dragging and dropping. We can also customize some fields that are not available in the table by combining different tables using LookML. Compared to other reporting tools, Looker is somewhat more customizable and interactive. With the help of Views and Explore in Looker, we can combine different tables and create a unique column that is not available in the table, and then use that column in our reporting dashboard. Since we brought Looker into our project, it has improved data visibility and enabled faster interaction between us and our client. Rather than simply using free form or Essbase, seeing customizable and visualized data in Looker allows the business users to understand the trends in the data more easily rather than just seeing numbers. It has helped us save a lot of time. The automated dashboards that we develop allow us to run the dashboard for the coming years with only some modifications, which has reduced some manpower and working hours. When I joined this project, there were around eight to nine people for developing Looker dashboards. Once the development part is completed for almost all cases, the next part is just monitoring the dashboards and making some minor changes required to align with business goals. After development, the team was reduced to three or four people, so the manpower has significantly reduced, and time taken has decreased as well. For a business user to understand data from free form or Essbase, it usually takes thirty minutes to an hour to go through the previous day's trend. However, with the visualization tools in Looker, they can easily understand the data and compare it to the previous one or two years using a bar graph, pie chart, or other graphs. The return on investment has been very good. The number of employees has reduced to half, and time is saved by nearly two to three hours a day because of automated reports. We are just monitoring the reports to ensure they are released. This has saved nearly two hours per day, and the team has been reduced to half.
SW
Solution Architect at Predoole Analytics
Unlocks actionable insights through user-friendly analysis features
The self-service capabilities that Qlik Sense offers are significant. They offer natural language processing, allowing users to ask questions in layman language, and Qlik Sense will create charts and narratives automatically. Users can access any dashboard developed in Qlik Sense from familiar portals such as Okta or other company portals through embedding features. The integration with chatbots, particularly Microsoft Teams, allows users to access dashboards and ask questions directly within Teams. The collaboration feature enables users to share analysis by taking snapshots and tagging team members within the Qlik Sense interface, eliminating the need for lengthy emails or screenshots. The storytelling feature allows users to create presentations directly in Qlik Sense using dashboard analysis, making it easier to answer questions during meetings. The subscription feature enables users to receive charts and sheets via email instead of navigating to the dashboard, facilitating monitoring purposes. Qlik Sense offers alerting capabilities where users can set thresholds for KPIs and receive notifications when these thresholds are reached. The platform also includes AI/ML features for predictive modeling through a no-code component, allowing business users to create and deploy AutoML models without depending on data scientists. The Qlik Answers component, featuring generative AI capability, enables users to get answers from unstructured data including Excel, HTML documents, or Microsoft Word documents by creating a knowledge base. The user-friendly interface operates on a drag-and-drop approach, with Qlik Sense suggesting appropriate charts based on selected dimensions and measures. The associative engine capabilities allow data association between tables, implementing selections across related tables. The platform uses a color-coding system (white, gray, and dark gray) to show related, excluded, and unrelated data selections, providing insights beyond traditional BI tools.
Uzair Faruqi - PeerSpot reviewer
Head Of Data Science at Mjunction Services
Ease of developing dashboards and receiving strong technical support have enabled efficient data visualization
Introducing custom features, such as NLP-based reports, is not very good in Tableau. My MD has been asking us for a way to write in natural language to request reports that the system should generate, but that isn't very effective with Tableau. As a developer, I can develop an on-demand report in Python quite easily, but exposing a REST API on the Tableau platform is not a very easy task. AI enablement is an area for improvement for Tableau, and that is something they might have to work upon. I have heard that ThoughtSpot is quite better in this regard, but the cost of ThoughtSpot is much higher. ThoughtSpot has lots of natural language-based report generation features that Tableau lacks.
report
Use our free recommendation engine to learn which Embedded BI solutions are best for your needs.
896,099 professionals have used our research since 2012.
 

Comparison Review

it_user79932 - PeerSpot reviewer
Senior Manager - BI Head with 5,001-10,000 employees
Feb 4, 2015
Comparison of SAP BO, Tableau, QlikView, Cognos, Microsoft, OBIEE and Pentaho
1. SAP BO/BI Enterprise scalability Security Ease of use Semantic layer 2. Tableau Visualization Data discovery Turnaround time 3. IBM Cognos Enterprise scalability Security In-memory feature 4. MS BI - Flexibility 5. Pentaho - Open source but still enterprise grade 6. QlikView Data…
 

Top Industries

By visitors reading reviews
Financial Services Firm
13%
Retailer
8%
Media Company
8%
Computer Software Company
6%
Financial Services Firm
19%
Manufacturing Company
9%
Government
7%
Computer Software Company
6%
Financial Services Firm
15%
Manufacturing Company
9%
Computer Software Company
8%
University
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise8
Large Enterprise7
By reviewers
Company SizeCount
Small Business34
Midsize Enterprise40
Large Enterprise88
By reviewers
Company SizeCount
Small Business117
Midsize Enterprise67
Large Enterprise185
 

Questions from the Community

What needs improvement with Looker?
One thing is that Looker is not user-friendly to non-technical users. Someone with knowledge of Looker can understand...
What is your primary use case for Looker?
Looker serves as our main business intelligence reporting tool by creating dashboards and reports. We create interact...
What advice do you have for others considering Looker?
My advice to others looking into using Looker is that if they are new users with some technical knowledge of SQL or P...
Seeking lightweight open source BI software
It depends on the Data architecture and the complexity of your requirement. Some great tools in the market are Qlik ...
Seeking lightweight open source BI software
There are many...It would rather depend what System BI architecture or Enterprise legacy you have at your end...I wou...
What is your experience regarding pricing and costs for Qlik Sense?
It is not about performance. It is just about how expensive it is to implement.
Tableau vs. Business Objects - Which is a better solution for visualization and analysis?
Both tools have their positives and negatives. First, I should mention that I am relatively new to Tableau. I have be...
Which would you choose - Tableau or SAP Analytics Cloud?
Tableau is easy to set up and maintain. In about a day it is possible for the entire platform to be deployed for use....
What is your experience regarding pricing and costs for Tableau?
Regarding pricing, while I cannot comment on specific user licenses, Tableau is indeed more expensive than Power BI. ...
 

Also Known As

Looker
QlikSense, Qlik Analytics Platform
Tableau Desktop, Tableau Server, Tableau Online
 

Overview

 

Sample Customers

Yahoo!, Etsy, Kohler, Hipcamp, Hubspot, Kickstarter, Venmo, Dollar Shave Club, 600+ customer
Abbvie, Airbus, Barclays, BT Openreach, BMW, Daimler AG, HSBC, IKEA, Nationwide Building Society, Royal Mail Group, Sanofi, Siemens, Wendy'', Vodafone, Volvo
Accenture, Adobe, Amazon.com, Bank of America, Charles Schwab Corp, Citigroup, Coca-Cola Company, Cornell University, Dell, Deloitte, Duke University, eBay, Exxon Mobil, Fannie Mae, Ferrari, French Red Cross, Goldman Sachs, Google, Government of Canada, HP, Intel, Johns Hopkins Hospital, Macy's, Merck, The New York Times, PayPal, Pfizer, US Army, US Air Force, Skype, and Walmart.
Find out what your peers are saying about Salesforce, Qlik, Zoho and others in Embedded BI. Updated: May 2026.
896,099 professionals have used our research since 2012.