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Google Data Studio vs QlikView comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Apr 23, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
7.4
Google Data Studio improves efficiency, cost savings, and decision-making, benefiting large entities more than smaller businesses.
Sentiment score
6.4
QlikView ROI appears through time savings, decision-making improvements, and efficient deployment, despite licensing complexity impacting perception.
The number of employees has reduced to half, and time is saved by nearly two to three hours a day because of automated reports.
Data engineer at a tech vendor with 10,001+ employees
The biggest return on investment is the time saving for the customer.
Managing Director at Hurricnae
 

Customer Service

Sentiment score
6.2
Google Data Studio's support is highly rated for its responsiveness and expertise, though some face delays with complex issues.
Sentiment score
6.1
QlikView's customer support is highly rated, with quick responses, a helpful community, and generally strong availability despite geographic factors.
Anyone with minimal knowledge of Looker can easily go through the documentation and understand the steps and the UI.
Data engineer at a tech vendor with 10,001+ employees
I would rate the customer support a solid 10.
Managing Director at Hurricnae
I am totally satisfied with technical support from Qlik.
Financial Controller with task of Business Intelligence Implementation at a wholesaler/distributor with 1,001-5,000 employees
 

Scalability Issues

Sentiment score
6.8
Google Data Studio scales well with infrastructure support, though some face limitations with features and organizational challenges.
Sentiment score
7.0
QlikView scales well with efficient resource management, but superior scalability features are found in Qlik Sense, requiring robust infrastructure.
I rate Looker's scalability a nine because of how easily we can scale by simply combining tables.
Data engineer at a tech vendor with 10,001+ employees
If you want better performance with a larger volume of data, you can simply add an additional server.
Financial Controller with task of Business Intelligence Implementation at a wholesaler/distributor with 1,001-5,000 employees
 

Stability Issues

Sentiment score
7.4
Google Data Studio offers varied stability; praised for integration but criticized for occasional bugs and handling large datasets.
Sentiment score
7.7
Users rate QlikView's stability highly, with issues mainly due to infrastructure or large data, resolved with hardware tweaks.
 

Room For Improvement

Google Data Studio users seek improved data blending, visualization, user-friendliness, real-time querying, integration, security, navigation, and training.
QlikView needs a more intuitive interface, better scalability, integration, predictive analytics, and cost-effective licensing for improved user experience.
The performance is not optimal on large data sets.
Data engineer at a tech vendor with 10,001+ employees
AI features are already available in Qlik Sense, so you would need to migrate to that platform.
Financial Controller with task of Business Intelligence Implementation at a wholesaler/distributor with 1,001-5,000 employees
In QlikView, I believe the improvement that should be made is to bring the costs down, as you'll have to be competitive with Power BI, aiming for at least a 30% reduction to stop the hemorrhaging to Power BI.
Managing Director at Hurricnae
 

Setup Cost

Looker's pricing is reasonable for enterprises but can be costly for smaller companies, with potential additional expenses.
QlikView pricing is variable and can be costly, but strategic planning can maximize ROI for organizations.
The license cost per user or per year for QlikView is about 500 Euros annually.
Managing Director at Hurricnae
I would rate the pricing for QlikView as not cheap, but it is reasonable.
Financial Controller with task of Business Intelligence Implementation at a wholesaler/distributor with 1,001-5,000 employees
 

Valuable Features

LookML offers flexible data modeling, seamless integration, and easy-to-use visualization tools, enhancing accessibility and customization without workflow disruption.
QlikView offers powerful data analysis with dynamic dashboards, intuitive interface, and rapid visualization for enhanced business performance and insights.
For a business user to understand data from free form or Essbase, it usually takes thirty minutes to an hour to go through the previous day's trend. However, with the visualization tools in Looker, they can easily understand the data and compare it to the previous one or two years using a bar graph, pie chart, or other graphs.
Data engineer at a tech vendor with 10,001+ employees
Building metrics using simple language, similar to what you have in Excel, is what I have found most valuable in QlikView.
Financial Controller with task of Business Intelligence Implementation at a wholesaler/distributor with 1,001-5,000 employees
The best features in QlikView are rapid development, the fact that I can do what I want in QlikView, and full control along with ease of use.
Managing Director at Hurricnae
 

Categories and Ranking

Google Data Studio
Ranking in Embedded BI
9th
Average Rating
8.0
Reviews Sentiment
6.4
Number of Reviews
20
Ranking in other categories
No ranking in other categories
QlikView
Ranking in Embedded BI
3rd
Average Rating
8.2
Reviews Sentiment
7.3
Number of Reviews
163
Ranking in other categories
Reporting (8th)
 

Mindshare comparison

As of April 2026, in the Embedded BI category, the mindshare of Google Data Studio is 5.6%, down from 9.2% compared to the previous year. The mindshare of QlikView is 7.7%, down from 9.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Embedded BI Mindshare Distribution
ProductMindshare (%)
QlikView7.7%
Looker5.6%
Other86.7%
Embedded BI
 

Featured Reviews

Hemanthreddy Vakiti - PeerSpot reviewer
Data engineer at a tech vendor with 10,001+ employees
Automated dashboards have transformed daily trend analysis and now drive faster business decisions
One of the best features that Looker offers is LookML, which allows us to develop dashboards directly rather than dragging and dropping. We can also customize some fields that are not available in the table by combining different tables using LookML. Compared to other reporting tools, Looker is somewhat more customizable and interactive. With the help of Views and Explore in Looker, we can combine different tables and create a unique column that is not available in the table, and then use that column in our reporting dashboard. Since we brought Looker into our project, it has improved data visibility and enabled faster interaction between us and our client. Rather than simply using free form or Essbase, seeing customizable and visualized data in Looker allows the business users to understand the trends in the data more easily rather than just seeing numbers. It has helped us save a lot of time. The automated dashboards that we develop allow us to run the dashboard for the coming years with only some modifications, which has reduced some manpower and working hours. When I joined this project, there were around eight to nine people for developing Looker dashboards. Once the development part is completed for almost all cases, the next part is just monitoring the dashboards and making some minor changes required to align with business goals. After development, the team was reduced to three or four people, so the manpower has significantly reduced, and time taken has decreased as well. For a business user to understand data from free form or Essbase, it usually takes thirty minutes to an hour to go through the previous day's trend. However, with the visualization tools in Looker, they can easily understand the data and compare it to the previous one or two years using a bar graph, pie chart, or other graphs. The return on investment has been very good. The number of employees has reduced to half, and time is saved by nearly two to three hours a day because of automated reports. We are just monitoring the reports to ensure they are released. This has saved nearly two hours per day, and the team has been reduced to half.
SG
Financial Controller with task of Business Intelligence Implementation at a wholesaler/distributor with 1,001-5,000 employees
Daily invoice analytics has become streamlined and complex data modeling is now simplified
We are not using analytics features and possibly predictive analytics and forecasting features in QlikView, although they are available. QlikView is very flexible, but we are currently using only tabular presentation of data because that is what we need. Presenting a large volume of data in QlikView with graphics can be overwhelming for the majority of people who want to see a lot of information in one picture. It would be beneficial to have AI or ML features in QlikView. However, I think they will decommission QlikView, and AI features are already available in Qlik Sense, so you would need to migrate to that platform.
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Comparison Review

it_user79932 - PeerSpot reviewer
Senior Manager - BI Head with 5,001-10,000 employees
Feb 4, 2015
Comparison of SAP BO, Tableau, QlikView, Cognos, Microsoft, OBIEE and Pentaho
1. SAP BO/BI Enterprise scalability Security Ease of use Semantic layer 2. Tableau Visualization Data discovery Turnaround time 3. IBM Cognos Enterprise scalability Security In-memory feature 4. MS BI - Flexibility 5. Pentaho - Open source but still enterprise grade 6. QlikView Data…
 

Top Industries

By visitors reading reviews
Financial Services Firm
13%
Retailer
8%
Media Company
8%
Computer Software Company
7%
Financial Services Firm
15%
Manufacturing Company
8%
Construction Company
8%
Comms Service Provider
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise8
Large Enterprise7
By reviewers
Company SizeCount
Small Business73
Midsize Enterprise36
Large Enterprise76
 

Questions from the Community

What needs improvement with Looker?
One thing is that Looker is not user-friendly to non-technical users. Someone with knowledge of Looker can understand it, but a person without any technical background finds it somewhat advanced or...
What is your primary use case for Looker?
Looker serves as our main business intelligence reporting tool by creating dashboards and reports. We create interactive dashboards that help users understand the changes in data and the current tr...
What advice do you have for others considering Looker?
My advice to others looking into using Looker is that if they are new users with some technical knowledge of SQL or Python, they can understand LookML code or use the explore tab to drag and drop t...
What is your experience regarding pricing and costs for QlikView?
I would rate the pricing for QlikView as not cheap, but it is reasonable.
What needs improvement with QlikView?
We are not using analytics features and possibly predictive analytics and forecasting features in QlikView, although they are available. QlikView is very flexible, but we are currently using only t...
What is your primary use case for QlikView?
The primary use case involves analyzing data on a daily invoice level with QlikView. Building metrics using simple language, similar to what you have in Excel, is what I have found most valuable in...
 

Comparisons

 

Also Known As

Looker
No data available
 

Overview

 

Sample Customers

Yahoo!, Etsy, Kohler, Hipcamp, Hubspot, Kickstarter, Venmo, Dollar Shave Club, 600+ customer
Canon, Gatorade, Amcor, Panasonic, Fila, Cambridge University Hospitals, Global Retail Bank, North Yorkshire Police department, Lanoo Group Publishers, and AonGroep Nederland.
Find out what your peers are saying about Google Data Studio vs. QlikView and other solutions. Updated: April 2026.
889,955 professionals have used our research since 2012.