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GoodData vs Looker comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jun 29, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

GoodData
Ranking in Embedded BI
15th
Average Rating
7.0
Reviews Sentiment
8.1
Number of Reviews
2
Ranking in other categories
Data Visualization (22nd)
Looker
Ranking in Embedded BI
10th
Average Rating
8.0
Reviews Sentiment
7.0
Number of Reviews
19
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of March 2026, in the Embedded BI category, the mindshare of GoodData is 2.8%, up from 0.6% compared to the previous year. The mindshare of Looker is 6.4%, down from 9.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Embedded BI Mindshare Distribution
ProductMindshare (%)
Looker6.4%
GoodData2.8%
Other90.8%
Embedded BI
 

Featured Reviews

it_user241098 - PeerSpot reviewer
Engagement Manager at a tech services company with 501-1,000 employees
​Setup is straightforward from a business user standpoint but MAQL needs to be easier.
Cloud connect Report generator MAQL needs to be easier Better row-level security for end-users I've used it for nine months, mainly for implementation and delivery to customers. No issues encountered. No issues encountered. When the source is big and/or the source is Netsuite there are…
Kishore Jhunjhunwala - PeerSpot reviewer
Sr Analytics Consultant at a outsourcing company with 1,001-5,000 employees
A cloud solution for operational reporting but is expensive
Some basic feature that is available in other reporting tools is missing. Looker has the ability to show more than 5,000 rows for operational reporting. Some reporting tools allow users to scroll down to see more than 5,000 rows, but in Looker, you have to download the entire dataset. Looker should consider adding a scroll-down option to allow users to view large datasets on screen without downloading them. Looker has some options for granting users access as viewers. However, viewers cannot download the entire dataset. Only superusers can download the whole dataset on the Explore screen. This is a big limitation, as you cannot give any user viewer access. You can give access to superuser access, which is a cost to the company.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It's a good product for your end to end BI needs when its all on the cloud."
"It's quite effortless to navigate through various applications and review their updated data in real-time."
"We can centralize all our data models."
"Looker offers incredible business visualization and analytical tools: graphs, charts, tables, and single numbers."
"With Looker, I have experienced benefits in terms of usability and shareability."
"With respect to buy solutions, cost is relevant. However, the Looker solution would have outmatched the ongoing multi-million budget spending with respect to cost-efficiency."
"In the past, adding a new dashboard to our product was a multi-week development effort, now our nontechnical product management and client success teams can create, launch, and maintain high quality dashboards with no interruption to the development team."
"The most valuable features are the ability to create visualizations for non-technical employees, as well as the ability to provide ways to dynamically slice the data."
"Empowering every employee to make smarter decisions in less time easily pushes us into the black on ROI."
 

Cons

"When the source is big and/or the source is Netsuite there are issues."
"Stability needs improvement."
"Their needs to be much more control of visualizations to become more on par with Tableau."
"The integration with different databases must be improved."
"The main area of concern in Looker is probably related to blending the data from the different sources, including the data present internally in the company and on the cloud."
"This product is useful for non-technical users, who are able to use the interface to easily slice data. But for the admin users who are responsible for maintaining the schemas and files behind the scenes, it can easily become a chore, as there is a lot of manual work involved in defining the schemas of the connected database(s), as well as any refactored tables; the restrictive syntax also makes maintenance difficult."
"The visualization capability of the product is limited."
"Looker doesn't connect to Excel, which is a huge disappointment because a lot of data is presented in Excel. Also, it can't consume data directly from REST APIs, which is necessary. Looker needs to expand its horizons when it comes to data sources. The inability to connect to different data sources is hampering our use cases. Currently, it only has an ODBC connection that connects to a database. It needs to connect to other data sources, such as Excel, APIs, and different platforms."
"There is a lot of customization that we needed/need to build ourselves. Other BI tools have more out of the box."
 

Pricing and Cost Advice

Information not available
"The price of Looker usually depends on the solution's provider, but it is usually cheaper than the other products in the market. Looker is offered at different prices for different companies."
"Looker is expensive and could be made better by reducing it."
"It's not cheap, but it's not expensive for big companies."
"It is cheap."
"I do not have to make any payments to use the solution."
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Top Industries

By visitors reading reviews
No data available
Financial Services Firm
13%
Retailer
9%
Computer Software Company
9%
Media Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise8
Large Enterprise6
 

Comparisons

 

Overview

 

Sample Customers

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