Domo vs GoodData comparison

Why PeerSpot?

Domo and GoodData are both solutions in the Data Visualization category. Domo is ranked #8 with an average rating of 7.8, while GoodData is ranked #25. Domo holds a 3.6% mindshare in DV, compared to GoodData’s 1.4% mindshare. Additionally, 85% of Domo users are willing to recommend the solution, compared to 50% of GoodData users who would recommend it.

Domo

Read 48 Domo reviews

10,823 Views
3,788 Comparison Views

85% willing to recommend

GoodData

Read 2 GoodData reviews

1,693 Views
1,270 Comparison Views

50% willing to recommend

Domo

GoodData

Comparison Buyer's Guide

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Executive SummaryUpdated on Jan 1, 2025

Domo and GoodData are competing in the business intelligence space, offering data analytics solutions. Domo seems to have the upper hand in integration capabilities and interactive dashboards, while GoodData stands out in flexible analytics scaling.

Features: Domo offers seamless integration with multiple data sources, real-time data visualization, and interactive dashboards. GoodData provides powerful embedded analytics, extensive APIs for customized analytical applications, and emphasizes tailoring analytics experiences.

Ease of Deployment and Customer Service: Domo provides a user-friendly cloud-based deployment with quick setup and comprehensive support services. GoodData, also cloud-based, focuses on guiding users through the analytics integration process and offers strong support for analytical customization.

Pricing and ROI: Domo demands an initial investment with high potential ROI due to enhanced decision-making efficiency. GoodData offers flexible pricing tailored to usage and scalability, resulting in measurable ROI through effective data analytics. Domo delivers quick ROI with comprehensive features, while GoodData allows incremental investment with a focus on long-term scalability benefits.

To learn more, read our detailed Data Visualization Report (Updated: September 2026).

Buyer's Guide

Data Visualization

September 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Domo

Ranking in Data Visualization

8th

Average Rating

7.8

Reviews Sentiment

6.5

Number of Reviews

Ranking in other categories

Data Integration (18th), BI (Business Intelligence) Tools (6th), Business Performance Management (7th), Reporting (4th)

GoodData

Ranking in Data Visualization

25th

Average Rating

7.0

Reviews Sentiment

8.1

Number of Reviews

Ranking in other categories

Embedded BI (14th)

Mindshare comparison

As of September 2026, in the Data Visualization category, the mindshare of Domo is 3.6%, down from 8.9% compared to the previous year. The mindshare of GoodData is 1.4%, up from 0.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Data Visualization Mindshare Distribution
Product	Mindshare (%)
Domo	3.6%
GoodData	1.4%
Other	95.0%

Data Visualization

Featured Reviews

Ruban Prasanna Dass SP

Assistant Manager at a tech services company with 10,001+ employees

Have improved workflow efficiency through custom reports but encountered formatting limitations

The downsides of Domo are that we don't have a feature in the same column. When data comes in a time format, text format, and number format, we cannot segregate and create conditional formatting in that column. If in the future they develop this feature, it will benefit more users. Domo requires maintenance on my end, such as updates. I am maintaining some dashboards on a weekly basis and monthly basis daily reports. Because we need to upload in SFTP, we cannot schedule or auto-schedule due to rate purposes. We manually handle the data sets. If there were an option to reduce the cost, it would be easier to access.

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it_user241098

Engagement Manager at a tech services company with 501-1,000 employees

Setup is straightforward from a business user standpoint but MAQL needs to be easier.

Cloud connect Report generator MAQL needs to be easier Better row-level security for end-users I've used it for nine months, mainly for implementation and delivery to customers. No issues encountered. No issues encountered. When the source is big and/or the source is Netsuite there are…

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Once the data source has been uploaded to Domo, making graphs is quite easy."

"In general, of all the reporting tools I've used in the past, I have never been able to rapidly report and build dashboards faster than I have with this tool."

"The main reason my company decided to use Domo is that it's a one-stop shop BI tool, so it solves requirements for all customers."

"The flexibility and usability are probably the best features, and I really appreciate what they're doing now with workflow and AI agents, allowing users to build that kind of agentic flow where data analytics and traditional ETL can quickly and easily embed AI capabilities, which is extremely powerful."

"One feature which I have found to be very interesting is the Beast manager, where you can create calculated fields. They are shared in one common repository so someone else can use the same calculated fields; they don't have to rewrite or reinvent the APIs."

"The fact that you can add any data source is valuable. The entire data handling suite they have, all the apps, etc., is pretty amazing. One of the key things, not being a techie or a data-warehouse guy, is that you can connect data sources, and do all kinds of pretty amazing things."

"The best feature of Domo is that it's completely on the cloud. I also like that you can handle data end-to-end without having to depend on multiple tools. Another specific feature I like the most about Domo is Magic ETL because, through it, you can do all your expression, transformation, and loading activities very smoothly. The tool also follows the lineage concept, so you can understand what kind of transformations took place on a particular data set. You can find end-to-end data from the source until it has become the final output or the final data set. Whatever happened to a particular data set, you can understand it through the Domo lineage, and that isn't possible in most of the tools available in the market, but in Domo, that's available. The tool is also solid and because it's on the cloud, it uses multiple data engineering in the backend and multiple algorithms in the back, behind the scenes, resulting in a great performance. For example, if an end user such as the CEO or COO opens a report or the dashboard and it takes more than ten seconds, the end user won't be interested in looking at that report or dashboard, but Domo enables better performance and there's usually no performance issues from that tool."

"With ETL transformations in SQL lists, you often write a lot of queries. You have to build a bunch of code for the data. With Domo, one of the pieces we have is Magic ETL. In Magic ETL, you don't need to write code. You don't need to be a specialist in SQL or any database query language."

More Domo pros

"It's a good product for your end to end BI needs when its all on the cloud."

Cons

"In terms of the analytics, there is quite a limited set of options when using Domo. Whereas with Tableau we can perform heavy statistical computations, Domo doesn't have that capability. Domo is quite limited on that side."

"I would like to see more flexibility in their pricing structure."

"If your ETL runs more than 24 hours, it always fails because we are logging a lot of historical data, and there is a restriction on the amount of data (in rows) that you can run. The technical support has not found a solution for this yet."

"The pricing of Domo is too high. Six months ago, Domo increased their prices. We suffered because we could not maintain the old data in the old data set in Domo."

"It is expensive."

"It is very difficult too, if we do have specific requests or errors that we can't get figure out - especially when it comes to the development platform, developing custom connectors or doing any kind of API work, custom cards - in that there's a lag in the response time."

"The preconfigured apps need to be more relevant to allow one, out of the box, to load data in order to use pre-set reports/views."

"It was pretty expensive. The cost didn't justify keeping it around when you look and compare it to other existing tools in the business."

More Domo cons

"When the source is big and/or the source is Netsuite there are issues."

Pricing and Cost Advice

"Because it's software as a service, it's more expensive on the face of it. But there are a lot of variables. I don't have to pay for servers or for infrastructure. I don't have to pay labor for my IT organization to set up or maintain the environment. I don't have to pay for them to upgrade the software, and test it, etc., because when it rolls out, it is transparent and seamless for us. But, because of that, it costs more, I imagine, than Sisense, or Yellowfin, or Power BI. A lot of those make it sound like they're inexpensive, but when you add in all the hidden costs and all of the overhead, it's probably comparable."

"No matter if you're a developer or an end-user, the licensing cost is around $12 per user per month."

"Domo is slightly costly but it's much cheaper than some."

"Domo has more than one licensing model. You can choose between the yearly subscription and the per-user licensing model. The tool is flexible in terms of licensing. As for the cost, Domo is an end-to-end BI tool so its pricing is a little higher than other players in the market, for example, non end-to-end BI tools such as OBIEE and Tableau specific only for business intelligence and presenting data to the end users, unlike Domo which handles everything. You want to get Domo as an integration tool, an ETL tool, etc. As the tool is end-to-end, its cost is always going to be a little higher than other BI tools, but it's worth paying because you won't have to spend extra for other activities. After all, Domo can do those activities."

"They've built an "app economy." Some of them are really expensive, so they're not for startups and smaller companies. They're more like enterprise tools. We couldn't afford some of them, because they were so crazy expensive. But if I was working for a bank, insurance company, or some bigger corporation then, for sure, you could justify those prices... It was silly expensive back then and it probably still is, or even more expensive."

"We are making money from Domo, and all our clients are happy with the information that they receive from it."

"It started out at about $600 a seat. However, then as we started to grow, it scaled that down to about $330 or 3$50 a seat, if I'm not mistaken."

"I'm not sure about pricing, but I believe Domo is quite costly. Prior to joining this organization, I had a Domo license with my former employer and I think that license was around $500 to $600 annually. That was for a single license. I think it varies, depending on the organization that is acquiring Domo."

More Domo pricing and cost advice

Information not available

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Top Industries

By visitors reading reviews

Manufacturing Company

10%

Financial Services Firm

Outsourcing Company

University

Construction Company

19%

Comms Service Provider

16%

Financial Services Firm

13%

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	17
Midsize Enterprise	13
Large Enterprise	20

No data available

Questions from the Community

What is your experience regarding pricing and costs for Domo?

My experience with pricing, setup cost, and licensing is that there was very little.

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What needs improvement with Domo?

I'm not sure how Domo can be improved overall, as it's a really good experience.

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What is your primary use case for Domo?

My main use case for Domo involves building different tables and different cards so I can look at different data points. A quick specific example of a table I have built or a data point I often loo...

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Comparisons

Tableau Enterprise vs Domo

Compared 17% of the time

Microsoft Power BI vs Domo

Compared 16% of the time

Google Data Studio vs Domo

Compared 2% of the time

Zendesk vs Domo

Compared 2% of the time

Palantir Foundry vs Domo

Compared 2% of the time

More Domo Competitors

Tableau Enterprise vs GoodData

Compared 11% of the time

dxFeed Bookmap vs GoodData

Compared 10% of the time

Visokio Omniscope vs GoodData

Compared 9% of the time

Qlik Sense vs GoodData

Compared 7% of the time

Apache Superset vs GoodData

Compared 3% of the time

More GoodData Competitors

Product Reports

Buyer's Guide

Domo

September 2026

Download Domo product report

Buyer's Guide

Data Visualization

September 2026

Download GoodData product report

Also Known As

corda

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Overview

Domo provides self-service BI, enabling users to generate reports without needing a data warehouse. Its cloud-based nature enhances accessibility and performance, while offering customizable dashboards for data-driven decision-making.

Domo stands out for its robust data integration, featuring Magic ETL to streamline processes. Its AI-driven insights, extensive data connectors, and collaboration tools promote secure sharing and analytical proficiency. Although users note room for improvement in visualization, pricing, and data integration, its capabilities in generating executive dashboards and unified analytics remain prominent. Performance and user experience enhancements are desired, including improved support for large data volumes and richer data transformation tools.

What are the key features of Domo?

Self-Service BI: Generate reports without a data warehouse for simplified analysis.
Data Integration: Leverage Magic ETL for easy data management.
Customizable Dashboards: Tailor dashboards to specific needs.
AI-Driven Insights: Gain automated insights for better decision-making.
Extensive Data Connectors: Access a wide range of data sources.

What benefits should users look for when evaluating Domo?

Accessibility: Cloud-based structure ensures data access anywhere.
Performance: Enhanced performance with seamless data processing.
Collaboration: Facilitate secure sharing and collaboration for collective insights.
Decision-Making: Enable data-driven decisions with real-time analytics.

In industries like finance, marketing, project management, and retail, organizations use Domo for crafting executive dashboards, integrating data sources, and conducting advanced analytics. Its capabilities allow them to transform data into insightful dashboards, aiding in performance tracking and actionable insights.

Domo

GoodData provides an advanced analytics platform enabling businesses to uncover insights and drive data-driven decision-making. It seamlessly integrates with existing data infrastructures, offering intuitive dashboards and robust reporting capabilities.

Designed for performance and scalability, GoodData supports complex analytical workloads and delivers consistent, reliable insights. By integrating smoothly with cloud environments, it caters to enterprises seeking agility and comprehensive analytic solutions. GoodData's flexibility and powerful features make it a go-to choice for companies looking to harness their data effectively.

What are the key features of GoodData?

Advanced Analytics: Offers sophisticated tools for predictive analysis and pattern recognition.
Data Integration: Ensures seamless connection with multiple data sources for comprehensive analytics.
Custom Visualization: Provides tools to create tailored, interactive dashboards.
Scalability: Supports growth and expanded data processing needs.
Security: Includes robust security measures to protect data integrity.

Why should users consider GoodData's ROI?

Increased Efficiency: Streamlines data processes, saving time and resources.
Actionable Insights: Empowers users to make informed business decisions.
Cost-Effectiveness: Reduces the need for multiple analytics tools.
Enhanced Collaboration: Facilitates data sharing and teamwork across departments.

GoodData excels in industries like retail, finance, and healthcare by offering tailored analytics solutions that support sector-specific requirements. Businesses leverage GoodData to optimize operations, understand customer behavior, and enhance strategic planning across different environments.

GoodData

Sample Customers

Capco, SABMiller, Stance, eBay, Sage North America, Goodwill Industries of Central Indiana, Telus, The Cliffs, OGIO International Inc., and many more!

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