Domo vs GoodData comparison

Domo and GoodData are both solutions in the Data Visualization category. Domo is ranked #7 with an average rating of 7.8, while GoodData is ranked #24. Domo holds a 3.8% mindshare in DV, compared to GoodData’s 1.4% mindshare. Additionally, 85% of Domo users are willing to recommend the solution, compared to 50% of GoodData users who would recommend it.

Domo

Read 48 Domo reviews

9,987 Views
3,595 Comparison Views

85% willing to recommend

GoodData

Read 2 GoodData reviews

1,520 Views
1,140 Comparison Views

50% willing to recommend

Domo

GoodData

Comparison Buyer's Guide

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Executive SummaryUpdated on Jan 1, 2025

Domo and GoodData are competing in the business intelligence space, offering data analytics solutions. Domo seems to have the upper hand in integration capabilities and interactive dashboards, while GoodData stands out in flexible analytics scaling.

Features: Domo offers seamless integration with multiple data sources, real-time data visualization, and interactive dashboards. GoodData provides powerful embedded analytics, extensive APIs for customized analytical applications, and emphasizes tailoring analytics experiences.

Ease of Deployment and Customer Service: Domo provides a user-friendly cloud-based deployment with quick setup and comprehensive support services. GoodData, also cloud-based, focuses on guiding users through the analytics integration process and offers strong support for analytical customization.

Pricing and ROI: Domo demands an initial investment with high potential ROI due to enhanced decision-making efficiency. GoodData offers flexible pricing tailored to usage and scalability, resulting in measurable ROI through effective data analytics. Domo delivers quick ROI with comprehensive features, while GoodData allows incremental investment with a focus on long-term scalability benefits.

To learn more, read our detailed Data Visualization Report (Updated: August 2026).

Buyer's Guide

Data Visualization

August 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Domo

Ranking in Data Visualization

7th

Average Rating

7.8

Reviews Sentiment

6.5

Number of Reviews

Ranking in other categories

Data Integration (19th), BI (Business Intelligence) Tools (6th), Business Performance Management (7th), Reporting (4th)

GoodData

Ranking in Data Visualization

24th

Average Rating

7.0

Reviews Sentiment

8.1

Number of Reviews

Ranking in other categories

Embedded BI (14th)

Mindshare comparison

As of August 2026, in the Data Visualization category, the mindshare of Domo is 3.8%, down from 9.2% compared to the previous year. The mindshare of GoodData is 1.4%, up from 0.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Data Visualization Mindshare Distribution
Product	Mindshare (%)
Domo	3.8%
GoodData	1.4%
Other	94.8%

Data Visualization

Featured Reviews

Ruban Prasanna Dass SP

Assistant Manager at a tech services company with 10,001+ employees

Have improved workflow efficiency through custom reports but encountered formatting limitations

The downsides of Domo are that we don't have a feature in the same column. When data comes in a time format, text format, and number format, we cannot segregate and create conditional formatting in that column. If in the future they develop this feature, it will benefit more users. Domo requires maintenance on my end, such as updates. I am maintaining some dashboards on a weekly basis and monthly basis daily reports. Because we need to upload in SFTP, we cannot schedule or auto-schedule due to rate purposes. We manually handle the data sets. If there were an option to reduce the cost, it would be easier to access.

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it_user241098

Engagement Manager at a tech services company with 501-1,000 employees

Setup is straightforward from a business user standpoint but MAQL needs to be easier.

Cloud connect Report generator MAQL needs to be easier Better row-level security for end-users I've used it for nine months, mainly for implementation and delivery to customers. No issues encountered. No issues encountered. When the source is big and/or the source is Netsuite there are…

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"If I had to choose something of value, I suppose I would have to say it's the ease of making graphs."

"We have absolutely seen return on our investment."

"What I appreciate most about Domo is that it's the simplest visualization tool, not complex at all, and it has a very simple interface making it easier for teams to adopt."

"The ease of use, overall, is one of the valuable features, as is the ease of setup. Other than making sure IT was aware of, and agreed with our proceeding, we did not need IT for any of the setup. The ease of setup is more valuable than you might think. The ease of configuring the security policies, setting up groups, and setting up personalized data permissions so that only certain people can see certain data — that stuff is amazing... Domo really is extraordinarily full-featured, but it's really easy to use."

"The web interface is easy to use and intuitive."

"In general, of all the reporting tools I've used in the past, I have never been able to rapidly report and build dashboards faster than I have with this tool."

"The pipeline features and data ingestions in Domo are quite good."

"The best feature of Domo is that it's completely on the cloud. I also like that you can handle data end-to-end without having to depend on multiple tools. Another specific feature I like the most about Domo is Magic ETL because, through it, you can do all your expression, transformation, and loading activities very smoothly. The tool also follows the lineage concept, so you can understand what kind of transformations took place on a particular data set. You can find end-to-end data from the source until it has become the final output or the final data set. Whatever happened to a particular data set, you can understand it through the Domo lineage, and that isn't possible in most of the tools available in the market, but in Domo, that's available. The tool is also solid and because it's on the cloud, it uses multiple data engineering in the backend and multiple algorithms in the back, behind the scenes, resulting in a great performance. For example, if an end user such as the CEO or COO opens a report or the dashboard and it takes more than ten seconds, the end user won't be interested in looking at that report or dashboard, but Domo enables better performance and there's usually no performance issues from that tool."

More Domo pros

"It's a good product for your end to end BI needs when its all on the cloud."

Cons

"Domo as a solution can be improved in various ways."

"Their organization or client service didn't always keep up... They took on more and more clients and the processes slowed down a little bit."

"There's a learning curve before you can get used to the solution."

"If your ETL runs more than 24 hours, it always fails because we are logging a lot of historical data, and there is a restriction on the amount of data (in rows) that you can run. The technical support has not found a solution for this yet."

"The UI has issues with some browsers and small glitches that hinder performance or functionality."

"The utilization part: We cannot play much with the UX/UI. While they have APIs, they kept on failing if the data volume was too large."

"It is expensive."

"I would like to see more flexibility in their pricing structure."

More Domo cons

"When the source is big and/or the source is Netsuite there are issues."

Pricing and Cost Advice

"The solution is expensive compared to one of its competitors."

"I'm not sure about pricing, but I believe Domo is quite costly. Prior to joining this organization, I had a Domo license with my former employer and I think that license was around $500 to $600 annually. That was for a single license. I think it varies, depending on the organization that is acquiring Domo."

"They've built an "app economy." Some of them are really expensive, so they're not for startups and smaller companies. They're more like enterprise tools. We couldn't afford some of them, because they were so crazy expensive. But if I was working for a bank, insurance company, or some bigger corporation then, for sure, you could justify those prices... It was silly expensive back then and it probably still is, or even more expensive."

"No matter if you're a developer or an end-user, the licensing cost is around $12 per user per month."

"Because it's software as a service, it's more expensive on the face of it. But there are a lot of variables. I don't have to pay for servers or for infrastructure. I don't have to pay labor for my IT organization to set up or maintain the environment. I don't have to pay for them to upgrade the software, and test it, etc., because when it rolls out, it is transparent and seamless for us. But, because of that, it costs more, I imagine, than Sisense, or Yellowfin, or Power BI. A lot of those make it sound like they're inexpensive, but when you add in all the hidden costs and all of the overhead, it's probably comparable."

"We are making money from Domo, and all our clients are happy with the information that they receive from it."

"It started out at about $600 a seat. However, then as we started to grow, it scaled that down to about $330 or 3$50 a seat, if I'm not mistaken."

"Domo has more than one licensing model. You can choose between the yearly subscription and the per-user licensing model. The tool is flexible in terms of licensing. As for the cost, Domo is an end-to-end BI tool so its pricing is a little higher than other players in the market, for example, non end-to-end BI tools such as OBIEE and Tableau specific only for business intelligence and presenting data to the end users, unlike Domo which handles everything. You want to get Domo as an integration tool, an ETL tool, etc. As the tool is end-to-end, its cost is always going to be a little higher than other BI tools, but it's worth paying because you won't have to spend extra for other activities. After all, Domo can do those activities."

More Domo pricing and cost advice

Information not available

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Top Industries

By visitors reading reviews

Manufacturing Company

Financial Services Firm

University

Comms Service Provider

Construction Company

21%

Comms Service Provider

14%

Manufacturing Company

Financial Services Firm

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	17
Midsize Enterprise	13
Large Enterprise	20

No data available

Questions from the Community

What is your experience regarding pricing and costs for Domo?

My experience with pricing, setup cost, and licensing is that there was very little.

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What needs improvement with Domo?

I'm not sure how Domo can be improved overall, as it's a really good experience.

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What is your primary use case for Domo?

My main use case for Domo involves building different tables and different cards so I can look at different data points. A quick specific example of a table I have built or a data point I often loo...

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Comparisons

Tableau Enterprise vs Domo

Compared 20% of the time

Microsoft Power BI vs Domo

Compared 18% of the time

Google Data Studio vs Domo

Compared 2% of the time

Palantir Foundry vs Domo

Compared 2% of the time

Qlik Sense vs Domo

Compared 2% of the time

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Compared 13% of the time

dxFeed Bookmap vs GoodData

Compared 12% of the time

Visokio Omniscope vs GoodData

Compared 11% of the time

Embeddable vs GoodData

Compared 8% of the time

MicroStrategy vs GoodData

Compared 4% of the time

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Product Reports

Buyer's Guide

Domo

August 2026

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Buyer's Guide

Data Visualization

August 2026

Download GoodData product report

Also Known As

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Overview

Domo provides self-service BI, enabling users to generate reports without needing a data warehouse. Its cloud-based nature enhances accessibility and performance, while offering customizable dashboards for data-driven decision-making.

Domo stands out for its robust data integration, featuring Magic ETL to streamline processes. Its AI-driven insights, extensive data connectors, and collaboration tools promote secure sharing and analytical proficiency. Although users note room for improvement in visualization, pricing, and data integration, its capabilities in generating executive dashboards and unified analytics remain prominent. Performance and user experience enhancements are desired, including improved support for large data volumes and richer data transformation tools.

What are the key features of Domo?

Self-Service BI: Generate reports without a data warehouse for simplified analysis.
Data Integration: Leverage Magic ETL for easy data management.
Customizable Dashboards: Tailor dashboards to specific needs.
AI-Driven Insights: Gain automated insights for better decision-making.
Extensive Data Connectors: Access a wide range of data sources.

What benefits should users look for when evaluating Domo?

Accessibility: Cloud-based structure ensures data access anywhere.
Performance: Enhanced performance with seamless data processing.
Collaboration: Facilitate secure sharing and collaboration for collective insights.
Decision-Making: Enable data-driven decisions with real-time analytics.

In industries like finance, marketing, project management, and retail, organizations use Domo for crafting executive dashboards, integrating data sources, and conducting advanced analytics. Its capabilities allow them to transform data into insightful dashboards, aiding in performance tracking and actionable insights.

Domo

GoodData provides an advanced analytics platform enabling businesses to uncover insights and drive data-driven decision-making. It seamlessly integrates with existing data infrastructures, offering intuitive dashboards and robust reporting capabilities.

Designed for performance and scalability, GoodData supports complex analytical workloads and delivers consistent, reliable insights. By integrating smoothly with cloud environments, it caters to enterprises seeking agility and comprehensive analytic solutions. GoodData's flexibility and powerful features make it a go-to choice for companies looking to harness their data effectively.

What are the key features of GoodData?

Advanced Analytics: Offers sophisticated tools for predictive analysis and pattern recognition.
Data Integration: Ensures seamless connection with multiple data sources for comprehensive analytics.
Custom Visualization: Provides tools to create tailored, interactive dashboards.
Scalability: Supports growth and expanded data processing needs.
Security: Includes robust security measures to protect data integrity.

Why should users consider GoodData's ROI?

Increased Efficiency: Streamlines data processes, saving time and resources.
Actionable Insights: Empowers users to make informed business decisions.
Cost-Effectiveness: Reduces the need for multiple analytics tools.
Enhanced Collaboration: Facilitates data sharing and teamwork across departments.

GoodData excels in industries like retail, finance, and healthcare by offering tailored analytics solutions that support sector-specific requirements. Businesses leverage GoodData to optimize operations, understand customer behavior, and enhance strategic planning across different environments.

GoodData

Sample Customers

Capco, SABMiller, Stance, eBay, Sage North America, Goodwill Industries of Central Indiana, Telus, The Cliffs, OGIO International Inc., and many more!

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