

| Product | Mindshare (%) |
|---|---|
| Novus Loyalty | 6.1% |
| Fivestars | 2.5% |
| Other | 91.4% |
At Fivestars, our mission is to help businesses and communities thrive by turning every transaction into a relationship. Over 40 million people use Fivestars to get rewarded at more than 13,000 local businesses with one rewards program. Local businesses use Fivestars to bring more customers into their stores with an all-in-one marketing program. Fivestars drives over $2.5 billion in local commerce across its network per year. Fivestars has raised $105 million from HarbourVest, Menlo Ventures, Lightspeed, DCM, Y-Combinator, and others. Together, let’s love local. Visit www.fivestars.com for more information.
Novus is an Offers & Loyalty platform, all set to develop the most technically proficient, easy-to-use, and affordable loyalty platform for the modern retailer. Combining the power of technology & expertise, we’re creating a loyalty journey for varied industries wherein we’re a proven name in empowering sales and elevating brand value through a loyalty program structured to customer retention. Novus offers smart campaign management, customer segmentation, marketing automation and so much more to cover every loyalty touchpoint. The platform features 4 main modules including an offers platform, a well-equipped loyalty engine, a rewards & management platform, and an integrated benefit of analytics/business intelligence.
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