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ELMA 365 vs Microsoft Dynamics CRM comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

ELMA 365
Ranking in CRM
73rd
Average Rating
0.0
Reviews Sentiment
6.9
Number of Reviews
1
Ranking in other categories
Business Process Management (BPM) (57th), Robotic Process Automation (RPA) (63rd)
Microsoft Dynamics CRM
Ranking in CRM
1st
Average Rating
7.8
Reviews Sentiment
6.8
Number of Reviews
80
Ranking in other categories
CRM Customer Engagement Centers (1st), Local Government CRM (1st), Marketing Management (2nd), Sales Force Automation (1st)
 

Mindshare comparison

As of September 2026, in the CRM category, the mindshare of ELMA 365 is 0.4%, up from 0.4% compared to the previous year. The mindshare of Microsoft Dynamics CRM is 2.8%, down from 4.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM Mindshare Distribution
ProductMindshare (%)
Microsoft Dynamics CRM2.8%
ELMA 3650.4%
Other96.8%
CRM
 

Featured Reviews

PT
Senior Customer Success Manager at Precio Fishbone Vietnam
A great ERP for medium and even small businesses
If one has experience in the ERP market, big brands like Microsoft require a lot of money over other platforms like Odoo. We can implement an on-premise model for some enterprise customers because it gives privacy and security. For other customers, we provide the cloud version. Currently, we recommend customers implement the ERP platform on the cloud environment because of the flexibility and scaling. I recommend that customers invest in a solution with the possibility of scaling in the future while providing many functions and features out of the box. In many ERPs we provide, although we would recommend ELMA as a default option for medium and even enterprise customers, they need bigger brands. ELMA 365 should be the second or third option for customers right now. I rate ELMA 365 a ten out of ten.
NavinJacob - PeerSpot reviewer
Chief Digital Officer at Cipher7
Has enabled seamless integration across platforms while supporting advanced analytics for customer insights
Microsoft Dynamics CRM doesn't provide solutions that allow you to transform easily if you have a heterogeneous mix of technologies or if your contact center is on analog and you try to digitize it. A lot of custom work is needed if you have to integrate heterogeneous technologies with the Microsoft suite, but if you are using the Microsoft suite, then it's quite seamless. Microsoft Dynamics CRM should add commercial models that allow smaller companies to use it because it can get pretty expensive. Better commercial options for smaller implementations may be helpful. There should be commercial options for smaller companies, as the overheads and costs of Dynamics can be quite high.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"A lot of customers, when we introduce this kind of product into their organization, it provides a lot of analytics."
"This solution covers all the bases; it's very dynamic, customizable, and very reliable, and all the general features you would look for in a CRM are available in this solution."
"My advice to people looking into using Microsoft Dynamics CRM is that it's a good solution because if you're in a Microsoft environment, the solution has compatibility with different Microsoft products and features such as Office, Outlook, etc."
"The Outlook calendar has been very helpful for us."
"Since we started using this platform, we have been able to ensure all communications trials with our customers are documented."
"Microsoft Dynamics CRM has good integration with the Microsoft Stack of solutions. However, the Salesforce ecosystem is stronger."
"It's a good solution for enterprise-level companies."
"When you have a vanilla, straightforward version, it is easy to use."
"I like the fact that I can keep track of everything I do in relation to my own job."
 

Cons

"Customers want improved productivity."
"The mobile side of the product doesn't look that great right now."
"The solution could improve by having better integration documentation."
"The UI and GUI could be improved."
"My company's biggest challenge with Microsoft Dynamics CRM is wanting to market solely to leads without having to create a contact and link the contact to the lead. From a marketing standpoint, there's room for improvement in the lead process of Microsoft Dynamics CRM."
"I would not recommend this solution to others, it is not a good tool."
"We would like to see the tech support for this product improved, at present we are frequently waiting for a couple of days before we receive any response."
"There are more people using Salesforce. Therefore, there are more partners, and applications for it, and is easier to use."
"Dynamics could perform a little better, and it would be nice to save the filters I use frequently, so I don't need to do the same thing every day."
 

Pricing and Cost Advice

"I rate the solution's pricing a five out of ten."
"We have a three-year ELA with all our Microsoft solutions and often we had to do a true-up which was approximately $1,000,000. Additionally, we pay approximately $2,500 a month for support."
"The annual license for Microsoft Dynamics CRM could be reduced, it is expensive."
"It is a very comprehensive package. We get everything from Access to D 365. We get Microsoft's suite of tools. I'm not too sure about the pricing, but I can't imagine it being cheap."
"For the price of Microsoft Dynamics CRM, you receive a lot of comprehensive functionality. Additionally, it integrates very well. We pay approximately $100 a month to use the solution and we do not have any additional costs."
"I'm not aware of any licensing costs for Microsoft Dynamics CRM."
"Microsoft often encourages customers to commit to multi-year enterprise-level agreements, such as three or five-year deals with a minimum commitment of, for example, $200,000 dollars. However, in order to acquire more customers, I believe Microsoft should offer this same rate for one-year commitments for customers who want to experience it."
"The cost varies on multiple factors including customization and the number of users."
"The solution is expensive."
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Top Industries

By visitors reading reviews
Construction Company
20%
Comms Service Provider
17%
Financial Services Firm
16%
Computer Software Company
11%
Financial Services Firm
11%
Government
8%
Comms Service Provider
8%
Manufacturing Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business43
Midsize Enterprise22
Large Enterprise21
 

Questions from the Community

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What are the pros and cons of MS dynamics vs. Salesforce CRM?
When comparing Microsoft Dynamics 365 and Salesforce CRM in 2026, both are leading CRM platforms, but they serve slightly different strengths depending on business needs. Features: Salesforce is t...
Is it advisable to purchase Dynamics CRM in addition to NAV 2016?
Short answer: depends on your sales needs. NAV 2016’s built-in CRM is very basic. It’s fine for simple contact management and basic sales tracking, but it lacks: Proper pipeline management Adva...
What needs improvement with Microsoft Dynamics CRM?
A few areas where Dynamics CRM can improve: User experience → Still feels complex for non-technical users, especially for daily tasks Customization vs complexity → Easy to customize, but quickl...
 

Also Known As

ELMA BPM
Dynamics CRM, MS Dynamics CRM
 

Overview

 

Sample Customers

Air Astana, GS Nanotech, Kapital Bank, Mriya Resort & SPA, Obninskorgsintez, VestaBank, pwc, Zarubezhneft, lockobank, Rosatom
Metro Bank, Nissan, Pandora, Delta, Haynes International, City of London, Trek and many more market leaders.
Find out what your peers are saying about Microsoft, Zoho, Salesforce and others in CRM. Updated: September 2026.
914,262 professionals have used our research since 2012.