DV Fraud & Invalid Traffic Avoidance vs PCI Pal Secure Payment Solution comparison

DV offers the industry's first CTV Targeting Certification for programmatic platforms, designed to protect advertisers from fraud and invalid traffic (“IVT”) in the CTV space. In order to be certified by DV for CTV Targeting, a platform must demonstrate the ability to prevent fraud and IVT by applying DV’s pre-bid app and device fraud protection for CTV inventory transactions.

PCI Pal provides a secure payment solution that is globally available, easily integrated and fit for the future. With omnichannel accessibility, you can ensure the flexibility, choice and compliance needed to deliver the best possible customer and agent experience.