DV Fraud & Invalid Traffic Avoidance vs GeoGuard - IP Fraud Detection and Protection comparison

DV offers the industry's first CTV Targeting Certification for programmatic platforms, designed to protect advertisers from fraud and invalid traffic (“IVT”) in the CTV space. In order to be certified by DV for CTV Targeting, a platform must demonstrate the ability to prevent fraud and IVT by applying DV’s pre-bid app and device fraud protection for CTV inventory transactions.

Provides a dynamic, continuously updated list of IP addresses identified as fraudulent.
Detects advanced location spoofing techniques such as proxy over VPN and residential IP hijacking.
Recognizes methods of deception used to mask the true nature of fraudulent IP addresses.
Leverages GeoGuard’s machine learning and human intelligence to predict and counter emerging threats.
A customizable geolocation solution that works with a wide range of devices and user interfaces.