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Domo vs Toucan Toco comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Domo
Ranking in BI (Business Intelligence) Tools
6th
Ranking in Data Visualization
7th
Average Rating
7.8
Reviews Sentiment
6.5
Number of Reviews
48
Ranking in other categories
Data Integration (19th), Business Performance Management (7th), Reporting (4th)
Toucan Toco
Ranking in BI (Business Intelligence) Tools
29th
Ranking in Data Visualization
18th
Average Rating
9.0
Reviews Sentiment
7.0
Number of Reviews
1
Ranking in other categories
Embedded BI (11th)
 

Mindshare comparison

As of August 2026, in the BI (Business Intelligence) Tools category, the mindshare of Domo is 2.4%, down from 5.8% compared to the previous year. The mindshare of Toucan Toco is 0.7%, up from 0.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
BI (Business Intelligence) Tools Mindshare Distribution
ProductMindshare (%)
Domo2.4%
Toucan Toco0.7%
Other96.9%
BI (Business Intelligence) Tools
 

Featured Reviews

RD
Assistant Manager at a tech services company with 10,001+ employees
Have improved workflow efficiency through custom reports but encountered formatting limitations
The downsides of Domo are that we don't have a feature in the same column. When data comes in a time format, text format, and number format, we cannot segregate and create conditional formatting in that column. If in the future they develop this feature, it will benefit more users. Domo requires maintenance on my end, such as updates. I am maintaining some dashboards on a weekly basis and monthly basis daily reports. Because we need to upload in SFTP, we cannot schedule or auto-schedule due to rate purposes. We manually handle the data sets. If there were an option to reduce the cost, it would be easier to access.
Jeffrey Richter - PeerSpot reviewer
VP of IT at Claridge Products
Real-time executive visibility has replaced spreadsheets and drives daily sales decisions
Toucan Toco offers excellent features, including the quick ability to create Stories and KPIs based on the data that we're storing in our data warehouse. We leverage the functionality within Toucan Toco to quickly build out a code-free environment, providing a code-free way of sharing both graphs and KPIs to track and deliver visibility to key data elements. Toucan Toco has positively impacted our organization because we previously were using Excel spreadsheets to share data out to the team, and now we're using Toucan Toco to share information in real time. This shift to real-time sharing has brought clarity to consistent metrics and real-time visibility to activity.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"On reflection, one of Domo’s strongest qualities was that the end result was extremely accessible to non-computer-literate users."
"Domo is not a difficult tool to learn. All you need to know is the SQL for the ETL part. You don't need to write much code. That's the great part. It uses legacy languages, like SQL, which is very common among developers who then don't have to go and learn Domo's own syntax. Therefore, you don't have to learn another hard language to use Domo."
"Using the "cards" which function as preconfigured reports or views. I use many of them simultaneously on an organized page, with filters that allow me to see high-level information as well as subsets across the dataset, in a few clicks. Many Excel-challenged users love to use this product for its simplicity."
"One feature which I have found to be very interesting is the Beast manager, where you can create calculated fields. They are shared in one common repository so someone else can use the same calculated fields; they don't have to rewrite or reinvent the APIs."
"All our client SLAs and daily and weekly dashboards are tracked on Domo."
"The ease of use, overall, is one of the valuable features, as is the ease of setup. Other than making sure IT was aware of, and agreed with our proceeding, we did not need IT for any of the setup. The ease of setup is more valuable than you might think. The ease of configuring the security policies, setting up groups, and setting up personalized data permissions so that only certain people can see certain data — that stuff is amazing... Domo really is extraordinarily full-featured, but it's really easy to use."
"Distribution of visualizations via a web portal is valuable, but really is basic table stakes."
"The pipeline features and data ingestions in Domo are quite good."
"Toucan Toco has positively impacted our organization because we previously were using Excel spreadsheets to share data out to the team, and now we're using Toucan Toco to share information in real time."
 

Cons

"Domo as a solution can be improved in various ways."
"I would like to be able to drill down more when there is a particular area where there is a problem. I don't clearly see that in Domo at the moment."
"I would like to see more flexibility in their pricing structure."
"However, this product has not been tested on a robust enterprise-scale application where we handle billions and billions of records, so this is where we see the application breathing out a bit."
"It's quite slow. We are using about 2,000,000 rows of data. Creating certain reports takes almost a couple of minutes, which should not be the case."
"It was zero. We paid for a year's contract and made no money from its use."
"When you're exporting a graph out of Domo — suppose it is in the form of a donut chart or it is in form of a stack — the data comes out in tabular format, not as a graph. When exporting the data, I would like them to create a tab for graphs and another tab with the data in tabular format."
"The forecasting feature, the regression features, and the Python libraries could all be improved. They're all in beta."
"I chose nine because Stories can cascade on top of each other and be a bit complicated when they create multiple data sets underneath the Stories to manage."
 

Pricing and Cost Advice

"Domo is slightly costly but it's much cheaper than some."
"No matter if you're a developer or an end-user, the licensing cost is around $12 per user per month."
"I believe that the investment in Domo was worthwhile because it allowed for the organization to jump in quickly, with little training. There are different plans available based on the requirements."
"The pricing differs from customer to customer, depending on the package."
"The price that they offered was around $200 per user license. It was pretty cheap at that time compared to other companies. I think they have revamped their pricing structure since then."
"Domo has more than one licensing model. You can choose between the yearly subscription and the per-user licensing model. The tool is flexible in terms of licensing. As for the cost, Domo is an end-to-end BI tool so its pricing is a little higher than other players in the market, for example, non end-to-end BI tools such as OBIEE and Tableau specific only for business intelligence and presenting data to the end users, unlike Domo which handles everything. You want to get Domo as an integration tool, an ETL tool, etc. As the tool is end-to-end, its cost is always going to be a little higher than other BI tools, but it's worth paying because you won't have to spend extra for other activities. After all, Domo can do those activities."
"It started out at about $600 a seat. However, then as we started to grow, it scaled that down to about $330 or 3$50 a seat, if I'm not mistaken."
"Because it's software as a service, it's more expensive on the face of it. But there are a lot of variables. I don't have to pay for servers or for infrastructure. I don't have to pay labor for my IT organization to set up or maintain the environment. I don't have to pay for them to upgrade the software, and test it, etc., because when it rolls out, it is transparent and seamless for us. But, because of that, it costs more, I imagine, than Sisense, or Yellowfin, or Power BI. A lot of those make it sound like they're inexpensive, but when you add in all the hidden costs and all of the overhead, it's probably comparable."
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Top Industries

By visitors reading reviews
Manufacturing Company
9%
Financial Services Firm
8%
University
8%
Comms Service Provider
6%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business17
Midsize Enterprise13
Large Enterprise20
No data available
 

Questions from the Community

What is your experience regarding pricing and costs for Domo?
My experience with pricing, setup cost, and licensing is that there was very little.
What needs improvement with Domo?
I'm not sure how Domo can be improved overall, as it's a really good experience.
What is your primary use case for Domo?
My main use case for Domo involves building different tables and different cards so I can look at different data points. A quick specific example of a table I have built or a data point I often loo...
What is your experience regarding pricing and costs for Toucan Toco?
My experience with pricing, setup cost, and licensing was a very clean and quick process through negotiation, and it was a very fair and competitive process.
What needs improvement with Toucan Toco?
Toucan Toco can be improved with the addition of the AI functionality that they are working on, which will be a great value add once it's available. I chose nine because Stories can cascade on top ...
What is your primary use case for Toucan Toco?
Our main use case for Toucan Toco is to share business analytics across the executive staff. A quick, specific example of how my team uses it to share analytics with the executive staff is that we ...
 

Comparisons

 

Also Known As

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Overview

 

Sample Customers

Capco, SABMiller, Stance, eBay, Sage North America, Goodwill Industries of Central Indiana, Telus, The Cliffs, OGIO International Inc., and many more!
Heineken, GE, PnG, Sodexo, Banque postale, Groupe PSA, JCDecaux, Marques Avenue, Nexity
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