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Domo vs Toucan Toco comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Domo
Ranking in BI (Business Intelligence) Tools
6th
Ranking in Data Visualization
8th
Average Rating
7.8
Reviews Sentiment
6.5
Number of Reviews
48
Ranking in other categories
Data Integration (20th), Business Performance Management (8th), Reporting (4th)
Toucan Toco
Ranking in BI (Business Intelligence) Tools
25th
Ranking in Data Visualization
18th
Average Rating
9.0
Reviews Sentiment
7.0
Number of Reviews
1
Ranking in other categories
Embedded BI (11th)
 

Mindshare comparison

As of November 2026, in the BI (Business Intelligence) Tools category, the mindshare of Domo is 2.3%, down from 4.2% compared to the previous year. The mindshare of Toucan Toco is 0.7%, up from 0.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
BI (Business Intelligence) Tools Mindshare Distribution
ProductMindshare (%)
Domo2.3%
Toucan Toco0.7%
Other97.0%
BI (Business Intelligence) Tools
 

Featured Reviews

RD
Assistant Manager at a tech services company with 10,001+ employees
Have improved workflow efficiency through custom reports but encountered formatting limitations
The downsides of Domo are that we don't have a feature in the same column. When data comes in a time format, text format, and number format, we cannot segregate and create conditional formatting in that column. If in the future they develop this feature, it will benefit more users. Domo requires maintenance on my end, such as updates. I am maintaining some dashboards on a weekly basis and monthly basis daily reports. Because we need to upload in SFTP, we cannot schedule or auto-schedule due to rate purposes. We manually handle the data sets. If there were an option to reduce the cost, it would be easier to access.
Jeffrey Richter - PeerSpot reviewer
VP of IT at Claridge Products
Real-time executive visibility has replaced spreadsheets and drives daily sales decisions
Toucan Toco offers excellent features, including the quick ability to create Stories and KPIs based on the data that we're storing in our data warehouse. We leverage the functionality within Toucan Toco to quickly build out a code-free environment, providing a code-free way of sharing both graphs and KPIs to track and deliver visibility to key data elements. Toucan Toco has positively impacted our organization because we previously were using Excel spreadsheets to share data out to the team, and now we're using Toucan Toco to share information in real time. This shift to real-time sharing has brought clarity to consistent metrics and real-time visibility to activity.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"We have found securing data valuable because it allows us to provide information without identifying individuals."
"The stability of Domo is excellent."
"My favorite feature in Domo is Beast Mode, and we have Insights; when asking insights on the right side of the dashboard, we create insights, and if I ask questions in segments, they provide more information regarding the dashboard and data set."
"Overall, Domo really transformed how we worked with data."
"The most valuable feature currently is the self-service BI availability in Domo. I would say the data file fabric solutions where the users themselves are responsible for generating their own reports."
"The ability to create custom connectors was useful because you never know, with customers, what platform they want to utilize or what data they have. It gave us a lot of flexibility in being able to bring data in from different places."
"If you've actually lived the "Domo life," it's hard to get along with anything else after that."
"We find the ease of using the solution valuable."
"Toucan Toco has positively impacted our organization because we previously were using Excel spreadsheets to share data out to the team, and now we're using Toucan Toco to share information in real time."
 

Cons

"You can drag and drop your ETL tool, but it doesn't really work for a large amount of data."
"It was pretty expensive. The cost didn't justify keeping it around when you look and compare it to other existing tools in the business."
"We were vastly over-sold. Domo was sold as an easy-to-implement-yourself product, but this is completely unrealistic."
"The utilization part: We cannot play much with the UX/UI. While they have APIs, they kept on failing if the data volume was too large."
"I would like to see more flexibility in their pricing structure. The trend is moving from database pricing to a user-license pricing model. That would be a benefit if they wanted to reevaluate their pricing structure."
"Creating tables - In the current table feature, all of the line items are just that, line items."
"Data integration is okay, but not the best."
"They should include service-based reporting features."
"I chose nine because Stories can cascade on top of each other and be a bit complicated when they create multiple data sets underneath the Stories to manage."
 

Pricing and Cost Advice

"It started out at about $600 a seat. However, then as we started to grow, it scaled that down to about $330 or 3$50 a seat, if I'm not mistaken."
"Because it's software as a service, it's more expensive on the face of it. But there are a lot of variables. I don't have to pay for servers or for infrastructure. I don't have to pay labor for my IT organization to set up or maintain the environment. I don't have to pay for them to upgrade the software, and test it, etc., because when it rolls out, it is transparent and seamless for us. But, because of that, it costs more, I imagine, than Sisense, or Yellowfin, or Power BI. A lot of those make it sound like they're inexpensive, but when you add in all the hidden costs and all of the overhead, it's probably comparable."
"The solution is expensive compared to one of its competitors."
"They've built an "app economy." Some of them are really expensive, so they're not for startups and smaller companies. They're more like enterprise tools. We couldn't afford some of them, because they were so crazy expensive. But if I was working for a bank, insurance company, or some bigger corporation then, for sure, you could justify those prices... It was silly expensive back then and it probably still is, or even more expensive."
"I think it is reasonable."
"We are making money from Domo, and all our clients are happy with the information that they receive from it."
"The price that they offered was around $200 per user license. It was pretty cheap at that time compared to other companies. I think they have revamped their pricing structure since then."
"I'm not sure about pricing, but I believe Domo is quite costly. Prior to joining this organization, I had a Domo license with my former employer and I think that license was around $500 to $600 annually. That was for a single license. I think it varies, depending on the organization that is acquiring Domo."
Information not available
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Top Industries

By visitors reading reviews
Manufacturing Company
11%
Financial Services Firm
8%
Comms Service Provider
8%
Outsourcing Company
7%
Outsourcing Company
25%
Construction Company
20%
Comms Service Provider
15%
Financial Services Firm
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business17
Midsize Enterprise13
Large Enterprise20
No data available
 

Questions from the Community

What is your experience regarding pricing and costs for Domo?
My experience with pricing, setup cost, and licensing is that there was very little.
What needs improvement with Domo?
I'm not sure how Domo can be improved overall, as it's a really good experience.
What is your primary use case for Domo?
My main use case for Domo involves building different tables and different cards so I can look at different data points. A quick specific example of a table I have built or a data point I often loo...
What is your experience regarding pricing and costs for Toucan Toco?
My experience with pricing, setup cost, and licensing was a very clean and quick process through negotiation, and it was a very fair and competitive process.
What needs improvement with Toucan Toco?
Toucan Toco can be improved with the addition of the AI functionality that they are working on, which will be a great value add once it's available. I chose nine because Stories can cascade on ...
What is your primary use case for Toucan Toco?
Our main use case for Toucan Toco is to share business analytics across the executive staff. A quick, specific example of how my team uses it to share analytics with the executive staff is that we ...
 

Comparisons

 

Also Known As

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Overview

 

Sample Customers

Capco, SABMiller, Stance, eBay, Sage North America, Goodwill Industries of Central Indiana, Telus, The Cliffs, OGIO International Inc., and many more!
Heineken, GE, PnG, Sodexo, Banque postale, Groupe PSA, JCDecaux, Marques Avenue, Nexity
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