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Domo vs Omni comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Domo
Ranking in BI (Business Intelligence) Tools
6th
Average Rating
7.8
Reviews Sentiment
6.5
Number of Reviews
48
Ranking in other categories
Data Integration (19th), Business Performance Management (7th), Reporting (4th), Data Visualization (7th)
Omni
Ranking in BI (Business Intelligence) Tools
18th
Average Rating
10.0
Reviews Sentiment
9.1
Number of Reviews
1
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of August 2026, in the BI (Business Intelligence) Tools category, the mindshare of Domo is 2.4%, down from 5.8% compared to the previous year. The mindshare of Omni is 1.1%, down from 1.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
BI (Business Intelligence) Tools Mindshare Distribution
ProductMindshare (%)
Domo2.4%
Omni1.1%
Other96.5%
BI (Business Intelligence) Tools
 

Featured Reviews

RD
Assistant Manager at a tech services company with 10,001+ employees
Have improved workflow efficiency through custom reports but encountered formatting limitations
The downsides of Domo are that we don't have a feature in the same column. When data comes in a time format, text format, and number format, we cannot segregate and create conditional formatting in that column. If in the future they develop this feature, it will benefit more users. Domo requires maintenance on my end, such as updates. I am maintaining some dashboards on a weekly basis and monthly basis daily reports. Because we need to upload in SFTP, we cannot schedule or auto-schedule due to rate purposes. We manually handle the data sets. If there were an option to reduce the cost, it would be easier to access.
Dalvi Raghuram - PeerSpot reviewer
IT Technician at HCLSoftware
Unified metrics have reduced confusion and now empower teams to explore data and decide faster
Omni helped my team solve the multiple sources of truth problem by centralizing metric definitions in a governed semantic layer, so we stop debating KPIs and start aligning on the same numbers. It also bridges the gap between technical and non-technical users. Analysts can use SQL while business users can work with spreadsheet-like formulas, so more people can self-serve without constant data team support. As a result, we can answer questions faster, iterate on analysis in one place, and scale reporting more reliably across teams. Omni has positively impacted our organization because it helps us answer questions faster, iterate on analysis in one place, and scale reporting more reliably across teams. This tool has also been very beneficial because it simplifies tracking key metrics, improves visibility across different data sources, and makes it easier to identify trends and patterns without depending heavily on technical teams. It also saves time, supports better decision-making, and enables more efficient reporting through centralized dashboards and visual analytics. I can give you a specific example of how much time my team has saved since using Omni: it has greatly improved our decision-making from 40 to 68 percent. We have also been able to save time ranging from 60 to 70 percent.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Distribution of visualizations via a web portal is valuable, but really is basic table stakes."
"It's a night and day change."
"If you've actually lived the "Domo life," it's hard to get along with anything else after that."
"All our client SLAs and daily and weekly dashboards are tracked on Domo."
"The ease of use, overall, is one of the valuable features, as is the ease of setup. Other than making sure IT was aware of, and agreed with our proceeding, we did not need IT for any of the setup. The ease of setup is more valuable than you might think. The ease of configuring the security policies, setting up groups, and setting up personalized data permissions so that only certain people can see certain data — that stuff is amazing... Domo really is extraordinarily full-featured, but it's really easy to use."
"The data certification feature, where the admin user can put a certified stamp on a data source so that other users can know that that is the correct and accurate data flow or data source to use, is a good feature."
"It has helped with productivity and efficiency, saving me an estimated 10 to 15 hours a week and enabling our team to share real-time, accurate data across the country so business decisions are made more efficiently and accurately."
"The ease of graphing is a great feature, as it takes the pivot out of pivot tables because once the parameters are set up, the same graphs will continue to be populated based on the new information so there is no need to keep creating graphs."
"Omni is a powerful analytics tool that helps us make faster and better decisions."
 

Cons

"The UI has issues with some browsers and small glitches that hinder performance or functionality."
"More functions on the ETL side for the drag and drop ETL."
"The ETL way of storing is not up to mark. You have to rely on the naming convention that you're using in Domo because there are no folder systems where you can collate all your workflows and put them into separate folders. A folder system should be there so you can easily identify how you are working. Once you want to make some changes to your ETL, then you can see the whole lineage, identifying what is there and not there."
"One of the improvements that could be made is related to improved storage options."
"Domo's pricing is high compared to other BI tools, and it is costly."
"If we have unwanted data in our data set as raw data, we need to cleanse and structure it first because having excessive data in Domo will increase loading time and occupy large amounts of space."
"It was pretty expensive. The cost didn't justify keeping it around when you look and compare it to other existing tools in the business."
"Their STK is not up to date and you can't access it on their website. They have a private STK to access resources in Domo."
"Some advanced features feel a bit hidden and the modeling IDE experience could use stronger IntelliSense plus better organization with deeper field nesting to make large webhooks easier to navigate."
 

Pricing and Cost Advice

"It started out at about $600 a seat. However, then as we started to grow, it scaled that down to about $330 or 3$50 a seat, if I'm not mistaken."
"They've built an "app economy." Some of them are really expensive, so they're not for startups and smaller companies. They're more like enterprise tools. We couldn't afford some of them, because they were so crazy expensive. But if I was working for a bank, insurance company, or some bigger corporation then, for sure, you could justify those prices... It was silly expensive back then and it probably still is, or even more expensive."
"The solution is expensive compared to one of its competitors."
"Domo has more than one licensing model. You can choose between the yearly subscription and the per-user licensing model. The tool is flexible in terms of licensing. As for the cost, Domo is an end-to-end BI tool so its pricing is a little higher than other players in the market, for example, non end-to-end BI tools such as OBIEE and Tableau specific only for business intelligence and presenting data to the end users, unlike Domo which handles everything. You want to get Domo as an integration tool, an ETL tool, etc. As the tool is end-to-end, its cost is always going to be a little higher than other BI tools, but it's worth paying because you won't have to spend extra for other activities. After all, Domo can do those activities."
"It is on the pricier end."
"For about 100 users our cost is $95,800."
"Domo is slightly costly but it's much cheaper than some."
"Because it's software as a service, it's more expensive on the face of it. But there are a lot of variables. I don't have to pay for servers or for infrastructure. I don't have to pay labor for my IT organization to set up or maintain the environment. I don't have to pay for them to upgrade the software, and test it, etc., because when it rolls out, it is transparent and seamless for us. But, because of that, it costs more, I imagine, than Sisense, or Yellowfin, or Power BI. A lot of those make it sound like they're inexpensive, but when you add in all the hidden costs and all of the overhead, it's probably comparable."
Information not available
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Top Industries

By visitors reading reviews
Manufacturing Company
9%
Financial Services Firm
8%
University
8%
Comms Service Provider
6%
Construction Company
9%
Computer Software Company
9%
Healthcare Company
8%
Financial Services Firm
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business17
Midsize Enterprise13
Large Enterprise20
No data available
 

Questions from the Community

What is your experience regarding pricing and costs for Domo?
My experience with pricing, setup cost, and licensing is that there was very little.
What needs improvement with Domo?
I'm not sure how Domo can be improved overall, as it's a really good experience.
What is your primary use case for Domo?
My main use case for Domo involves building different tables and different cards so I can look at different data points. A quick specific example of a table I have built or a data point I often loo...
What is your experience regarding pricing and costs for Omni?
My experience with pricing, setup cost, and licensing is that Omni is very transparent in price and very cost-efficient.
What needs improvement with Omni?
A few things could be improved about Omni. Some advanced features feel a bit hidden and the modeling IDE experience could use stronger IntelliSense plus better organization with deeper field nestin...
What is your primary use case for Omni?
My main use case for Omni is that it makes it easy for both an analyst and business users to explore data and build dashboards quickly. It supports different workflows like SQL and spreadsheet-like...
 

Comparisons

 

Also Known As

corda
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Overview

 

Sample Customers

Capco, SABMiller, Stance, eBay, Sage North America, Goodwill Industries of Central Indiana, Telus, The Cliffs, OGIO International Inc., and many more!
Information Not Available
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