Dell Unity XT vs HPE Primera comparison

Dell Technologies and Hewlett Packard Enterprise are both solutions in the All-Flash Storage category. Dell Technologies is ranked #6 with an average rating of 8.6, while Hewlett Packard Enterprise is ranked #11 with an average rating of 7.8. Dell Technologies holds a 6.3% mindshare in AFS, compared to Hewlett Packard Enterprise’s 3.6% mindshare. Additionally, 96% of Dell Technologies users are willing to recommend the solution, compared to 94% of Hewlett Packard Enterprise users who would recommend it.

Comparison Buyer's Guide

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Executive SummaryUpdated on Sep 18, 2024

Dell Unity XT and HPE Primera compete in the enterprise storage solutions category. HPE Primera appears superior due to its advanced features and higher operational efficiency despite higher pricing.

Features: Dell Unity XT is known for efficient data reduction, user-friendly management capabilities, and seamless integration with virtualized environments. HPE Primera stands out with intelligent predictive analytics, advanced reliability features, and enhanced operational efficiency.

Room for Improvement: Dell Unity XT could improve scalability, upgrade processes, and support response times. HPE Primera needs cost reduction, better integration with third-party tools, and users emphasize its cost aspect.

Ease of Deployment and Customer Service: Dell Unity XT offers straightforward deployment but initial setup challenges. Customer service has mixed reviews. HPE Primera provides quicker setups, intuitive deployment, and highly rated proactive support.

Pricing and ROI: Dell Unity XT is cost-effective with a competitive initial setup cost, preferred by budget-conscious buyers. HPE Primera, though higher-priced, offers better ROI through fewer downtimes and superior long-term efficiency gains.

To learn more, read our detailed Dell Unity XT vs. HPE Primera Report (Updated: September 2025).

Buyer's Guide

Dell Unity XT vs. HPE Primera

September 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of October 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 1.0%, up from 0.7% compared to the previous year. The mindshare of Dell Unity XT is 6.3%, down from 9.7% compared to the previous year. The mindshare of HPE Primera is 3.6%, down from 4.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.

All-Flash Storage Market Share Distribution
Product	Market Share (%)
Dell Unity XT	6.3%
HPE Primera	3.6%
Pure FlashArray X NVMe	1.0%
Other	89.1%

All-Flash Storage

Featured Reviews

Jaehoon Oh

Chief Technology Officer at Lambda256

Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.

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Syed Habib

Head of Infrastructure Security (S.A.V.P) at EXIM Bank Ltd

Efficient data replication and fast IOPS have improved operational performance

Dell and a partner jointly implemented this solution in Auvink. We installed the Flash, which makes our IO operations fast and efficient. Replication is available, allowing us to replicate data simultaneously from one site to another. All-flash technology and vTXT enhance speed, and the IOPS are faster. The cache's IOPS are much better. Snapshots provide a unique feature for testing and make management more comfortable and easy. The platform is multi-supported and certification is more convenient and easy to manage.

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Taufeeq Rauf

Head of IT at NATIONAL INSTITUTIONAL FACILITATION TECHNOLOGIES (PVT.) LTD.

Offers a simple user interface and is useful for data replication

I use HPE Primera for mission-critical applications. My company uses the product as a storage solution for our machines. The availability of HPE Primera in our company is critical for us, considering that we operate in an HA environment where we can't have downtime since we need to deal with cheque clearance for banks. The product's interface is simple to use. I am satisfied with the user experience provided by the product. The ease of use of the product's interface has directly had an impact on our company's operations, along with the improvement in the availability and performance of machines. Compared to HPE Primera, I work with a much more reliable storage solution like Dell PowerStore. Compared to HPE Primera, Dell PowerStore's features related to deduplication are very good, and it also offers a physical storage capacity of eight TB, which can be expanded up to forty TB. I would recommend the product to others who plan to use it only after taking into consideration their usage and requirements. From the price and performance point of view, Dell PowerStore is a better choice. I rate the tool a seven out of ten.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The solution is scalable."

"Pure FlashArray X NVMe will quickly overcome all the hurdles you face, including network and latency issues."

"It's incredibly easy to use and greatly simplified our ability to both deploy and manage our storage subsystems."

"One of the best features is the support, which is excellent."

"It has benefited my organization because it has reduced time to insights."

"The most valuable feature of this solution is its ease of use."

"We are satisfied with the performance as it is significantly faster compared to traditional storage options."

"Offers excellent features like efficient data reduction, a reliable SafeMode, and a great support model for continuous assistance and updates."

More Pure FlashArray X NVMe pros

"It will certainly help us scale bigger. If I look at the footprint, the VNX's was multi-rack. Now, all of a sudden, we're only at a portion of a rack. And, obviously, if we can scale within the same rack - we can certainly see that by the number of hard drives we've had to put in - we can scale a lot more easily."

"We put the Unity on one of the file servers and the backup performance improved quite a lot."

"All-flash performance, Snapshotting capabilities and replication are all valuable features."

"It's easy to use, easy to manage, easy to troubleshoot, and the process support is good."

"I like its performance and support."

"It's easy to manage. We access it and manage it through Unisphere and have had no issues. We're able to provision storage, create consistency groups, create RDMs for our virtual machines. Creating it through Unisphere, it automatically adds the data store on the VMware side and rescans the LUNS. We just have to add and configure the storage in one place and it takes care of everything, which is very handy."

"The most valuable aspects of this solution are its stability, performance, and ease of updating."

"It's very reliable. I have not had an issue with Dell EMC Unity."

More Dell Unity XT pros

"HPE Primera provides me with system reliability and 100% data reliability. The storage is good and is consistently reliable and scalable, allowing me to use it whenever needed. The overall performance is great. The product is stable. The customer service and support is excellent. It's a commendable solution, especially suitable for online transactions. It is reliable in meeting data requirements."

"In my opinion, HPE is making good progress and moving ahead with InfoSight, which is predictive analytics and artificial intelligence."

"When taking into account the price, maintenance required, and performance of HPE Primera, it is an effective solution."

"Primera's main advantage is its support for NVM drives and normal flash drives. It has some sort of AI analysis that automatically tells us how to optimize the performance."

"Stability-wise, I rate the solution a ten out of ten."

"The most valuable feature of HPE Primera is its performance and simple replication."

"We sold Primera to a public university, and they're happy with it. They have been using it for about four months with no significant problems."

"Scalability-wise, I rate the solution a ten out of ten."

More HPE Primera pros

Cons

"I want to see Pure Storage not only be for fast storage, but I want to see it be for the entire data center."

"One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them."

"Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics should not incur extra charges."

"We have run into a couple of instances recently where we are running out of space. So we have had to buy some more packs for it and they have deployed fine and it has increased smoothly."

"The software layer has to improve."

"They could add more support for file storage and different types of storage."

"In the future, I would like to see integration with enterprise backup systems."

"I would like to see some AI features that would allow arrays to intelligently identify threats or unusual behavior in the data pattern and give an alert."

More Pure FlashArray X NVMe cons

"Issues with slow responses from the support team."

"The technical support sometimes takes three to four days to get hardware to facilities. I would rate customer service four out of ten."

"This product has some scalability issues. Before you can get support, you have to look for the service tag number on your product which could make it difficult to access support."

"I would like better monitoring capabilities: more historical data with more insight into the performance for the database. We now use a separate tool for it. Therefore, it would be nice if we could have that straight from the tool."

"The upgrade process needs improvement. I should be able to swap it out, with zero downtime, with another array, down the road. I don't think Dell EMC has anything in the roadmap for this product line. I just don't want to have to deal with that anymore and all of our customers are pretty much the same."

"In terms of what could be improved, I would say the deduplication part, because for large deduplications, you need an extra appliance to do it in order to avoid having problems in performance. I think that could be improved, because everything should be included in the product, not with an appliance from the outside."

"This solution could be improved by offering containerization. This is something many of my customers are looking for."

"Support Responsiveness & time to fix bugs should be improved."

More Dell Unity XT cons

"One of the drawbacks of the model we purchased is that it is not running NVMe drives. Even though they say that it is NVMe-ready, it is still on the SSD drives. The model that we purchased has only eight hard drives, and only the ones on the top could work on NVMe. The rest of them are still on the SSD. Its competitors, such as EMC and Pure Storage, are moving or have already moved to NVMe. HPE should improve this solution for NVMe. HPE should also improve IOs in this solution. IOs in HPE are weaker than Hitachi and Pure Storage."

"The file server embedded in Pure, the GUI, and the tracking and reporting features are better with Pure Storage."

"The solution could improve by having seamless migration from other storage systems. The process should be made easier."

"The pricing is very high."

"The solution has good performance but it could improve further."

"Primera should be more user-friendly."

"HPE Primera's pricing model is an area of concern and can be considered for improvement."

"Some application solutions can be more acceptable on the HPE Primera site."

More HPE Primera cons

Pricing and Cost Advice

"The licensing is on a yearly basis."

"Pure FlashArray X NVMe’s pricing is cheaper than other products."

"With VMware, we pay $300,000 annually."

"Given its price, Pure is not the first option."

"The product is expensive."

"The support cost per array is about $20,000 a year for 24/7 support."

"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."

"Pretty much everything that you need is licensed when you buy the product. Licensing to me is different than the maintenance cost, but they can bleed into one another. We buy the product, and we expect three years of support bundled into what we negotiate on our storage arrays. I would start to see maintenance costs going into the fourth year, but we're not there yet."

More Pure FlashArray X NVMe pricing and cost advice

"Our big return of investment is the ability to scale and not add FTE counts nor extra administration."

"Pricing for this product is manageable, though slightly higher than comparable products."

"The license is not required, but we must renew the support every year, every two years."

"The only improvement would be a lower cost per unit/disks, however on the whole we are very pleased with this product."

"The pricing of Dell Unity XT is good."

"When you look at what Dell EMC is compared to, like NetApp, they're all priced pretty similarly. I think the pricing of the hybrid model is good."

"The Dell EMC Data Protection license covers everything, like a one stop shop. All our options are covered."

"The solution is very expensive."

More Dell Unity XT pricing and cost advice

"The license for HPE Primera is all-inclusive."

"I rate the product price a seven on a scale of one to ten, where one is cheap, and ten is expensive."

"The tool is expensive. I can say that HPE Primera is one of the costliest tools in the market."

"The product is expensive."

"The solution is quite cost-effective."

"Licensing fees are billed on a yearly basis and the cost of GreenLake service is included."

"The price of HPE Primera could improve, it is expensive."

"The pricing for HDD was good."

More HPE Primera pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

13%

Manufacturing Company

11%

Financial Services Firm

10%

Government

Computer Software Company

16%

Manufacturing Company

11%

Government

Financial Services Firm

Computer Software Company

16%

Manufacturing Company

12%

Financial Services Firm

10%

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	15
Midsize Enterprise	11
Large Enterprise	12

By reviewers
Company Size	Count
Small Business	61
Midsize Enterprise	49
Large Enterprise	94

By reviewers
Company Size	Count
Small Business	19
Midsize Enterprise	9
Large Enterprise	12

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

See all answers

What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the E...

See all answers

What needs improvement with Pure FlashArray X NVMe?

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could ...

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What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?

I saw that you have doubts about what you chose. I have a lot of experience with the constructor, honestly I can reco...

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What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?

They’re both great solutions and I’ve used both. EMC is being VERY aggressive on pricing which may be the undoing of...

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What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?

First of all the decision should be taken looking at similar products in terms of capacity and performance. I will sh...

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Which would you choose - HPE Nimble Storage or HPE Primera?

HPE Nimble is a versatile synced WAN San solution. It is easy to use and doesn’t require much training for admins. Th...

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What's the difference between HPE 3PAR StoreServ and HPE Primera?

HPE Primera has many great features but one of the best is that it is very easy to deploy. From an overall perspectiv...

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What do you like most about HPE Primera?

For over a year, I have not seen any downtime in the product.

See all answers

Comparisons

Dell PowerStore vs Pure FlashArray X NVMe

Compared 22% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 15% of the time

Dell PowerMax vs Pure FlashArray X NVMe

Compared 13% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 11% of the time

IBM FlashSystem vs Pure FlashArray X NVMe

Compared 7% of the time

More Pure FlashArray X NVMe Competitors

Dell PowerStore vs Dell Unity XT

Compared 35% of the time

NetApp AFF vs Dell Unity XT

Compared 11% of the time

HPE Alletra Storage vs Dell Unity XT

Compared 6% of the time

NetApp FAS Series vs Dell Unity XT

Compared 5% of the time

Pure Storage FlashArray vs Dell Unity XT

Compared 5% of the time

More Dell Unity XT Competitors

HPE Alletra Storage vs HPE Primera

Compared 33% of the time

HPE 3PAR StoreServ vs HPE Primera

Compared 26% of the time

HPE Nimble Storage vs HPE Primera

Compared 8% of the time

Dell PowerStore vs HPE Primera

Compared 7% of the time

IBM FlashSystem vs HPE Primera

Compared 3% of the time

More HPE Primera Competitors

Product Reports

Buyer's Guide

Pure FlashArray X NVMe

October 2025

Download Pure FlashArray X NVMe product report

Buyer's Guide

Dell Unity XT

October 2025

Download Dell Unity XT product report

Buyer's Guide

HPE Primera

October 2025

Download HPE Primera product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

EMC Unity, Dell EMC Unity

Primera

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

Dell EMC Unity XT is one of the best all-flash storage arrays on the market today. Dell EMC Unity XT arrays are designed for performance, optimized for efficiency, and built for a multi-cloud world. In addition, they support digital transformation, enabling businesses to reach the full potential of their data capital quickly and easily. Dell EMC Unity’s All-Flash and Hybrid Flash storage platforms provide the performance, efficiency, enterprise-class software, and virtualization integrations required for running a wide range of virtualized applications.

Dell EMC Unity XT Features

Dell EMC Unity XT has many valuable key features, including:

Unified storage flexibility: With Dell EMC Unity XT you can consolidate separate storage platforms into a single Unity XT unified storage system via a simple and intuitive (HTML5) management GUI that also connects you to CloudIQ.
All-inclusive data protection: Dell EMC Unity XT offers a reliable way to protect application data with all-inclusive data protection services, including snapshots, data-at-rest drive encryption, replication, thin clones, and dynamic pools.
Software-defined solutions: Dell EMC Unity XT provides software-defined storage and HA for on-prem and in the cloud solutions.
Multi-cloud alignment: With Dell EMC Unity XT you have the ability to build and manage an effective data-first multi-cloud strategy. It allows you to consolidate public and private cloud resources that align with your business goals.
Metro node: This feature enables automated business continuity with zero RPO and RTO. It also provides greater flexibility through multi-platform support and replication to any array and has zero performance impact on the storage array.
Scalable file system: Dell EMC Unity XT is built with a robust 256TBu file system. The UFS64 file system includes up to 256 independent VMDK clones, 16 thin clones, space efficient snapshots with a simple space reclaim and low IO impact, file system shrink that can reclaim free blocks, simplified Quotas for User, and much more.
DevOps integrations: Dell EMC Unity XT supports the Container Storage Interface (CSI) plugin to run Kubernetes workloads.

Dell EMC Unity XT Benefits

Some of the benefits of using Dell EMC Unity XT include:

High-speed data access
Low latency
Dual-active controller architecture
Multi-cloud
Intuitive user interface
Cost efficient
Solid performance

Reviews from Real Users

Below are some reviews and helpful feedback written by Dell EMC Unity XT users.

A Systems Engineering Manager at a manufacturing company says, "It is definitely one of the most robust, solid, well-performing products that I have dealt with. It is set it and forget it, which is pretty amazing." He also mentions, “We can do both block and file storage on one unit without purchasing a separate device.”

Peter S., Senior Technical Specialist at a healthcare company, states, “The most valuable feature is reliability. At the end of the day, it just runs. This solution is easy to work with and easy to maintain.”

PeerSpot user Melvin T., Senior Systems Engineer at Prosperity Bank, explains that the solution is “easy to use and we can add LUNs or space without interruption to end-users. We're able to access it from just about anywhere, as long as we have access to a browser. That feature is really neat because sometimes we will go to a different data center or a different site, and if we need to access it to see a LUN or to see any type of storage, we can do that. That's one of the big takeaways with Unity."

Dell Technologies

HPE introduces HPE Primera, a new storage platform designed to deliver superior simplicity, availability, and performance for mission-critical applications
HPE Primera advances the HPE Intelligent Data Platform, a portfolio of products and solutions designed to help customers transition from delivering storage to unlocking business value with intelligent data

Hewlett Packard Enterprise

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Draper, Rio Grande Pacific, Royal Victoria Regional Health Centre

Information Not Available

Buyer's Guide

Dell Unity XT vs. HPE Primera

September 2025

Free Report: Dell Unity XT vs. HPE Primera

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