HPE Primera vs IBM FlashSystem comparison

Hewlett Packard Enterprise and IBM are both solutions in the All-Flash Storage category. Hewlett Packard Enterprise is ranked #10 with an average rating of 8.0, while IBM is ranked #13 with an average rating of 8.5. Hewlett Packard Enterprise holds a 4.2% mindshare in AFS, compared to IBM’s 6.6% mindshare. Additionally, 94% of Hewlett Packard Enterprise users are willing to recommend the solution, compared to 91% of IBM users who would recommend it.

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Executive SummaryUpdated on Sep 18, 2024

IBM FlashSystem and HPE Primera represent two leading competitors in enterprise storage solutions. IBM FlashSystem seems to have the advantage in terms of pricing and support, while HPE Primera’s features make it a superior choice for many users who find it worth the higher cost.

Features: Users notice the performance and scalability of IBM FlashSystem, highlighting its ability to handle high workloads efficiently. HPE Primera is appreciated for its robust reliability and advanced data protection features, making it a preferred choice despite its higher price. Both products are highly effective with HPE Primera standing out for those who prioritize advanced functionality over cost efficiency.

Room for Improvement: IBM FlashSystem reviews often mention the need for enhanced analytics and better integration capabilities. HPE Primera users note a steep learning curve and express a desire for more comprehensive support documentation. IBM FlashSystem users seek more advanced technical enhancements, while HPE Primera’s areas for improvement generally relate to user onboarding.

Ease of Deployment and Customer Service: IBM FlashSystem is generally easier to deploy, with straightforward setup processes and responsive support. HPE Primera, while offering extensive features, can require more effort and time to deploy correctly. IBM FlashSystem users report quicker resolutions and more effective support interactions compared to HPE Primera.

Pricing and ROI: IBM FlashSystem is noted for its competitive pricing and quicker return on investment (ROI), making it a cost-effective choice for many organizations. HPE Primera commands a higher setup cost, but users feel the long-term ROI justifies the initial investment due to superior performance and functionality.

To learn more, read our detailed HPE Primera vs. IBM FlashSystem Report (Updated: April 2025).

Buyer's Guide

HPE Primera vs. IBM FlashSystem

April 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of May 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 0.8%, down from 0.8% compared to the previous year. The mindshare of HPE Primera is 4.2%, down from 5.1% compared to the previous year. The mindshare of IBM FlashSystem is 6.6%, down from 6.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.

All-Flash Storage

Featured Reviews

Eugene Hemphill

Sales Manager at Multicomputos PR

Helps to save money and resources with the data compression feature

One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them. One way to improve the product is to add an operational assistant that doesn't depend on VMware. It could also establish more alliances with other operational systems.

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Taufeeq Rauf

Head of IT at NATIONAL INSTITUTIONAL FACILITATION TECHNOLOGIES (PVT.) LTD.

Offers a simple user interface and is useful for data replication

I use HPE Primera for mission-critical applications. My company uses the product as a storage solution for our machines. The availability of HPE Primera in our company is critical for us, considering that we operate in an HA environment where we can't have downtime since we need to deal with cheque clearance for banks. The product's interface is simple to use. I am satisfied with the user experience provided by the product. The ease of use of the product's interface has directly had an impact on our company's operations, along with the improvement in the availability and performance of machines. Compared to HPE Primera, I work with a much more reliable storage solution like Dell PowerStore. Compared to HPE Primera, Dell PowerStore's features related to deduplication are very good, and it also offers a physical storage capacity of eight TB, which can be expanded up to forty TB. I would recommend the product to others who plan to use it only after taking into consideration their usage and requirements. From the price and performance point of view, Dell PowerStore is a better choice. I rate the tool a seven out of ten.

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Raanan Sitton

Vice President Sales at BELOCAL LTD

Offers cost-effective storage for small companies with budget constraints

IBM FlashSystem 5300 is offered at a very low cost in Israel, which is advantageous for small companies. However, other features like deduplication and compression do not perform effectively. The price sensitivity makes it a viable option for clients with budgetary constraints, as it allows us to secure deals based on the cost rather than advanced performance.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The most valuable features of Pure FlashArray X NVMe are its superior performance compared to other flash tiers, as well as its ease of use, with an intuitive user interface that is simple to deploy and use."

"Offers excellent features like efficient data reduction, a reliable SafeMode, and a great support model for continuous assistance and updates."

"The most valuable features of this solution are its ease of use and performance."

"It's helped us because we've changed fundamentally what we talk about. We don't talk about storage and different tiers of storage anymore nor do we talk about servers. We talk now about applications and how applications impact the business and end users."

"The latency is good."

"We are satisfied with the performance as it is significantly faster compared to traditional storage options."

"I appreciate the performance."

"It has good, reliable, fast storage."

More Pure FlashArray X NVMe pros

"One of the most valuable features is the ease of deployment."

"HPE Primera is scalable."

"HPE Primera is stable."

"The performance is very good."

"HPE Primera is quite a stable storage system that provides good provisioning and allows for the changing of partition sizes."

"The features that I have found most valuable are the artificial intelligence for the storage inside of the software and firmware because customers do not like functionalities which require manual interruption."

"HPE Primera has good integration. All the users are using HP servers and some systems, such as Synergy, which integrate well into the solution."

"Our customers have given very positive feedback about InfoSign, which is the management software for this solution."

More HPE Primera pros

"It's very easy to manage."

"Most of the features for the reduction in data compression are useful. It is also very easy to use and administer. Its performance is also good."

"I rate the technical support from IBM as a ten."

"The valuable features of IBM FlashSystem include flash copy mapping, which is a procedure to collect instant point-in-time data for testing real data."

"The Flash core models offer amazing performance."

"I like most of the features. Its speed, performance, and availability are valuable. We are implementing the data reduction technology the most."

"The valuable features are high availability, compression, and a failover mechanism. It's a very highly available storage solution."

"FlashSystem offers proven technology in a compact package."

More IBM FlashSystem pros

Cons

"I would like to see replication and DR features in the next release of this solution."

"Our use cases require more multi-tenant capabilities and additional VLAN interfaces for separating different customers. We currently use it to provide storage, sometimes shared storage, to different customers, but it is less flexible in comparison to a dedicated solution."

"I want to see Pure Storage not only be for fast storage, but I want to see it be for the entire data center."

"There is room for improvement in the pricing of the product."

"Many options to check performance, like read, writes, random writes, and random reads, are missing in Pure FlashArray X NVMe."

"Maybe the price can be reduced since the solution is very expensive."

"Adding some functions to the product would be beneficial."

"We have run into a couple of instances recently where we are running out of space. So we have had to buy some more packs for it and they have deployed fine and it has increased smoothly."

More Pure FlashArray X NVMe cons

"The solution could prove the reporting."

"Some application solutions can be more acceptable on the HPE Primera site."

"We cannot use this storage for critical applications and data."

"We face challenges with false alarms, particularly daily alerts related to replication link breaks. I'm not happy with the customer service and support."

"Only HPE can manage the product."

"This solution would be expensive for small business and it could be priced more competitively for that market."

"The initial setup is not straightforward."

"I would like to see improved training offered with HPE Primera."

More HPE Primera cons

"Replication features need improvement. Currently, they are there in the product, but I'm not sure as to how it works exactly."

"In the next release having the next level of high-speed performance would be great."

"Cloud file sharing is an area that needs improvement."

"The solution should improve its pricing and the mechanism in the reduction pool."

"This solution could be improved by offering greater amounts of storage."

"The solution has a low number of NVME host attachments at 16 per IO group over the fiber channel."

"In IBM FlashSystem, data reduction is an area with shortcomings where improvements can be made in the future."

"IBM should improve its data reduction development."

More IBM FlashSystem cons

Pricing and Cost Advice

"The tool is an investment that we've budgeted for. While the prices may be higher than those of other vendors, we see it as a market leader with benefits. We don't regret purchasing it."

"The licensing is on a yearly basis."

"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."

"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."

"Pure FlashArray X NVMe’s pricing is cheaper than other products."

"As far as the licensing costs, everything is included in the license."

"The product is expensive."

"The tool's pricing is cheap; I rate it a six to seven out of ten. Most of our sales are not subscription-based. We sell the hardware, and customers keep using it. They only renew the service part annually. The support can be a bit pricey, but the solution is more cost-effective than anything else out there."

More Pure FlashArray X NVMe pricing and cost advice

"I rate the product price a seven on a scale of one to ten, where one is cheap, and ten is expensive."

"The pricing for HDD was good."

"The license for HPE Primera is all-inclusive."

"There is only a one-time license purchase needed and no additional costs. If HP could reduce the training cost, then that would be advantageous to the seller."

"The solution is cost-effective. I rate it an eight out of ten, with ten being excellent."

"It is basically in the mid-range of the price. It is not cheaper than Hitachi, but it is cheaper than Pure Storage. There are no additional costs. Everything was taken care of in the price."

"The product is expensive."

"HPE Primera is less expensive than HPE Alletra."

More HPE Primera pricing and cost advice

"The pricing is reasonable."

"I'd rate the basic licensing and the Virtualize software a ten out of ten, and the extra Spectrum and other an eight out of ten."

"The tool is cost-efficient."

"We have no issues with the price as it is very competitive."

"Overall the price of the solution is expensive and this includes the license."

"I find the pricing of the solution to be very reasonable."

"Its price is very good."

"It pays to go back and get the best price you can from your supplier. The first offer is not always at the best discount."

More IBM FlashSystem pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

15%

Financial Services Firm

11%

Manufacturing Company

11%

Government

Educational Organization

39%

Computer Software Company

10%

Manufacturing Company

Financial Services Firm

Computer Software Company

14%

Financial Services Firm

11%

Manufacturing Company

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

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What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

I am an engineer and am not aware of the setup cost.

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What needs improvement with Pure FlashArray X NVMe?

Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics ...

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Which would you choose - HPE Nimble Storage or HPE Primera?

HPE Nimble is a versatile synced WAN San solution. It is easy to use and doesn’t require much training for admins. Th...

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What's the difference between HPE 3PAR StoreServ and HPE Primera?

HPE Primera has many great features but one of the best is that it is very easy to deploy. From an overall perspectiv...

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What do you like most about HPE Primera?

For over a year, I have not seen any downtime in the product.

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What do you like most about IBM FlashSystem?

It is simple to make an update.

See all answers

What is your experience regarding pricing and costs for IBM FlashSystem?

Many factors affect purchasing directly from IBM, often involving a multi-step process. Customers, especially in bank...

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What needs improvement with IBM FlashSystem?

The GUI needs some improvement. An additional function that could be helpful is reducing the time it takes to delete ...

See all answers

Comparisons

Dell PowerStore vs Pure FlashArray X NVMe

Compared 30% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 17% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 15% of the time

HPE Alletra Storage vs Pure FlashArray X NVMe

Compared 8% of the time

Dell Unity XT vs Pure FlashArray X NVMe

Compared 7% of the time

More Pure FlashArray X NVMe Competitors

HPE Alletra Storage vs HPE Primera

Compared 36% of the time

HPE 3PAR StoreServ vs HPE Primera

Compared 18% of the time

HPE Nimble Storage vs HPE Primera

Compared 10% of the time

Dell PowerStore vs HPE Primera

Compared 7% of the time

HPE StoreOnce vs HPE Primera

Compared 3% of the time

More HPE Primera Competitors

Dell PowerStore vs IBM FlashSystem

Compared 23% of the time

Huawei OceanStor Dorado vs IBM FlashSystem

Compared 8% of the time

Pure Storage FlashArray vs IBM FlashSystem

Compared 8% of the time

HPE Alletra Storage vs IBM FlashSystem

Compared 8% of the time

More IBM FlashSystem Competitors

Product Reports

Buyer's Guide

Pure FlashArray X NVMe

April 2025

Download Pure FlashArray X NVMe product report

Buyer's Guide

HPE Primera

April 2025

Download HPE Primera product report

Buyer's Guide

IBM FlashSystem

April 2025

Download IBM FlashSystem product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

Primera

IBM Storwize

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

HPE introduces HPE Primera, a new storage platform designed to deliver superior simplicity, availability, and performance for mission-critical applications
HPE Primera advances the HPE Intelligent Data Platform, a portfolio of products and solutions designed to help customers transition from delivering storage to unlocking business value with intelligent data

Hewlett Packard Enterprise

IBM FlashSystem products are enterprise computer data storage systems that store data on flash memory chips. Unlike storage systems that use standard solid-state drives, IBM FlashSystem products incorporate custom hardware based on technology from the 2012 acquisition of Texas Memory Systems. This hardware provides performance, reliability, and efficiency benefits versus competitive offerings.

IBM

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Information Not Available

Celero, Friedhelm Loh Group, Clarks, Mingkang Natregro Health Food Group, Sofia, Etisalat Fights Fraud, UF Health Shands Hospital, Generali, Elecon Engineering Company Limited, Ventiv , Technology, CPFL Energia, Royal Caribbean Cruises Ltd., SciQuest, Coca-Cola Bottling Co. Consolidated, Paddy Power, Kelsey-Seybold Clinic, Interconnect Services, Severstal IP-Only AB, PVU Group GmbH

Buyer's Guide

HPE Primera vs. IBM FlashSystem

April 2025

Free Report: HPE Primera vs. IBM FlashSystem

Find out what your peers are saying about HPE Primera vs. IBM FlashSystem and other solutions. Updated: April 2025.

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