Try our new research platform with insights from 80,000+ expert users

Dell PowerStore vs HPE 3PAR StoreServ vs NetApp AFF vs Pure Storage FlashArray comparison

Sponsored
 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
1.0
Organizations reduced costs and improved performance with Pure FlashArray X NVMe, achieving quick ROI and efficient resource management.
Sentiment score
6.7
Dell PowerStore reduces infrastructure costs, enhances data management, boosts performance, and streamlines operations with reliability and efficiency.
Sentiment score
7.2
HPE 3PAR StoreServ boosts performance, reduces costs, enhances efficiency, and provides quick ROI, leading to high user satisfaction.
Sentiment score
7.7
NetApp AFF improved performance, reduced costs, and enhanced reliability, making it a worthwhile investment despite high initial costs.
Sentiment score
7.8
Pure Storage FlashArray enhances efficiency, lowers costs, and boosts ROI with simple management, data reduction, and evergreen updates.
By opting for the gold subscription every three years, you get a free upgrade to the latest controller release.
If you wait more than seven years to buy another one, you get a return on your investment.
If you purchase storage with 300 terabytes, you can easily achieve one petabyte of effective capacity.
It's been trouble-free the entire time, with very high performance, as it has been designed and built properly.
We have reduced infrastructure but the same performance.
The return on investment is very good.
In the long term, spanning three to five years, the total cost of ownership becomes cheaper, considering power consumption, data center footprint, and NVMe technology usage.
We have seen a return on investment as the solution has reduced resource requirements, allowing less experienced personnel to manage the storage.
 

Customer Service

Sentiment score
7.1
Pure FlashArray X NVMe's technical support is praised for responsiveness, despite occasional follow-up issues, earning high customer satisfaction.
Sentiment score
6.1
Dell PowerStore's support is praised for responsiveness and professionalism, though some face language and time zone challenges.
Sentiment score
7.3
HPE 3PAR StoreServ's customer service is reliable, proactive, yet experiences vary, notably in communication and escalation processes.
Sentiment score
8.2
NetApp AFF's customer service is praised for responsiveness and effectiveness, with varying support quality and strong higher-tier assistance.
Sentiment score
8.7
Pure Storage FlashArray is praised for excellent, responsive customer support, offering swift issue resolution and proactive problem identification.
We also had one outage where a controller of one of the products had failed and had to be replaced on-site.
Customers always have their issues resolved promptly.
Pure has good storage.
If necessary, they will search for a specialist within their Dell network who we can approach with our questions.
I would rate the technical support of Dell PowerStore between nine and ten out of ten.
They're responsive, knowledgeable, and have a quick turnaround.
If we activate the 3PAR call home function, then the remote technician always has access to our StoreServ and provides strong suggestions to improve our 3PAR performance.
The support for NetApp AFF is comprehensive—not just the documentation for self-guided reading, but for simple questions, spare parts, or urgent needs, you can have a contract that enables delivery the next business day or within four hours, depending on your process requirements.
I have communicated with them, and they are effective and responsive.
Pure's support organization is responsive with minimal bureaucracy, making support a key factor in customer retention.
The support from Pure Storage is excellent.
Opening a case with Pure is a smooth process, and they prove to be reliable, even in severe cases where infrastructure issues arise.
 

Scalability Issues

Sentiment score
7.1
Pure FlashArray X NVMe offers scalable storage with low latency, easy upgrades, though capacity customization and high costs are noted.
Sentiment score
7.2
Dell PowerStore offers scalable, flexible architecture, supporting diverse business needs through easy expansion and integration of multiple appliances.
Sentiment score
7.5
HPE 3PAR StoreServ offers scalable storage, efficiently handling diverse workloads and future needs, with minimal upgrade complexity issues.
Sentiment score
7.8
NetApp AFF offers scalable, flexible storage solutions, allowing easy horizontal and vertical expansion despite some cost and controller limitations.
Sentiment score
7.8
Pure Storage FlashArray offers seamless scalability, ease of upgrades, and efficient storage, satisfying diverse enterprise needs with flexible growth options.
It is highly scalable.
It is suitable for both medium-sized and enterprise businesses.
It hasn't broken down anytime in the last six to seven years, despite hurricanes, earthquakes, and power outages.
The solution's scalability is a ten out of ten.
The customer likely exceeds 20,000 users globally.
You can create as many tools as needed, providing scalability based on the use case.
You can add more disks, more disk shelves, or migrate the data seamlessly.
I would assess the scalability of NetApp AFF as excellent in handling massive data volumes.
A big banking client had around 300 petabytes of data on Pure Storage.
The solution is highly scalable, particularly when there is a need to expand capacity.
I rate FlashArray's scalability nine out of 10.
 

Stability Issues

Sentiment score
8.1
Pure Storage offers exceptional stability and reliability with outstanding support, consistently achieving high user ratings for performance and service.
Sentiment score
7.6
Dell PowerStore is generally reliable, though update-related bugs can cause minor concerns among users despite consistent stability.
Sentiment score
8.1
HPE 3PAR StoreServ is stable and reliable, with minimal downtime, seamless updates, and effective support for setup challenges.
Sentiment score
8.4
NetApp AFF is highly praised for its stability, reliability, and efficient non-disruptive operations, making it ideal for critical environments.
Sentiment score
8.0
Pure Storage FlashArray is praised for its stability, reliability, 100% uptime, and efficient support with minimal downtime issues.
During the eight years, there have been no problems such as hardware failure or stopping.
I would rate the stability of the solution as a ten out of ten.
I would rate the stability of the product at seven out of ten.
When I removed all the cables, it failed over within five minutes.
There are no bugs or glitches and it doesn't crash or freeze.
I would rate the stability of Dell PowerStore as ten out of ten.
HPE 3PAR is a very stable solution from HPE, and people have been using this for more than five years.
My experience with the stability and performance of HPE 3PAR StoreServ involved one crash, which was caused by failing hardware.
They have always been upgrading very fast and implementing patches to resolve these issues.
I have not encountered any significant issues, such as applying firmware that introduces bugs.
Stability has never been an issue except for minor controller glitches causing failover events, similar to brakes and tires on a car.
I encountered instances where the entire cluster went down due to workload and throughput issues.
 

Room For Improvement

Pure FlashArray X requires cost-effective improvements in UI, integration, cloud features, multitenancy, analytics, backup, AI, and scalability.
Dell PowerStore needs better VMware integration, enterprise features, competitive pricing, and enhancements in UI, support, monitoring, and upgrades.
HPE 3PAR StoreServ needs improved usability, support, integration, and cost management while enhancing performance, efficiency, scalability, and cloud compatibility.
NetApp AFF users seek improved setup, intuitive interfaces, robust third-party integration, and enhanced management and support features.
Pure Storage FlashArray needs improvements in scalability, cloud integration, user controls, pricing, and compatibility with VMware and third-party environments.
We would appreciate a built-in transparent failover in the next release to eliminate the need for a separate metro cluster.
I'm eagerly anticipating the roadmap's promise of introducing multiple controllers, which could significantly boost scalability and resilience.
We mostly rely on long-term releases. We don't need the most up-to-date features, but we need a reliable environment.
If you want to delve into where your I/Os are going, the reporting might need more in-depth information to make informed decisions.
In my organization, we have had to go through two weeks with no replication, which is not very handy for our production environment.
Something needs to be done with the caching to ensure that if some issue occurs, there needs to be an ability to disable caching during maintenance to make it static, safe, and good.
In Pakistan, some parts are not readily available, and we need to import them from Singapore or other countries.
HPE 3PAR StoreServ might be missing certain features available in newer products.
The GUI of ONTAP Command Manager could be better, but the CLI is perfect.
Our backup system, Commvault, has an amazing capacity to do compression and deduplication better than NetApp AFF by itself.
Integrating object storage into the FlashArray would benefit entry-level and SMB customers by offering a more unified solution.
Storing cold data on expensive arrays doesn't make financial sense, and tiering to any of the big three cloud providers would be advantageous.
Currently, the limited selection of on-premise instruments hinders Pure Storage FlashArray's ability to compete effectively with other vendors.
 

Setup Cost

Enterprise buyers see Pure FlashArray X NVMe as a justified premium investment due to performance and comprehensive licensing.
Dell PowerStore offers strong value with competitive pricing, straightforward licensing, and favorable price-to-performance compared to other NVMe options.
HPE 3PAR StoreServ pricing ranges from $60,000 to $2 million, with competitive rates but costly additional licensing.
NetApp AFF offers competitive pricing, valued features, and flexibility, though some users find expansion costs concerning over time.
Pure Storage FlashArray is costly but valued for performance, all-inclusive features, and efficiency-enhancing Evergreen upgrades.
While the prices may be higher than those of other vendors, we see it as a market leader with benefits.
The support can be a bit pricey, but the solution is more cost-effective than anything else out there.
I would give it a nine out of ten in terms of costliness.
Likely the cost is $400,000 whereas IBM may be $250,000.
Based on my experience, the cost of Dell PowerStore for around 500 GB of capacity is very competitive compared to any other platform in the market.
There's no need to pay for a license; it's all-inclusive.
It is expensive, however, when we compare it to the features provided by HPE, the price-to-performance ratio is very good.
NetApp support is cheaper than Dell support.
While it is not cheap, they have introduced a new series of AFF that are more affordable.
The licensing cost of the product is expensive, and when combined with support, it becomes quite costly.
They're expensive.
The cost of Pure FlashArray is a bit high compared to peers, but its sustainability and features justify the price.
We lost a lot of customers because we couldn't compete on price with other vendors.
 

Valuable Features

Pure FlashArray X NVMe offers exceptional performance, reliability, scalability, and seamless VMware integration, enhancing workload efficiency and user experience.
Dell PowerStore provides seamless management, impressive performance, intelligent optimization, and strong cybersecurity with ease of deployment and scalability.
HPE 3PAR StoreServ excels in performance and integration, offering ease of use, automation, and robust storage management features.
NetApp AFF offers high speed, low latency, and robust performance with advanced data management and seamless integration for storage solutions.
Pure Storage FlashArray offers fast, user-friendly data management with exceptional performance, scalability, and integration, ensuring efficient and reliable operations.
Pure Storage has signature security technology, which cannot be deleted, even if you are an administrator.
The platform's robust features include excellent sustainability tracking, and a comprehensive dashboard offering insights into IOPS, bandwidth, performance, and virtual activities.
Its data compression feature is the best that we have ever seen.
The solution promotes data reduction, often meeting the compression ratio.
The PowerStore's compression ratio is even higher than the Unity system.
The deduplication part of the solution is valuable since, as a user, you get more space for less money.
There is no downtime when we upgrade our 3PAR systems.
I find the HPE 3PAR StoreServ valuable for its ease of use and resilience, which is beneficial.
You can even download the ONTAP simulator and deploy it on your virtualization platform and test almost all features.
Data reduction capabilities such as deduplication, compression, and compaction are standard features included with the license in NetApp AFF.
Two important features that NetApp AFF has are the performance and the capacity to save data against attacks in general or hardware failure.
FlashArray's integration with the Pure One instrument provides a centralized platform for efficient management of all arrays.
Another noteworthy aspect is their platform, Pure One, a cloud-based analytics platform that automatically creates a case and sends out a part if a disk or controller fails.
It handles internal data migration seamlessly in the background without going offline, achieving a hundred percent uptime.
 

Mindshare comparison

As of September 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 1.0%, up from 0.7% compared to the previous year. The mindshare of Dell PowerStore is 15.9%, down from 17.3% compared to the previous year. The mindshare of HPE 3PAR StoreServ is 3.0%, down from 3.3% compared to the previous year. The mindshare of NetApp AFF is 9.5%, down from 9.9% compared to the previous year. The mindshare of Pure Storage FlashArray is 6.5%, down from 7.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
All-Flash Storage Market Share Distribution
ProductMarket Share (%)
Dell PowerStore15.9%
NetApp AFF9.5%
Pure Storage FlashArray6.5%
Pure FlashArray X NVMe1.0%
HPE 3PAR StoreServ3.0%
Other64.1%
All-Flash Storage
 

Featured Reviews

Jaehoon Oh - PeerSpot reviewer
Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades
I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.
Hassan_Zaki - PeerSpot reviewer
Integrated AI and clustering enhance storage operations effectively
I promote and recommend Dell PowerStore for all workloads to my clients and customers. Most of my customers have one appliance per site. Approximately 80% of my customers have Dell PowerStore implemented in their data centers. We always use CLS as another Dell solution for cybersecurity and data security. The CLS is integrated with the Data Domain, PowerProtect Data Domain, not with Dell PowerStore. Windows, Linux, and some customers use Red Hat or SUSE. We have many operating systems working with Dell PowerStore in the same environments and data centers. CloudIQ and Storage IQ are used by some customers, but Apex AIOps has not been widely adopted yet. Dell PowerStore has integration with VMware and Kubernetes. Most workloads work fine and have very good integration with Dell PowerStore, except for one or two specific workloads in the market. On a scale of one to ten, I rate Dell PowerStore a nine.
Muhammad Saqib - PeerSpot reviewer
Uninterrupted upgrades accelerate performance with good support
I would rate the solution eight out of ten. It should be noted that in Pakistan, some parts are not readily available, and we need to import them from Singapore or other countries. We encountered an issue with a customer where the midplane failed and was not available. We had to wait for several days for a replacement, even in a 24/7 support case. Additionally, we faced motherboard failures in the customer's environment, encountering two motherboard failures simultaneously. We obtained one motherboard immediately, yet had to wait ten days for another. These issues should have been resolved promptly given the 24/7 support level.
KennethEtsula - PeerSpot reviewer
Offers seamless installation and efficient data handling with robust support
NetApp AFF provides an all-flash storage solution for unified SAN solutions, supporting both SAN and NAS functionalities. Data reduction capabilities such as deduplication, compression, and compaction are standard features included with the license in NetApp AFF. With the storage efficiency from a NetApp AFF installation, users can manage substantial data running on all-flash. The features such as compaction and compression provide storage efficiency guarantees in an all-flash environment.
Nabeel Sayegh - PeerSpot reviewer
Supercharges enterprise storage by way of highly optimized hardware, comprehensive data management and a feature rich interface.
During their early years, I was a member of Pure's Customer Advisory Board. In addition, when we first adopted Pure, they did not have replication GA yet. We got into their beta testing program and help them work out certain issues with that technology. One weakness I can say the array has, still to this day, is limited control on scheduling snapshots. Depending on the type of replication schedule you are building, you may or may not have control on specifying the start time of a given replication schedule. This is not a very big problem in the grand scheme of things, but something nonetheless that has bothered me about the scheduler in general. Another area for improvement would be automatic host alias creation. Other platforms such as EMC Unity/PowerStore will automatically detect the host name, create a alias for it and associate the logged in HBA's to it. Pure does not do this for you and as a result, requires manual configuration. This can be very time consuming especially when you are deploying a large number of new servers.
report
Use our free recommendation engine to learn which All-Flash Storage solutions are best for your needs.
867,821 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Computer Software Company
14%
Manufacturing Company
10%
Financial Services Firm
10%
Government
6%
Computer Software Company
17%
Manufacturing Company
10%
Financial Services Firm
8%
Government
6%
Computer Software Company
15%
Manufacturing Company
10%
Financial Services Firm
8%
Government
7%
Manufacturing Company
16%
Computer Software Company
16%
Financial Services Firm
7%
Government
5%
Computer Software Company
17%
Manufacturing Company
12%
Financial Services Firm
9%
Government
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business15
Midsize Enterprise11
Large Enterprise12
By reviewers
Company SizeCount
Small Business38
Midsize Enterprise27
Large Enterprise58
By reviewers
Company SizeCount
Small Business72
Midsize Enterprise74
Large Enterprise170
By reviewers
Company SizeCount
Small Business44
Midsize Enterprise46
Large Enterprise242
By reviewers
Company SizeCount
Small Business60
Midsize Enterprise34
Large Enterprise134
 

Questions from the Community

What do you like most about Pure FlashArray X NVMe?
Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.
What is your experience regarding pricing and costs for Pure FlashArray X NVMe?
The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the E...
What needs improvement with Pure FlashArray X NVMe?
I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could ...
What do you think about Dell EMC PowerStore? Is it actually a new product?
PowerStore is flexible, scalable, simple, and performant with market-leading economics for a wide range of legacy and...
How does Dell's EMC PowerStore compare with its EMC Unity XT?
Dell EMC PowerStore is a unified storage platform that has the added benefit of being scalable. The automated managem...
What's the difference between DELL EMC Powerstore and Powermax NVMe?
Dell PowerStore is an all-solid-state midrange storage system. It has many internal elements taken from other Dell of...
What's the difference between HPE 3PAR StoreServ and HPE Primera?
HPE Primera has many great features but one of the best is that it is very easy to deploy. From an overall perspectiv...
What is your experience regarding pricing and costs for HPE 3PAR StoreServ?
It is expensive, however, when we compare it to the features provided by HPE, the price-to-performance ratio is very ...
What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?
Well, Is one thing NetApp Storage has vs other brand is the mix of protocol CIFS with NFS booth working together in t...
What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?
This question is very dependent on your requirements. Both are among the best in the field. Of course, the intended c...
What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?
The answer depends on your needs and budget. If you want high performance (who doesn't) or let's say the latency matt...
Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?
Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Stor...
What do you like most about Pure Storage FlashArray?
We consume less physical storage because of the solution’s deduplication and compression.
What is your experience regarding pricing and costs for Pure Storage FlashArray?
I don't have the billing details right now, but the pricing is high.
 

Comparisons

 

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X
PowerStore
HPE 3PAR Flash Storage, InServ, Storeserv, 3PAR Flash Storage, HP Enterprise Storage, 3PAR Flash Array, HP 3PAR Flash Storage
NetApp All Flash FAS, NetApp AFF, NetApp Flash FAS
No data available
 

Overview

 

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company
Information Not Available
Just Energy, Latisys, team AG, DreamWorks, BlueShore Financial, Erasmus MC
DreamWorks Animation, FICO, Yahoo! Japan
Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
Find out what your peers are saying about Dell Technologies, NetApp, Hewlett Packard Enterprise and others in All-Flash Storage. Updated: August 2025.
867,821 professionals have used our research since 2012.