DDN IntelliFlash vs HPE Primera comparison

DataDirect Networks and Hewlett Packard Enterprise are both solutions in the All-Flash Storage category. DataDirect Networks is ranked #29 with an average rating of 9.0, while Hewlett Packard Enterprise is ranked #9 with an average rating of 8.0. DataDirect Networks holds a 0.5% mindshare in AFS, compared to Hewlett Packard Enterprise’s 4.0% mindshare. Additionally, 87% of DataDirect Networks users are willing to recommend the solution, compared to 94% of Hewlett Packard Enterprise users who would recommend it.

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Executive SummaryUpdated on Sep 18, 2024

DDN IntelliFlash and HPE Primera are enterprise storage solutions that cater to different needs based on their features, deployment ease, and pricing. DDN IntelliFlash generally stands out in user reviews for its affordability and support services, whereas HPE Primera is preferred for its advanced features, even if it comes at a higher cost.

Features: DDN IntelliFlash is recognized for its high performance, ease of management, and versatile integration capabilities. HPE Primera is highlighted for its robust scalability, reliability, and comprehensive data services. Users value the feature-rich environment of HPE Primera more, despite its increased complexity.

Room for Improvement: DDN IntelliFlash users suggest enhancements in scalability options and better reporting tools. HPE Primera users point to the need for simpler update processes and better cost efficiency.

Ease of Deployment and Customer Service: DDN IntelliFlash is praised for its straightforward deployment process and responsive customer support. HPE Primera is noted for its slightly more complex deployment but benefits from strong vendor support.

Pricing and ROI: DDN IntelliFlash users find the setup costs and overall ROI favorable, citing good value for money. HPE Primera users acknowledge higher setup costs but justify them with the long-term benefits and advanced features provided.

To learn more, read our detailed DDN IntelliFlash vs. HPE Primera Report (Updated: June 2025).

Buyer's Guide

DDN IntelliFlash vs. HPE Primera

June 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of June 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 0.8%, up from 0.8% compared to the previous year. The mindshare of DDN IntelliFlash is 0.5%, up from 0.5% compared to the previous year. The mindshare of HPE Primera is 4.0%, down from 5.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.

All-Flash Storage

Featured Reviews

Eugene Hemphill

Sales Manager at Multicomputos PR

Helps to save money and resources with the data compression feature

One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them. One way to improve the product is to add an operational assistant that doesn't depend on VMware. It could also establish more alliances with other operational systems.

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Anil Rahulwar

Storage Engineer at Movate

Good customer service and support and suitable for large environments

It is very easy to install. Users don't need to remember anything while deploying IntelliFlash because everything will be taken care of by tech support. They can easily modify the installation or change the password with the help of the tech support. It is very easy to integrate IntelliFlash with other solutions. We have plugins that can be integrated with other solutions. It will require maintenance. It is the same as any other storage solution: updates and upgrades, firmware upgrades, and drive upgrades.

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Taufeeq Rauf

Head of IT at NATIONAL INSTITUTIONAL FACILITATION TECHNOLOGIES (PVT.) LTD.

Offers a simple user interface and is useful for data replication

I use HPE Primera for mission-critical applications. My company uses the product as a storage solution for our machines. The availability of HPE Primera in our company is critical for us, considering that we operate in an HA environment where we can't have downtime since we need to deal with cheque clearance for banks. The product's interface is simple to use. I am satisfied with the user experience provided by the product. The ease of use of the product's interface has directly had an impact on our company's operations, along with the improvement in the availability and performance of machines. Compared to HPE Primera, I work with a much more reliable storage solution like Dell PowerStore. Compared to HPE Primera, Dell PowerStore's features related to deduplication are very good, and it also offers a physical storage capacity of eight TB, which can be expanded up to forty TB. I would recommend the product to others who plan to use it only after taking into consideration their usage and requirements. From the price and performance point of view, Dell PowerStore is a better choice. I rate the tool a seven out of ten.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The solution is scalable."

"We are satisfied with the performance as it is significantly faster compared to traditional storage options."

"FlashArray has some fresh efficiency features. I've never seen a storage solution with a compression rating this high before. It's at least 4-to-1 on Oracle databases. It's the best flash storage for Oracle."

"The database workloads are pretty fast because I frequently move data from here to there."

"The latency is good."

"Pure FlashArray X NVMe has low latency and high Ops. It is an evergreen model."

"The standout features for us in Pure FlashArray X NVMe are its robust DDoS protection, seamless transparent failover, and failback capabilities ensuring high availability."

"Pure Storage has signature security technology, which cannot be deleted, even if you are an administrator."

More Pure FlashArray X NVMe pros

"EasyTier/hotcaching: Valuable because it allows greater performance than standard SAS disks"

"It performed great originally, and when it performed great, it was awesome."

"Data Compression: Up to 80% space reduction in the database"

"It has reduced our electricity usage by reducing the amount of disks needed for the virtual environment."

"The initial setup is straightforward."

"We use IntelliFlash products for larger environments, like Qatar Airways."

"It's very fast. We were seeing read latencies of less than one millisecond. It is robust."

"High performance and ease-of-management are the most valuable features."

More DDN IntelliFlash pros

"HPE Primera has good integration. All the users are using HP servers and some systems, such as Synergy, which integrate well into the solution."

"HPE provides good support through their customer service."

"HPE Primera is scalable."

"For over a year, I have not seen any downtime in the product."

"One of the most valuable features is the ease of deployment."

"HPE Primera provides me with system reliability and 100% data reliability. The storage is good and is consistently reliable and scalable, allowing me to use it whenever needed. The overall performance is great. The product is stable. The customer service and support is excellent. It's a commendable solution, especially suitable for online transactions. It is reliable in meeting data requirements."

"It serves as the primary storage in my production environment."

"HPE Primera is an all-flash storage product that's very stable and has a higher storage capacity. It can also give better ROI compared to NetApp."

More HPE Primera pros

Cons

"You cannot tag a LUN with a description, and that should be improved. What I like on the Unity side is that when I expand LUNs or do things, there is an information field on the LUN. This is the Information field that you can tag on your LUNs to let yourself know, "Hey, I've added this much space on this date". Pure lacks that ability. So, you don't have a mechanism that's friendly for tracking your data expansions on the LUN and for adding any additional information. That's a downside for me."

"They could add more support for file storage and different types of storage."

"Managing data isn't difficult for me. The performance is usually perfect, but we sometimes have capacity problems."

"We need better data deduplication."

"It feels more suitable for small and medium-sized businesses rather than enterprises."

"Many options to check performance, like read, writes, random writes, and random reads, are missing in Pure FlashArray X NVMe."

"The UI for this solution needs to be improved."

"We would like to see more visibility into garbage collection and CPU performance in the GUI."

More Pure FlashArray X NVMe cons

"We had just one small stability problem with power flapping and it did not start up again automatically. We had to access service ports and manually restart the storage processors."

"Technical support is bad. It'd grade them at 30% or 40%. The response time is terrible."

"In future releases, I look forward to more AI features."

"Performance is horrible now. Our original intent was to buy new storage in about two years. But since it became a critical urgency for us, we decided to purchase a new one in two or three months."

"Snapshots are not as easy to access as on a NetApp device."

"In the proxy section you can’t choose a user account and password, so it is not allowed at the moment to go out, if customer has such constellation."

"They need to offer better integration for a virtual platform to enable you to create hyper-converged solution."

"It's somewhat scalable, but maybe not so much as some of the competition."

More DDN IntelliFlash cons

"The solution's compression ratio feature could be improved."

"On the controller side, I would like to see NAS capabilities."

"The solution could improve by having seamless migration from other storage systems. The process should be made easier."

"We used to receive hardware errors a lot of times. The ambient temperatures rise rate was approximately 35 to 55 degrees, but when it was approximately 27 or 28, we used to get errors a lot."

"Some application solutions can be more acceptable on the HPE Primera site."

"Price is always important in Turkey, so HPE could lower the price to keep it competitive. It's not as competitive as other solutions in this market."

"Like most storage, we want to see flash become more and more stable. Like any flash that uses MLC or TLC techniques, over time, the more writes you have, the less usable the storage becomes. They try to plan for this and have a lot of extra space in the arrays, but over time, their performance does degrade. This is true for any flash storage."

"The cost of HPE Primera could be lower."

More HPE Primera cons

Pricing and Cost Advice

"Our licensing fees are $500,000+ USD."

"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."

"The tool is an investment that we've budgeted for. While the prices may be higher than those of other vendors, we see it as a market leader with benefits. We don't regret purchasing it."

"Pretty much everything that you need is licensed when you buy the product. Licensing to me is different than the maintenance cost, but they can bleed into one another. We buy the product, and we expect three years of support bundled into what we negotiate on our storage arrays. I would start to see maintenance costs going into the fourth year, but we're not there yet."

"The product is expensive."

"The support cost per array is about $20,000 a year for 24/7 support."

"Pure FlashArray X NVMe’s pricing is cheaper than other products."

"We pay approximately $50,000 USD per year in licensing fees."

More Pure FlashArray X NVMe pricing and cost advice

"I think we pay around 100 grand per year for three arrays or four arrays."

"I recommend the full bundle software in order to have all the functionality. It is more expensive to purchase it one by one."

"I rate the product's price a ten on a scale of one to ten, where one is cheap, and ten is expensive."

"I rate the product price a seven on a scale of one to ten, where one is cheap, and ten is expensive."

"HPE Primera service is cost-effective."

"The solution’s pricing is affordable and worth the money."

"HPE Primera is a little bit higher than Dell PowerStore...HPE Primera costs around 80,000 USD."

"The cost is $75,000 for a three-year contract."

"Because it has high availability, the cost is above average. The cost depends upon the sizing, and every customer has a different size. It is slightly above average in terms of cost compared to its competitors, but the value add was that they could know what their maintenance cost was going to be going forward. They knew what their renewal or expansion costs would be."

"From what I see, this is competitively-priced and HPE are doing their best to stay competitive."

More HPE Primera pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

15%

Financial Services Firm

11%

Manufacturing Company

11%

Government

Computer Software Company

16%

Manufacturing Company

10%

Real Estate/Law Firm

10%

Government

Educational Organization

23%

Computer Software Company

12%

Manufacturing Company

10%

Financial Services Firm

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

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What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

I am an engineer and am not aware of the setup cost.

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What needs improvement with Pure FlashArray X NVMe?

Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics ...

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What is your experience regarding pricing and costs for IntelliFlash?

It is a bit cheaper than other products, 10% to 20% cheaper.

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What needs improvement with IntelliFlash?

DDN IntelliFlash should improve in terms of sales. In future releases, I look forward to more features about AI and M...

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What is your primary use case for IntelliFlash?

We use IntelliFlash products for larger environments, like Qatar Airways. They have large scalability and use more th...

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Which would you choose - HPE Nimble Storage or HPE Primera?

HPE Nimble is a versatile synced WAN San solution. It is easy to use and doesn’t require much training for admins. Th...

See all answers

What's the difference between HPE 3PAR StoreServ and HPE Primera?

HPE Primera has many great features but one of the best is that it is very easy to deploy. From an overall perspectiv...

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What do you like most about HPE Primera?

For over a year, I have not seen any downtime in the product.

See all answers

Comparisons

Dell PowerStore vs Pure FlashArray X NVMe

Compared 29% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 19% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 15% of the time

IBM FlashSystem vs Pure FlashArray X NVMe

Compared 11% of the time

HPE Alletra Storage vs Pure FlashArray X NVMe

Compared 9% of the time

More Pure FlashArray X NVMe Competitors

VAST Data vs DDN IntelliFlash

Compared 33% of the time

Pure Storage FlashBlade vs DDN IntelliFlash

Compared 22% of the time

NetApp AFF vs DDN IntelliFlash

Compared 17% of the time

IBM FlashSystem vs DDN IntelliFlash

Compared 15% of the time

Pure Storage FlashArray vs DDN IntelliFlash

Compared 14% of the time

More DDN IntelliFlash Competitors

HPE Alletra Storage vs HPE Primera

Compared 37% of the time

HPE 3PAR StoreServ vs HPE Primera

Compared 19% of the time

HPE Nimble Storage vs HPE Primera

Compared 9% of the time

Dell PowerStore vs HPE Primera

Compared 7% of the time

Huawei OceanStor Dorado vs HPE Primera

Compared 4% of the time

More HPE Primera Competitors

Product Reports

Buyer's Guide

Pure FlashArray X NVMe

June 2025

Download Pure FlashArray X NVMe product report

Buyer's Guide

DDN IntelliFlash

June 2025

Download DDN IntelliFlash product report

Buyer's Guide

HPE Primera

June 2025

Download HPE Primera product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

Tegile, IntelliFlash N-Series, IntelliFlash T-Series, IntelliFlash HD-Series

Primera

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

Western Digital through its IntelliFlash arrays delivers high-performance storage with a complete range of features and connectivity options, including inline compression and deduplication, application and VM consistent snapshots, replication, RAID, data encryption, VMware vCenter integration, and multi-protocol support for SAN (FC, iSCSI) and NAS (NFS, SMBv3). IntelliFlash arrays deliver high availability through dualredundant and hot-swappable components, active/active or active/passive controllers, non-disruptive software upgrades, eMLC flash, and proactive cloud-based monitoring, analytics, and intelligence. A RESTful API provides scripted or programmatic control.

DataDirect Networks

HPE introduces HPE Primera, a new storage platform designed to deliver superior simplicity, availability, and performance for mission-critical applications
HPE Primera advances the HPE Intelligent Data Platform, a portfolio of products and solutions designed to help customers transition from delivering storage to unlocking business value with intelligent data

Hewlett Packard Enterprise

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Bank of Stockton, Barnsley College, Boyes Turner, Brigham Young University

Information Not Available

Buyer's Guide

DDN IntelliFlash vs. HPE Primera

June 2025

Free Report: DDN IntelliFlash vs. HPE Primera

Find out what your peers are saying about DDN IntelliFlash vs. HPE Primera and other solutions. Updated: June 2025.

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