DDN IntelliFlash vs HPE Primera comparison

DataDirect Networks and Hewlett Packard Enterprise are both solutions in the All-Flash Storage category. DataDirect Networks is ranked #28 with an average rating of 9.0, while Hewlett Packard Enterprise is ranked #11 with an average rating of 7.8. DataDirect Networks holds a 0.5% mindshare in AFS, compared to Hewlett Packard Enterprise’s 3.6% mindshare. Additionally, 87% of DataDirect Networks users are willing to recommend the solution, compared to 94% of Hewlett Packard Enterprise users who would recommend it.

Comparison Buyer's Guide

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Executive SummaryUpdated on Sep 18, 2024

DDN IntelliFlash and HPE Primera are enterprise storage solutions that cater to different needs based on their features, deployment ease, and pricing. DDN IntelliFlash generally stands out in user reviews for its affordability and support services, whereas HPE Primera is preferred for its advanced features, even if it comes at a higher cost.

Features: DDN IntelliFlash is recognized for its high performance, ease of management, and versatile integration capabilities. HPE Primera is highlighted for its robust scalability, reliability, and comprehensive data services. Users value the feature-rich environment of HPE Primera more, despite its increased complexity.

Room for Improvement: DDN IntelliFlash users suggest enhancements in scalability options and better reporting tools. HPE Primera users point to the need for simpler update processes and better cost efficiency.

Ease of Deployment and Customer Service: DDN IntelliFlash is praised for its straightforward deployment process and responsive customer support. HPE Primera is noted for its slightly more complex deployment but benefits from strong vendor support.

Pricing and ROI: DDN IntelliFlash users find the setup costs and overall ROI favorable, citing good value for money. HPE Primera users acknowledge higher setup costs but justify them with the long-term benefits and advanced features provided.

To learn more, read our detailed DDN IntelliFlash vs. HPE Primera Report (Updated: September 2025).

Buyer's Guide

DDN IntelliFlash vs. HPE Primera

September 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of October 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 1.0%, up from 0.7% compared to the previous year. The mindshare of DDN IntelliFlash is 0.5%, up from 0.4% compared to the previous year. The mindshare of HPE Primera is 3.6%, down from 4.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.

All-Flash Storage Market Share Distribution
Product	Market Share (%)
HPE Primera	3.6%
Pure FlashArray X NVMe	1.0%
DDN IntelliFlash	0.5%
Other	94.9%

All-Flash Storage

Featured Reviews

Jaehoon Oh

Chief Technology Officer at Lambda256

Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.

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Anil Rahulwar

Storage Engineer at Movate

Good customer service and support and suitable for large environments

It is very easy to install. Users don't need to remember anything while deploying IntelliFlash because everything will be taken care of by tech support. They can easily modify the installation or change the password with the help of the tech support. It is very easy to integrate IntelliFlash with other solutions. We have plugins that can be integrated with other solutions. It will require maintenance. It is the same as any other storage solution: updates and upgrades, firmware upgrades, and drive upgrades.

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Taufeeq Rauf

Head of IT at NATIONAL INSTITUTIONAL FACILITATION TECHNOLOGIES (PVT.) LTD.

Offers a simple user interface and is useful for data replication

I use HPE Primera for mission-critical applications. My company uses the product as a storage solution for our machines. The availability of HPE Primera in our company is critical for us, considering that we operate in an HA environment where we can't have downtime since we need to deal with cheque clearance for banks. The product's interface is simple to use. I am satisfied with the user experience provided by the product. The ease of use of the product's interface has directly had an impact on our company's operations, along with the improvement in the availability and performance of machines. Compared to HPE Primera, I work with a much more reliable storage solution like Dell PowerStore. Compared to HPE Primera, Dell PowerStore's features related to deduplication are very good, and it also offers a physical storage capacity of eight TB, which can be expanded up to forty TB. I would recommend the product to others who plan to use it only after taking into consideration their usage and requirements. From the price and performance point of view, Dell PowerStore is a better choice. I rate the tool a seven out of ten.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Overall stability is very good. It is a very stable solution."

"Everything, especially the VMs inside, is pretty fast."

"The Pure1 component is most valuable at this point in time when comparing it with EMC. Pure1 is where you can have your diagnostics in the cloud, so you can look at things from your mobile phone."

"What I really like about this program, is that it is easy to use and easy to configurate."

"We are satisfied with the performance as it is significantly faster compared to traditional storage options."

"FlashArray has some fresh efficiency features. I've never seen a storage solution with a compression rating this high before. It's at least 4-to-1 on Oracle databases. It's the best flash storage for Oracle."

"Offers excellent features like efficient data reduction, a reliable SafeMode, and a great support model for continuous assistance and updates."

"The solution uses newer technology for deduplication and compression."

More Pure FlashArray X NVMe pros

"We use IntelliFlash products for larger environments, like Qatar Airways."

"High performance and ease-of-management are the most valuable features."

"EasyTier/hotcaching: Valuable because it allows greater performance than standard SAS disks"

"It has reduced our electricity usage by reducing the amount of disks needed for the virtual environment."

"It performed great originally, and when it performed great, it was awesome."

"It's very fast. We were seeing read latencies of less than one millisecond. It is robust."

"It provides a combination of all the protocols that you need, without losing deduplication and compression."

"Data Compression: Up to 80% space reduction in the database"

More DDN IntelliFlash pros

"It is a stable solution...It is a scalable solution."

"The features that I have found most valuable are the artificial intelligence for the storage inside of the software and firmware because customers do not like functionalities which require manual interruption."

"HPE provides good support through their customer service."

"Scalability-wise, I rate the solution a ten out of ten."

"The product's initial setup phase was easy."

"The most valuable feature is an all-flash system, which means the data access speed is amazing while the latency is almost nothing, and it can deliver IOPS up to 16,000."

"HPE Primera provides me with system reliability and 100% data reliability. The storage is good and is consistently reliable and scalable, allowing me to use it whenever needed. The overall performance is great. The product is stable. The customer service and support is excellent. It's a commendable solution, especially suitable for online transactions. It is reliable in meeting data requirements."

"The interface is simplified."

More HPE Primera pros

Cons

"Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics should not incur extra charges."

"It's more multi-tenant functionality in their Pure1 manage portal that is lacking."

"We would like to see VNC integration or be able to use Pure Storage with VNC."

"In the future, I would like to see integration with enterprise backup systems."

"I would like to see some AI features that would allow arrays to intelligently identify threats or unusual behavior in the data pattern and give an alert."

"Our use cases require more multi-tenant capabilities and additional VLAN interfaces for separating different customers. We currently use it to provide storage, sometimes shared storage, to different customers, but it is less flexible in comparison to a dedicated solution."

"We need better data deduplication."

"Right now, the box itself is just strictly working as a backend storage system. It would be fantastic if we could access it directly like a NAS device through network access or SIS drives. I think they have an interface, but I am not sure how good it is. If we could address a box directly on the network without having to go through a server, it would be great. The replication schemas could be improved. We are not using replication on the storage level right now. We use a different type of replication. If their replication would be as good as the one that we have, I would probably run the replication schema because it might be faster, but I don't know that for a fact. So, I cannot say that they have good replication. All I can say is that they need to inform us better."

More Pure FlashArray X NVMe cons

"It's somewhat scalable, but maybe not so much as some of the competition."

"Snapshots are not as easy to access as on a NetApp device."

"Technical support is bad. It'd grade them at 30% or 40%. The response time is terrible."

"They need to offer better integration for a virtual platform to enable you to create hyper-converged solution."

"Performance is horrible now. Our original intent was to buy new storage in about two years. But since it became a critical urgency for us, we decided to purchase a new one in two or three months."

"In future releases, I look forward to more AI features."

"In the proxy section you can’t choose a user account and password, so it is not allowed at the moment to go out, if customer has such constellation."

"We had just one small stability problem with power flapping and it did not start up again automatically. We had to access service ports and manually restart the storage processors."

More DDN IntelliFlash cons

"Some application solutions can be more acceptable on the HPE Primera site."

"The solution could improve by having seamless migration from other storage systems. The process should be made easier."

"The file server embedded in Pure, the GUI, and the tracking and reporting features are better with Pure Storage."

"The solution has good performance but it could improve further."

"HPE Primera is not good enough as a storage solution as it does not provide a good NAS storage."

"There really isn't any aspect of the solution that needs improvement for the customer other than its price."

"This solution would be expensive for small business and it could be priced more competitively for that market."

"The product's stale snapshots feature needs improvement."

More HPE Primera cons

Pricing and Cost Advice

"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."

"Given its price, Pure is not the first option."

"With VMware, we pay $300,000 annually."

"The tool's pricing is cheap; I rate it a six to seven out of ten. Most of our sales are not subscription-based. We sell the hardware, and customers keep using it. They only renew the service part annually. The support can be a bit pricey, but the solution is more cost-effective than anything else out there."

"The tool is an investment that we've budgeted for. While the prices may be higher than those of other vendors, we see it as a market leader with benefits. We don't regret purchasing it."

"The support cost per array is about $20,000 a year for 24/7 support."

"With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."

"Our licensing fees are $500,000+ USD."

More Pure FlashArray X NVMe pricing and cost advice

"I think we pay around 100 grand per year for three arrays or four arrays."

"I recommend the full bundle software in order to have all the functionality. It is more expensive to purchase it one by one."

"I rate the product's price a ten on a scale of one to ten, where one is cheap, and ten is expensive."

"It’s a reasonable choice. When compared to other options, we've found it to be accessible and within our means."

"The price to capacity ratio is good."

"I rate the product price a seven on a scale of one to ten, where one is cheap, and ten is expensive."

"The product is expensive."

"The license for HPE Primera is all-inclusive."

"HPE Primera is less expensive than HPE Alletra."

"The solution is cost-effective. I rate it an eight out of ten, with ten being excellent."

More HPE Primera pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

13%

Manufacturing Company

11%

Financial Services Firm

10%

Government

Computer Software Company

15%

Manufacturing Company

Construction Company

Government

Computer Software Company

16%

Manufacturing Company

11%

Financial Services Firm

10%

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	15
Midsize Enterprise	11
Large Enterprise	12

By reviewers
Company Size	Count
Small Business	8
Midsize Enterprise	2
Large Enterprise	3

By reviewers
Company Size	Count
Small Business	19
Midsize Enterprise	9
Large Enterprise	12

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

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What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the E...

See all answers

What needs improvement with Pure FlashArray X NVMe?

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could ...

See all answers

What is your experience regarding pricing and costs for IntelliFlash?

It is a bit cheaper than other products, 10% to 20% cheaper.

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What needs improvement with IntelliFlash?

DDN IntelliFlash should improve in terms of sales. In future releases, I look forward to more features about AI and M...

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What is your primary use case for IntelliFlash?

We use IntelliFlash products for larger environments, like Qatar Airways. They have large scalability and use more th...

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Which would you choose - HPE Nimble Storage or HPE Primera?

HPE Nimble is a versatile synced WAN San solution. It is easy to use and doesn’t require much training for admins. Th...

See all answers

What's the difference between HPE 3PAR StoreServ and HPE Primera?

HPE Primera has many great features but one of the best is that it is very easy to deploy. From an overall perspectiv...

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What do you like most about HPE Primera?

For over a year, I have not seen any downtime in the product.

See all answers

Comparisons

Dell PowerStore vs Pure FlashArray X NVMe

Compared 23% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 15% of the time

Dell PowerMax vs Pure FlashArray X NVMe

Compared 13% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 12% of the time

HPE Alletra Storage vs Pure FlashArray X NVMe

Compared 11% of the time

More Pure FlashArray X NVMe Competitors

VAST Data vs DDN IntelliFlash

Compared 48% of the time

NetApp AFF vs DDN IntelliFlash

Compared 19% of the time

IBM FlashSystem vs DDN IntelliFlash

Compared 12% of the time

Pure Storage FlashBlade vs DDN IntelliFlash

Compared 11% of the time

Tintri VMstore T7000 vs DDN IntelliFlash

Compared 10% of the time

More DDN IntelliFlash Competitors

HPE Alletra Storage vs HPE Primera

Compared 33% of the time

HPE 3PAR StoreServ vs HPE Primera

Compared 26% of the time

HPE Nimble Storage vs HPE Primera

Compared 8% of the time

Dell PowerStore vs HPE Primera

Compared 8% of the time

NetApp AFF vs HPE Primera

Compared 5% of the time

More HPE Primera Competitors

Product Reports

Buyer's Guide

Pure FlashArray X NVMe

September 2025

Download Pure FlashArray X NVMe product report

Buyer's Guide

DDN IntelliFlash

October 2025

Download DDN IntelliFlash product report

Buyer's Guide

HPE Primera

September 2025

Download HPE Primera product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

Tegile, IntelliFlash N-Series, IntelliFlash T-Series, IntelliFlash HD-Series

Primera

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

Western Digital through its IntelliFlash arrays delivers high-performance storage with a complete range of features and connectivity options, including inline compression and deduplication, application and VM consistent snapshots, replication, RAID, data encryption, VMware vCenter integration, and multi-protocol support for SAN (FC, iSCSI) and NAS (NFS, SMBv3). IntelliFlash arrays deliver high availability through dualredundant and hot-swappable components, active/active or active/passive controllers, non-disruptive software upgrades, eMLC flash, and proactive cloud-based monitoring, analytics, and intelligence. A RESTful API provides scripted or programmatic control.

DataDirect Networks

HPE introduces HPE Primera, a new storage platform designed to deliver superior simplicity, availability, and performance for mission-critical applications
HPE Primera advances the HPE Intelligent Data Platform, a portfolio of products and solutions designed to help customers transition from delivering storage to unlocking business value with intelligent data

Hewlett Packard Enterprise

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Bank of Stockton, Barnsley College, Boyes Turner, Brigham Young University

Information Not Available

Buyer's Guide

DDN IntelliFlash vs. HPE Primera

September 2025

Free Report: DDN IntelliFlash vs. HPE Primera

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