DDN IntelliFlash vs HPE All-Flash Storage comparison

DataDirect Networks and Hewlett Packard Enterprise are both solutions in the NVMe All-Flash Storage Arrays category. DataDirect Networks is ranked #13 with an average rating of 9.0, while Hewlett Packard Enterprise is ranked #9 with an average rating of 8.8. DataDirect Networks holds a 1.2% mindshare in N, compared to Hewlett Packard Enterprise’s 1.3% mindshare. Additionally, 87% of DataDirect Networks users are willing to recommend the solution, compared to 75% of Hewlett Packard Enterprise users who would recommend it.

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Executive SummaryUpdated on Nov 5, 2024

DDN IntelliFlash and HPE All-Flash Storage compete in the storage market, each with unique strengths. DDN IntelliFlash has an edge in pricing and support, while HPE All-Flash Storage is often seen as superior due to its robust features, which justify the higher price.

Features: DDN IntelliFlash offers hybrid storage capabilities, supporting both flash and disk storage, scalability, and flexibility with multiple protocols. HPE All-Flash Storage is noted for its speed and performance, including inline deduplication and compression, enhancing efficiency for large-scale data environments. The difference lies in IntelliFlash’s focus on versatility versus HPE’s emphasis on performance.

Ease of Deployment and Customer Service: DDN IntelliFlash provides straightforward deployment with comprehensive support, facilitating ease of integration within existing infrastructures. HPE All-Flash Storage offers detailed deployment guidelines, recognized for reliable customer service suited to more intricate deployment needs. IntellicFlash offers a simpler experience, whereas HPE provides extensive customer support.

Pricing and ROI: DDN IntelliFlash generally requires a lower initial investment, appealing to budget-conscious organizations and offering a compelling ROI with flexible deployment options. HPE All-Flash Storage involves higher setup costs, but its advanced features and performance yield a strong ROI over time, attracting those who prioritize long-term benefits.

To learn more, read our detailed DDN IntelliFlash vs. HPE All-Flash Storage Report (Updated: September 2025).

Buyer's Guide

DDN IntelliFlash vs. HPE All-Flash Storage

September 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of October 2025, in the NVMe All-Flash Storage Arrays category, the mindshare of Pure FlashArray X NVMe is 3.2%, up from 2.5% compared to the previous year. The mindshare of DDN IntelliFlash is 1.2%, up from 1.0% compared to the previous year. The mindshare of HPE All-Flash Storage is 1.3%, up from 0.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.

NVMe All-Flash Storage Arrays Market Share Distribution
Product	Market Share (%)
Pure FlashArray X NVMe	3.2%
HPE All-Flash Storage	1.3%
DDN IntelliFlash	1.2%
Other	94.3%

NVMe All-Flash Storage Arrays

Featured Reviews

Jaehoon Oh

Chief Technology Officer at Lambda256

Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.

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Anil Rahulwar

Storage Engineer at Movate

Good customer service and support and suitable for large environments

It is very easy to install. Users don't need to remember anything while deploying IntelliFlash because everything will be taken care of by tech support. They can easily modify the installation or change the password with the help of the tech support. It is very easy to integrate IntelliFlash with other solutions. We have plugins that can be integrated with other solutions. It will require maintenance. It is the same as any other storage solution: updates and upgrades, firmware upgrades, and drive upgrades.

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Saquib Hameed

VDI Technology Specialist at Faysal Bank Ltd

Easily manageable, expandable, and provides high-capacity and high security

The solution is used in production. It can be used for core banking applications and database applications The solution has improved our data processing speed and our performance. The solution is easily manageable. It is expandable and can be easily organized. We can get centralized reports from…

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"It's incredibly easy to use and greatly simplified our ability to both deploy and manage our storage subsystems."

"It has benefited my organization because it has reduced time to insights."

"Everything, especially the VMs inside, is pretty fast."

"Technical support has been helpful and responsive."

"The system allows for seamless learning experiences, facilitating quick and easy cloning of environments within minutes."

"I appreciate the performance."

"Overall stability is very good. It is a very stable solution."

"The tool's valuable features are speed, security, data compression, and reliability. Its data compression feature is the best that we have ever seen. It helps us to save money and resources."

More Pure FlashArray X NVMe pros

"It performed great originally, and when it performed great, it was awesome."

"We use IntelliFlash products for larger environments, like Qatar Airways."

"It's very fast. We were seeing read latencies of less than one millisecond. It is robust."

"High performance and ease-of-management are the most valuable features."

"EasyTier/hotcaching: Valuable because it allows greater performance than standard SAS disks"

"Data Compression: Up to 80% space reduction in the database"

"It has reduced our electricity usage by reducing the amount of disks needed for the virtual environment."

"The initial setup is straightforward."

More DDN IntelliFlash pros

"The solution is easily manageable."

"HPE is excellent, at least in this part of the world in Kuwait."

"The platform’s most valuable feature is the ability to process huge amounts of data."

"HP has its own software called InfoSight for the users. It performs predictive analysis and takes a proactive approach to identify issues even before failures occur."

"The initial setup is easy compared to other vendors."

"The storage has been very simple to use and offers high availability."

Cons

"We've seen that when we create a POD in synchronous mode, it increases the latency."

"You cannot tag a LUN with a description, and that should be improved. What I like on the Unity side is that when I expand LUNs or do things, there is an information field on the LUN. This is the Information field that you can tag on your LUNs to let yourself know, "Hey, I've added this much space on this date". Pure lacks that ability. So, you don't have a mechanism that's friendly for tracking your data expansions on the LUN and for adding any additional information. That's a downside for me."

"I'd like to see the product implement active replication for vehicles such as VMware."

"There is room for improvement in the pricing of the product."

"The tool's portfolio is minimal. It is expensive."

"The software layer has to improve."

"In the future, I would like to see integration with enterprise backup systems."

"In the next release, I would like to see real-time analytics for further insight into consumption models."

More Pure FlashArray X NVMe cons

"Technical support is bad. It'd grade them at 30% or 40%. The response time is terrible."

"Performance is horrible now. Our original intent was to buy new storage in about two years. But since it became a critical urgency for us, we decided to purchase a new one in two or three months."

"We had just one small stability problem with power flapping and it did not start up again automatically. We had to access service ports and manually restart the storage processors."

"In future releases, I look forward to more AI features."

"Snapshots are not as easy to access as on a NetApp device."

"In the proxy section you can’t choose a user account and password, so it is not allowed at the moment to go out, if customer has such constellation."

"It only keeps one hour of real-time data without the ability to do deep analysis of each element."

"It's somewhat scalable, but maybe not so much as some of the competition."

More DDN IntelliFlash cons

"The product’s ability to recover information and generate reports needs enhancement."

"It might be expensive. If budgets are not a concern for any client, I recommend All-Flash."

"The support, visibility, and reporting features must be improved."

"It might be expensive."

"The product is expensive. I rate the pricing a nine out of ten."

"HPE All-Flash Storage does not have snapshot immutability, which is something I need. This was a significant factor in my decision to switch from HPE to Dell PowerStore."

Pricing and Cost Advice

"The tool's pricing is cheap; I rate it a six to seven out of ten. Most of our sales are not subscription-based. We sell the hardware, and customers keep using it. They only renew the service part annually. The support can be a bit pricey, but the solution is more cost-effective than anything else out there."

"The support cost per array is about $20,000 a year for 24/7 support."

"Given its price, Pure is not the first option."

"Pure FlashArray X NVMe’s pricing is cheaper than other products."

"With VMware, we pay $300,000 annually."

"As far as the licensing costs, everything is included in the license."

"With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."

"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."

More Pure FlashArray X NVMe pricing and cost advice

"I think we pay around 100 grand per year for three arrays or four arrays."

"I recommend the full bundle software in order to have all the functionality. It is more expensive to purchase it one by one."

"The product is not cheap."

"The product is more expensive than one of its competitors."

"The product is expensive. I rate the pricing a nine out of ten."

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Top Industries

By visitors reading reviews

Computer Software Company

13%

Manufacturing Company

11%

Financial Services Firm

10%

Government

Computer Software Company

15%

Manufacturing Company

Construction Company

Government

Music Company

12%

Government

12%

Retailer

10%

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	15
Midsize Enterprise	11
Large Enterprise	12

By reviewers
Company Size	Count
Small Business	8
Midsize Enterprise	2
Large Enterprise	3

No data available

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

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What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the E...

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What needs improvement with Pure FlashArray X NVMe?

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could ...

See all answers

What is your experience regarding pricing and costs for IntelliFlash?

It is a bit cheaper than other products, 10% to 20% cheaper.

See all answers

What needs improvement with IntelliFlash?

DDN IntelliFlash should improve in terms of sales. In future releases, I look forward to more features about AI and M...

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What is your primary use case for IntelliFlash?

We use IntelliFlash products for larger environments, like Qatar Airways. They have large scalability and use more th...

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What do you like most about HPE All-Flash Storage?

The solution is easily manageable.

See all answers

What is your experience regarding pricing and costs for HPE All-Flash Storage?

In my region, the pricing is good. We work with a local channel for HPE, which provides a good final price. The list ...

See all answers

What needs improvement with HPE All-Flash Storage?

There are some areas that could be improved in HPE All-Flash Storage. The performance could be enhanced, as it is cur...

See all answers

Comparisons

Dell PowerStore vs Pure FlashArray X NVMe

Compared 23% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 15% of the time

Dell PowerMax vs Pure FlashArray X NVMe

Compared 13% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 12% of the time

HPE Alletra Storage vs Pure FlashArray X NVMe

Compared 11% of the time

More Pure FlashArray X NVMe Competitors

VAST Data vs DDN IntelliFlash

Compared 48% of the time

NetApp AFF vs DDN IntelliFlash

Compared 19% of the time

IBM FlashSystem vs DDN IntelliFlash

Compared 12% of the time

Pure Storage FlashBlade vs DDN IntelliFlash

Compared 11% of the time

Tintri VMstore T7000 vs DDN IntelliFlash

Compared 10% of the time

More DDN IntelliFlash Competitors

Dell PowerStore vs HPE All-Flash Storage

Compared 64% of the time

Hitachi VSP 5000 Series vs HPE All-Flash Storage

Compared 36% of the time

More HPE All-Flash Storage Competitors

Product Reports

Buyer's Guide

Pure FlashArray X NVMe

September 2025

Download Pure FlashArray X NVMe product report

Buyer's Guide

DDN IntelliFlash

October 2025

Download DDN IntelliFlash product report

Buyer's Guide

NVMe All-Flash Storage Arrays

October 2025

Download HPE All-Flash Storage product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

Tegile, IntelliFlash N-Series, IntelliFlash T-Series, IntelliFlash HD-Series

No data available

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

Western Digital through its IntelliFlash arrays delivers high-performance storage with a complete range of features and connectivity options, including inline compression and deduplication, application and VM consistent snapshots, replication, RAID, data encryption, VMware vCenter integration, and multi-protocol support for SAN (FC, iSCSI) and NAS (NFS, SMBv3). IntelliFlash arrays deliver high availability through dualredundant and hot-swappable components, active/active or active/passive controllers, non-disruptive software upgrades, eMLC flash, and proactive cloud-based monitoring, analytics, and intelligence. A RESTful API provides scripted or programmatic control.

DataDirect Networks

HPE All-Flash Storage provides high-performance, reliable storage solutions for enterprises, optimizing workflow efficiency with advanced data management capabilities and flexible scalability.

HPE All-Flash Storage is designed to enhance enterprise storage capabilities with reliable data solutions. It offers exceptional speed and efficiency, making it ideal for businesses requiring rapid data access and processing. Its architecture supports seamless integrations, catering to demanding workloads in diverse industries. With a focus on data reduction and compaction, HPE All-Flash Storage provides a robust environment for efficient and dependable data handling.

What are the valuable features of HPE All-Flash Storage?

Data Reduction: Minimizes storage use through efficient compression and deduplication.
Scalability: Easily expands to accommodate growing data requirements.
Integration: Seamlessly integrates with existing IT infrastructure.
Performance: Ensures rapid data processing and retrieval speeds.
Reliability: Provides consistent uptime and data availability.

What benefits or ROI should users look for?

Cost Efficiency: Reduces overall storage costs with improved data management.
Business Agility: Enables quicker response to market changes with faster data processing.
Operational Efficiency: Decreases downtime with reliable infrastructure.
Scalable Investment: Invests in scalable technology for future growth.

HPE All-Flash Storage is widely implemented in sectors like finance for real-time transaction processing, healthcare for managing large patient data systems, and retail to enhance customer data analytics. Its adaptability makes it a valuable asset in tech-dependent fields.

Hewlett Packard Enterprise

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Bank of Stockton, Barnsley College, Boyes Turner, Brigham Young University

Information Not Available

Buyer's Guide

DDN IntelliFlash vs. HPE All-Flash Storage

September 2025

Free Report: DDN IntelliFlash vs. HPE All-Flash Storage

Find out what your peers are saying about DDN IntelliFlash vs. HPE All-Flash Storage and other solutions. Updated: September 2025.

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