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Data Cloud vs Pega CRM comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Data Cloud
Ranking in CRM
28th
Average Rating
8.0
Reviews Sentiment
6.2
Number of Reviews
6
Ranking in other categories
No ranking in other categories
Pega CRM
Ranking in CRM
21st
Average Rating
8.0
Reviews Sentiment
7.0
Number of Reviews
10
Ranking in other categories
CRM Customer Engagement Centers (6th)
 

Mindshare comparison

As of January 2026, in the CRM category, the mindshare of Data Cloud is 0.5%, up from 0.0% compared to the previous year. The mindshare of Pega CRM is 0.8%, down from 1.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM Market Share Distribution
ProductMarket Share (%)
Pega CRM0.8%
Data Cloud0.5%
Other98.7%
CRM
 

Featured Reviews

PravinNagawade - PeerSpot reviewer
Salesforce Data Cloud Developer at a tech vendor with 10,001+ employees
Unified customer insights have reduced redundant communications and improved campaign targeting
Every function in Data Cloud has its unique purpose, but Calculated Insight is one of the strongest functions that I believe is very useful. I can accomplish everything, including customization, using Calculated Insight. If a client uses Data Cloud, they can save time and most importantly, they can save budget because I generate the target audience for marketing campaigns using unification. Redundant email or communication never happens due to the unified profiles, which helps businesses save their marketing budget and indirectly increase revenue. That is one of the most important benefits. Technically, there are many benefits, but in terms of business revenue, that is the most crucial part.
Srinivas Ganisetti - PeerSpot reviewer
AVP/Sr Analyst Apps at a financial services firm with 10,001+ employees
Case management feature is valuable but the pricing is expensive
I would like to suggest the solution but it really depends on your specific requirements, your business use cases and future plans. There is a significant investment involved in this solution and therefore it is very crucial to reevaluate your future necessity including automation potential and modernization plans. I would suggest that you select any kind of solution and explore alternatives of similar functionalities at a lower cost. This might help you to achieve more with less. In my experience, I would rate it between seven to eight because it offers robust capabilities. But please be aware that other BPM tools are emerging with similar features at a lower cost. Pega CRM is perceived as bulk care compared to order tools, as many of its capabilities are potentially underutilized. I would rate it 7 out of 10.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"If a client uses Data Cloud, they can save time and most importantly, they can save budget because I generate the target audience for marketing campaigns using unification."
"We never had a problem with stability."
"I rate my experience with Data Cloud a nine out of ten."
"Because in many cases, we knew what was going to happen before it happened or before the opportunities arose, it allowed us to get a jump on sales and then a jump on delivery, so it allowed us to scale."
"Overall, Data Cloud is a powerful product for unifying real-time customer data and enabling personalized activation."
"In my opinion, some of the most valuable features of Salesforce are the integrations it has with our internal systems, with sales planning probably being second, and then third is contact information."
"It also reduces the duration per call, and it ensures a first time resolution of the issue."
"We can effortlessly manage the data within it, and it offers ease of use and high flexibility to present the data across various vendors."
"One of the most valuable features of Pega CRM for our team's productivity is its ease of setup, thanks to its configuration-driven approach."
"The case management feature is really valuable."
"The most valuable feature is the ability to pull information about the customer on-the-fly so they feel the interaction is more personal."
"Pega offers a clear parent-child case relationship that's easily created and maintained. Dependencies can be configured, where reaching a specific stage in a parent case automatically triggers a child task in a child case, while the parent case remains on hold until a certain condition is met before moving forward. This configuration allows multiple users to work on cases in parallel. Many of these settings are readily available within Pega case settings. Overall, Pega's case management is unparalleled compared to other options."
"The solution is very easy to use."
"Great flexibility and its locking mechanism enable multiple users to work on the same case seamlessly."
 

Cons

"In my opinion, areas that can still improve Data Cloud include the speed of the user interface, which is somewhat a problem, and reporting, as creating reports could be a bit easier."
"It is a very good product, but it is very complex to implement, change, develop, and integrate."
"Data Cloud is an overall average product."
"Customizability is both an advantage and a disadvantage. While it provides a suitable solution with many pieces to integrate, it also adds complexity."
"Most of the time, I believe that not all SQL functions are working in Calculated Insights or in Query Builder."
"The solution has room for improvement around decisional and real-time data analysis."
"The UI should be improved."
"They should enable the data-driven streaming feature inside it."
"Price is always a concern for many organizations. They often think Pega is expensive, and sometimes they don't fully understand the pricing model."
"The UI is lagging and needs to be improved."
"For many of the clients, they have a separate system or separate layer of UI and a separate layer of the business rules engine, which Pega has taken care of in the recent releases."
"There has been a common acknowledgment among customers that this solution is an expensive tool and they often opt for cheaper tools like Comodo"
"It would be beneficial to enhance the pricing and support implementation options as they are currently quite expensive."
 

Pricing and Cost Advice

Information not available
"The pricing is on the higher side."
"We have numerous uses of the solution in our organisation. Almost 72 applications are integrated with Pega CRM, and some of them are shutting down for various reasons including the high licensing costs. There is a strong focus in the market and offices on cost reduction."
"It is expensive."
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Top Industries

By visitors reading reviews
No data available
Financial Services Firm
26%
Computer Software Company
9%
Manufacturing Company
8%
Educational Organization
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Midsize Enterprise2
Large Enterprise8
 

Questions from the Community

What needs improvement with Data Cloud?
In my opinion, areas that can still improve Data Cloud include the speed of the user interface, which is somewhat a problem, and reporting, as creating reports could be a bit easier. Those are the ...
What is your primary use case for Data Cloud?
Some of the main use cases for Data Cloud include forecasting, account information, past history, sales, support case integration, and opportunity management. When customers are positioned to buy n...
What advice do you have for others considering Data Cloud?
For long-term strategic initiatives spanning a year to five years, I use Data Cloud mostly from an acute standpoint, and for longer-term initiatives, I use the reporting for longer-term purposes. I...
What do you like most about Pega CRM?
The product's deployment phase was easy.
What needs improvement with Pega CRM?
The disadvantage of the tool stems from the fact that it does not allow users to make database-level modifications. In Siebel CRM, you have complete control over your database, you can do any datab...
What is your primary use case for Pega CRM?
Pega CRM uses a layer cake architecture. Basically, the tool is a convenient application to use even if you are not a technical person, like a business analyst. I use the solution for the CRM modul...
 

Comparisons

No data available
 

Also Known As

No data available
Chordiant
 

Overview

 

Sample Customers

Information Not Available
The State of Maine, Aegis, Aegon, AIG Japan, ING
Find out what your peers are saying about Data Cloud vs. Pega CRM and other solutions. Updated: December 2025.
881,114 professionals have used our research since 2012.