No more typing reviews! Try our Samantha, our new voice AI agent.

Creatio Service vs Salesforce Sales Cloud comparison

Why PeerSpot?
 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Creatio Service
Average Rating
9.0
Reviews Sentiment
7.6
Number of Reviews
3
Ranking in other categories
CRM Customer Engagement Centers (15th), Customer Experience Management (19th)
Salesforce Sales Cloud
Average Rating
8.4
Reviews Sentiment
6.9
Number of Reviews
118
Ranking in other categories
CRM (3rd), Opportunity Management (1st), Sales Force Automation (2nd), Conversation Intelligence Software (4th)
 

Mindshare comparison

While both are Customer Relationship Management solutions, they serve different purposes. Creatio Service is designed for CRM Customer Engagement Centers and holds a mindshare of 2.5%, down 2.6% compared to last year.
Salesforce Sales Cloud, on the other hand, focuses on CRM, holds 2.4% mindshare, down 3.7% since last year.
CRM Customer Engagement Centers Mindshare Distribution
ProductMindshare (%)
Service Creatio2.5%
Microsoft Dynamics CRM13.4%
Salesforce Service Cloud9.7%
Other74.4%
CRM Customer Engagement Centers
CRM Mindshare Distribution
ProductMindshare (%)
Salesforce Sales Cloud2.4%
Microsoft Dynamics CRM2.8%
Zoho CRM2.1%
Other92.7%
CRM
 

Featured Reviews

Julio Falcon - PeerSpot reviewer
IT-Director (CTO) at No Code Services
Customization and process automation enhance support operations, but interface consistency could improve
At this time, there is not specifically something to improve regarding Service Creatio, but a couple of years ago, Creatio started developing a new version called Freedom UI with new interfaces. The new interfaces are amazing, but we still have some features in Classic UI that we cannot use in Freedom UI. What we miss is having all features in Classic available in Freedom. Creatio works every three months to release new features, but they are taking too much time to make all those features available. We could use more time. There are a lot of business rules we can use in Classic UI, but we cannot use many of those business rules in the Freedom UI because of the different interfaces. We miss several kinds of business rules or conditions that we could use in the design of the application or interfaces to the customer. For instance, I had a feature to introduce a formula graphically, but I can only use very basic formulas in the latest release. In Classic UI, we have powerful formulas, but in Freedom UI, I am limited to direct files from the current screen. The only thing I miss is having all the features from Classic UI available in Freedom UI. For instance, managing duplicated records is a feature that we can easily use in Classic UI, but in Freedom UI I cannot merge contacts to resolve duplicates, which is not available yet.
Jonny Katz - PeerSpot reviewer
VP of Business Operations at PeerSpot
Uses data-driven insights to improve workflows and highlights a need for simpler automation tools
Salesforce Sales Cloud can be improved in several areas. First, the UI is an area for enhancement. Even though they've launched Lightning, it's clunky at times with page load speeds. It also needs to be made extremely more user-friendly. For new people using Salesforce Sales Cloud, there is a steep learning curve. Additionally, giving non-admins the ability to make changes on the fly is something that I feel is necessary. Currently with Salesforce Sales Cloud, you need to have a consultant. It's hard to build the flows or workflows. Making it easier for that end-user who's not so technically minded to help themselves is essential. I choose seven out of ten because I think you need a consultant or a consulting company to help you build it out. Certain changes should be made much easier and more user-friendly where an admin can do it. The automation processes need to be much simpler. If you're looking at other tools out there, for example SalesLoft or HubSpot, it's much easier to build those workflows and do automation.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Our customers have seen value and efficiency using this solution."
"Service Creatio is a great tool in process automation."
"You can draw a video map or draw on a piece of paper and put it in creation using the designer tool."
"Overall, I would recommend Salesforce, as it's an industry leader and integrates well across multiple platforms."
"The ease of customization makes every Salesforce implementation like a strand of company DNA."
"The most beneficial aspect of Salesforce Sales Cloud is my development life cycle will have been shortened."
"Sales Cloud's reporting and analytics capabilities influenced our sales strategy quite a lot. We can build every report as a dashboard, and there are various sorts of things."
"Suitable for all sizes of organizations."
"Salesforce is such a widespread software in terms of what it can do and its scope. Theoretically, you can run a whole company off of it. There are many valuable features, such as reporting and analytics. You can customize almost the whole environment is what appeals to so many companies the most."
"It is a very stable solution."
"You can capture all the contacts that relate to an account or business, including personal details."
 

Cons

"The customer self-portal is not good. Service Creatio has a special capability for external customers and users to access the web portal, but we had to use third-party solutions developed by us."
"Despite me telling them that Service Creatio has many certifications to protect data, they chose on-premise, which has created issues, as they must be responsible for updates, upgrades, and new releases."
"The return material authorization should utilize no-code or low-code."
"There are things that could be improved with respect to file sharing. There is a limited file size."
"Salesforce must build some connectors and features to make integrations easier."
"I would love Salesforce to keep on committing and building out what they call flows. It's their point-and-click version of coding. You don't have to be a coder to create essentially what a developer would have to normally, which is a great feature, but it could still be improved upon."
"The solution could improve the partner management and communities. For the enterprise licenses, we have the help, but it should also be extended with the features to the partner community."
"They should also include ATP and CTP functionality."
"Premier support costs a lot of money and oftentimes they do not have better information than a good admin could find out on their own."
"I need to do a lot of customization to implement an ERP solution for an energy and utilities client versus a BFS client."
"The price of Salesforce Sales Cloud could be reduced. It is expensive."
 

Pricing and Cost Advice

Information not available
"It is alright for now because we ended up getting a discount off the base price. So, for now, it is okay. We may have to renegotiate when we get more users, and I don't know if the price would stay the same or increase. It has just a standard licensing fee. If you end up hiring a consultant for implementation, you will have to pay for the implementation. Other than that, there are no additional fees."
"We have a yearly license, and there are no hidden costs. Considering the Indian market, the pricing is reasonable. I don't consider it to be on the high side."
"The price of the Salesforce Sales Cloud is expensive. We pay monthly for the solution but we are billed quarterly."
"The price of Salesforce Sales Cloud could be reduced. It is expensive."
"It is a premium product, so it is not the cheapest solution. I think if it's implemented well, and you're getting the soft cost benefits, the efficiencies, it's justified. But not if you're looking at just apples for apples as a subscription, without the complexity that you can achieve. It can deal with complex business requirements. Some other CRMs can't. But you certainly pay, so it's a premium-charged solution. It's one of the more expensive ones."
"The tool's pricing is based on the number of users. It has a different pricing for 0-100 and another for 100-500 users."
"Salesforce Sales Cloud is an expensive solution."
"The subscription is on a monthly basis."
report
Use our free recommendation engine to learn which CRM Customer Engagement Centers solutions are best for your needs.
913,076 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Construction Company
24%
Financial Services Firm
10%
Healthcare Company
8%
Transportation Company
8%
Financial Services Firm
12%
Construction Company
12%
Manufacturing Company
9%
Outsourcing Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business56
Midsize Enterprise25
Large Enterprise43
 

Questions from the Community

What needs improvement with Service Creatio?
At this time, there is not specifically something to improve regarding Service Creatio, but a couple of years ago, Creatio started developing a new version called Freedom UI with new interfaces. Th...
What advice do you have for others considering Service Creatio?
My advice for those looking to use Service Creatio is to have a clear understanding of what they need to solve with the tool. Many companies lack professionals who understand the requirements to im...
What is your experience regarding pricing and costs for Service Creatio?
The affordability of Service Creatio depends on the kind of customer. I think it's affordable; the new pricing model is more accessible than the old one. However, we have a barrier now that prevent...
What are the pros and cons of MS dynamics vs. Salesforce CRM?
When comparing Microsoft Dynamics 365 and Salesforce CRM in 2026, both are leading CRM platforms, but they serve slightly different strengths depending on business needs. Features: Salesforce is t...
What needs improvement with Salesforce Sales Cloud?
Salesforce Sales Cloud can be improved in several areas. First, the UI is an area for enhancement. Even though they've launched Lightning, it's clunky at times with page load speeds. It also needs ...
What is your primary use case for Salesforce Sales Cloud?
Salesforce Sales Cloud serves as our primary tool for our sales team and reviews team to document and keep all our information in one place as a source of truth. We use it to manage our business pr...
 

Also Known As

bpm’online customer service, bpm’online service enterprise
Sales Cloud, SFDC, Salesforce
 

Overview

 

Sample Customers

Health e(fx), People 2.0, Citilink, Dealer eProcess (DEP)
Coca-Cola Enterprises, Kuoni Global Travel Services, Financial Times, Just Eat, Jobsite, H.R. Owen, PlayerLayer, O2, DMGT, Philips, Xtreme.ie, Business Stream, Remote Asset Management, Dialogue Group
Find out what your peers are saying about Microsoft, Zendesk, Salesforce and others in CRM Customer Engagement Centers. Updated: September 2026.
913,076 professionals have used our research since 2012.