Citrix Endpoint Management vs Google Cloud Identity comparison

The compared Citrix and Google solutions aren't in the same category. Citrix is ranked #12 in UEM , with an average rating of 6.8, and holds a 2.2% mindshare in the category. Google is ranked #11 in EMM , with an average rating of 7.8, and holds a 1.5% mindshare. Additionally, 84% of Citrix users are willing to recommend the solution, compared to 92% of Google users who would recommend it.

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Executive Summary

We performed a comparison between Citrix Endpoint Management and Google Cloud Identity based on real PeerSpot user reviews.

Find out in this report how the two Unified Endpoint Management (UEM) solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed Citrix Endpoint Management vs. Google Cloud Identity Report (Updated: November 2022).

Buyer's Guide

Citrix Endpoint Management vs. Google Cloud Identity

November 2022

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Microsoft Intune

Mindshare comparison

Unified Endpoint Management (UEM) Mindshare Distribution
Product	Mindshare (%)
Citrix Endpoint Management	2.2%
Microsoft Intune	24.3%
Workspace ONE UEM	10.7%
Other	62.8%

Unified Endpoint Management (UEM)

Enterprise Mobility Management (EMM) Mindshare Distribution
Product	Mindshare (%)
Google Cloud Identity	1.5%
Microsoft Intune	25.5%
Workspace ONE UEM	11.0%
Other	62.0%

Enterprise Mobility Management (EMM)

Featured Reviews

AkashKamble

Sr MacOS specialist engineer at Cyber24

Enables management of multiple operating systems with a single license

The best feature is that it's a Microsoft product, so if anything goes wrong, we get quick support for anything required. Remote system functionality allows us to sit anywhere and take control of any device via remote management. We can enhance security for clients' laptops with built-in Microsoft Defender, which is available with the Microsoft Intune license. We use it for reporting purposes through endpoint analytics. When pushing scripting, there are two types available: remediation script and reservation script. Through endpoint analytics, you can push defender policies to clients. It helps with reporting, inventory updates, and monitoring tenant status health.

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VivekKumar10

Co-Founder at Virajo

Solution supports seamless integration and promotes effective device management

For technical support of Citrix, I find they are responsive, but L1 is not very capable; this product requires some mature understanding, so sometimes they can handle small problems, but for major or architecture-related issues, their L3 or our L3 engineer helps them understand the problem.I would assess the technical support of Citrix as a seven from 1 to 10.

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Bhushan Ladkhedkar

Head - Work Transformation at Econz

User lifecycle management becomes streamlined with unified access and context-aware policies

If applications support SAML protocols, integration is always an easy task. However, there are difficulties with form-based applications or LDAP-based applications, particularly traditional applications. We need more flexibility not only with SAML but also with LDAP-based and form-based applications. Context-aware access currently only works with SAML-based applications. If other application integrations could support context-aware access, that would be helpful, as companies are in a transition mode with various traditional, form-based, and LDAP-based applications. Mobile device management could be improved. Through Google Cloud Identity, we can manage Android applications and have control over iOS devices, but container functionality is missing. This is particularly important for BYOD (Bring Your Own Device) scenarios, especially in India where the market is now split equally between iOS and Android users. Improvements in this area and integration capabilities would be beneficial.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Intune's integration with Defender and other security solutions is valuable because it offers a view into different security vulnerabilities and enables us to secure them more effectively."

"The best part of Intune is application deployment. We can deploy an application to several users with a single click. We can use conditional access, granting access to users based on certain conditions, such as location, platform, etc."

"Stable solution at a good price."

"It is very stable and scalable because this is a cloud-only solution."

"It allows our clients to have the confidence to centrally manage policies for security. It helps them in securing the organization from a technology aspect."

"Autopilot is the most valuable feature."

"Intune makes it possible for us to reach all the endpoints and have them protected at all times."

"One of the standout features of Intune is its seamless accessibility to work data, eliminating the need to be tied to an office or a desktop."

More Microsoft Intune pros

"Relatively easy for support staff and employees to use and provides us with the control we needed to deploy our BYOD program internally."

"I really like the solution and have supported it for years, as it meets customers' requirements and is seen by many Endpoint Management users as a stable, capable platform with constantly improving features."

"The MAM applications of the product are great."

"We have found the ability to manage user accounts on shared devices valuable as it reduces the need for multiple licenses, which saves costs."

"One of the most valuable features of Endpoint Security would be that all the data is localized in a data center."

"For mail containerization, Citrix Endpoint Management is very good, for document reading is very good, and if I have in-house applications, then if I want to publish them without compromising the data, then it's very good."

"A valuable feature of Citrix Endpoint Management is that it's stable."

"A valuable feature of Citrix Endpoint Management is that it's stable. The stability is not a challenge among the move to the cloud."

More Citrix Endpoint Management pros

"The most valuable feature of Google Cloud Identity is its simplicity in deployment."

"Everything is relatively good and overall, the product itself is good."

"Although we have not looked at the whole product and explored it completely, we find that all the authentication features that we are using now are valuable."

"The Cloud Identity is well advanced in terms of features, applications, and the components that it is offering."

"The most valuable feature of Google Cloud Identity is group access, as you are able to assign policies to groups instead of users individually."

"The initial setup is easy."

"I think the first thing that is great is that it gives you a lot of features, like login, and then vaulted passwords and secure LDAP. It becomes easier for the end customer to leverage all those features without going to a higher SKU of G Suite."

"Cloud Identity is scalable enough for our needs. It's serving more than 3,000 users in our organization."

More Google Cloud Identity pros

Cons

"There is room for improvement in integration and security as well."

"I would like to see better integration with Microsoft. There are a few things I can still do with Jamf that I am unable to do with Intune yet."

"In the next release, I would like a feature to be able to properly lock down the device."

"Intune should support platforms other than Windows. We have encountered several limitations, especially when handling iOS devices."

"We would like to see support for Chrome and/or devices for Chromebooks."

"Intune has no remote control function for mobile phones to solve issues remotely for users."

"Not all technicians are knowledgeable of the Microsoft solution, so they have to work on that as well."

"The only drawback or challenge is that it does not support server deployment."

More Microsoft Intune cons

"Requires integrating with ABM before enabling some of the features."

"The Multi-Tenant component (MTC) was very finicky to get up and running and upgrades was hit and miss."

"The iOS version updates do not work as well as I would like."

"I think MDM can be improved and I think perhaps Microsoft Intune has a better MDM."

"The tool’s battery usage was high."

"Remote control of this solution needs improvement."

"Citrix needs to improve the architecture. They also need to strengthen the application integration. They keep referring to some things to be required as security, and they keep selling the next level and on-premise separately. They should give the customer the opportunity to decide whether they want to use the next level on-premise or on-cloud, but they should not charge additional fees if the customer wants to deploy the next level on-premise because the customer is already being charged as the end user. They should allow next level on-premise optimization without any additional charges."

"Doesn't yet support Android devices natively, though that is coming."

More Citrix Endpoint Management cons

"Google Cloud Identity can be improved by having better integration with Active Directory, but since Active Directory is also a Microsoft solution, we don't think it will happen; that's the only disadvantage of Google."

"The interface could be improved by simplifying it further."

"The interface could be more user-friendly."

"In Google, if we want support they are very slow to respond."

"Pricing is something that can be improved."

"The solution needs to better integrate with Mac's OS."

"If I were to suggest enhancements, it would mainly revolve around ensuring compatibility and maximizing integration options with various services."

"To improve the product, the integration with third-party products could always be smoother."

More Google Cloud Identity cons

Pricing and Cost Advice

"Microsoft's licensing is more flexible and adaptive than its competitors."

"We don't get Intune as a separate module. Most of the time, we use it within an enterprise agreement like E3 or E5. Those licenses are at a good price, but what is annoying is that every single year they go higher."

"Microsoft Intune is available for individual purchase at a low per-device cost."

"The pricing for Microsoft Intune is reasonable. Our clients are satisfied."

"Intune is moderately expensive. You can get the license bundled with Office 365 E3 or E5 licenses. The E5s are a bit expensive, but you get some cheaper solutions with Intune."

"We are partners, so we receive some discount. However, from the customer's perspective, Microsoft Intune's pricing is competitive with non-Microsoft technology, and the price is good compared to other market competitors."

"Most of our clients come to us with licensing already in place. On average, it costs $6 per device per month to add Intune to an Office 365 subscription, but I am not sure."

"It is not a cheap solution. The price for a device when you start using it at a large scale can be improved. It is covered under our enterprise agreement. We pay once a year. I am not aware of any additional costs."

More Microsoft Intune pricing and cost advice

"The licensing costs vary depending on the customer and the licensing model. We have three main types: per-user, subscription, and concurrent user licenses, plus a user-based model."

"We probably spend about $50,000 a year on licensing."

"The product is billed on a monthly basis depending on the number of users."

"Licensing fees are on a yearly basis."

"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a three out of ten."

"The licensing cost depends on the partners and the relationship between the company and the partners."

"The solution is not expensive."

"I rate the product price a seven on a scale of one to ten, where one is a low price, and ten is a high price."

"The pricing is a bit expensive."

More Google Cloud Identity pricing and cost advice

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Top Industries

By visitors reading reviews

Financial Services Firm

10%

Manufacturing Company

Computer Software Company

Government

Financial Services Firm

16%

Computer Software Company

Government

Healthcare Company

Computer Software Company

13%

Financial Services Firm

11%

Manufacturing Company

11%

Comms Service Provider

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	126
Midsize Enterprise	55
Large Enterprise	168

By reviewers
Company Size	Count
Small Business	6
Midsize Enterprise	3
Large Enterprise	5

By reviewers
Company Size	Count
Small Business	11
Midsize Enterprise	5
Large Enterprise	8

Questions from the Community

How does Microsoft Intune compare with VMware Workspace One?

Microsoft Intune is a great tool for managing a mobile device fleet while keeping access control. The solution makes ...

See all answers

What are the pros and cons of Microsoft Intune?

Microsoft Intune is a great configuration management tool and has a lot of good things going for it. Here are some of...

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How does Google Cloud Identity compare with Microsoft Intune?

Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also ...

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What do you like most about Citrix Endpoint Management?

One key feature is secure application delivery, which enables the secure delivery of mobile and web applications to e...

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What needs improvement with Citrix Endpoint Management?

There is always room for improvement in Citrix Endpoint Management; any product requires multiple improvements, and t...

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What is your primary use case for Citrix Endpoint Management?

Generally, Citrix Endpoint Management ( /products/citrix-endpoint-management-reviews ) is used to containerize the co...

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What is your experience regarding pricing and costs for Google Cloud Identity?

It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was ...

See all answers

What needs improvement with Google Cloud Identity?

If you are asking about room for improvement with Google Cloud Identity, whatever is there already, cost is the only ...

See all answers

What is your primary use case for Google Cloud Identity?

We are using Google Cloud Identity for application development.

See all answers

Comparisons

Jamf Pro vs Microsoft Intune

Compared 9% of the time

IBM MaaS360 vs Microsoft Intune

Compared 8% of the time

Workspace ONE UEM vs Microsoft Intune

Compared 7% of the time

ManageEngine Endpoint Central vs Microsoft Intune

Compared 5% of the time

Microsoft Entra ID vs Microsoft Intune

Compared 4% of the time

More Microsoft Intune Competitors

Workspace ONE UEM vs Citrix Endpoint Management

Compared 24% of the time

ManageEngine Endpoint Central vs Citrix Endpoint Management

Compared 11% of the time

CyberArk Identity vs Citrix Endpoint Management

Compared 7% of the time

IBM MaaS360 vs Citrix Endpoint Management

Compared 7% of the time

More Citrix Endpoint Management Competitors

Microsoft Entra ID vs Google Cloud Identity

Compared 76% of the time

Okta Platform vs Google Cloud Identity

Compared 4% of the time

SailPoint Identity Security Cloud vs Google Cloud Identity

Compared 2% of the time

OneLogin vs Google Cloud Identity

Compared 2% of the time

Microsoft Entra External ID vs Google Cloud Identity

Compared 2% of the time

More Google Cloud Identity Competitors

Product Reports

Buyer's Guide

Microsoft Intune

March 2026

Download Microsoft Intune product report

Buyer's Guide

Citrix Endpoint Management

April 2026

Download Citrix Endpoint Management product report

Buyer's Guide

Google Cloud Identity

April 2026

Download Google Cloud Identity product report

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager

MobileManager, Zenprise, XenMobile

Cloud Identity, Cloud Identity Premium

Overview

Microsoft Intune is a cloud-based service designed for device management, security, and compliance. It supports automation and facilitates endpoint management for Windows, iOS, and Android devices, ensuring data protection and efficient policy enforcement.

Microsoft Intune offers seamless integration with tools like Windows Autopilot to automate device setup and deployment. Integrated with Azure Active Directory, it enhances policy management while providing robust reporting and analytics tools for compliance tracking. Despite its intuitive interface aimed at simplifying navigation and device security management, there are challenges such as compatibility issues with Linux and Mac, limited policy support for Android, and demands for better third-party integration. It's widely used for both corporate-owned devices and BYOD scenarios in dynamic IT environments.

What are the key features of Microsoft Intune?

Windows Autopilot: Automates device setup for rapid deployment.
Azure Active Directory Integration: Enhances user policy management.
Reporting and Analytics: Improves compliance visibility.
Mobile Application Management: Ensures app security without compromising personal data.
Cloud-Based Management: Allows management from any location.

What benefits and ROI can users expect?

Time Efficiency: Automation reduces time in policy enforcement and configuration updates.
Enhanced Security: Ensures data protection across corporate-owned and BYOD devices.
Improved Compliance: Advanced reporting tools enhance compliance visibility.
Flexible Management: Cloud-based nature supports management from any location.

In industries such as finance and healthcare, Microsoft Intune is implemented to ensure data protection and compliance with regulatory standards. Manufacturing sectors utilize Intune for managing a distributed workforce across global locations, while educational institutions employ it to secure and manage devices in learning environments supporting both students and faculty.

Microsoft

XenMobile is a comprehensive solution to manage mobile apps, data and devices, available both on-premises and in the cloud. Users have single-click access to all of their apps from a unified corporate app store and IT can easily configure, secure and support mobile devices. With XenMobile technology, IT can meet their compliance and control needs while giving users the freedom to experience work and life their way.

Citrix

Cloud Identity is an Identity as a Service (IDaaS) and enterprise mobility management (EMM) product. It offers the identity services and endpoint administration that are available in G Suite as a stand-alone product. As an administrator, you can use Cloud Identity to manage your users, apps, and devices from a central location - the Google Admin console.

Google

Sample Customers

Mitchells and Buzzers, Callaway

Miami Marlins, Exelon, Louisville Gas and Electric Company and Kentucky Utilities Company (LG&E and KU), Flex, Chevron Phillips Chemical Company

ExtraHop Networks, HealthChannels

Buyer's Guide

Citrix Endpoint Management vs. Google Cloud Identity

November 2022

Free Report: Citrix Endpoint Management vs. Google Cloud Identity

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