Citrix Endpoint Management vs Google Cloud Identity comparison

The compared Citrix and Google solutions aren't in the same category. Citrix is ranked #11 in UEM , with an average rating of 7.0, and holds a 2.0% mindshare in the category. Google is ranked #10 in EMM , with an average rating of 7.7, and holds a 1.3% mindshare. Additionally, 84% of Citrix users are willing to recommend the solution, compared to 91% of Google users who would recommend it.

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Executive Summary

We performed a comparison between Citrix Endpoint Management and Google Cloud Identity based on real PeerSpot user reviews.

Find out in this report how the two Unified Endpoint Management (UEM) solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed Citrix Endpoint Management vs. Google Cloud Identity Report (Updated: November 2022).

Buyer's Guide

Citrix Endpoint Management vs. Google Cloud Identity

November 2022

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Microsoft Intune

Mindshare comparison

Unified Endpoint Management (UEM) Market Share Distribution
Product	Market Share (%)
Citrix Endpoint Management	2.0%
Microsoft Intune	28.2%
Workspace ONE UEM	11.8%
Other	58.0%

Unified Endpoint Management (UEM)

Enterprise Mobility Management (EMM) Market Share Distribution
Product	Market Share (%)
Google Cloud Identity	1.3%
Microsoft Intune	28.7%
Workspace ONE UEM	11.5%
Other	58.5%

Enterprise Mobility Management (EMM)

Featured Reviews

AkashKamble

Sr MacOS specialist engineer at Cyber24

Enables management of multiple operating systems with a single license

The best feature is that it's a Microsoft product, so if anything goes wrong, we get quick support for anything required. Remote system functionality allows us to sit anywhere and take control of any device via remote management. We can enhance security for clients' laptops with built-in Microsoft Defender, which is available with the Microsoft Intune license. We use it for reporting purposes through endpoint analytics. When pushing scripting, there are two types available: remediation script and reservation script. Through endpoint analytics, you can push defender policies to clients. It helps with reporting, inventory updates, and monitoring tenant status health.

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VivekKumar10

Co-Founder at Virajo

Solution supports seamless integration and promotes effective device management

For technical support of Citrix, I find they are responsive, but L1 is not very capable; this product requires some mature understanding, so sometimes they can handle small problems, but for major or architecture-related issues, their L3 or our L3 engineer helps them understand the problem.I would assess the technical support of Citrix as a seven from 1 to 10.

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Bhushan Ladkhedkar

Head - Work Transformation at Econz

User lifecycle management becomes streamlined with unified access and context-aware policies

If applications support SAML protocols, integration is always an easy task. However, there are difficulties with form-based applications or LDAP-based applications, particularly traditional applications. We need more flexibility not only with SAML but also with LDAP-based and form-based applications. Context-aware access currently only works with SAML-based applications. If other application integrations could support context-aware access, that would be helpful, as companies are in a transition mode with various traditional, form-based, and LDAP-based applications. Mobile device management could be improved. Through Google Cloud Identity, we can manage Android applications and have control over iOS devices, but container functionality is missing. This is particularly important for BYOD (Bring Your Own Device) scenarios, especially in India where the market is now split equally between iOS and Android users. Improvements in this area and integration capabilities would be beneficial.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Intune's most valuable feature is its centralized management capability."

"First of all, the integration with the rest of Microsoft's products is a major win."

"What I like most about the tool is that it's now very easy to set up a device for someone to use. It also helps us tremendously in managing security. Before, we used on-premise management with a domain controller. It was difficult to manage security comprehensively. For example, it was hard to know which computers were updated. We weren't able to do that easily with our previous solution."

"The most valuable feature is that we can manage workstations or Android devices remotely without needing the device to be connected to our local network."

"Comparing this to having an endpoint management solution, the efficiency gain may be up to 80%."

"Microsoft Intune is far more efficient and faster than MECM."

"The most valuable feature is the UEM capabilities."

"As an IT administrator, I appreciate Intune's ability to implement granular device-level policies for our organization's employees."

More Microsoft Intune pros

"The product is capable of acting in many different ways to help secure architecture."

"For mail containerization, Citrix Endpoint Management is very good, for document reading is very good, and if I have in-house applications, then if I want to publish them without compromising the data, then it's very good."

"The MAM applications of the product are great."

"One key feature is secure application delivery, which enables the secure delivery of mobile and web applications to end-user devices. This ensures data protection and compliance with corporate policies."

"A valuable feature of Citrix Endpoint Management is that it's stable. The stability is not a challenge among the move to the cloud."

"We have found the ability to manage user accounts on shared devices valuable as it reduces the need for multiple licenses, which saves costs."

"ShareFile, in particular, is valuable with its ease of sharing, and the best category security that is in the hands of users."

"Users can log in anytime, anywhere, using any device, which is a significant advantage."

More Citrix Endpoint Management pros

"The best features of Google Cloud Identity are that it's free and works with modern applications, meaning if it's OAuth or using the OAuth protocol, it's very easy to integrate with those applications."

"The most valuable feature of Google Cloud Identity is its stability."

"The most valuable feature is the performance."

"Google is always on its own. Google Cloud Identity is pretty good on every point."

"It is a very stable solution. I would rate it a ten out of ten."

"The Cloud Identity is well advanced in terms of features, applications, and the components that it is offering."

"The most valuable feature of Google Cloud Identity is group access. You are able to assign policies to groups instead of users individually."

"One of the most useful features was the single sign-on. You can use it as an identity provider or service provider. And you can use their organization unit feature to enable or disable some of the features for a specific group of users."

More Google Cloud Identity pros

Cons

"In future releases, I would like to see better integration with Apple products."

"The documentation about the custom image setup could be better. Although Microsoft provides the steps to configure Intune or set up or deploy Intune, it doesn't have much information related to custom images. If you ask, "how can we deploy the custom image?" There is no information. The steps they mention ask you to connect to your on-premises environment or create your own image on the cloud itself once there is connectivity. But I needed to go to multiple websites to get all this information. I had to figure out how to upload the custom image if you want to use the on-premise custom image for Cloud PC. If you have the proper subscription, you must have the right access, like global admin or owner. Then you can add your custom image to that. There are no steps mentioned over there. Microsoft Intune doesn't have Chrome browser support. I would like to have that support because they will want it if we pitch the product to clients."

"Unfortunately, Intune’s management extension does not provide the same level of logging, and I lack the visibility in Intune that I had with SCCM."

"From a new user's perspective, it may be a little overwhelming because there are quite a few things to look at in the console, however, once you are sort of acclimated and are familiar with your core functions, it's fairly simple and straightforward."

"Some customers have reported experiencing slowness when using lower versions of the Android system."

"Since the devices are configured over the Internet, whatever policy we apply from the compliance portal does not reflect immediately on the endpoint."

"Microsoft Intune is not as fast and extensive as traditional solutions such as SCCM and others."

"I would like the ability to install the agent on devices from suppliers, which would enable us to implement a zero-trust strategy for guest devices."

More Microsoft Intune cons

"Citrix needs to improve the architecture. They also need to strengthen the application integration. They keep referring to some things to be required as security, and they keep selling the next level and on-premise separately. They should give the customer the opportunity to decide whether they want to use the next level on-premise or on-cloud, but they should not charge additional fees if the customer wants to deploy the next level on-premise because the customer is already being charged as the end user. They should allow next level on-premise optimization without any additional charges."

"The tool’s battery usage was high."

"Support for inventory management of Apple devices should be added."

"For technical support of Citrix, I find they are responsive, but L1 is not very capable; this product requires some mature understanding, so sometimes they can handle small problems, but for major or architecture-related issues, their L3 or our L3 engineer helps them understand the problem."

"Citrix often depends on other services like backend data centers, network security, and application firewalls. Issues in these areas can be misinterpreted as Citrix issues by users."

"Requires integrating with ABM before enabling some of the features."

"I would rate Citrix Endpoint Management as two out of ten overall, due to the policy changes and the lack of significant features or stability improvements."

"The iOS version updates do not work as well as I would like."

More Citrix Endpoint Management cons

"The one place it could be improved is the password vaulting. The password vaulting does not prevent the admins from reading users' passwords, and that's a debate."

"Google Cloud Identity can be improved by having better integration with Active Directory, but since Active Directory is also a Microsoft solution, we don't think it will happen; that's the only disadvantage of Google."

"Technical support is slow."

"If you want to set up some alerts, you don't have much control over the configuration. You have to use their default alerts. And they only provide alerts for certain activities, so you cannot customize those. Monitoring isn't very helpful either."

"We cannot manage the attributes of SSPR."

"The integration should be made easier."

"The solution's storage capacity could be increased."

"Overall, I would give a zero out of 10 for Google's support. There is no easy way to navigate issues without paid consultation, making it quite frustrating."

More Google Cloud Identity cons

Pricing and Cost Advice

"The price of Intune is often included as part of a bundle with other Microsoft licenses, which makes it somewhat cheaper."

"I recently got to know that the AD P1 license is compulsory to use Intune Autopilot, which was surprising for me. Earlier, this was not the case. It is the wrong thing to do. We now need to purchase AD P1 licenses for us and for our customers. I would rate it a seven out of ten for pricing."

"It is cheap, but as compared to Google, it is costly. Google is cheaper, but quality-wise, Microsoft Intune is better."

"I would rate the price a four out of ten with ten being the most expensive."

"The cost of the license and the features are justified for myself as a technical person."

"Intune's pricing is competitive. For example, the license of Blackberry's Enterprise Mobility Suite was costly, but Intune is affordable. It is included as an additional feature when you buy security enhancements for your organization. For example, let's say I have fifty users in my organization and all of them are using Microsoft cloud services, like Teams, Office 365, and OneDrive."

"Microsoft Intune has been incorporated into our Microsoft E5 licenses."

"Microsoft Intune's pricing is reasonable."

More Microsoft Intune pricing and cost advice

"The licensing costs vary depending on the customer and the licensing model. We have three main types: per-user, subscription, and concurrent user licenses, plus a user-based model."

"The fees are paid monthly and there are no additional costs other than the licensing fees."

"I rate the product price a seven on a scale of one to ten, where one is a low price, and ten is a high price."

"The product is billed on a monthly basis depending on the number of users."

"When I worked on Cloud Identity, they offered a free or enterprise version. You can synchronize and create up to 100 user identities in the free version. After that, you have to purchase a business or enterprise license. In that model, you'll be charged based on the number of users."

"The pricing is a bit expensive."

"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a three out of ten."

"We probably spend about $50,000 a year on licensing."

"The licensing cost depends on the partners and the relationship between the company and the partners."

More Google Cloud Identity pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

11%

Manufacturing Company

10%

Financial Services Firm

Government

Financial Services Firm

14%

Computer Software Company

14%

Government

10%

Healthcare Company

Computer Software Company

18%

Manufacturing Company

10%

Financial Services Firm

Comms Service Provider

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	117
Midsize Enterprise	46
Large Enterprise	152

By reviewers
Company Size	Count
Small Business	6
Midsize Enterprise	3
Large Enterprise	5

By reviewers
Company Size	Count
Small Business	11
Midsize Enterprise	4
Large Enterprise	8

Questions from the Community

How does Microsoft Intune compare with VMware Workspace One?

Microsoft Intune is a great tool for managing a mobile device fleet while keeping access control. The solution makes ...

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What are the pros and cons of Microsoft Intune?

Microsoft Intune is a great configuration management tool and has a lot of good things going for it. Here are some of...

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How does Google Cloud Identity compare with Microsoft Intune?

Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also ...

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What do you like most about Citrix Endpoint Management?

One key feature is secure application delivery, which enables the secure delivery of mobile and web applications to e...

See all answers

What needs improvement with Citrix Endpoint Management?

There is always room for improvement in Citrix Endpoint Management; any product requires multiple improvements, and t...

See all answers

What is your primary use case for Citrix Endpoint Management?

Generally, Citrix Endpoint Management ( /products/citrix-endpoint-management-reviews ) is used to containerize the co...

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What do you like most about Google Cloud Identity?

The most valuable feature of Google Cloud Identity is its stability.

See all answers

What is your experience regarding pricing and costs for Google Cloud Identity?

It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was ...

See all answers

What needs improvement with Google Cloud Identity?

We do not use these capabilities of Google Cloud Identity because of the limitations for Active Directory integration...

See all answers

Comparisons

Jamf Pro vs Microsoft Intune

Compared 10% of the time

Workspace ONE UEM vs Microsoft Intune

Compared 8% of the time

ManageEngine Endpoint Central vs Microsoft Intune

Compared 6% of the time

IBM MaaS360 vs Microsoft Intune

Compared 6% of the time

Microsoft Entra ID vs Microsoft Intune

Compared 5% of the time

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Workspace ONE UEM vs Citrix Endpoint Management

Compared 18% of the time

ManageEngine Endpoint Central vs Citrix Endpoint Management

Compared 14% of the time

CyberArk Identity vs Citrix Endpoint Management

Compared 12% of the time

SOTI MobiControl vs Citrix Endpoint Management

Compared 6% of the time

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Microsoft Entra ID vs Google Cloud Identity

Compared 85% of the time

Okta Platform vs Google Cloud Identity

Compared 4% of the time

SailPoint Identity Security Cloud vs Google Cloud Identity

Compared 2% of the time

OneLogin vs Google Cloud Identity

Compared 1% of the time

Microsoft Entra External ID vs Google Cloud Identity

Compared 1% of the time

More Google Cloud Identity Competitors

Product Reports

Buyer's Guide

Microsoft Intune

December 2025

Download Microsoft Intune product report

Buyer's Guide

Citrix Endpoint Management

January 2026

Download Citrix Endpoint Management product report

Buyer's Guide

Google Cloud Identity

December 2025

Download Google Cloud Identity product report

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager

MobileManager, Zenprise, XenMobile

Cloud Identity, Cloud Identity Premium

Overview

Microsoft Intune provides centralized management of mobile devices and applications, ensuring security, compliance, and productivity through integration with Microsoft services like Microsoft 365 and Azure Active Directory.

Organizations use Intune for managing mobile devices and applications, enhancing security and compliance across platforms. With features like single sign-on, conditional access, and zero-touch deployment via Autopilot, it facilitates efficient operations. Intune's scalability, easy enrollment, and capabilities such as remote wipe support diverse device management, offering robust data protection and efficient operation. Despite its features, improvement areas include reporting, compatibility with non-Microsoft devices, and better support for macOS and Linux devices.

What are the key features of Microsoft Intune?

Seamless Integration: Works with Microsoft 365, Azure Active Directory, and System Center for streamlined management.
Conditional Access: Enhances security with policies that restrict access based on conditions.
Autopilot: Provides zero-touch deployment for setting up new devices efficiently.
Mobile Device Management: Enables control over both personal and corporate devices.
Application Deployment: Facilitates app delivery across a range of devices.

What benefits should users look for in reviews?

Centralized Management: Reduces complexity by managing devices and applications in one place.
Security Enhancement: Protects data with features like remote wipe and compliance monitoring.
Improved Productivity: Enhances efficiency with seamless integration and automation features.
Device Scalability: Supports diverse device management for growing business needs.

In industries such as finance, healthcare, and education, Microsoft Intune is implemented to ensure secure and compliant device management. Companies leverage its capabilities to deploy security policies and manage both corporate-owned and BYOD environments, facilitating a unified approach to data protection and compliance.

Microsoft

XenMobile is a comprehensive solution to manage mobile apps, data and devices, available both on-premises and in the cloud. Users have single-click access to all of their apps from a unified corporate app store and IT can easily configure, secure and support mobile devices. With XenMobile technology, IT can meet their compliance and control needs while giving users the freedom to experience work and life their way.

Citrix

Cloud Identity is an Identity as a Service (IDaaS) and enterprise mobility management (EMM) product. It offers the identity services and endpoint administration that are available in G Suite as a stand-alone product. As an administrator, you can use Cloud Identity to manage your users, apps, and devices from a central location - the Google Admin console.

Google

Sample Customers

Mitchells and Buzzers, Callaway

Miami Marlins, Exelon, Louisville Gas and Electric Company and Kentucky Utilities Company (LG&E and KU), Flex, Chevron Phillips Chemical Company

ExtraHop Networks, HealthChannels

Buyer's Guide

Citrix Endpoint Management vs. Google Cloud Identity

November 2022

Free Report: Citrix Endpoint Management vs. Google Cloud Identity

Find out what your peers are saying about Citrix Endpoint Management vs. Google Cloud Identity and other solutions. Updated: November 2022.

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