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Citrix Endpoint Management vs Google Cloud Identity comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Intune
Sponsored
Average Rating
8.2
Reviews Sentiment
6.7
Number of Reviews
377
Ranking in other categories
Configuration Management (1st), Remote Access (2nd), Enterprise Mobility Management (EMM) (1st), Unified Endpoint Management (UEM) (1st), Microsoft Security Suite (1st)
Citrix Endpoint Management
Average Rating
7.6
Reviews Sentiment
6.7
Number of Reviews
14
Ranking in other categories
Unified Endpoint Management (UEM) (17th)
Google Cloud Identity
Average Rating
7.6
Reviews Sentiment
6.6
Number of Reviews
26
Ranking in other categories
Enterprise Mobility Management (EMM) (11th), Identity and Access Management as a Service (IDaaS) (IAMaaS) (7th), Cloud Resource Access Management (6th)
 

Mindshare comparison

Unified Endpoint Management (UEM) Mindshare Distribution
ProductMindshare (%)
Citrix Endpoint Management2.1%
Microsoft Intune19.4%
Workspace ONE UEM9.6%
Other68.9%
Unified Endpoint Management (UEM)
Enterprise Mobility Management (EMM) Mindshare Distribution
ProductMindshare (%)
Google Cloud Identity1.7%
Microsoft Intune21.1%
Workspace ONE UEM9.7%
Other67.5%
Enterprise Mobility Management (EMM)
 

Featured Reviews

OluwashileAdeniyi - PeerSpot reviewer
Senior Infrastructure Security Engineer at a outsourcing company with 51-200 employees
Centralized endpoint security has improved and supports hybrid work and BYOD policies
Regarding what I dislike about Microsoft Intune and its downsides, I would say that more Mac controls are needed because we have limited Mac and Linux control. When comparing controls and policies between Windows, Mac, and Linux, Windows has almost everything you can think of, while Mac and Linux have limited types of control. You cannot implement certain things on Mac and Linux that you can on Windows. The limited controls are a major issue. Additionally, if Microsoft could find a way to embed servers into Microsoft Intune, that would be beneficial. Microsoft Intune is not really designed for servers or Windows servers. It is more tailored towards Windows 11 and Windows 10 operating systems. Windows servers are not fully supported. Enterprise organizations usually have both servers and endpoints, which are users' workstations. For servers, most people look for other solutions such as SCCM, which is Configuration Manager. However, SCCM is what Microsoft Intune is trying to replace. Both SCCM and Microsoft Intune belong to Microsoft. Microsoft is trying to transition organizations into Microsoft Intune, the native cloud solution. However, because this update is still in process, servers are not fully compatible with Microsoft Intune and cannot be managed by it. The current policy that has emerged from issues with clients is what they call co-management, which is relatively new, and I do not know if adoption is significant. Many legacy or older customers who have been using these products for decades still have SCCM. When it is time for them to manage their Windows devices, they use what is called cloud attach. Cloud attach is a term whereby your SCCM is connected to your Microsoft Intune. Most people do not know about it, but I have deployed it for several organizations. Cloud attach and co-management work together so that your device is in SCCM, but some policies are pushed from Microsoft Intune. It is like two different solutions working hand in hand. That is what they call co-management. Microsoft Intune does not bring all of your endpoint and security management tools into one place, which is the goal and how it should be. However, as I mentioned, servers are not included. If we talk about end users, Microsoft Intune does bring all your devices together. In a typical enterprise environment, you have end users with workstations, laptops, company-issued phones, and bring your own devices. You can create policies for all of these. However, for the backend, your servers do not have much coverage. Servers are not really covered by Microsoft Intune in that way.
VivekKumar10 - PeerSpot reviewer
Co-Founder at Virajo
Solution supports seamless integration and promotes effective device management
For technical support of Citrix, I find they are responsive, but L1 is not very capable; this product requires some mature understanding, so sometimes they can handle small problems, but for major or architecture-related issues, their L3 or our L3 engineer helps them understand the problem.I would assess the technical support of Citrix as a seven from 1 to 10.
SK
Director at GNX Solutions
Cloud automation has improved development efficiency and supports secure MFA and SSO
The best features in Google Cloud Identity are their cloud, their VMs, and their cloud VMs, which are too good compared to OCI. Using Google Cloud Identity is beneficial in terms of finance as we are always doing automation and AI, and it is definitely the best. I use multi-factor authentication with Google Cloud Identity. Regarding how Google Cloud Identity helps to improve security, I can say that security is something everyone is using. I do not feel any different. After this, everything will be JWT token and all things we are using. I do not feel any difference in there. I have used the SSO feature, single sign-on, with Google Cloud Identity. In a few words, how Google Cloud Identity affected user management within my organization is that it is not done for my organization but for one of my clients only. I already have the ADs there, but still, it is the best. I think the reporting tools of Google Cloud Identity are good. I cannot comment on these kinds of things for this particular product.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Intune enables us to manage our devices from anywhere."
"It is helpful for managing devices anytime and any place without requiring dependency on the local networks."
"Our configuration profiles used to be all over the place. For example, there's a lot of legacy stuff in Active Directory. Going through Intune has helped us enforce settings, which has improved device security and functionality. When you apply something through Intune, you know it works. You don't have to worry about a legacy setting from Active Directory that was uploaded by somebody seven years ago. With Intune, you can see that a device has a setting, and you can be confident that the device is configured how you want."
"Microsoft Intune is a cloud solution and we can manage everything, including Azure AD, Intune, and not only mobile hand devices, such as iOS or Android, but with the main focus on workstations, which is what makes the solution powerful."
"The solution is easy to use."
"Microsoft Intune policies, remote wipe, and using corporate and private profiles are valuable features, but MFA is the most valuable feature as it ensures that the end user is authentic."
"For the price, the features included with Microsoft are appealing."
"The insights, even though we're talking about charts and graphs, are super valuable to customers who might not otherwise know what's in their ecosystem or the current state of things within their ecosystem."
"Whenever I need to check my email with my mobile phone, Citrix Endpoint Management is essential for our firm."
"ShareFile, in particular, is valuable with its ease of sharing, and the best category security that is in the hands of users."
"We have found the ability to manage user accounts on shared devices valuable as it reduces the need for multiple licenses, which saves costs."
"One key feature is secure application delivery, which enables the secure delivery of mobile and web applications to end-user devices. This ensures data protection and compliance with corporate policies."
"Relatively easy for support staff and employees to use and provides us with the control we needed to deploy our BYOD program internally."
"I still think XenMobile MDM is a leading solution for Mobile Device Management but its bundling with the other XenMobile Apps and NetScaler makes it very difficult to implement."
"A valuable feature of Citrix Endpoint Management is that it's stable. The stability is not a challenge among the move to the cloud."
"Using the ZDM, the administrators are able to control the device remotely and send us remote wipe command instantly."
"The solution is moderate to difficult to use. I found the approach was practical. Following the steps made it very easy to use."
"I used it as an administrator without implementing it myself. As for valuable aspects or benefits, the significant point is that it's a straightforward, single solution that just works."
"Everything is relatively good and overall, the product itself is good."
"The most valuable feature of Google Cloud Identity is its simplicity in deployment."
"Although we have not looked at the whole product and explored it completely, we find that all the authentication features that we are using now are valuable."
"The most valuable feature is that you can manage users from one central location."
"Following the steps made it very easy to use."
"I have not experienced any serious problem with stability."
 

Cons

"Intune is not the most user-friendly mobile device management platform available."
"For migrations, sometimes we experience some issues with OS deployment and the user experience side."
"However, in Microsoft Intune that is not possible because Microsoft releases it across the world as one data piece."
"Yes, there are a couple of issues with stability."
"The UI is not user-friendly and has room for improvement."
"The feature that allows us to import the business application from the configuration manager to Intune is not very good at this time."
"We are currently unable to control aspects of group policy from Teams like we can for GPO. They are still not part of Intune. Microsoft is adding this, but it's currently in preview, and few GPO features have been added to the product."
"In future releases, I would like to see better integration with Apple products."
"Citrix needs to improve the architecture. They also need to strengthen the application integration. They keep referring to some things to be required as security, and they keep selling the next level and on-premise separately. They should give the customer the opportunity to decide whether they want to use the next level on-premise or on-cloud, but they should not charge additional fees if the customer wants to deploy the next level on-premise because the customer is already being charged as the end user. They should allow next level on-premise optimization without any additional charges."
"We have not encountered any issues with stability. But we have seen battery life is slightly drained faster."
"The support provided by Citrix needs improvement."
"I would rate Citrix Endpoint Management as two out of ten overall, due to the policy changes and the lack of significant features or stability improvements."
"I think MDM can be improved and I think perhaps Microsoft Intune has a better MDM."
"Citrix often depends on other services like backend data centers, network security, and application firewalls. Issues in these areas can be misinterpreted as Citrix issues by users."
"Requires integrating with ABM before enabling some of the features."
"We have had challenges with the technical support of Citrix. It's not that great."
"Overall, I would give a zero out of 10 for Google's support. There is no easy way to navigate issues without paid consultation, making it quite frustrating."
"The one place it could be improved is the password vaulting. The password vaulting does not prevent the admins from reading users' passwords, and that's a debate."
"To improve the product, the integration with third-party products could always be smoother."
"Google Cloud Identify could make the technology used easier to understand as a layman making it more user-friendly."
"The solution's storage capacity could be increased."
"Google Cloud Identity should improve its compatibility with other products without any impact, such as Jamf Cloud."
"There is room for improvement in the configuration of their security policies. It seems quite basic."
"One area where Cloud Identity has room for improvement is monitoring and alerts. If you want to set up some alerts, you don't have much control over the configuration."
 

Pricing and Cost Advice

"The licensing is on a yearly basis."
"Intune is inexpensive. It also comes bundled in some Office 365 licenses, so you can choose to purchase it separately or as a package."
"The cost of the license and the features are justified for myself as a technical person."
"I am satisfied with the pricing."
"The price is very reasonable."
"It's bundled with Business Premium and an E3 license, which is beneficial. If you have to pay extra, it's pricey, but with the bundled package, it's acceptable. They recently increased the Business Premium pricing, which we don't appreciate. The price increase and yearly commitment are causing some problems for us."
"All security solutions worldwide are expensive. Microsoft has allowed a small scale of features within Microsoft Intune for cost-efficient solutions. If you want the full suite, you need to invest more to gain better security features."
"Microsoft Intune has a user-based subscription model. You can go for a monthly or a yearly payment."
"The licensing costs vary depending on the customer and the licensing model. We have three main types: per-user, subscription, and concurrent user licenses, plus a user-based model."
"We probably spend about $50,000 a year on licensing."
"I rate the product price a seven on a scale of one to ten, where one is a low price, and ten is a high price."
"Licensing fees are on a yearly basis."
"The pricing is a bit expensive."
"The fees are paid monthly and there are no additional costs other than the licensing fees."
"When I worked on Cloud Identity, they offered a free or enterprise version. You can synchronize and create up to 100 user identities in the free version. After that, you have to purchase a business or enterprise license. In that model, you'll be charged based on the number of users."
"The solution is not expensive."
"The licensing cost depends on the partners and the relationship between the company and the partners."
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Top Industries

By visitors reading reviews
Financial Services Firm
10%
Manufacturing Company
9%
Computer Software Company
8%
Outsourcing Company
7%
Financial Services Firm
15%
Computer Software Company
10%
Government
9%
Manufacturing Company
8%
Financial Services Firm
13%
Computer Software Company
11%
Manufacturing Company
10%
Comms Service Provider
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business192
Midsize Enterprise62
Large Enterprise186
By reviewers
Company SizeCount
Small Business6
Midsize Enterprise3
Large Enterprise5
By reviewers
Company SizeCount
Small Business11
Midsize Enterprise5
Large Enterprise8
 

Questions from the Community

How does Microsoft Intune compare with VMware Workspace One?
Microsoft Intune is a great tool for managing a mobile device fleet while keeping access control. The solution makes ...
What are the pros and cons of Microsoft Intune?
Microsoft Intune is a great configuration management tool and has a lot of good things going for it. Here are some of...
How does Google Cloud Identity compare with Microsoft Intune?
Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also ...
What needs improvement with Citrix Endpoint Management?
There is always room for improvement in Citrix Endpoint Management; any product requires multiple improvements, and t...
What is your primary use case for Citrix Endpoint Management?
Generally, Citrix Endpoint Management ( /products/citrix-endpoint-management-reviews ) is used to containerize the co...
What is your experience regarding pricing and costs for Citrix Endpoint Management?
The setup cost pricing for Citrix Endpoint Management varies; I can say $3,000 per user license for setup, and deploy...
What is your experience regarding pricing and costs for Google Cloud Identity?
It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was ...
What needs improvement with Google Cloud Identity?
If you are asking about room for improvement with Google Cloud Identity, whatever is there already, cost is the only ...
What is your primary use case for Google Cloud Identity?
We are using Google Cloud Identity for application development.
 

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager
MobileManager, Zenprise, XenMobile
Cloud Identity, Cloud Identity Premium
 

Overview

 

Sample Customers

Mitchells and Buzzers, Callaway
Miami Marlins, Exelon, Louisville Gas and Electric Company and Kentucky Utilities Company (LG&E and KU), Flex, Chevron Phillips Chemical Company
ExtraHop Networks, HealthChannels
Find out what your peers are saying about Microsoft, ManageEngine, Omnissa and others in Unified Endpoint Management (UEM). Updated: July 2026.
908,402 professionals have used our research since 2012.